Fashion

Rachel Scott, Ralph Lauren Win CFDA Designer of the Year Awards

Business

Style Capital Takes Control of No. 21

Beauty

Estée Lauder Raises FY 2027 Outlook as Q1 Sales Rise to $3.7B

Beyoncé’s Cécred Has a New Fix for Over-Tweezed Brows and Brittle Lashes — Here’s How It Works

The brand is taking the technology behind its hair and edge drops to a whole new area, with results promised in 45 days.

By Camila Quimper Plus Icon

Camila Quimper

Recent Articles by Camila Quimper

View All

September 23, 2026, 12:05pm

Add us as a Google Preferred Source

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Left: Beyoncé attends the 67th Annual GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California. Right: Cécred Lash & Brow Builder Courtesy Matt Winkelmeyer/Getty Images for The Recording Academy and Cécred

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

The skinny-brow revival may be alive and well, but anyone who lived through the first go-around knows that getting your brows back can be another story entirely. If yours are still recovering from an overzealous pair of tweezers, Beyoncé’s Cécred may have a solution.

After tackling everything from wash day to thinning edges, the hair-care brand is turning its attention above the eyes with the new Restoring Lash & Brow Builder, a dual-use serum made to help lashes and brows look thicker, denser, longer, and more voluminous.

Related Articles

Phases

Wellness

Phases Launches With Women-Focused Peptide Treatments

Elizabeth Holmes

Celebrity News

What Elizabeth Holmes' Beauty Evolution Reveals About Her Persona

Subscribe & save 10% off

Cécred’s Latest Product Launches

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Safe For Sensitive Eyes

Cécred Restoring Lash & Brow Builder

Buy Now at cécred $48 Jump to Details

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Best for All-Over Density

Cécred The Daily Density Duo

Buy Now at cécred $100 Jump to Details

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Best Value

Cécred Restoring Lash & Brow Builder Trio

Buy Now at cécred $124 Jump to Details

Not sure where you fall in the Cécred universe? There’s a quiz for that (located below). The brand’s online hair quiz helps shoppers narrow down products based on their concerns, making it a useful first stop if your bathroom shelf is already crowded with serums, oils, and treatments.

Find Your Cécred Routine

Beyoncé launched Cécred in February 2024 after years of development, drawing partly from her childhood spent sweeping hair in her mother Tina Knowles’ Houston salon. The brand debuted with its eight-product Foundation Collection, putting hair strength, moisture, scalp health, and the rituals surrounding hair care at the center of its approach. Since then, Cécred has expanded beyond wash-day staples into styling and more targeted treatments, including its Restoring Hair & Edge Drops.

lEARN mORE ABOUT CÉCRED

Turns out, Cécred’s approach to stronger-looking hair doesn’t have to stop at the scalp. The Restoring Lash & Brow Builder uses the same proprietary Biopeptide-5 technology found in the hair and edge drops, but optimized specifically for lashes and brows.

Its five-peptide complex targets visible density and anchorage, while Cécred’s patent-pending Bioactive Keratin Ferment is designed to visibly strengthen hair. Allantoin is also included to hydrate and soothe the surrounding skin.

Cécred Restoring Lash & Brow Builder available now at Cécred; Beyoncé's new skincare and makeup

Safe For Sensitive Eyes

Cécred Restoring Lash & Brow Builder

$48

Buy Now at cécred

This prostaglandin-free formula combines five peptides, Bioactive Keratin Ferment, and allantoin to target lash and brow density while helping hydrate the surrounding skin.

Perhaps just as notable is what Cécred left out. The formula contains no prostaglandins or prostaglandin analogues, and it’s dermatologist-, ocular-, and ophthalmologist-tested. It can also be used alongside makeup, lash extensions, lash lifts, brow laminations, microblading, and tinted brows.

As for results, Cécred says lashes and brows appeared 1.4 times thicker and denser after 45 days in a third-party consumer study of 30 participants using the serum twice daily.

So, no, those brows you tweezed into oblivion years ago aren’t necessarily a lost cause.

Shop Cécred’s Lash, Brow, and Hair Density Sets

Cécred The Daily Density Duo available now at Cécred; Beyoncé's new skincare and makeup

Best for All-Over Density

Cécred The Daily Density Duo

$100

Buy Now at cécred

If you’ve been eyeing both of Cécred’s density serums, the math is better as a duo. The set combines the Restoring Hair & Edge Drops and Lash & Brow Builder while saving 14 percent compared with buying them separately.

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Best Value

Cécred Restoring Lash & Brow Builder Trio

$124

Buy Now at cécred

Rather than waiting until you hit the bottom of the bottle, this trio gives you three Lash & Brow Builders upfront, with a 14 percent savings built into the set. Each serum targets sparse brows and lashes with Cécred’s five-peptide Biopeptide-5 blend.

Courtesy Cécred

How to Use Cécred Restoring Lash & Brow Builder

Adding it to your routine is the easy part. Apply the serum to clean, dry lash lines and brows twice daily, re-dipping the brush between each area, then let it fully dry before moving on to makeup or skin care.

Watch How to Apply

Already have extensions, a lash lift, microblading, tinted brows, or a brow lamination? You can still use it. Just wait 72 hours after your appointment, and for extensions, keep the serum as close to the lash line as possible rather than applying it directly to the extensions.

Subscribe & save 10% off

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

About the Author

Camila Quimper is a Commerce Writer at Penske Media, where she covers fashion, beauty, luxury shopping, and the latest trends across WWD, Footwear News, Billboard, The Hollywood Reporter, and Rolling Stone. Previously, Quimper was a Commerce Editor at E! News, and her work has also appeared in Cosmopolitan, ELLE, Esquire, Men’s Health, i-D, Dazed, and other publications. Before joining E! News, Quimper got her start in e-commerce at Hearst Magazines, testing products alongside the Good Housekeeping Institute team, covering major shopping events, and curating gift guides. She earned a bachelor’s degree in fashion journalism from London College of Fashion, University of the Arts London and loves reporting on viral beauty finds worth adding to cart.

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Ferran Torres Talks World Cup and That Hat

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Character Study: Classic Men’s Looks with Modern Updates

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Thom Browne and Teyana Taylor: Designer and Muse

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Icebreakers with François Arnaud

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Getting Ready with Kerry Washington & Michael Kors

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Head to Toe: How to Style Outerwear for Everywhere

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

A Tour of the New Hermès Madison Avenue Flagship

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Louis Vuitton Launches New Exhibition in NYC

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Head To Toe: Transitioning Your Wardrobe

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

A closer look at LaQuan Smith's new collection and designing for Beyonce

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Men’s Spring 2023 Trend: Skin Show

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Megan Fox’s Best Fashion Moments Over the Years

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

WWD Report Card: Selena Gomez’s Fashion Evolution

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

The Biggest Fashion Collaborations of 2022 — So Far

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

LAUNCH PAD: First Look at the New J. Crew

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

WWD Report Card: Brad Pitt vs Ryan Gosling

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Report Card: Rating the Looks from Paris Couture Week

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Milan Men's Spring 2023 | Day 1

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Hot Summer Bags

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

WWD + Beauty Inc. at Cosmoprof 2022

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

On the Red Carpet at the 2022 Met Gala: All the Looks

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

'And Just Like That' Costume Designers Talk Process for New HBO Show

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: The Origins of French Girl Style à la Chanel

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: WWD Presents 'Creating Queer'

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

Cécred Restoring Lash & Brow Builder Trio available now at Cécred; Beyoncé's new skincare and makeup

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.