What’s your lip treatment of choice? Do you prefer a lip oil, lip balm, or lip mask, or are you like us and use them all with a full-on lip treatment routine to combat dry winter skin woes? If you’re in the need for a do-it-all, sure-bet lip product that will keep your pout hydrated and plump throughout the day, you’ll need to add Fenty Plush Puddin’ Recovery Lip Mask to your winter skin care shopping list. Lucky for you, the Sephora gods have graced us with an insanely good deal on a limited-edition Fenty Plush Puddin’z Intensive Recovery Lip Mask Duo for under $30 today.

Beauty Features

Teen Beauty Spend Is Up, as Is Rhode's Stock, Piper Sandler Survey Shows

Beauty Features

Jennifer Lawrence Teases Biodesign-Driven Hair Care Brand mes°

This sweet deal comes with the limited-edition Yummy Barbados Cherry flavor, along with the beloved original vanilla flavor. Worth a $44 value and originally priced at $34, you can now enjoy these Rihanna-approved lip masks that’s on the Sephora Loves list of over 65,000 shoppers for just $28.90.

Tested & Reviewed: Fenty’s Plush Puddin’z Intensive Recovery Lip Mask Duo

WWD Shop Rating: 4.8 out of 5 stars
Pros: instant, long-lasting hydration, smooth formula consistency, high-quality vegan formula
Cons: size of container/ box is not pants pocket-friendly and delivers inconsistent amounts of product with twist base.
Editor Testing Period: 1+ year of applying the Plush Puddin’ Lip Mask at least three times a week.
Sephora Customer Review: “I love this product; it works amazingly especially in the winter. The cherry is a touch stickier than the regular, but not annoyingly so. They both smell great as well. The price is a bit expensive, but I think it’s a good value.“
Editor Testing Review: I have tested over 80 different lip products and only a handful of them do I consistently purchase with my hard-earned money; this includes the Fenty Plush Puddin’ lip mask. I simply love the long-lasting hydration and texture without any irritation to my dry, sensitive skin. It’s one of my top five favorite lip products to prevent dry, chapped skin during the winter or any season.

Fenty Plush Puddin’z Intensive Recovery Lip Mask Duo

Sephora Top-Quality Store Badge on Google: 4.8/5 stars

$28.90 $34 15% off

Buy Now at sephora

Price upon publish date of this article: $28.90

Launched back in December 2022, the Fenty Plush Puddin’ Mask became an instant success — even swaying Laneige devotees over to the Fenty side of the beauty aisle. What makes the Fenty lip mask so great? For one, the texture of Fenty Plush Puddin’ lip mask formula has the ideal pudding-like viscosity that provides a long-lasting coat on the lips like a balm, yet it has a smoother consistency that delivers even hydration that slowly dissolves over time. The ingredient list also checks all the boxes, including moisturizing coconut, castor and jojoba oils, as well as pomegranate sterols, which works like a vegan occlusive alternative to petroleum jelly or lanolin.

Fenty’s Plush Puddin’ Lip Mask features an airless pump dispenser that keeps the formula fresh between uses. Courtesy

The Fenty Plush Puddin’ Lip Mask Duo launched this past holiday season, and happy Sephora shoppers couldn’t get enough of the new Barbados Cherry flavor with several customer reviews wishing that the flavor was available year-round.

“Both of the lip masks smell delicious, but I really liked the cherry,” says on rave reviewer. “It hydrated my lips instantly! It is so thick, but not sticky or too heavy. Just coming from a real girly, it’s worth it!”

If you’re ready to join the Plush Puddin’ party of pretty pouts, hurry to save big on this amazing limited-time Fenty deal. Just in time for Valentine’s Day, consider this a great gift idea to give your romantic partner or a beauty bestie.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Adam Mansuroglu is the Director of Commerce for Footwear News and WWD, overseeing strategy for shopping content on both brands, along with writing and editing shopping guides, product reviews, and shopping trend stories across fashion, beauty, home and lifestyle product categories for men and women. Prior to his current role, Mansuroglu was a fashion editor and stylist at Cosmopolitan Magazine, Style Editor at BestProducts.com, and Senior Style and Gear Editor at Men’s Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire and other publications. Mansuroglu has been actively testing and reviewing lip masks, balms, and oils for two years to find the best lip treatments for his dry skin.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Fenty Plush Puddin’ Deal: the Holy Grail of Lip Mask Duos Is 34% off Right Now

Recent Articles by Adam Mansuroglu

Related Articles

You May Also Like