If fashion’s front-row fixtures, Francophiles, and aromatic aficionados say “au revoir” with extra enthusiasm as they prepare to depart from the City of Light, you can bet they’re flying Air France. Starting today, Jan. 15, travelers will breathe in the refreshing fragrance of AF001 — a new scent developed by Francis Kurkdjian, master perfumer and artistic director of Maison Francis Kurkdjian — that will grace select Air France lounges and the La Première suites at Paris-Charles de Gaulle Airport.

After two years, the nose behind the beloved Baccarat Rouge 540 completed his new formulation that takes Air France fliers on an olfactory journey with notes of jasmine, rose, musk, and mimosa — channeling feelings of lightness, sunny vibrancy, and serenity (anyone who’s ever been on a plane knows that the latter part certainly comes in handy!). Its very name, the flight number for Air France’s iconic Concorde flights between New York and Paris in the 1970s, is an allusion to the carrier’s rich history.

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Given the fragrance’s intimate ties to France and the French capital in particular, it’s only natural that Air France tapped Francis Kurkdjian for the task of capturing the ephemeral, hard-to-describe je ne sais quoi of the French lifestyle and putting it in a bottle. Kurkdjian, after all, was born in Paris to Armenian parents and attended a perfume school in Versailles in the ’90s. His contributions to the world of luxury perfume include the development of numerous signature scents for major fashion houses (Jean Paul Gaultier’s Le Male; Burberry Her) and becoming the perfume creations director at Parfums Christian Dior in 2021, where Kurkdjian created the new Dior L’Or de J’Adore in 2023. Adding an Air France partnership to his list of achievements is just one more reason to take note of the master perfumer’s creations (and add the best women’s perfumes to your shopping cart).

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending fashion products and new beauty releases.

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The Perfumer Behind Baccarat Rouge 540 Created a New Signature Scent for Air France

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