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Stylist-Trusted Brand Actiiv Expands From Scalp to Strand With New, At-Home Haircare Collection

The plant-powered hair wellness company just launched a mask and heat protectant spray meant to fortify your mane and shield it from the damage of everyday styling.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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September 17, 2026, 11:15am

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actiiv INTEGRITYrx hair care line, including heat protectant spray, hair mask, and more; shop best hair health products from actiiv online

Courtesy ACTIIV

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

ACTIIV has been a mainstay in med spas and celebrity stylists’ kits since it went live a decade ago, founded by a former medical student who was experiencing premature hair thinning and wanted to address the issue using a holistic, science-backed approach.

Having become a go-to source of scalp-first hair health solutions — from thickening serums to dandruff shampoos — ACTIIV is venturing beyond the root, with the release of an all-new, three-step hair integrity system “designed to protect, REPAIIR, and maintain,” according to an official statement.

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Shop ACTIIV’s New, At-Home Hair Heroes

OUT NOW

ACTIIV INTEGRITYrx REPAIIR Bio-Enrich Hair Mask

Buy Now at actiiv $50 Jump to Details

SECOND STEP

ACTIIV INTEGRITYrx REPAIIR All-In-One Heat Protectant

Buy Now at actiiv $32 Jump to Details

BUNDLE OPTION

ACTIIV INTEGRITYrx Hair REPAIIR Duo

Buy Now at actiiv $82 Jump to Details

Courtesy ACTIIV

Buy the at-home hair treatments online

While the initial step, a targeted Processing Shield for pre-service chemical protection, is a professionals-only exclusive, haircare fanatics can experience the ACTIIV difference by shopping the other two components (the REPAIIR Bio-Enrich Hair Mask and the REPAIIR All-In-One Heat Protectant, that is) online today.

More good news: With our exclusive code WWD20, you can take 20 percent off your cart total at actiivbrand.com.

The launch is titled INTEGRITYrx, and rightfully so, given the fact that it aims to restore integrity to your tresses with the help of ACTIIV’s proprietary, multi-bond stabilization system: combined with technologies that work to strengthen strands on a cellular level, reintroduce shine and moisture after the stress of color treatments, and support fiber flexibility.

Meant to integrate seamlessly into your already-established routine, the REPAIIR Bio-Enrich Hair Mask is a fast-acting product that promises to dole out visible improvements to hair quality, in as little as three minutes. If you’ve been struggling with frizz, split ends, dryness, and breakage after years of dyeing your mane and subjecting it to hot tools, this is the antidote — clocking in at just $50 and being safe for use multiple times a week.

OUT NOW

ACTIIV INTEGRITYrx REPAIIR Bio-Enrich Hair Mask

Save 20 percent with the code WWD20

$50

Buy Now at actiiv

Massage a quarter-sized dollop into hair after shampooing, beginning at the ends and working your way up to the roots. Leave on for three to five minutes, then rinse with warm water.

It doesn’t hurt that, like all of ACTIIV’s bestsellers, the mask is powered by a good-for-you ingredient list that includes coconut and sunflower oils for deep-seated hydration, antioxidant-rich green tea, and the brand’s BioREPAIIR Complex (the main driver of the new arrival’s repairing-and-healing action).

Courtesy ACTIIV

Can’t stay away from those hair dryers, thermal brushes, and straighteners? Consider the second part of ACTIIV’s much-anticipated drop — the All-In-One Heat Protectant — a nonnegotiable that’s worth taking advantage of the site’s handy “Subscribe & Save” feature for. This lightweight, non-greasy formula claims to “visibly improv[e] the look and feel of compromised hair” while boosting its softness and manageability.

SECOND STEP

ACTIIV INTEGRITYrx REPAIIR All-In-One Heat Protectant

Save 20 percent with the code WWD20

$32

Buy Now at actiiv

Get an additional 20 percent off when you opt in for automatic delivery every 90 days.

For best results, spray the potent concoction onto your mid-lengths and ends after towel-drying, ease a comb through your hair to ensure uniform distribution, and only then proceed with your normal styling regimen. Here, a blend of botanical extracts takes center stage alongside ACTIIV’s aforementioned BioREPAIIR Complex: fortifying hair, increasing its sleekness, and mitigating the effects of prolonged heat exposure.

explore actiiv’s new haircare lineup

ACTIIV’s popular rollouts have always been steeped in science; now, it gets to share this methodology and expertise in the space (one that’s trusted by over 50,000 salons nationwide, we’ll have you know) with the average consumer. Instead of nullifying the need for regular salon visits, ACTIIV seeks to take proper hair maintenance past the styling chair — encouraging beauty gurus to think about the way they’re treating their locks every day of the year and not just during appointments.

BUNDLE OPTION

ACTIIV INTEGRITYrx Hair REPAIIR Duo

Save 20 percent with the code WWD20

$82

Buy Now at actiiv

Why settle for only one overachieving ACTIIV haircare hero when you can grab two at the same time — giving your ‘do the reset it so deserves?

“The service ends. The protection shouldn’t,” ACTIIV posits. We couldn’t have said it better ourselves.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on must-shop releases in the haircare space.

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Stylist-Trusted Brand Actiiv Expands From Scalp to Strand With New, At-Home Haircare Collection

Recent Articles by Stacia Datskovska

Related Articles

Shop ACTIIV’s New, At-Home Hair Heroes

ACTIIV INTEGRITYrx REPAIIR Bio-Enrich Hair Mask

ACTIIV INTEGRITYrx REPAIIR All-In-One Heat Protectant

ACTIIV INTEGRITYrx Hair REPAIIR Duo

ACTIIV INTEGRITYrx REPAIIR Bio-Enrich Hair Mask

ACTIIV INTEGRITYrx REPAIIR All-In-One Heat Protectant

ACTIIV INTEGRITYrx Hair REPAIIR Duo

Why Trust WWD

Meet the Author

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