Fashion
LVMH Kicks Off Sixth Edition of Global Open-Doors Event
Fashion
Phoebe Philo Spring 2027: Easy Does It
Fashion
Samuel Gui Yang, Oude Waag Lead a Quieter Shanghai Fashion Week
The 13 Best Stretch Mark Creams and Oils for Firmer Skin
Stop stretch marks in their tracks with these supercharged formulas that enhance your skin's overall firmness, tone and texture.
By Emily Belfiore Plus Icon
Recent Articles by Emily Belfiore
- 5 Must-Read Design Books to Inspire You This Fall
- NRF Forecasts 4.2% U.S. Holiday Sales Gains
- US Cotton Trust Protocol Reports First Regen Cotton Results
January 27, 2021, 7:46pm
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
Add us as a Google Preferred Source

Courtesy of Saks Fifth Avenue
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Advancing your body care routine with the best stretch mark creams will not only help reduce the appearance of stretch marks, but improve the overall health and tone of your skin. Formulated with ultra-hydrating emollients to deliver lasting moisture to the cells, these topical remedies repair and strengthen the skin barrier while promoting cell renewal to improve collagen and elastin production.
In addition to increasing the skin’s resilience, the best stretch mark creams contain conditioning, antioxidant-rich ingredients such as vitamin E, coconut oil and rosehip seed oil to enhance the skin’s overall tone and texture, helping to reveal smoother, firmer, tighter-looking skin. Suitable for all skin types, these nourishing formulas can be used on the thighs, buttocks, breasts, hips, arms and belly for those who have recently lost or gained weight or are experiencing loss of firmness and elasticity. Since most stretch mark creams and oils are geared toward pregnant people, they also boast soothing and calming properties as well in order to provide the proper tightness and itch relief that the skin requires as it expands.
Related Articles

Where to Shop Dior's Luxury Lip Balm Phone Sticker That's Going Viral (And Being Compared to Rhode's Lip Case)
Whether you’re expecting or just want to enhance your skin’s appearance, keep scrolling to explore the best stretch mark creams and oils that make excellent additions to your regimen.
You May Also Like
Glow 9 Organics Belly Butter
Anchored with a conditioning blend of cocoa and shea butter, the Glow 9 Organics Belly Butter is designed to promote skin elasticity and resilience during pregnancy, helping to minimize the appearance of stretch marks while relieving itchiness and dryness. Unscented to suit those who are sensitive to smell, it’s also formulated with nourishing organic macadamia nut, grapeseed oil and sweet almond oil to leave your skin healthy and glowing.

Glow 9 Organics Belly Butter $25 Buy Now
Mederma Stretch Marks Therapy
Dermatologist-recommended and safe to use during pregnancy, the Mederma Stretch Marks Therapy cream is comprised of botanically derived extracts and potent emollients to ensure the proper hydration, nourishment and repair of your skin. Key ingredients include scar-fading cepalin, moisturizing hyaluronic acid and skin-strengthening centella asiatica.

Mederma Stretch Marks Therapy $40 Buy Now
Belli Elasticity Belly Oil
Packed with vitamin E, sweet almond oil, grapeseed oil, gotu kola and lavender oil, the Belli Elasticity Belly Oil pampers your skin with rich moisture and nourishment while improving its firmness and elasticity. Perfect for reducing the appearance of stretch marks on the belly, breasts, buttocks, hips and thighs, this pregnancy-safe, dermatologist-recommended body oil improves the skin’s radiance and softness thanks to its restorative and texture-smoothing formula.

Belli Elasticity Belly Oil $34 Buy Now
Munchkin Milkmakers All-Natural Moisturizing Belly Balm
Boasting a mess-free balm-like texture and a convenient stick design, the Munchkin Milkmakers All-Natural Moisturizing Belly Balm is an ultra-hydrating formula enriched with natural coconut oil and shea butter to calm, moisturize and increase your skin’s resilience. Safe to be used during and after pregnancy, it instantly quenches dry, itchy skin while keeping stretch marks at bay.

