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Bluemercury’s Anniversary Sale Is Live, With Deals on Celeb-Loved Brands From Augustinus Bader to Oribe

This is your chance to restock on the beauty favorites you can't live without... while saving major $$$.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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September 18, 2025, 3:17pm

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assortment of beauty products found at blue mercury, submerged in water; a bluemercury rectangular box also submerged in what looks like a pool

Courtesy Blue Mercury

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Shop Bluemercury’s 2025 Anniversary Sale

15% off $150+, 20% off $300+

Dyson Airwrap i.d. Multi-Styler and Dryer, Straight + Wavy

Buy Now at bluemercury $649.99 Jump to Details

15% off $150+, 20% off $300+

La Mer Crème de La Mer Face Cream

Buy Now at bluemercury $100 Jump to Details

15% off $150+, 20% off $300+

Oribe Gold Lust Repair and Restore Shampoo

Buy Now at bluemercury $21 Jump to Details

15% off $150+, 20% off $300+

Augustinus Bader The 12 Days of Bader Limited-Edition Set

Buy Now at bluemercury $675 Jump to Details

15% off $150+, 20% off $300+

NuFace Trinity+ Starter Kit

Buy Now at bluemercury $395 Jump to Details

15% off $150+, 20% off $300+

Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum

Buy Now at bluemercury $200 Jump to Details

15% off $150+, 20% off $300+

Lune+Aster Dawn to Dusk Gel Eyeliner

Buy Now at bluemercury $26 Jump to Details

15% off $150+, 20% off $300+

Hourglass Curator Eyeshadow Palette

Buy Now at bluemercury $68 Jump to Details

15% off $150+, 20% off $300+

Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Hair Primer

Buy Now at bluemercury $16 Jump to Details

15% off $150+, 20% off $300+

Byredo Blanche Eau de Parfum

Buy Now at bluemercury $330 Jump to Details

View more +

This time of year, we’re all toying with the idea of completely revamping our lives. And while booking a one-way ticket to a tropical destination on a nomad visa might feel out of reach for you, the upgrade you’re after can come in the form of overhauling your beauty routine and investing in the expert-approved plus celebrity-loved products that have long been on your wishlist. Bluemercury, a leading skin care, makeup, hair care, and fragrance retailer, has kickstarted its Anniversary Sale, which provides the perfect opportunity to treat yourself to new goodies, all while making your daily self-care routine more enjoyable.

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Bluemercury’s Anniversary Sale runs from September 18 to the 28 this year, and during those 10 days, customers can take advantage of a 15-percent discount on all purchases over $150, as well as 20 percent off on purchases of $300 or more.

Traveling somewhere this fall? Bluemercury’s on-sale beauty picks will help keep your skin looking flawless, even 35,000 feet in the air. Courtesy Bluemercury

Bluemercury was gracious enough to clue our editors in on what its hottest products of the season are, so that you can be better informed when filling your cart with moisturizers, shampoos, serums, hair styling tools, eyeliners, and all sorts of other beauty essentials. The M-61 Hydraboost Cream, for instance, is a current top performer, what with its dermatologist-tested blend of peptides, vitamin B5, and hydration-boosting tamarind. So too has the Future Skin Oil-Free Foundation from the botanical-based brand Chantecaille been a hot commodity in September (it’s a water-based, non-comedogenic alternative to traditional foundations, for those with already-oily skin).

Then, of course, there are the perennial favorites that always seem to be the talk of the town, like Oribe’s Gold Lust Shampoo, which won a spot on WWD’s Greatest Hair Products of All Time list this year, and Dyson’s Airwrap i.d. Multi-Styler, which our editors reviewed in its earlier form and couldn’t stop raving about.

You don’t have to be a BlueRewards member to take full advantage of Bluemercury’s Anniversary Sale perks, though enrolling (for free!) will grant access to free standard shipping, an extra $10 reward for every $250 you spend, and the ability to score exclusive deals on products from select brands, like EltaMD’s expansive sunscreen line.

Without further ado, here are the beauty bestsellers you have stock up on at Bluemercury this month. Just make sure your cart total qualifies for one of the two, juicy markdowns. Both your skin and your wallet will thank you!

Sign up for WWD S hop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

15% off $150+, 20% off $300+

Dyson Airwrap i.d. Multi-Styler and Dryer, Straight + Wavy

$649.99

Buy Now at bluemercury

The latest version of Dyson’s crowd-favorite Airwrap gadget was released only last year, but it has already managed to acquire a loyal following, based on the styler’s 6-in-1 versatility that allows you to dry, curl, and volumize your hair just by switching out its various attachments, while making sure your ‘do stays flyaway- and damage-free for days. The Airwrap i.d.’s compatible app, which syncs up to the hair tool via Bluetooth, is also here to take the stress out of your daily preparations. By creating your unique hair profile there, you’ll unlock a personalized styling sequence that keeps in mind your locks’ texture, length, and other attributes. Dyson’s famous Coanda effect is featured loud and proud in this overachieving styler, ready to give you red carpet–ready results in no time at all.

