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Amazon’s October Prime Day Has Big Beauty Deals on All Your Favorite Brands for Up to 60% Off

From top TikTok beauty products to classic favorites, it's your last chance to treat yourself to major discounts on skin care, makeup, and hair tools.

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Olivia Cigliano, Claire Sullivan

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October 10, 2023, 6:16am

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Updated October 10th, 2023: This Amazon Prime Big Deal Days beauty deals guide was updated with top deals to shop during Amazon’s October Prime Day, along with additional insights and tips on how to find the best deals during the major shopping event.

Amazon’s October Prime Day, aka Amazon Prime Big Deal Days, is here! The sales event ends tonight, so it’s your last change to grab thousands of top Amazon beauty products at amazing discounts.

For Prime Big Deal Days, Amazon’s slashed prices on the retailer’s selection of the customer- and editor-loved beauty products. Today’s deals fall across all cosmetic categories, including the best drugstore mascaras, skin-care tools, makeup gift sets, makeup kits, hair care products, and so much more. A few standouts include nearly 50 percent off the bestselling CosRx snail mucin essence, a rare 20 percent off Therabody’s Theraface Pro face tool, and nearly 50 percent off the Samnyte Hair Wax Stick, which is one of Josephine Skriver’s Prime Day picks. Apart from budget-friendly beauty buys, you can also shop serious discounts on luxury beauty items, including the newly launched Shark SpeedStyle hair dryer, Laneige’s lip mask, and Tatcha’s eye cream.

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We’ve browsed and analyzed the best markdowns and product picks to add to your cart during Prime Big Deal Days. Of course, Amazon Prime Day offers the best Prime Day deals to Prime members, with additional perks like free two-day shipping. If you’re not a Prime member, you can sign up for a free 30-day trial below to take full advantage of all that Prime Day has to offer.

SIGN UP FOR A FREE 30-DAY AMAZON PRIME TRIAL SIGN UP Now

How We Selected the Top Amazon Prime Day Beauty Deals

There are thousands of beauty deals to sort through during Prime Day (over 12,000, to be exact), so we rolled up our sleeves and got to work to narrow down the best of the best. We conducted research into the bestselling skin care, makeup, and hair care on Amazon, noting customer reviews, Amazon Choice badges, and Amazon bestseller lists. Our editors cross-checked the top-rated beauty products with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts. We also considered TikTok-famous and celebrity-loved beauty products to see which are on sale. Then, we evaluated Amazon product reviews to determine the top beauty deals that target different concerns and help you achieve your beauty goals. While we mostly focused our roundup on Prime Day-exclusive deals, we also reviewed Amazon beauty sales that happen to be going on today and tomorrow.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Related:
Best Amazon Prime Day Fashion Deals
Best Amazon Prime Day Home Deals
Best Amazon Prime Day Shoe Deals

Top 10 Amazon Prime Day Beauty Deals of 2023

CosRx Snail Mucin 96% Power Repairing Essence

CosRx’s snail mucin serum is an Amazon all-star, clinching the number one bestselling spot across all of Amazon’s beauty and personal care products. The cooling gel essence soothes redness and delivers a boost of hydration.

Editor testing review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After six weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead and around my eyes.”

Price upon publish date of this article: $14.59

clear pump bottle of serum

Courtesy of Amazon

$14.59 $25 42% off

Buy Now at Amazon

Samnyte Hair Wax Stick

The Samnyte Hair Wax Stick is your ticket to snatched and sleek hair styling, and it comes recommended by model Josephine Skriver. Take it from over 17,000 five-star Amazon reviews that deem it the best product to tame flyaways without leaving sticky or crunchy residue.

What reviewers say: “I have the peskiest baby hairs and I hadn’t found a product that worked. I had tried something else that was more like a gel, but it made my hairs super hard. This is almost perfect. You can tell that its effectiveness fades over the course of the day, but I’ll take what I can get.”