Munchkin Milkmakers All-Natural Moisturizing Belly Balm $15 Buy Now
Clarins Body Partner Stretch Mark Expert
Offering a gentle and plant-based stretch marks solution, the Clarins Body Partner Stretch Mark Expert cream is powered by the brand’s PhytoStretchComplex, which improves the skin’s firmness and elasticity using a combination of rejuvenating centella asiatica and brightening banana extracts. To alleviate tightness and correct uneven tone and texture, it also uses licorice-derived glycyrrhetinic acid and hazelnut oil to smooth, condition and nourish your skin. Fast-absorbing and boasting a silky-smooth texture, it provides instant relief and is safe enough to be used during pregnancy.

Clarins Body Partner Stretch Mark Expert $62 Buy Now
Mama Mio The Tummy Rub Butter
Available in a supersized jar, Mama Mio’s The Tummy Rub Butter increases your skin’s stretch mark defense by delivering skin-tightening and elastin-boosting plant-based actives directly to the cells. Its top-rated formula contains a high-quality blend of coconut oil, sweet almond oil, shea butter and vitamin E to nourish, condition and soothe away dryness, itchiness, redness and other sources of unwanted texture and tone.

Mama Mio Tummy Rub Butter $49 Buy Now
The Organic Pharmacy Stretch Mark Oil
When applied to damp skin, The Organic Pharmacy’s Stretch Mark Oil instantly revitalizes and transforms dry, itchy skin with its intensely moisturizing and nourishing formula. Made with organic and naturally antioxidant-rich ingredients such as jojoba oil, rosehip oil and vitamin E, this top-rated body oil stimulates elastin so you can enjoy firmer, smoother and softer skin that’s free of stretch marks and other sources of discoloration.

The Organic Pharmacy Stretch Mark Oil $55 Buy Now
Mutha Body Butter
Created to deliver an all-natural solution for pregnancy-induced stretch marks, the Mutha Body Butter boasts a melt-into-your-skin buttery texture that instantly envelops your body in skin-softening moisture. As it hydrates your skin with avocado oil and organic shea and mango butters, this luxury stretch mark cream infuses the skin with a healthy dose of fatty acids, carotene and vitamins A, C, D and E to reduce inflammation, stimulate cell turnover and improve your skin’s firmness and tone.

Soapwalla Resilience Body Oil
Rejuvenate every inch of your body with the Soapwalla Resilience Body Oil, a nutrient-rich formula that fades the appearance of stretch marks and scars while nurturing your skin. Fast-absorbing and non-greasy by design, this top-rated body oil soothes stressed-out skin as it replenishes hydration and nourishment, enhancing its health, firmness and radiance. Delicately fragranced with rose geranium and chamomile essential oils, this stretch mark solution also doubles as a calming aromatherapy moment for your senses.

Soapwalla Resilience Body Oil $48 Buy Now
Erbaviva Stretch Mark Trilogy
Stocked with all of the body care essentials, the Erbaviva Stretch Mark Trilogy helps you achieve tighter and toner-looking skin using a blend of organic coco butter and elastin-boosting sea buckthorn extract. Pregnancy-safe and enriched with rose, sandalwood and sunflower essential oils, the trio contains the brand’s Stretch Mark Oil, Stretch Mark Cream and Belly Butter.

Erbaviva Stretch Mark Trilogy $72 Buy Now
Bio-Oil Skincare Oil
Providing a rich source of vitamins A and E, the Bio-Oil Skincare Oil penetrates deep into the skin to instantly quench dryness and support its natural cell renewal process, promoting firmness and elasticity and improving your skin’s resilience. Perfect for stretch marks, scars and injuries, it helps fade discoloration while locking in hydration to prevent future moisture loss.

