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The 16 Best Hair Styling Tools, Tested and Reviewed by Editors

A definitive list of the best hot tools and heatless stylers for every hair type.

By

Claire Sullivan, Olivia Cigliano

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June 12, 2025, 2:07pm

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set of three pink hair combs

Allie Holloway for WWD

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Compiling an at-home kit of great hair styling tools is no easy feat — and one that should consider cost, quality, and how you tend to wear your hair.

Similar to styling products like hair gel and dry shampoo, it takes trial and error to find instruments and accessories that play well with your specific hair texture. But hair styling tools often come with higher stakes: A misstep can leave your hair brittle and prone to breakage due to factors like heat damage and abrasive friction.

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No matter the hairstyle you’re going for, it’s important to pay attention to nitty gritty details before you take the plunge on a pricey tool, such as technology features and hair-healthy materials. “Quality really shows up in the heat technology and surface materials of hot tools,” says Nikki Lee, celebrity hairstylist and co-founder of In Common Beauty. She stresses that it’s important to invest in any hot tools that directly interact with your hair as heat damage can impact short-term and long-term hair elasticity. “Quality matters with non-heat tools, too, because it really can help reduce breakage,” explains Lee, adding that some tools, like high-quality hairbrushes, are specifically designed to protect hair while it’s wet and fragile.

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Top Hair Styling Tools of 2025

set of three pink hair combs

Editor’s Choice

Dyson Airwrap i.d. Multi Styler and Dryer

Buy Now at amazon $599.99 Jump to Details

set of three pink hair combs

Editor’s Choice

Shark SmoothStyle Hair Dryer Brush

Buy Now at Amazon $129.99 Jump to Details

set of three pink hair combs

Editor’s Choice

Kitsch Satin Heatless Curling Set

Buy Now at Amazon $15.98 Jump to Details

set of three pink hair combs

Ghd Wave Triple Barrel Hair Waver

Buy Now at nordstrom $199 Jump to Details

set of three pink hair combs

Best Affordable Hair Styling Tool

Wavytalk 5-in-1 Curling Iron Set

Buy Now at AMazon $39.18 Jump to Details

set of three pink hair combs

Mane It’s Giving Body Thermal Brush

Buy Now at sephora $98 Jump to Details

set of three pink hair combs

Dyson Supersonic Nural Hair Dryer

Buy Now at Nordstrom $499.99 Jump to Details

set of three pink hair combs

Best Curling Iron

T3 Singlepass Curl X Curling Iron

Buy Now at nordstrom $149.99 Jump to Details

set of three pink hair combs

Best Hair Dryer for Curly Hair

Pattern The Blow Dryer

Buy Now at Ulta $189 Jump to Details

set of three pink hair combs

Best Flat Iron

Ghd Platinum+ Styler 1-inch Flat Iron

Buy Now at Amazon $289 Jump to Details

set of three pink hair combs

Best detangling Brush

Fhi Heat Unbrush Wet & Dry Detangling Hairbrush

Buy Now at Amazon $18 Jump to Details

set of three pink hair combs

Best Hair Rollers

Drybar High Tops Self-Grip Rollers

Buy Now at Amazon $12 Jump to Details

set of three pink hair combs

Mason Pearson Hairbrush

Buy Now at nordstrom $325 Jump to Details

set of three pink hair combs

Best Hair Styling Tool for Travel

Bio Ionic 3-In-One Styling Flat Iron

Buy Now at Nordstrom $149 Jump to Details

set of three pink hair combs

Emi Jay Popstar Clips

Buy Now at emi Jay $34 Jump to Details

set of three pink hair combs

Best Hair Styling Comb

Sweet View Slick Back Hairbrush Set

Buy Now at Amazon $3.99 Jump to Details

View more +

Before you click ‘add to cart,’ you’ll want to consider your hair texture, cut, and preferred modus operandi of styling it. If you love to create a bouncy blowout from your home vanity, a smoothing hair dryer brush or a combo of hair rollers and a shine-infusing curling iron will do the trick. Prefer to keep it straight and sleek? Look to a holy grail flat iron that can last you for years to come. Or, if you change your ‘do like you change your clothes, choose a multi-function configuration like the Dyson Airwrap Multi Styler, Wavytalk 5-in-1 Curling Iron Set, or the Bio Ionic 3-In-One Styling Flat Iron. There are more effortless options, too, if you’re not a total pro, like beginner-friendly hair wavers or heatless hair curlers that give a whole new meaning to beauty sleep.

Whether you prefer to flip, twist, crimp, smooth, or straighten, our editors have tested 81 bestselling hair styling tools over the course of a year to help inform your selection. We consulted 10 professional hair stylists and industry experts for tool recommendations and key hair health insights, along with our own extensive research on high-function hair styling tool designs, from hot tools to heatless ones and other essential accessories like hairbrushes and creaseless clips. Below, pick and choose to perfect your at-home hair styling toolkit.

hair styling tools on a white table

WWD Shop editors assess top hair tools across different styling categories in our New York City office. Captured on a Leica Q3 Camera.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Editor’s Choice: Top 3 Hair Styling Tools of 2025

Hair styling tools encompass a long list of subcategories, including hot tools such as hair dryers, flat irons, wavers, and curlers, as well as heatless tools and accessories like hair clips, hairbrushes, and detailing combs. Within these specified groups, some tools employ specialized technology and serve dual functions, while others stand out for their unique results and healthy hair benefits.

To avoid comparing apples to oranges, our testers narrowed down our top three must-haves from our curated selection, highlighting tools that best cater to a variety of hair textures. The below picks have maintained their top status after a third round of hair styling tool testing, beating out other newcomers in their respective categories in value, ease of use, and results.

dyson airwrap

Editor’s Choice

Dyson Airwrap i.d. Multi Styler and Dryer

Best for: All hair types and textures
Settings: 3 heat settings and a cool shot
Attachments: Six attachments for different results per configuration
Special features: Negative ion airflow technology

$599.99

Buy Now at amazon

$599.99

Buy now at nordstrom

The Dyson Airwrap i.d. Multi Styler and Dryer is not only one of the most coveted hair styling tools of all time, it’s also one of the best professional hair styling tools to have handy at your vanity. Despite it’s hefty price tag, our editors agree that it’s worth the splurge because it can virtually complete your entire hair tool lineup in a single purchase. Available in Straight and Wavy or Curly and Coily configurations, this all-in-one hair styling tool equips you to dry, curl, straighten, smooth, and volumize with an easy switch of six interchangeable attachments. While the tool has inspired a slew of copycat tools, Dyson’s airflow technology remains unparalleled, as it effectively manipulates strands for a long-term hold without the risk of heat damage.

Editor testing and review notes: “The Dyson Airwrap is the Swiss Army knife of hair tools — its multiple attachments allow you to curl, straighten, and add volume to your hair, all while drying it. Click on the round brush head, and the tool transforms into a hair dryer brush that’s ideal for all hair lengths and thicknesses. I have long, thick, and naturally curly hair, and the round brush takes my hair from 80 percent dry to smoothed and bouncy in 12 minutes. The two-inch barrel size is narrower than any other hair dryer brush head on the market — the smaller surface area required a few more minutes to dry my hair, but also adds more curl at my ends and lift at my roots. After two years of regularly using this tool and attachment, my hair hasn’t experienced any breakage or brittleness.” — WWD contributing commerce beauty editor Claire Sullivan

Price upon publish date of this article: $599.99

white hair dryer brush

Editor’s Choice

Shark SmoothStyle Hair Dryer Brush

Best for: Straight to wavy hair
Settings: 3 airflow settings and 1 heated smoothing comb setting
Special features: 2 straightening and volumizing functions; calibrated heat and airflow settings to prevent breakage and damage; ceramic-coated plates

$129.99

Buy Now at Amazon

$129.99

Buy Now at nordstrom

$129.99

Buy Now At Shark

There’s more than meets the eye with Shark’s SmoothStyle Hair Dryer Brush — it offers two styling results in one: A drying and volumizing feature that harnesses powerful airflow, and a straightening function that smooths and combs the hair with heated plates. Precisely-calibrated air and heat settings reduce the risk of hot spots and damage, while ceramic-coated plates encourage sleek and glossy shine.

Chris Appleton, A-list celebrity hair stylist and Global Ambassador for Shark Beauty, notes that this careful design is what makes it unique. “Hair drying brushes are on the market, but we haven’t seen one with the added element of ceramic plates that smooth the hair,” he explains. “We did a lot of research on these types of tools, and while they give bounce, the tools often leave hair looking dry and a bit too fluffy. This tool’s heated element gives a polished finish.” Not only do editors deem the Shark SmoothStyle one of the best Shark Beauty hair tools and hair dryer brushes overall, it’s far more affordable compared to competitors, while also serving as a trusty two-in-one tool.