Price upon publish date of this article: $7.59

silver hair wax tube

Courtesy of Amazon

$7.59 $14.99 49% off

Buy Now at Amazon

Crest 3D Whitestrips Kit

Pearly whites, coming right up! This popular set includes Crest’s famous teeth-whitening strips with the added benefit of an LED light for faster, more noticeable results with fewer uses. Crest’s 3D Whitestrips Kit comes with 20 strips that won’t slip, slide, or irritate your teeth — and the whitening effect can last up to three years.

What reviewers say: “One of the most impressive aspects of Crest 3D Whitestrips is the noticeable results they deliver. Within just a few uses, I noticed a significant improvement in the whiteness of my teeth. Stubborn stains from coffee, tea, and other food stains were visibly reduced, and my teeth appeared several shades brighter. The results were beyond my expectations and gave me the confidence to smile freely.”

Price upon publish date of this article: $39.99

teeth whitening kit

Courtesy of Amazon

$39.99 $69.99 43% off

Buy Now at Amazon

Therabody Theraface Pro

This facial skin care tool harnesses several different energy and physical therapies into one device for an all-encompassing treatment. The Theraface Pro features microcurrent facial toning and red, blue and infrared LED technology (like you see in LED face masks), along with percussive, hot and cold therapy, plus a pulsating facial cleansing brush, all designed to achieve healthier-looking and feeling skin. It’s only been marked down once before, so don’t pass up on this deal.

Editor testing and review notes: “It’s incredibly rare that any product is truly universal, or actually has something for everybody. Yet, between the six attachments (or eight, if you get the cold/hot rings), the TheraFace Pro actually is universal and does have an attachment or therapy for everyone, regardless of age and skin type, texture or concern.”

Price upon publish date of this article: $319

skin care tool

Courtesy of Amazon

Buy Now at Amazon $319

Mario Badescu Facial Spray with Aloe, Herbs and Rose Water

Mario Badescu’s face mists are an Amazon favorite skin care product, with tens of thousands of five star reviews from happy, dewy-skinned shoppers. This rose water-enriched formula is a dream for dry, winter skin as it imparts moisture along with the calming benefits of aloe.

Editor testing and review notes: “This budget-friendly mist is a staple in my routine — I’ll use this as a first step in my skin care routine after washing my face in place of toner or as a mid-day pick-me-up when my skin feels dry or dull.”

What reviewers say: “The Mario Badescu Facial Spray has become a staple in my daily skincare routine. Whether I’m using the Rosewater or Cucumber and Green Tea version, it provides a refreshing burst of hydration that leaves my skin feeling revitalized. The fine mist is evenly distributed, and the scents are delightful without being overpowering. It’s also a great value for the quality you get.”

Price upon publish date of this article: $8.40

face mist

Courtesy of Amazon

$8.40 $12 30% off

Buy Now at Amazon

Sunday Riley Luna Sleeping Oil

Where some retinol products can be drying and irritating, Sunday Riley’s Luna Oil is calming and hydrating. The unique formula pairs retinol with many plant-based oils, all of which are designed to counteract any sensitivity you may experience with retinol use. Yes, it’s a hydrating formula, but it also resurfaces skin, helping to fade discoloration and soften fine lines with consistent use.

Editor testing and review notes: “Sunday Riley’s Luna Sleeping Oil is like a hydrating face oil that just so happens to have long-term skin benefits. During the course of testing, I experienced less redness — a rarity for retinol — and more moisturized skin in the morning. The formula absorbs quickly without a greasy finish, and I can’t get enough of its natural botanical scent.”

What reviewers say: “The lightweight oil texture is easy to apply and absorbs relatively quickly into the skin. Despite being a retinol product, I’ve experienced minimal irritation or redness, which can sometimes accompany retinoid-based treatments. This gentleness is particularly appealing for those with sensitive or reactive skin.”

Price upon publish date of this article: $74

blue face oil

Courtesy of Amazon

$74 $105 30% off

Buy Now at Amazon

Laneige Lip Sleeping Mask

The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.

Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning. 

What reviewers say: “For a few years I lived with cracks in my mouth, they were horrible. My mouth was hurt, with skins falling loose. I couldn’t wear lipstick, I was ashamed to go out because of the appearance of my lips. I used products from several reputable brands and it didn’t solve it, I used medicine prescribed by the dermatologist, it didn’t solve it either. I saw a post on Instagram talking wonders about this Laneige and decided to try it. For my happiness, it worked very well for me. It cured the cracks in my lips like magic!”

Price upon publish date of this article: $19.20

lip mask

Courtesy of Amazon

$19.20 $24 20% off

Buy Now at Amazon

ADD PRICE Mighty Patch The Original Pimple Patches

The best pimple patches absorb excess oils, decrease the look of your breakouts, and most importantly, don’t slide off your face. Mighty Patch‘s The Original acne patches stay right where you place them, decreasing inflammation and expediting your pimple’s healing process.

What reviewers say: “I love these! Kind of creeps me out the amount of gunk that they suck in. I will say that you shouldn’t expect your zit to completely go away overnight. However if you have an “undergrounder” zit that doesn’t seem to ever come to head these will pull the head to the surface!”

Price upon publish date of this article: $9.57

pimple patches

Courtesy of Amazon

$9.57 $11.97 20% off

Buy Now at Amazon

Shark SpeedStyle Hair Dryer

Consider the Shark SpeedStyle a little sister to the TikTok-famous Shark FlexStyle. The tool has fewer attachments — a factor that makes it less overwhelming to figure out and utilize — but doesn’t sacrifice power, styling speed, or results. On top of its intuitive design and hair-healthy heat limitations, the tool weighs under two pounds, making it a top travel hair dryer, too.

Editor testing and review notes: “The SpeedStyle will be a game changer for those who want a hair dryer that does more than just dry hair, but feel intimidated by options with six-plus attachments. Each SpeedStyle configuration includes a curation of attachments that are seamless to operate for gorgeous hair without weak arms.”

Price upon publish date of this article: $179.99

hair dryer

Courtesy of Amazon

$179.79 $237.97 24% off

Buy Now at Amazon

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L’Oreal Paris True Match Lumi Glotion

This liquid face and body luminizer from L’Oréal Paris is a must-have if you love an all-over natural glow. It’s infused with glycerin and shea butter for a long-lasting hydration, whether you apply the product directly to your arms for a sun-kissed sheen or combine it with moisturizer as a glow-enhancing face lotion.

Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.”

What reviewers say: “Such a beautiful product — it looks like you just have super super healthy, bouncy, glowy skin.”

Price upon publish date of this article: $12.89

glow lotion

Courtesy of Amazon

$12.89 $15.99 19% off

Buy Now at Amazon

Best Amazon Prime Day Skin Care Deals

October Prime Day is here to deliver a much-needed skin care restock for fall and winter. When the weather turns cold and dry, skin care is of utmost importance. Luckily, Amazon has slashed prices on thousands of regimen-refreshing skin products. We’re talking face moisturizers for dry and oily skin, revitalizing eye creams, hydrating sheet masks, skin-balancing face toners, hyaluronic acid serums, acne spot treatments, and TikTok-viral makeup remover.

CosRx Snail Mucin 92% Moisturizer

Price upon publish date of this article: $13.99

moisturizer cream

Courtesy of Amazon

$13.99 $26 46% off

Buy Now at Amazon

Caudalie Vinoperfect Radiance Dark Spot Serum

Price upon publish date of this article: $65.80

Buy Now at Amazon $65.60

NuFace Mini+ Starter Kit

Price upon publish date of this article: $225.50

face tool and skin care set

Courtesy of Amazon

$225.50 $250 10% off

Buy Now at Amazon

Bioré UV Aqua Rich Watery Essence Sunscreen

Editor testing and review notes: “This cooling, watery gel Bioré sunscreen is one of my top five favorite SPFs of all time. It feels like nothing on my skin throughout the day and never clogs my pores — if you’re looking for sunscreen for acne-prone skin, this is for you.”

Price upon publish date of this article: $13.59

Biore sunscreen

Courtesy of Amazon

Buy Now at Amazon $13.59

Thayers Witch Hazel Facial Toner

Price upon publish date of this article: $9.49

face toner

Courtesy of Amazon

$9.49 $11 14% off

Buy Now at Amazon

Neutrogena Makeup Remover Wipes

Price upon publish date of this article: $6.84

individually wrapped makeup wipes

Courtesy of Amazon

$6.84 $9.19 26% off

Buy Now at Amazon

CeraVe Hydrating Facial Cleanser

Price upon publish date of this article: $15.48

face wash

Courtesy of Amazon

$15.48 $17.99 14% off

Buy Now at Amazon

Sunday Riley CEO Glow Vitamin C Oil

Price upon publish date of this article: $56

face oil in orange container

Courtesy of Amazon

$56 $80 30% off

Buy Now at Amazon

La Roche-Posay Hyaluronic Acid Serum

Editor testing and review notes: “Whenever I use this hyaluronic acid serum consistently, I get so many compliments on my skin’s glow. The formula feels cooling on contact, hydrates dry skin in a matter of minutes, and layers beautifully under moisturizer and foundation.”

Price upon publish date of this article: $37.79

face serum

Courtesy of Amazon

$37.79 $53.99 30% off

Buy Now at Amazon

Bioderma Sensibio H2O Micellar Water

Price upon publish date of this article: $13.29

micellar water

Courtesy of Amazon

$13.29 $18.99 30% off

Buy Now at Amazon

TruSkin Vitamin C Serum

Price upon publish date of this article: $21.44

vitamin C serum

courtesy of Amazon

$21.44 $48.99 56% off

Buy Now at Amazon

Elemis Pro-Collagen Cleansing Balm

Editor testing and review notes: “I usually dread taking off my makeup at the end of a long day — most formulas require a solid amount of scrubbing and still leave smudges of mascara in their wake. Not the case with Elemis’ Cleansing Balm! This hydrating makeup remover melts everything in its path, leaving my skin feeling soft and smooth.”

Price upon publish date of this article: $51

$51 $68 25% off

Buy Now at Amazon

Tatcha The Silk Peony Eye Cream

Editor testing and review notes: “Tatcha’s Silk Peony Eye Cream is my go-to for wintertime eye cream — the cushiony formula is one of the few that actually hydrates my under eye skin for a full day (even when temps drop below freezing). A little goes a long way, so I find that one tub lasts me a full season.”

Price upon publish date of this article: $43.40

eye cream

Courtesy of Amazon

$43.40 $62 30% off

Buy Now at Amazon

EltaMd Foaming Facial Cleanser

Price upon publish date of this article: $25.60

face wash

Courtesy of Amazon

$25.60 $32 20% off

Buy Now at Amazon

Innisfree Daily UV Defense Sunscreen

Editor testing and review notes: “I tried Innisfree’s sunscreen after seeing rave reviews on TikTok for its white cast-free formulation. I test new face sunscreens year-round, and this one blew me away with its lightweight (but hydrating!) formulation, and how quickly it melts into my skin.”

Price upon publish date of this article: $11.20

sunscreen

Courtesy of Amazon

$11.20 $16 30% off

Buy Now at Amazon

Related:
Best Sunscreens for Acne-Prone Skin

GrandeLash Lash Enhancing Serum

Price upon publish date of this article: $47.60

lash serum

Courtesy of Amazon

$47.60 $68 30% off

Buy Now at Amazon

Best Amazon Prime Day Makeup Deals

Amazon has become a virtual makeup counter to shop the range of top-trending makeup products — which is why Prime Day’s deals on glam goodies are so irresistible. We’ve spotted markdowns on some of Amazon’s most viral makeup products, from drugstore mascaras to hydrating lip glosses. If your makeup bag is feeling lackluster, it’s best to rebuild with high-quality staples while they’re marked down, like high-coverage CC cream from It Cosmetics and discounted multi-packs on editor-loved L’Oréal Paris mascaras. And, while you’re shopping deals, why not upgrade your vanity with a discounted lighted makeup mirror and a fresh makeup brush set, so you can apply all the above with precision?

CoverGirl Lash Blast Clean Mascara

Editor testing and review notes: “CoverGirl’s Lash Blast Clean Mascara combs the natural lashes with a light-to-medium amount of product to create buildable, soft volume. This mascara also extends the lashes to a flexible length, which creates a more feathery appearance.”

Price upon publish date of this article: $7.49

mascara

Courtesy of Amazon

$7.49 $12.99 42% off

Buy Now at Amazon

BS-Mall 18-Piece Makeup Brush Set

Price upon publish date of this article: $7.99

Buy Now at Amazon $7.99

Laneige Lip Glowy Balm

Price upon publish date of this article: $14.40

lip balm

Courtesy of Amazon

$14.40 $18 20% off

Buy Now at Amazon

It Cosmetics Your Skin But Better CC+ Cream

Price upon publish date of this article: $39.95

CC cream tube

Courtesy of Amazon

$39.95 $47 15% off

Buy Now at Amazon

Related:
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L’Oréal Paris Voluminous Original Mascara 2 Pack

Editor testing and review notes: “This L’Oreal mascara is richly pigmented, requiring fewer coats to achieve a dramatic lash look, but it’s the wand and bristles that I adore. Ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line.”

Price upon publish date of this article: $13.29

mascaras in gray tubes

Courtesy of Amazon

$13.28 $22 40% off

Buy Now at Amazon

NYX Professional Makeup Butter Gloss

Price upon publish date of this article: $14.24

nude lipgloss pack of three

$14.24 $18 21% off

Buy Now at Amazon

Deweisn Tri-Fold Lighted Vanity Mirror

Price upon publish date of this article: $21.07

mint green makeup mirror

Courtesy of Amazon

$21.07 $49.99 58% off

Buy Now at Amazon

Physicians Formula Murumuru Butter Bronzer

Price upon publish date of this article: $9.98

clear bronzer compact with green border

Courtesy of Amazon

$9.98 $16.49 39% off

Buy Now at Amazon

Pimoys 6-Piece Velour Triangle Powder Puff

Price upon publish date of this article: $5.99

6 triange-shaped powder puffs with ribbon strap

Courtesy of Amazon

$5.99 $12.99 54% off

Buy Now at Amazon

It Cosmetics Superhero Mascara

Price upon publish date of this article: $19.60

mascara

Courtesy of Amazon

$19.60 $25 22% off

Buy Now at Amazon

Julep Eyeshadow Sticks

Price upon publish date of this article: $11.20

$11.20 $16 30% off

Buy Now at Amazon

Best Amazon Prime Day Hair Care Deals

Since last Prime Day, Amazon’s hair care options have expanded before our eyes — and you can shop loads of them at a discount today. Beyond TikTok favorites like Pura D’or’s shampoo and conditioner, you can find major price drops on some of the best flat irons, curling irons, and innovative hair styling tools from professional-grade brands like Ghd and T3. No matter your hair’s length, type, texture, or care needs, Amazon is offering discounts on hero products and tools you won’t find anywhere else.