Bio-Oil Skincare Oil $13.59 $8 Buy Now
Earth Mama Belly Butter
Formulated with organic herbs and emollients, the Earth Mama Belly Butter wraps the skin in rich moisture and nourishment while fading the appearance of emerging stretch marks. Free of mineral oil, petroleum, mineral oil and artificial fragrance, this pregnancy-safe stretch mark cream aids in the production of elastin for a toner, firmer and more radiant skin.

Earth Mama Belly Butter $14 Buy Now
Palmer’s Cocoa Butter Formula Massage Cream for Stretch Marks
Targeting stretch marks with its nourishing cocoa butter-enriched formula, the Palmer’s Cocoa Butter Formula Massage Cream for Stretch Marks creates tighter, smoother-looking skin by promoting collagen and elastin production. Packed with argan oil and shea butter, it provides a rich source of vitamins, minerals and antioxidants to support overall healthier and nourished skin from the inside out.

Palmer's Cocoa Butter Formula Massage Cream for Stretch Marks $23.36 $8 Buy Now
Tags
Sign up for WWD news straight to your inbox every day
WWD Recommends
-
EXCLUSIVE: New Era Unveils Williams Formula 1 Team Collections for Austin and Las Vegas Races
-
Jonathan Adler Opens New Store on Lexington Avenue, Expands Gifting and Wholesale Strategy
-
French Fashion Federation Boss Maps Out Key Goals for His Second Term
Ferran Torres Talks World Cup and That Hat
Character Study: Classic Men’s Looks with Modern Updates
Thom Browne and Teyana Taylor: Designer and Muse
CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages
Icebreakers with François Arnaud
Getting Ready for Marc Jacobs 2026 with Nicky Hilton
'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society
Getting Ready with Kerry Washington & Michael Kors
Head to Toe: How to Style Outerwear for Everywhere
A Tour of the New Hermès Madison Avenue Flagship
Adidas Terminates Yeezy Partnership With Ye With Immediate Effect
Louis Vuitton Launches New Exhibition in NYC
Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime
Head To Toe: Transitioning Your Wardrobe
A closer look at LaQuan Smith's new collection and designing for Beyonce
WWD Report Card: Beyoncé’s Fashion ‘Renaissance’
Men’s Spring 2023 Trend: Skin Show
‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration
Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala
A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years
Megan Fox’s Best Fashion Moments Over the Years
WWD Report Card: Selena Gomez’s Fashion Evolution
The Biggest Fashion Collaborations of 2022 — So Far
5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection
LAUNCH PAD: First Look at the New J. Crew
WWD Report Card: Brad Pitt vs Ryan Gosling
Report Card: Rating the Looks from Paris Couture Week
First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne
First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale
First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri
First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper
First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab
First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM
First Impressions: Milan Men's Spring 2023 | Day 1
First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson
Hot Summer Bags
WWD + Beauty Inc. at Cosmoprof 2022
On the Red Carpet at the 2022 Met Gala: All the Looks
'And Just Like That' Costume Designers Talk Process for New HBO Show
Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor
Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker
Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors
Video: Do These Outrageous Celebrity Fashion Looks Hold Up?
Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More
Video: Bob the Drag Queen Grades Legendary Fashion Looks
Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars
Video: The Origins of French Girl Style à la Chanel
Video: WWD Presents 'Creating Queer'
Video: Model Shaun Ross Talks Diversity in the Fashion Industry
Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign
These Inclusive Face Masks Provide Functional PPE to All Frontline Workers
Most Popular
-
Apple Martin Makes Her Runway Debut at Chloé, Joining Fashion’s Famous Second Generation
-
Timberland Just Released New Día de Muertos Boots for Men and Women…
-
Amal Clooney Shines in Gold from Head to Toe at the 2026 Albies in…
-
Sarah Jessica Parker, Stevie Nicks, Nicole Ari Parker and More Attend…
WWD
Get all the top news stories and alerts straight to your inbox.
Enter your Email
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.