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Our Editors Swear By EltaMD’s Dermatologist-Trusted Line of Sunscreens — Here’s Why

It's also a favorite for stars from Sydney Sweeney to Hailey Bieber (and their healthy, covetable complexions are proof).

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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September 12, 2025, 4:07pm

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woman applying tinted EltaMD sunscreen while smiling; EltaMD sunscreen over a white background

Courtesy EltaMD

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Stay Sun-Safe With EltaMD’s Bestselling Sunscreen Line

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Here’s the thing: You might be tempted to put that bottle of SPF away after Labor Day, as you do for your white jeans, say, but it not being 80 degrees outside anymore doesn’t make those UV rays any less powerful. That said, fall provides the ideal opportunity for refreshing your sunscreen collection and restocking the sun products you’ve used to the last drop. For our beauty shopping editors, it’s consistently been the award-winning lineup from EltaMD, which prides itself on being the number-one derm-recommended sunscreen brand.

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By far the most popular EltaMD SPF selection is its UV Daily Tinted Face Sunscreen, which is the epitome of a multihyphenate: able to act like a subtle concealer while being friendly to breakout-prone skin and blocking damaging sun rays thanks to zinc oxide, a mineral compound. The sunscreen comes in two shade options at Amazon (for fair-to-medium or deeper skin tones) and avoids all the typical, less-than-ideal attributes of comparable beauty buys. This means it doesn’t feel weighty on skin, doesn’t leave a white cast, is non-comedogenic, and gets extra brownie points by reducing signs of aging based on the powers of hyaluronic acid. If you’re tempted to ask “what can’t it do?” know that we feel the same way.

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When WWD’s contributing beauty editor, Claire Sullivan, first tested out EltaMD’s tinted top hit, she was impressed right off the bat. “Nearly every dermatologist I’ve interviewed during my six-plus years as a beauty editor has recommended this sunscreen, and I love it, too. It delivers bulletproof sun protection in an easy-to-wear formula. I struggle with rosacea on my cheeks, and this formula is one of the few face sunscreens that doesn’t exacerbate or irritate it with consistent wear,” Sullivan reports.

This means you no longer have to sacrifice protection from sunburns (or, worse, skin cancer) for the sake of keeping unwanted flare-ups at bay — EltaMD’s philosophy, after all, is rooted in holistic skin health. What’s more, Drew Barrymore has been a frequent user of the UV Daily Tinted Face Sunscreen since as far back as 2018, and she’s joined by Hailey Bieber, who is the ultimate tastemaker and trendsetter when it comes to recommending products that should be at the top of your online shopping cart.

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If you’re impartial to tinted sunscreens, EltaMD comes in clutch with a clear version that has an even more extensive fan base of A-listers with picture-perfect skin. The brand’s UV Clear Face Sunscreen has received shoutouts from the likes of Sofia Richie, Brooke Shields, Kendall Jenner, and Gwyneth Paltrow. Harnessing the benefits of niacinamide, the top-seller protects from both UVA rays (responsible for visible aging) and UVB ones (those that actually cause burns). Fragrance-free, calming, and granting even more of a second-skin feel than its tinted alternative, the UV Clear Face Sunscreen is a no-brainer choice for putting on your bathroom counter, storing in your makeup bag, and applying liberally every day this season. Per EltaMD, you should be reapplying it at least every two hours for best results.

Still not inclined to snag it and put your skin first? Maybe the fact that the UV Clear Face Sunscreen won a spot on WWD’s Editor’s Choice SPF Awards for 2025 — no small honor — will help convince you.

“This Eltamd sunscreen is a foolproof option for my combination skin. It dries down to a demi-matte finish that blots away shine without causing dry patches,” Sullivan shares. “It feels like nothing on your skin — which is ultra-rare for a sunscreen — and it wears beautifully under makeup.”

And if it’s your eye area that you’re most concerned about, consider the EltaMD UV AOX Tinted Eye Sunscreen a godsend. The skin around the eyes is one of the most delicate regions of your complexion and needs to be treated accordingly. The brand’s eye-specific product packs a punch courtesy of antioxidants, fine line–erasing peptides, and Persian silk tree extract (the latter is both a preventative and curative measure against dark circles and puffiness). Because the eye sunscreen is also tinted, it helps with evening out skin tone and color-correcting.

Go ahead — step outside into the sunshine without fear of its effects on your face, under-eyes, and décolletage. EltaMD has you covered, at prices that are gentle on your wallet, too.

Sign up for WWD S hop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

EltaMD UV Daily SPF 40 Tinted Face Sunscreen

$42

Buy Now at amazon

Price upon publish date of this article: $42

EltaMD UV AOX SPF 30 Tinted Eye Sunscreen

$50

Buy Now at amazon

Price upon publish date of this article: $50

EltaMD UV Clear SPF 46 Tinted Face Sunscreen

$46

Buy Now at amazon

Price upon publish date of this article: $46

EltaMD UV Clear SPF 46 Face Sunscreen

$43

Buy Now at amazon

Price upon publish date of this article: $43

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on bestselling beauty products worth your money.

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Our Editors Swear By EltaMD’s Dermatologist-Trusted Line of Sunscreens — Here’s Why

Recent Articles by Stacia Datskovska

Stay Sun-Safe With EltaMD’s Bestselling Sunscreen Line

EltaMD UV Daily SPF 40 Tinted Face Sunscreen

EltaMD UV AOX SPF 30 Tinted Eye Sunscreen

EltaMD UV Clear SPF 46 Tinted Face Sunscreen

EltaMD UV Clear SPF 46 Face Sunscreen

Related Articles

EltaMD UV Daily SPF 40 Tinted Face Sunscreen

EltaMD UV AOX SPF 30 Tinted Eye Sunscreen

EltaMD UV Clear SPF 46 Tinted Face Sunscreen

EltaMD UV Clear SPF 46 Face Sunscreen

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