Pura D’or Anti-Thinning Shampoo and Conditioner

Price upon publish date of this article: $31.99

shampoo and conditioner

Courtesy of Amazon

$31.99 $39.99 20% off

Buy Now at Amazon

Color Wow Xtra Large Bombshell Volumizer

Price upon publish date of this article: $18.20

hair product in white container

Courtesy of Amazon

Buy Now at Amazon $18.20

Chi Iron Guard Thermal Protection Spray

Price upon publish date of this article: $11.40

heat protector

Courtesy of Amazon

$11.40 $16.78 32% off

Buy Now at Amazon

Unite Hair 7Seconds Detangler Leave-In Conditioner

Price upon publish date of this article: $26.60

detangling spray

Courtesy of Amazon

$26.60 $38 30% off

Buy Now at Amazon

Tymo One-Step Straightening Brush

Price upon publish date of this article: $29.99

hair straightening brush

Courtesy of Amazon

$29.99 $69.99 57% off

Buy Now at Amazon

Klorane Dry Shampoo with Oat Milk

Price upon publish date of this article: $15.95

dry shampoo

Courtesy of Amazon

$15.95 $24 34% off

Buy Now at Amazon

Oribe Dry Texturizing Spray

Editor testing and review notes: “I always have Oribe’s texturizing spray in my styling rotation. The mist adds volume, defines waves, and offers hold that’s similar to a hairspray. Put simply, it makes your hair more manageable, all while lightly scenting your hair with notes of bergamot and sandalwood.”

Price upon publish date of this article: $24.50

texturizing spray

Courtesy of Amazon

$24.50 $49 50% off

Buy Now at Amazon

Heeta Hair Shampoo Brush

Price upon publish date of this article: $5.97

gray silicone brush

Courtesy of Amazon

$5.97 $10.99 46% off

Buy Now at Amazon

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T3 Aireluxe Hair Dryer

Price upon publish date of this article: $139.99

hair dryer

Courtesy of Amazon

$139.99 $199.99 30% off

Buy Now at Amazon

ghd Platinum+ Styler

Editor testing and review notes: “After three years of consistent use, I can vouch for this flat iron’s ability to tame hair without damaging it. Plus, the Platinum+ Styler’s 1-inch plates are amazing for adding curls or bends to your hair — the plates have soft, tapered edges that don’t snag or catch your hair as you twist the flat iron to create texture.”

Price upon publish date of this article: $205.25

flat iron

Courtesy of Amazon

$205.25 $279 26% off

Buy Now at Amazon

Best Amazon Prime Day Body Care Deals

Body care is skin care after all, and October’s Prime Day is includes all kinds of self care products that nourish you from the neck down. We’ve pulled top deals on body exfoliators, bikini trimmers and razors, smart electric toothbrushes, and so much more. Winter always threatens the return of dry skin, but these deals on cold-weather essentials like Bio-Oil’s bestselling Vitamin E oil will keep you supple.

Bio-Oil Vitamin E Skincare Body Oil

Price upon publish date of this article: $9.99

body oil

Courtesy of Amazon

$9.99 $13.59 26% off

Buy Now at Amazon

Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set

Editor testing and review notes: “Since using Braun’s epilator kit, my legs have never been smoother. I typically require twice-weekly shaves to maintain a silky feel, but with this epilator, I was able to last a full three weeks without stubble. Exfoliation is a key step before using an epilator, and I love that this device comes with everything I need for safe, successful hair removal.”

Price upon publish date of this article: $184.94

epilator kit

Courtesy of Amazon

$184.94 $220 16% off

Buy Now at Amazon

Related:
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Touchland Power Mist 3-Pack

Price upon publish date of this article: 24

three pack of hand sanitizer

Courtesy of Amazon

$24 $30 20% off

Buy Now at Amazon

Aveeno Skin Relief Body Wash

Price upon publish date of this article: $11.85

body wash

Courtesy of Amazon

$11.85 $17.99 34% off

Buy Now at Amazon

Beetles Gel Nail Kit with False Nails and UV LED Nail Lamp

Price upon publish date of this article: $13.99

nail kit including clear nail tips, bottle of nail glue, nail lam, and electronic cord

Courtesy of Amazon

$13.99 $50 72% off

Buy Now at Amazon

Related:
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Panasonic Close Curves Electric Razor

Editor testing and review notes: “I immediately loved this zen-looking mint colored razor and I’m happy to share that the razor itself was pretty great, too. Once you find your shaving groove and the amount of pressure you’re comfortable applying to your skin, this electric shaver will easily do the rest.”