Editor testing and review notes: “At first glance, I thought Shark’s SmoothSyle was simply a hair dryer brush. But no, this tool does more than dry and add volume to your hair; it also delivers glossy shine and bounce. I have naturally curly, thick hair, so while hair dryer brushes make my hair smoother, they typically leave it a little too voluminous — and frizzy. The Shark SmoothStyle’s heated comb setting comes in with a major win here: A quick turn of the handle transforms the Shark SmoothStyle into a gentle straightener that tamps down frizz for a polished effect. If you’re familiar with hair dryer brushes, the tool will come natural to you; it’s simple to use on either setting with a brushing, twisting motion. It also styles hair quicker than its competitors, thanks to Shark’s impressive airflow, so my arms didn’t get overtired while using it on either setting.” — Sullivan

Price upon publish date of this article: $79

silk hair rod kit

Editor’s Choice

Kitsch Satin Heatless Curling Set

Best for: Damaged or healing hair
Includes: 1 8.5″ satin rod, 2 satin scrunchies

$15.98 $18 11% off

Buy Now at Amazon

$16

Buy Now at Ulta

With these best heatless curlers, you can literally style your hair in your sleep. Heatless hair curling hacks are among some of the most viral beauty trends right now, with over 349 millions views on TikTok, and the Kitsch Satin Heatless Curling Set has become the gold standard. Its hype can be attributed to a few key benefits; Zero heat is applied with this method, so there’s no risk of damage or breakage, and the satin material on the flexible rods allows the hair to retain maximum moisture.

Additionally, this set is a serious time-saver, because, compared to hot tool styling, it takes a fraction of the time to twist your entire head of hair around the rod. There’s no extra product required for the process, besides optional leave-in conditioners for extra nourishment, or a dry texture spray for added grip. Just pop in the rods, seal the ends with the included satin scrunchies, and let the tool do all the work for you.

Editors testing and review notes: “I’ll admit that I had to watch tutorials over and over again to figure out how to use this heatless curling set. But once I finessed my technique — wrapping small pieces of hair outwards from my face — I finally nailed it. I mist some leave-in conditioner on nearly dry hair before using this set, and I wake up with healthy looking hair that requires no hot tools.” — Former WWD Shop writer Olivia Cigliano

Price upon publish date of this article: $15.98

hair waver

Ghd Wave Triple Barrel Hair Waver

Best for: Effortless beach waves
Special features: Cool touch points, lengthy 8.8 foot cord, anodized coated barrels for improved shine

$199

Buy Now at nordstrom

With beach waves trending on red carpets and runways, a great hair waver is a tool worth investing in — particularly when it delivers results as flawless as those from this Ghd tool. Oval barrels are its defining feature (most other tools rely on round ones). The shape creates a shallower wave, creating texture that reads believable rather than crimped. Like all Ghd tools, it has just one hair-safe heat setting.

Editor testing and review notes: “I regularly bleach my hair, so I have to be very careful about selecting hair tools that won’t cause breakage or brittleness. I’ve been a longtime fan of Ghd’s flat iron — it hasn’t caused any of the aforementioned signs of heat damage in years of use — and I was happy to see that the brand’s hair waver features the same gentle effectiveness with styling. Compared to other hair wavers I tested, this one created the most natural wave pattern thanks to its oval-shaped barrel that reads more natural than the deeper waves that round barrels create.” — Sullivan

Price upon publish date of this article: $189

hair curling kit

Wavytalk 5-in-1 Curling Iron Set

Best for: All hair types, curly styling variety
Settings: 356℉ – 410℉ temperature range
Attachments: 0.5” small curling iron, 0.35-0.7” tapered curling wand, 1″ curling wand, 1.25″ curling iron; 1.5 ” curling brush
Special features: Ceramic-coated barrels, universal dual voltage

$39.18 $46.99 17% off

Buy Now at AMazon

Wavytalk’s hair styling tools are among some of the most popular beauty products on TikTok, with views and searches garnering hundreds of millions of views on the app. While the brand’s Pro Thermal Brush is a viral sensation for blowout styles in its own right, the Wavytalk 5-in-1 tool offers four extra curling iron and wand barrels as a complete set. A following of nearly 75 million users on TikTok swear by this interchangeable tool, as it heats up in just 30 seconds and creates shiny coils that last all day. This wallet-friendly set, which also comes with a heat-proof glove and hair-sectioning clips, will have you stocked for a variety of looks and countless styling sessions.

Editor testing and review notes: “This all-in-one set is a steal given such an affordable price point — it’s hard to find a single high-quality curling iron for the price of this five-piece. I love that this kit gives me the option to use the heat brush to add lift to my curtain bangs and swap out the attachment for a bigger barrel on the rest of my strands. But I’m mostly impressed by how soft the ceramic barrels leave my hair, and how long the curls hold without feeling dry or needing a hefty dose of hairspray. The TikTok beauty community is absolutely on to something with this tool, per usual.” — Sullivan

Price upon publish date of this article: $39.18

white thermal brush

Mane It’s Giving Body Thermal Brush

Best for: Refreshing face-framing pieces in between washes, adding volume to the root, and creating soft curls
Special features: Features one hair-safe heat setting of 355 degrees

$98

Buy Now at sephora

Since launching in May 2024, Mane’s thermal brush has amassed over 30,000 hearts on Sephora and millions of views on TikTok. In its debut year, one brush sold every nine minutes at the retailer and, at one point, the hot hair tool fully sold out. That success is just one reason why it’s earned a spot on WWD’s list of the Greatest Hair Products of All Time. As an under-$100 purchase perfect for imparting volume and soft waves, it beats out many other hair stylers via sheer value (not to mention functionality).

Editor testing and review notes: As a beauty editor, I’m always excited to find emerging hair tool categories that could change the game for everyday shoppers. After noticing an uptick in interest on TikTok for thermal brushes, I got to testing every option I could get my hands on. Most had me underwhelmed with the results — there’s a learning curve with these tools and often the results don’t hold for long. Not the case with Mane’s thermal brush! This one outperformed every other one I tested in the category with how quickly it smoothed and curled my hair, and how long lasting those results lasted. I love using it on my curtain bangs to give them a quick lift and Sabrina Carpenter-style curl.” — Sullivan

Price upon publish date of this article: $98

blue hair dryer kit

Dyson Supersonic Nural Hair Dryer

Best for: All hair types
Settings: 3 airflow settings, 4 heat settings, cold shot
Attachments: Wave+Curl diffuser, flyaway smoother, styling concentrator, wide tooth comb, gentle air attachment
Special features: Scalp protection, fast-drying

$499.99

Buy Now at Nordstrom

Consider this styling tool the smartphone of hair dryers. Dyson always takes hair tools one step further than you ever thought was possible, and this tool that homes in on scalp health is proof positive. It features all the powerful airflow settings with seriously low heat damage that’s beloved in the original Supersonic, with an additional scalp protection mode that allows you to get close to the root without the risk of hot spots.

It works like this: When you move it close to your scalp, infrared beams measure the distance between the nozzle and scalp to automatically activate the mode, where sensors intuitively alter heat levels to 131 degrees (the safest temperature for the scalp). Not only is this supremely gently on hair, it also promotes optimal hair growth in the long run and allows you to freely style without worry.

Editor testing and review notes: “This hair dryer polishes my strands in lightning speed, but one of my favorite features, is actually its bowl diffuser: It’s groundbreaking for those with wavy or type 2 or 3 curls — rather than sending your hair up and out of the diffuser, it draws it into the bowl to set the hair pattern without creating frizz. I love to rough dry my hair with the dryer, tie the lengths into a few loose braids, then feed the plaits into the Wave + Curl diffuser set in Dome mode to get perfectly undone waves. My previous Supersonic hair dryer has lasted me three years without issue, so I know I can expect this dryer to outlast other options I’ve tested. It’s amazing for a French girl, lived-in hair look.” — Sullivan

Price upon publish date of this article: $499.99

white and rose gold hair curling iron

T3 Singlepass Curl X Curling Iron

Best for: Creating large curls; suitable for all hair types
Barrel size: 1.25”
Settings: 5 adjustable heat settings from 260 to 410 degrees
Special features: Ceramic-coated barrel

$149.99

Buy Now at nordstrom

$149.99

Buy Now at ulta

“T3 Singlepass is perfection,” says hairstylist Clariss Rubenstein. “You can get through a thick head of hair in no time.” As the name suggests, one pass is all you need, so whether you have long locks or only a few minutes of styling time in the morning, this curling iron helps to cut corners in your routine. It heats up fast but doesn’t skimp on heat-protection — the iron monitors heat output to deposit even temperature as you twist and curl, which helps to avoid hot spots and long-term damage. This tool comes in a range of barrel sizes, from 1-inch to 1.5 inches, so depending on your intended results, T3’s custom-blend ceramic technology will take you from shiny coils to blowout-level bounce.

Editor testing and review notes: “It’s all in the details with T3’s curling iron: The barrel maintains consistent heat while you’re styling to prevent damaging temperature spikes, a dial replaces buttons for easier adjustments during styling, and a cool tip on the end of the iron keeps burns at bay. But beyond the intuitive design, this iron impressed me with how it seemed to seal the cuticles of my hair, leaving it frizz-free and impossibly shiny.” — Sullivan

Price upon publish date of this article: $149.99

brown hair dryer set

Pattern The Blow Dryer

Best for: Drying curly hair
Settings: 2 speed, 3 heat, and cold shot
Attachments: Diffuser, brush, wide-tooth comb, and concentrator nozzle
Special features: AC motor and ionic technology

$189

Buy Now at Ulta

$189

Buy Now at Sephora

Tracee Ellis Ross’ hair care line, Pattern, offers one of the best hair dryers for curly hair, as it’s specially designed with curly girl-friendly attachments and features a powerful airflow motor that deposits smooth and gentle heat. Bundled with a wide array of essential and innovative hair dryer attachments, including an aluminum-plated bowl hair diffuser that heats up fast to shorten dry time and a detangling comb that works to define coils, The Blow Dryer is a must-have for curly hair types. The dryer also includes a setting to activate cuticle-smoothing ionic technology, which pairs seamlessly with the concentrator nozzle for sleek styling. Or, opt out to home in on volume with the coil-stretching brush attachment.

Editor testing and review notes: “A multi-styling hair dryer is only handy if the attachments work with your hair texture — any for those with curly hair, that can be tricky to find. After testing Pattern’s hair dryer, I can assure you that curly girls will find use for every attachment included. I found myself using each of the included attachments in Pattern’s hair dryer on my curly hair, whether it’s the wide-tooth comb that detangles while drying or the brush attachment that stretches out curls. Yes, the attachments are genius, but the hair dryer itself is, too. The heat and airflow settings cater to curly hair — I love that I have the option to use low, gentle heat with the diffuser to dry your curls without blasting them through the roof.” — Sullivan

Price upon publish date of this article: $189

white flat iron

Ghd Platinum+ Styler 1-inch Flat Iron

Best for: Fine and color-treated hair
Plate size: 1″
Special features: Ultra-zone predictive technology

$289

Buy Now at Amazon

$179 $289 38% off

Buy Now at nordstrom

$289

Buy Now at Ulta

Ghd’s Platinum+ Styler is our favorite flat iron because it simplifies sleek styling with one set hair-safe temperature — 365 degrees. “You don’t need anything higher than that to achieve smooth hairstyles,” explains celebrity hairstylist Scott King, who particularly recommends this gentle flat iron for fine hair types. Ultra-zone predictive technology embedded in the one-inch plates monitors heat deposits and hair thickness at 250 times per second — meaning the intensity of the iron adjusts for the safety of your hair to deliver a polished-looking mane and naturally strong strands over time. Plus, it heats up super fast for last-minute styling and automatically shuts off after 30 minutes of inactivity.

Editor testing and review notes: “I’ve tried dozens of the best straighteners during my time as a beauty editor. For my naturally curly, thick hair, Ghd’s Platinum+ Styler is the best of the best. I use mine at least three times a week to smooth out unwanted frizziness or throw in some messy waves — the tapered edges of the flat iron’s wand make it easy to twist through my hair. I love that it’s pre-set to 365 degrees, which is warm enough to quickly style my hair but not so hot that it scorches my strands.” — Sullivan

Price upon publish date of this article: $289

blue and black hairbrush

Fhi Heat Unbrush Wet & Dry Detangling Hairbrush

Best for: All hair types; detangling wet hair
Special features: 105 long and short bristles

$18

Buy Now at Amazon

The first step before you even pick up your styler? Detangling, of course. But some brushes can crush curls, causes breakage on wet hair, or fail to properly smooth every tiny tangle. The Unbrush is a universal solution, and is so beloved that it’s racked up over a billion views on TikTok. This top detangling brush is suitable for every hair texture, from tight coils to super straight hair types, as its innovative design effortlessly and thoroughly combs through all kinds of unruly strands. This brush is covered in a mix of long and mini bristles to smooth stubborn snags and leave the hair looking polished, and relieves the need for two different wet and dry tangle tamers in your hair styling routine.

Editor testing and review notes: “Ever since I began coloring my hair, tangles have been enemy number one in my hair styling process (blaming it on the bleach!). Depending on the state of my hair, it can take me a full seven minutes to fully detangle it when I hop out of the shower and towel dry it. After seeing rave reviews about this brush on TikTok, I cued up an order on Amazon to see what all the fuss was about. I’ve tested dozens of hairbrushes and detangling combs, but this one takes the cake; the vented design, bristle placement, and smooth materials glide right through tangles and knots without tugging or breakage.” — Sullivan

Price upon publish date of this article: $18

yellow velcro hair rollers

Drybar High Tops Self-Grip Rollers

Best for: Adding volume and locking in curls
Includes: 6 velcro rollers in two sizes

$12

Buy Now at Amazon

$12

Buy Now at Ulta

Whether you’re locking in freshly-curled coils, heatless curling, or adding major lift to the root, Drybar’s High Tops Self-Grip Rollers do at-home blowouts best. This six-pack offers two different roller sizes so you have the option to create tighter curls on bangs or bump up the volume at the crown. Wrapped in velcro, these rollers hold tight to the scalp without a clip, and the tiny bristles of the material help to comb and detangle strands upon removal. These are a must-have styling accessory whether you prefer hot tools or heatless curlers, because they help reinforce shape and provide unparalleled volume in just a short amount of wear.

Editor testing and review notes: “I don’t go a day without reaching for these rollers. I change up my hair routine often, and bounce between my hair dryer brush, curling iron, and flat iron — but I always set my curtain bangs in two to three velcro rollers while I go about my morning routine. I even like to keep them in while I’m doing a sleep-in heatless curling method because they stay secure all night long. When it comes to styling hair, the little details can make the biggest difference, and this affordable set it not one to skip.” — Cigliano

Price upon publish date of this article: $12

black hairbrush

Mason Pearson Hairbrush

Best for: Smoothing hair, exfoliating the scalp, distributing natural oils

$325

Buy Now at nordstrom

When it comes to a tool you likely use multiple times a day, it’s important to invest in a high-quality hairbrush that is suited to your specific hair type and texture and promotes optimal scalp health. Britney Newville, the West Coast Manager of Education at Bumble and Bumble, always recommends Mason Pearson’s cult-favorite brushes. “I like the idea of boar bristles mixed with nylon in this brush because they help detangle and smooth,” she previously told WWD. “Boar bristles will help de-frizz as you’re blow drying and it encourages shine.”

Editor testing and review notes: “Yes, it’s a lot to spend on a hairbrush, but they are designed to last a lifetime (I’ve been using mine since high school). The boar bristles are bendy to move with hair but still stiff enough to detangle knots. My hair looks noticeably shinier when I use it and the bristles also offer a nice scalp massage while you brush.” — Sullivan

Price upon publish date of this article: $325

black and blue curling iron

Bio Ionic 3-In-One Styling Flat Iron

Best for: Precise styling; straight to wavy hair
Plate size: 1.25″
Special features: Moisturizing Heat technology, three styling functions

$149

Buy Now at Nordstrom

If a curling iron and a flat iron had a baby, it would be the Bio Ionic 3-In-One Styling Flat Iron. This top hair tool for travel realizes the hair hack of curling your hair with a flat iron for loose ringlets, as a traditional-style curling wand unhinges to reveal clamp plates like a typical straightener. You can swiftly switch between the two options with a push of a button, or you can use them at the same time, by holding hair between the center clamp and rolling outwards to make a super smooth wave. A third way to play? Lock the tool and use it as a hair wand, by simply wrapping strands around the barrel with your finger. You can’t beat three styling capabilities in one, and it’s space-saving design and universal voltage makes it an ideal tool for travel.

Editor testing and review notes: “The plates on this Bio-Ionic hair straightener are longer than others on this list, however that’s part of what makes the tool a standout. That extra surface area allows you to straighten larger chunks of hair than you could with a standard flat iron, cutting down on styling time. On top of its efficiency for straightening hair, the tool has a smart design that allows you to use it as a curling wand or curling iron for ultimate versatility in your hair styling.” — Sullivan

Price upon publish date of this article: $149

pink creaseless clips

Emi Jay Popstar Clips

Best for: Securing strands and velcro rollers while styling
Special features: Holds hair in place without creasing

$34

Buy Now at emi Jay

If you’re working with a lot of hair, these adorable crease-free clips from celeb-loved brand Emi Jay are a game-changer. They allow you to pin back strands or secure velcro rollers without ruining your style, and feel incredibly comfortable — practically nonexistent — against the scalp. They’re gentle on fine strands but can hold heft from thicker hair too, and are easy to pop in with one free hand while you’re styling with the other. The Popstar Clips are available in a wide assortment of fun and flirty colorways to match your vanity’s vibe, like this Crème Brulee option that comes decorated with diamonds.

