Business

Prada Group Delivers 9M Growth in 2026, Miu Miu Slows Down Against High Comps

Accessories

John Hardy Builds Momentum

Business

French Unrest Yet to Hit Hermès Sales, but China Slowdown Weighs on Q3 Growth

Shop
Beauty

Dieux’s New Limited-edition Reusable Under-eye Patches Will Perfect Your Eye Makeup Application

We tested the newest take on the TikTok-famous masks.

By Claire Sullivan Plus Icon

Claire Sullivan

Recent Articles by Claire Sullivan

The Better Sleep Shopping List: Top Products for Maximizing Your ZZZs, From Supplements to Weighted Blankets
The Best Tinted SPF Lip Balms to Apply, and Reapply, All Summer Long
The 5 Best Floral Delivery Services to Use This Mother’s Day (Last-Minute Shoppers Welcome)

View All

March 24, 2025, 11:10am

Add us as a Google Preferred Source

under-eye patches with a feather motif that our editors tested on a blue background

WWD Shop editors test and review Dieux's newest under-eye patches. WWD/Adam Mansuroglu

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

In the years since their 2020 launch, Dieux’s under-eye patches have grown from the ultimate IYKYK beauty accessory to a certified hit, with a slew of limited-edition collaborations and stamps of approval from tastemakers like Hailey Bieber. The newest iteration of the brand’s eye masks, available now at Dieuxskin.com, aren’t just adorable — they’re also specially designed for pro-caliber makeup application.

The Limited-edition Winged Forever Eye Masks feature a feathery motif designed by Leslie Xia and come packaged in a hand-painted cloud-covered tin by Elisabeth Larson Koehler. But it’s the winged shape of the patches that’s set our hearts aflutter: Dieux opted for an exaggerated size that expertly contours to the lower lash line and outer corners of the eyes. This way, the masks create a guide for a super-clean eyeliner application while catching any fallout from powder eyeshadows, creating a stencil effect for flawless eye makeup.

I Did the Math: Free People's 2026 Advent Calendar Really Does Save You Over $200 on Viral Beauty Favorites

Fashion

Dark Cherry Just Became Fall 2026's 'It' Color -- And These Coach Handbags Are Following Suit

Dieux Tattoo Forever Eye Mask

$25

Buy Now at dieux

Price upon publish date of this article: $25

This is just another layer of added genius to Dieux’s Forever Eye Masks, which are made of medical-grade silicone and are endlessly reusable (though the artwork on the exterior of the masks may begin to fade after a year of use). The under-eye patches eschew single-use packaging and the wear-for-10-minutes-and-toss lifespan that most eye masks have, too, reducing waste and saving you money in the process.

Dieux’s new under-eye patches come packaged in a limited-edition tin with artwork by Elisabeth Larson Koehler. Captured with the Leica Q2 Camera. WWD/Adam Mansuroglu

Rather than hydrogel material that’s soaked in a formula of active ingredients, Dieux’s under-eye patches work in tandem with your favorite eye cream or serum. Simply tap the formula onto your under eye area (I find that more is more with these oversized masks), then place the patches on top to seal in the formula for max benefits. I love how this allows me to tailor my under-eye treatment to my concerns of the moment; I’ll choose a caffeine-rich eye cream (SkinMedica’s is a favorite) if I’m dealing with dark circles and puffiness, or a hyaluronic acid eye serum to fight fine lines.

During testing, I was amazed at how well the patches adhere to skin over these emollient products. They stay put better than any single-use mask I’ve worn, and the newest iteration covers more real estate on my under-eye area to boot. I’m not one to do a heavy amount of eyeliner, however I do wear powder eyeshadow most days. Dieux’s under-eye patches are a new mandatory step in my getting-ready routine — cleaning up excess eyeshadow and deleting dark circles in one fell swoop.

Previous limited-edition collaborations with brands like Willie Norris Workshop have sold out quickly, and we’re already seeing hundreds of comments from eager shoppers on Dieux’s Instagram begging to get the masks ASAP. Hurry to shop them below before they’re gone for good.

Dieux Tattoo Forever Eye Mask

$25

Buy Now at dieux

Price upon publish date of this article: $25

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends from brands like Dieux.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Dieux’s New Limited-edition Reusable Under-eye Patches Will Perfect Your Eye Makeup Application

Recent Articles by Claire Sullivan

You May Also Like

Related Articles

Dieux Tattoo Forever Eye Mask

Dieux Tattoo Forever Eye Mask

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular