Fashion

LVMH Kicks Off Sixth Edition of Global Open-Doors Event

Fashion

Phoebe Philo Spring 2027: Easy Does It

Fashion

Samuel Gui Yang, Oude Waag Lead a Quieter Shanghai Fashion Week

The TikTok-Famous Elf Halo Glow Filter With 5,000 Five-Star Amazon Reviews Is on Sale for Its Lowest Price Ever

Consider it a Paris filter for your skin.

By Fernando Snellings Plus Icon

Fernando Snellings

Recent Articles by Fernando Snellings

View All

March 18, 2024, 11:18am

Add us as a Google Preferred Source

e.l.f. Halo Glow Liquid Filter on white background

Courtesy of Elf

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

If you’re looking for a way to enhance your skin’s natural glow without too much product, Elf’s Halo Glow Liquid Filter is a perfect match. Made to be worn with or without makeup, it’s ideal for warmer months ahead of us when full-coverage products don’t cut it. The Halo Glow Liquid Filter is a TikTok-favorite beauty product and right now, it’s on sale for its lowest price yet on Amazon. The makeup hybrid, which has reached over 100 million views to date on TikTok, is a viral sensation.

Available in twelve shades to accommodate fair to deep skin tones, Elf’s Halo Glow Liquid Filter contains hyaluronic acid and squalane for moisturizing benefits. With finely milled powders to blur lines and pores for a smoother, soft-focus look, it’s a great product for mature skin types. No-makeup makeup fans love it as a complexion enhancer, but it also makes a beautiful base for luminous foundation looks, acting like a brightening makeup primer.

You May Also Like

Related Articles

Yerevan Fashion Week 2026 guest seen with a suede buckle bag; woman in Hamburg, Germany clutching a blue suede bag; Sao Paulo Fashion Week guest with an oversized suede tote in the crook of her arm

Fashion

The Best Suede Bags for Upgrading Your Fall Wardrobe This Year

Teens Beauty Shopping

Beauty Features

Teen Beauty Spend Is Up, as Is Rhode's Stock, Piper Sandler Survey Shows

Shoppers are obsessed with the product, loving the way it feels on the skin and its lightweight formula. “As someone in their fifties,” one shopper writes, “I’ve discovered this product not only provides excellent coverage but also imparts a subtle, youthful glow, making my skin look more radiant and healthy. It’s been a pleasant surprise to see that this product outperforms many of the high-end cosmetic brands I’ve tried, especially considering its more affordable price point. This find has been a game-changer for me, proving that you don’t always have to spend a fortune to get effective and flattering makeup suitable for mature skin.” Another echoed this sentiment, exclaiming, “I heard the hype but nothing would’ve prepared me for how amazing this product was!”

We suspect with such rave reviews, it won’t last long, so hurry to pick one up for yourself.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

e.l.f. Halo Glow Liquid Filter on white background

e.l.f. Halo Glow Liquid Filter

Amazon Top-Quality Store Badge on Google: 4.8/5 stars

$11.90 $14.99 21% off

Buy Now at amazon

Price upon publish date of this article: $11.90

Before you go, check out our editor-tested list of top Amazon Beauty products:

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Fernando Snellings is a contributing beauty and fashion writer for WWD. An alumni of the School of Visual Arts, Snellings has worked in various roles in the fashion industry for several years. As a freelance writer, he actively keeps his finger on the pulse on the latest fashion and beauty trends, including secret sales from popular brands like Aritzia.

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

e.l.f. Halo Glow Liquid Filter on white background

Ferran Torres Talks World Cup and That Hat

e.l.f. Halo Glow Liquid Filter on white background

Character Study: Classic Men’s Looks with Modern Updates

e.l.f. Halo Glow Liquid Filter on white background

Thom Browne and Teyana Taylor: Designer and Muse

e.l.f. Halo Glow Liquid Filter on white background

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

e.l.f. Halo Glow Liquid Filter on white background

Icebreakers with François Arnaud

e.l.f. Halo Glow Liquid Filter on white background

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

e.l.f. Halo Glow Liquid Filter on white background

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

e.l.f. Halo Glow Liquid Filter on white background

Getting Ready with Kerry Washington & Michael Kors

e.l.f. Halo Glow Liquid Filter on white background

Head to Toe: How to Style Outerwear for Everywhere

e.l.f. Halo Glow Liquid Filter on white background

A Tour of the New Hermès Madison Avenue Flagship

e.l.f. Halo Glow Liquid Filter on white background

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

e.l.f. Halo Glow Liquid Filter on white background

Louis Vuitton Launches New Exhibition in NYC

e.l.f. Halo Glow Liquid Filter on white background

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

e.l.f. Halo Glow Liquid Filter on white background

Head To Toe: Transitioning Your Wardrobe

e.l.f. Halo Glow Liquid Filter on white background

A closer look at LaQuan Smith's new collection and designing for Beyonce

e.l.f. Halo Glow Liquid Filter on white background

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

e.l.f. Halo Glow Liquid Filter on white background

Men’s Spring 2023 Trend: Skin Show

e.l.f. Halo Glow Liquid Filter on white background

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

e.l.f. Halo Glow Liquid Filter on white background

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

e.l.f. Halo Glow Liquid Filter on white background

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

e.l.f. Halo Glow Liquid Filter on white background

Megan Fox’s Best Fashion Moments Over the Years

e.l.f. Halo Glow Liquid Filter on white background

WWD Report Card: Selena Gomez’s Fashion Evolution

e.l.f. Halo Glow Liquid Filter on white background

The Biggest Fashion Collaborations of 2022 — So Far

e.l.f. Halo Glow Liquid Filter on white background

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

e.l.f. Halo Glow Liquid Filter on white background

LAUNCH PAD: First Look at the New J. Crew

e.l.f. Halo Glow Liquid Filter on white background

WWD Report Card: Brad Pitt vs Ryan Gosling

e.l.f. Halo Glow Liquid Filter on white background

Report Card: Rating the Looks from Paris Couture Week

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Milan Men's Spring 2023 | Day 1

e.l.f. Halo Glow Liquid Filter on white background

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

e.l.f. Halo Glow Liquid Filter on white background

Hot Summer Bags

e.l.f. Halo Glow Liquid Filter on white background

WWD + Beauty Inc. at Cosmoprof 2022

e.l.f. Halo Glow Liquid Filter on white background

On the Red Carpet at the 2022 Met Gala: All the Looks

e.l.f. Halo Glow Liquid Filter on white background

'And Just Like That' Costume Designers Talk Process for New HBO Show

e.l.f. Halo Glow Liquid Filter on white background

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

e.l.f. Halo Glow Liquid Filter on white background

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

e.l.f. Halo Glow Liquid Filter on white background

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

e.l.f. Halo Glow Liquid Filter on white background

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

e.l.f. Halo Glow Liquid Filter on white background

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

e.l.f. Halo Glow Liquid Filter on white background

Video: Bob the Drag Queen Grades Legendary Fashion Looks

e.l.f. Halo Glow Liquid Filter on white background

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

e.l.f. Halo Glow Liquid Filter on white background

Video: The Origins of French Girl Style à la Chanel

e.l.f. Halo Glow Liquid Filter on white background

Video: WWD Presents 'Creating Queer'

e.l.f. Halo Glow Liquid Filter on white background

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

e.l.f. Halo Glow Liquid Filter on white background

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

e.l.f. Halo Glow Liquid Filter on white background

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.