Editor testing and review notes: “Every at-home hairstylist should be stocked with these creaseless hair clips, whether you’re a longtime pro or DIY novice. I use them every single day as I get ready. They come in handy for pinning back my bangs while I do my makeup, adding grip to my velcro rollers, holding hair sections as I style or curl, or even just correcting weird kinks that often occur on face-framing strands.” — Sullivan

Price upon publish date of this article: $22.95

set of three pink hair combs

Sweet View Slick Back Hairbrush Set

Best for: Parting hair and smoothing flyaways
Includes: Edge brush, bristle brush, rat tail comb

$3.99

Buy Now at Amazon

Slicked-back styles require a careful hand, so it’s important to have tools at-the-ready for precise detail work. This top-rated brush and comb set has everything you need to smooth flyways and cut clean parts, including a dual-sided edge brush, bristle brush, and rat tail comb. Whether you’re creating art out of your baby hairs or separating hair sections as you style, these essentials made of flexible plastic will have you set for success.

Editor testing and review notes: “I can’t believe I went so long without this handy little trio. As someone with a middle hair part and tons of unruly baby hairs, the fine-tooth rat tail comb has become my best friend. I love grabbing the bristly hairbrush to slick back my buns, half-up ‘dos, and ponytails, while the edge brush bodes well for taming my brows. While the plastic is durable with no signs of cracking, make sure to rest these combs far away from your hot tools, as I made the mistake of resting an iron on top of the rat tail comb and the heat ended up warping its teeth.” — Cigliano

Price upon publish date of this article: $3.99

Three women wearing various hair styles

Hair styling inspiration our editors are crushing on for summer 2025. Courtesy of Getty Images

What to Consider When Shopping for Hair Styling Tools

Three women wearing various hair styles

Hair styling inspiration our editors are crushing on for summer 2025. Courtesy of Getty Images

What to Look for in Essential Hair Styling Tools

How We Tested & Reviewed the Best Hair Styling Tools

To curate our list of the best hair styling tools, a panel of five WWD Shop testers and editors with different hair types and textures — ranging from short to long, fine to thick, and straight to curly — tested dozens of tools to determine which deserved a spot on our list. In addition to trying the tools on their own hair, testers also used them on human hair wigs to evaluate performance across a full range of textures, from pin-straight to type 4C curls. Each hair tool was assessed by category, including hair dryers, hair dryer brushes, curling irons, flat irons, hair wavers, heatless curlers, hairbrushes, and styling accessories like rollers and clips.

Since our initial round of testing in January 2024, we’ve conducted second and third trials to assess our original selections against new discoveries — whether recommended by experts, surfaced on our TikTok FYPs, or backed by glowing, bestselling reviews. Any previous picks that no longer measured up were removed from the list, while most of our original must-haves continued to make the cut.

During our evaluation of 79 tools, we considered performance across different hair textures and whether each tool delivered on its claims. We also examined functional features such as plate and barrel sizes, hair-friendly materials, and adjustable heat or airflow settings. Additionally, we tested durability by dropping tools from countertop height to simulate common wear and tear, and assessed how well they performed over extended use.

Below, our testing criteria we considered as we curated this shopping guide.

How We Chose the Best Hair Styling Tools

Since there’s a wide array of hair styling tools to choose from, our editors performed hands-on testing of 79 hot tools and heatless stylers to determine the best of the best. We selected best-selling and top-rated tools for evaluation, revisited old favorites, and considered options for a wide range of hair types, textures, styling preferences, and concerns.

Our product testing was guided by extensive beauty market research and expert insight from nine professional hairstylists. We also sifted through and compared customer reviews to identify the most user-friendly and effective tools for a variety of hair goals. After narrowing down the standout options, our testers compiled a shortlist to simplify your search. Below, our top runner-ups from dozens of tools tested.

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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Experts

Nikki Lee is a celebrity hairstylist, the co-founder of luxury haircare brand In Common Beauty, and co-owner of Nine Zero One salon in West Hollywood, California. She’s cut and colored some of the most famous heads of hair, from Selena Gomez, Hilary Duff, Camila Cabello, Emma Roberts, Sydney Sweeney, and more, and her work has been seen on the magazine covers of Glamour and Shape.

Chris Appleton is a celebrity hairstylist and Global Ambassador for Shark Beauty. Appleton is known for his work as a world-renowned conceptual hair stylist, highly sought after by some of the biggest names in music, entertainment, fashion, and advertising for his original and outstanding work. Named a “Hair Star” by Vogue UK, Appleton’s work has been showcased on covers and major features for the top-tier magazines across the globe, including Vogue, Harper’s Bazaar, Vanity Fair, Marie Claire, Grazia, L’Officiel Paris and Singapore. His red carpet clients include Jennifer Lopez, Kim Kardashian West, Ariana Grande, and Katy Perry. Impeccable attention to detail, paired with enviable creative vision, has made Appleton into one of the most in-demand hairstylists today.

Scott King is a celebrity hair stylist based in Los Angeles, California. He has worked with Sabrina Carpenter, Jenny McCarthy, Lucy Hale and more. 

Alex Brown is a celebrity hairstylist whose home base is her private hair studio in Chicago, where she works behind the chair in the ever-evolving West Loop neighborhood.  Prior to relocating to Chicago, Alex spent 3 years as the right hand to celebrity renowned hairstylist, Jen Atkin, and has over 12 years of experience in the beauty industry.  

Bradley Leake is a celebrity hair stylist based in Los Angeles, California. He has worked with Ariana Madix, Chrishell Stause, Hannah Godwin and more.  

Alex Osorio Castro is a hair stylist at the Sally Hershberger Professional Hair Care salon in NoMad. His work has been seen in Calvin Klein campaigns and manes of models such as Anwar Hadid. His styling has also graced the cover of Marie Claire and walked the runways at NYFW.

Britney Newville is the West Coast Manager of Education for Bumble and Bumble.

Laura Polko is a celebrity hair stylist in Los Angeles, CA. Her client list includes names like Gigi Hadid, Maren Morris, Hailee Steinfeld, Alix Earle and many more. When she isn’t styling the hottest stars on your social feeds, she is making easy tutorial videos on Instagram for you to try at home. 

Larry Sims is a celebrity hair stylist, who’s work has been seen across the entertainment industry, from television programs, such as Good Morning America, The View, The Today Show, and Entertainment Tonight, to the magazine covers of Vogue, Allure, Elle, Vanity Fair, Marie Claire, and Essence. He’s responsible for Victoria Beckham’s iconic “bob” hairstyle, as well as looks seen on celebrities such as Janet Jackson, Tracee Ellis Ross, Kerry Washington, Mary J. Blige, Alicia Keys, Laverne Cox, and more.

Becca Mader is a celebrity hairstylist and has worked with clients including Kim Kardashian, Mindy Kaling, Charly Jordan, Kristi Howard.

Meet the Testers

A panel of five WWD Shop beauty testers lent their strands for this guide to the best hair styling tools. Our testers include  Olivia Cigliano, the Commerce Writer & Producer at Footwear News and WWD and the author of this story, Claire Sullivan, the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News, Adam Mansuroglu, the Director of Commerce for Fairchild Media Group, as well as three additional testers. Our test team represents each and every hair type from pin-straight to coily, as well as various cuts, styles, and sensitivities, like color-treated or damaged hair. We paid close attention to user-friendly design and long-lasting results, as well as tested each different hairdo against varying climates and conditions, such as a typical work day in the office and high-humidity levels outside in New York City, in order recommend standout tools that are universally satisfactory.

Meet the Authors

Claire Sullivan is a contributing commerce editor for WWD and Footwear News, where she writes and edits beauty, fashion, and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as an editor, so she’s well-versed in selecting the products that make a meaningful difference in your skin and hair. Sullivan contributed to the June 2025 update of this article to reflect results from a third round of product testing.

Olivia Cigliano is the former Commerce Writer and Producer at WWD and Footwear News. She is a New York City-based fashion and lifestyle writer, riding the pulse of trends and digital culture. Her previous bylines can be found on CR Fashion Book and Elite Daily. She’s undergone several phases of her haircare journey, from trendy cuts to bleach damage and everywhere in between, all while testing the gamut of hot tools and heatless curlers on the market. Her educated perspective and years of first-hand experience allow her to confidently recommend hair styling tools for different care concerns and high-style results. She wrote the original version of this article.

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