Price upon publish date of this article: $24.69

electric razor

Courtesy of Amazon

$24.69 $29.99 18% off

Buy Now at Amazon

Waterpik Sonic Fusion Flossing Toothbrush

Price upon publish date of this article: $129.99

water flosser toothbrush

Courtesy of Amazon

$129.99 $199.99 35% off

Buy Now at Amazon

Crépe Erase Advanced Body Repair Treatment

Price upon publish date of this article: $69.99

body cream

Courtesy of Amazon

$69.99 $84 17% off

Buy Now at Amazon

Oral-B iO Series 9 Rechargeable Electric Toothbrush

Price upon publish date of this article: $227.99

electric toothbrush

Courtesy of Amazon

$227.99 $299.99 24% off

Buy Now at Amazon

What is Amazon Prime Big Deal Days?

Prime Big Deal Days is the fall installment of Amazon’s Prime Day 2023 sales extravaganza, which kicked off yesterday, October 10th, and runs for just 48 hours. It’s an exclusive period that offers limited-time price drops on thousands of products across Amazon, including the best Amazon fashion and accessories, home essentials, top-rated tech, and everything in between. Prime Day only happens twice a year, with Big Deal Days being the final event of 2023, so it’s an ideal time to stock up on vanity staples like makeup organizers, makeup brushes, bath towels, and lip balms while prices are marked down. Make sure to jump on these rare deals ASAP, as they won’t be live for long!

Do I Need To Be a Prime Member To Shop Amazon Prime Big Deal Days?

While anyone can shop flash beauty deals on Amazon any day of the week, Prime Day sale events feature exclusive sales that are only available for Prime members. These unique markdowns seamlessly combine with Amazon Prime’s free or discounted delivery fees, so whichever beauty products you order at a lower price will arrive at your door in a few days. If you want to enjoy the Prime Day discounts but don’t already have an Amazon Prime account, you can still gain access to Prime Day deals by enrolling in an Amazon Prime free trial, which will last for 30 days starting from the day of your sign-up.

Is Amazon Prime Big Deal Days the Best Time to Shop Beauty Deals?

Absolutely! Amazon’s beauty offerings run the gamut from hair tools to body lotions and face serums, and Prime Day sales events are your best chance to score these items at a discount. There’s no better time to stock up on all your essential beauty products for fall and winter — whether your makeup routine is begging for a refresh of TikTok-favorite makeup products or you’re preparing to quench seasonally dry skin with gentle makeup removers or face washes for dry skin from Amazon.

What Beauty Deals Can I Shop During Amazon Prime Big Deal Days?

We’re seeing stellar sales across every category of Amazon’s beauty department. From makeup, skin care, body care, hair products, beauty tools, and everything in between, you can shop steep discounts on all things beauty today.

Amazon is offering discounts of up to 70 percent off beauty products (luxury items included!). This year, top deals include the Laneige’s Lip Sleeping Mask, the CosRx Advanced Snail 96 Mucin Essence, Shark’s SpeedStyle hair dryer, the Theraface Pro, and so much more. Some items may be marked down for just hours at a time — and others could sell out in an afternoon — so when you see a deal, you should add it to your cart ASAP.

Tips for Shopping Amazon Prime Big Deal Days

With thousands of discounted beauty buys, Amazon Prime Day can be overwhelming to sift through. It’s important to keep these key tips in mind to ensure you’re only adding the best-of-the-best to your shopping cart.

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Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. In her spare time, Olivia can be found scrolling the Amazon Beauty homepage for deals on viral products to upgrade her routines. She updated this story for the best Amazon Prime Day beauty deals in October 2023 with new product picks and additional intel on the upcoming Amazon Prime Big Deal Days.

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, including top beauty products available on Amazon. Sullivan updated this story on Amazon’s Prime Day beauty deals on October 10th, 2023, with top deals to shop during this sales event.

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