Business

At 2026 WWD CEO Summit, Execs Discuss Strategies, Growth, Innovation

Beauty

Inside Ulta Beauty’s Big, Bold Year

Fashion

Designer Henry Zankov Is One to Watch

Augustinus Bader Collaborated With La Bonne Brosse on the Ultimate Luxury French Girl Hairbrush — And It’s So Worth It.

Friendly for all hair types, this tool detangles and enhances shine.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

February 12, 2025, 9:18am

Add us as a Google Preferred Source

image of multiple blue and gold hair care products on floating shelves; hairbrush with a blue rim

Courtesy Augustinus Bader

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Fans of the celebrity-loved beauty brand Augustinus Bader are in for a treat, because it just launched a limited-edition N.04 The Miracle Detangling Scalp Brush in collaboration with cult-favorite French hair care company La Bonne Brosse.

The Augustinus Bader x La Bonne Brosse N.04 The Miracle Detangling Scalp Brush, which marks the first time the luxury skin care brand has collaborated on a beauty tool, promises to effectively detangle hair types from the ultra-curly to the stick-straight. The brush’s ultra-fine looped nylon fibers work to break up knots without creating breakage, all while stimulating the scalp. Besides operating at the peak of functionality, this hairbrush is a true beauty: swathed as it is in Augustinus Bader’s signature rich blue hue with a copper-colored bottom.

Related Articles

Mes° hair care's debut lineup.

Beauty Features

Jennifer Lawrence Enters Beauty Business With Hair Care Brand Mes°

Ben Bennett

Beauty Features

How Ben Bennett and The Center Are Shaping the Beauty Industry

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Augustinus Bader x La Bonne Brosse N.04 The Miracle Detangling Scalp Brush

$178

Buy Now at augustinus bader

Price upon publish date of this article: $178

blue hairbrush on a blue background with a trail of light wrapping around it

The N.04 The Miracle Detangling Scalp Brush from Augustinus Bader and La Bonne Brosse is more than just looks: It works to detangle without breakage, while also stimulating blood flow in the scalp. Courtesy Augustinus Bader

Though Augustinus Bader offers a wide-tooth comb — made from eco-friendly neem wood — a hairbrush is a novelty for Augustinus Bader, and one that can be seamlessly integrated into a hair care routine powered by its range of related products.

You May Also Like

Despite being most known for offerings like The Rich Cream or The Eye Patches (with a new face mask version of them having launched just recently!), Augustinus Bader also has a lineup of top-tier shampoos, conditioners, leave-in treatments, and hair oils that nourish hair on a cellular level.

To get most use out of the N.04 The Miracle Detangling Scalp Brush, Augustinus Bader recommends first washing hair with its The Rich Shampoo and The Rich Conditioner, after which you should brush out your towel-dried strands (from roots to ends) with the brand’s newest product. Next, massage Augustinus Bader’s The Scalp Treatment — which works to boost scalp hydration and hair growth — onto the scalp, also with the help of the brush. The last two steps of the routine include The Leave-In Hair Treatment and The Hair Oil, the even distribution of which can be ensured by, yet again, working through your strands with the brush after application.

There’s one element that makes Augustinus Bader’s products unique, and that’s the fact that they include a magic ingredient of sorts: TFC8. For the hair, this patented complex (a blend of vitamins, lipids, and peptides) helps resolve individualized concerns ranging from thinning to split ends and frizz. The N.04 The Miracle Detangling Scalp Brush helps maximize the wonders of TFC8 while being a high-achiever in its own right. To keep it at the peak of cleanliness, wash the brush with warm water after use.

La Bonne Brosse — Augustinus Bader’s sidekick in this buzzy product launch — is a French luxury brand helmed by beauty industry veterans Pauline Laurent and Flore Des Robert. With its hype came availability at an expanded number of retailers, which now include goop, Moda Operandi, The Detox Market, and beyond. La Bonne Brosse’s business model runs on the tenets of sustainability and minimized consumption, as well as the crafting of artisanal goods with refined and durable materials that last a lifetime.

multiple hairbrushes and combs in an ivory color resting on a marble counter

La Bonne Brosse’s hairbrushes are made from the highest quality of materials, putting sustainability (and chicness!) front and center. Courtesy La Bonne Brosse

All of La Bonne Brosse’s brushes have handles made from hypoallergenic and biodegradable cellulose acetate. Their bristle fiber composition is varied, with options that include 100-percent keratin boar bristles and vegan-friendly nylon.

Ready to revitalize your hair from the roots to the ends while creating shinier styles (or else gift this brush to the woman in your life as the ultimate “I love you”)? Shop the Augustinus Bader x La Bonne Brosse N.04 The Miracle Detangling Scalp Brush today, before it inevitably goes viral on TikTok and sells out right before your eyes.

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Augustinus Bader x La Bonne Brosse N.04 The Miracle Detangling Scalp Brush

$178

Buy Now at augustinus bader

Price upon publish date of this article: $178

Shop More Augustinus Bader Hair Care Products

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Augustinus Bader The Rich Shampoo

$65

Buy Now at amazon

$65

Buy Now at augustinus bader

Price upon publish date of this article: $65

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Augustinus Bader The Rich Conditioner

$65

Buy Now at amazon

$65

Buy Now at augustinus bader

Price upon publish date of this article: $65

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Augustinus Bader The Hair Oil

$60

Buy Now at amazon

$60

Buy Now at augustinus bader

Price upon publish date of this article: $60

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending collaborations and new product offerings in the hair care space.

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

Ferran Torres

Ferran Torres Talks World Cup and That Hat

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Character Study: Classic Men’s Looks with Modern Updates

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Thom Browne and Teyana Taylor: Designer and Muse

Gucci Westman and David Neville

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Under Armour HeatGear compression T-shirts (layered); Armedangels denim jeans; Thom Browne shoes.

Icebreakers with François Arnaud

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

diane lane at the premiere of feud capote vs the swans, red carpet interview

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Getting Ready with Kerry Washington & Michael Kors

WWD style director Alex Badia and FN style director Shannon Adducci discuss the versatility of outerwear.

Head to Toe: How to Style Outerwear for Everywhere

Hermès is making a major statement about the future of brick-and-mortar retail with the long-awaited opening of its massive new Madison Avenue flagship.

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

WWD's fashion director Alex Badia and FN's fashion director Shannon Adducci talk about transitioning your wardrobe in an episode of "Head to Toe."

Head To Toe: Transitioning Your Wardrobe

Designer Details: A closer look at LaQuan Smith's new collection and designing for Beyonce

A closer look at LaQuan Smith's new collection and designing for Beyonce

Beyoncé, Renaissance, Beyonce picture, Beyonce photos, Beyonce style

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023, fashion trend, menswear,

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race,' beauty, collaboration, launch,  Kim Chi, Trixie Mattel

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch, Met Gala, Zoey Deutch style

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

Serena Williams, on-court tennis style, celebrity style, sports, fashion,

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox, Megan Fox fashion, Megan Fox style

Megan Fox’s Best Fashion Moments Over the Years

Selena Gomez, Selena Gomez pictures, Selena Gomez photos, Selena Gomez style

WWD Report Card: Selena Gomez’s Fashion Evolution

fashion collaborations, fashion, 2022

The Biggest Fashion Collaborations of 2022 — So Far

Louis Vuitton, Virgil Abloh, designer, Nike, Air Force 1, sneaker, collection, footwear

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

J. Crew, fashion, collection, creative director, Brendon Babenzien

LAUNCH PAD: First Look at the New J. Crew

Brad Pitt, Ryan Gosling, Brad Pitt photos, Ryan Gosling photos

WWD Report Card: Brad Pitt vs Ryan Gosling

Paris Couture Week, fashion, style, Kim Kardashian, Nicole Kidman, Zoey Deutch

Report Card: Rating the Looks from Paris Couture Week

paris fashion week mens, spring 2023, Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

First Impressions: Milan Men's Spring 2023 | Day 1

Milan fashion week, day 3, spring 2023 collections, first impressions, Etro, Prada, JW Anderson

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

summer bags, handbags, Chanel, Telfar, Loewe, WWD

Hot Summer Bags

WWD, Beauty Inc, Cosmoprof, 2022

WWD + Beauty Inc. at Cosmoprof 2022

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

On the Red Carpet at the 2022 Met Gala: All the Looks

Cynthia Nixon, Sarah Jessica Parker, Kristin Davis, "And Just Like That,  costumes, Max, series

'And Just Like That' Costume Designers Talk Process for New HBO Show

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: The Origins of French Girl Style à la Chanel

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: WWD Presents 'Creating Queer'

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

Augustinus Bader's Latest Launch Is the Ultimate French Girl Hairbrush

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.