Price upon publish date of this article: $649.99

15% off $150+, 20% off $300+

La Mer Crème de La Mer Face Cream

$100

Buy Now at bluemercury

Treasured by the likes of Selena Gomez, Kim Kardashian, and Nicole Kidman, La Mer’s anti-aging skin regimen runs on ingredients sourced from the sea and promises to deliver powerful effects while still keeping gentleness at its core. This Crème de La Mer Face Cream is no doubt the brand’s hero offering, aiming to soothe irritation, boost elasticity, reverse the loss of facial firmness, and treat sun damage — all with just a pearl-sized application, morning and night. Its concoction of sea kelp, vitamins, and minerals doesn’t play around (and you’ll also quickly fall in love with the cream’s ultra-rich texture!).

Price upon publish date of this article: $100

Courtesy

15% off $150+, 20% off $300+

Oribe Gold Lust Repair and Restore Shampoo

$21

Buy Now at bluemercury

Oribe, the iconic hair brand from hairstylist-to-the-stars Oribe Canales, has a cult-like fan base that comes as no surprise. Its Gold Lust Repair and Restore Shampoo specifically is the brand’s number-one product on a global scale — not only a dream as far as scent is concerned but also a truly reparative formula that penetrates hair roots, strengthens them with ingredients like biotin and collagen, as well as restores the scalp by boosting circulation. It’s safe to use on colored hair, too, and is actually meant to enhance the shine and hue saturation of your tresses. Run don’t walk to grab this award winner all for yourself. (Our recommendation? Pairing the purchase with Oribe’s matching Gold Lust Repair and Restore Conditioner.)

Price upon publish date of this article: $21

15% off $150+, 20% off $300+

Augustinus Bader The 12 Days of Bader Limited-Edition Set

$675

Buy Now at bluemercury

A new-to-Bluemercury arrival, this Augustinus Bader set should be treated like an advent calendar come December (and is, in fact, one of the most luxe ways to count down to the big day). Featuring mini sizes of the Hollywood-approved brand’s most popular picks — from the editor-tested The Rich Cream to its buzzy under-eye patches — the 12-day calendar has everything (and we mean everything) you need to take your skin to fresher, healthier heights. Powered by Augustinus Bader’s proprietary TFC8 technology, which uses amino acids, potent vitamins, and skin-identical peptides to renew cells and target specific skin concerns, the fan-favorite products will scratch every itch you might have when it comes to skin care: from finding a lip balm you can trust to locking down an eye cream that can kick those pesky fine lines to the curb.

Price upon publish date of this article: $675

15% off $150+, 20% off $300+

NuFace Trinity+ Starter Kit

$395

Buy Now at bluemercury

NuFace’s facial sculpting devices harness the magic of microcurrent to lift the face and the décolletage area both — no scalpel required. This handy set also comes with the Aqua Gel Activator, Silk Crème Activator, and an applicator brush to make sure you’re maximizing the work it does in ironing out wrinkles, sculpting facial muscles, and making sure everything looks as toned as your bod after a pilates class. What’s more, the NuFace Smart App offers up exclusive treatment routines for looking your best no matter how many hours of sleep you’re running on, and the Trinity+ Facial Toning Device’s Boost Button sends 25 percent more microcurrent straight to the skin, per NuFace, for an even more nitty-gritty approach to your wellness.

Price upon publish date of this article: $395

More Bluemercury Beauty Bestsellers to Shop Today

15% off $150+, 20% off $300+

Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum

$200

Buy Now at bluemercury

Price upon publish date of this article: $200

15% off $150+, 20% off $300+

Lune+Aster Dawn to Dusk Gel Eyeliner

$26

Buy Now at bluemercury

Price upon publish date of this article: $26

15% off $150+, 20% off $300+

Hourglass Curator Eyeshadow Palette

$68

Buy Now at bluemercury

Price upon publish date of this article: $68

15% off $150+, 20% off $300+

Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Hair Primer

$16

Buy Now at bluemercury

Price upon publish date of this article: $16

15% off $150+, 20% off $300+

Byredo Blanche Eau de Parfum

$330

Buy Now at bluemercury

Price upon publish date of this article: $330

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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending products in the beauty space and skin care sales hosted by major retailers.

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Bluemercury’s Anniversary Sale Is Live, With Deals on Celeb-Loved Brands From Augustinus Bader to Oribe

Recent Articles by Stacia Datskovska

Shop Bluemercury’s 2025 Anniversary Sale

Dyson Airwrap i.d. Multi-Styler and Dryer, Straight + Wavy

La Mer Crème de La Mer Face Cream

Oribe Gold Lust Repair and Restore Shampoo

Augustinus Bader The 12 Days of Bader Limited-Edition Set

NuFace Trinity+ Starter Kit

Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum

Lune+Aster Dawn to Dusk Gel Eyeliner

Hourglass Curator Eyeshadow Palette

Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Hair Primer

Byredo Blanche Eau de Parfum

Related Articles

Dyson Airwrap i.d. Multi-Styler and Dryer, Straight + Wavy

La Mer Crème de La Mer Face Cream

Oribe Gold Lust Repair and Restore Shampoo

Augustinus Bader The 12 Days of Bader Limited-Edition Set

NuFace Trinity+ Starter Kit

More Bluemercury Beauty Bestsellers to Shop Today

Dr. Diamond’s Metacine Instafacial Plasma Bioactive Growth Factor Serum

Lune+Aster Dawn to Dusk Gel Eyeliner

Hourglass Curator Eyeshadow Palette

Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Hair Primer

Byredo Blanche Eau de Parfum

Why Trust WWD

Meet the Author

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