New H&amp;M Beauty Drop Turns E.l.f.’s Viral Makeup Into a Perfume Line — Shop the Scents Here

Price upon publish date of this article: $29.99

H&M and e.l.f.’s new Power Grip Salty Drip Eau de Parfum. Courtesy H&M, e.l.f.

Because all good things come in threes, we’d be remiss not to point your attention (and wallet) to the final fragrance in this lineup. Harnessing the continued obsession with chocolate brown, its bottle is a sight to behold, equipped with an opaque cap that resembles a pebble in texture and shape. We’re talking about the Camo Blend Nude Canvas Eau de Parfum, of course, which is capable of “blending seamlessly into skin” (much like its Camo CC Cream, Camo Powder Foundation, and Hydrating Camo Concealer predecessors) and blesses wearers with the musky and the sweet both. Those with a good nose will be able to separate out the perfume’s layers of vanilla, palo santo, praline, and juniper berry. (If you ask us, there couldn’t be a better combination for the cold-weather months.)

H&M x e.l.f. Camo Blend Nude Canvas Eau de Parfum

$29.99

Price upon publish date of this article: $29.99

Thought that’s the end of H&M and e.l.f.’s endeavors? Think again. Seeing as how the former is prized for its Gen Z–coded accessories that remain at accessible price levels, the three beauty buys here are complemented by bags, charms, and grippy socks. While said charm is puffy, padded, pink, and comes with gold hardware that includes the word “Halo,” the two brands’ under-$50 handbag stuns with its suede-like finish and practical features like a detachable shoulder strap. Charmingly enough, its mini-me is attached to the handle — ideal for organizing your coins or keeping a favored lippie (may we suggest e.l.f.’s own Glow Reviver Lip Oil?) nearby at all times.

H&M x e.l.f. Bag Charm

$19.99

Price upon publish date of this article: $19.99

H&M x e.l.f. Handbag

$39.99

Price upon publish date of this article: $39.99

Lastly, those socks will take you from pilates class to the Netflix marathon on the couch, being hard to turn away from thanks to all that shimmer. Note that if you’re enticed by every last item we mentioned, grabbing them all will only cost you somewhere around $170. ‘Tis the beauty of affordable-yet-covetable purchases that don’t skimp on quality.

H&M x e.l.f. Glittery Non-Slip Socks

$19.99

Price upon publish date of this article: $19.99

Whether you stock up on these finds for yourself or get them for a Galentine, the world will be a better-smelling place for it.

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Shop the Inspiration Behind the Drop

e.l.f. Power Grip Primer

$11

$11

Price upon publish date of this article: $11

e.l.f. Halo Glow Liquid Filter

$15

$15

Price upon publish date of this article: $15

e.l.f. Camo CC Cream

$16

$16

Price upon publish date of this article: $16

e.l.f. Camo Powder Foundation

$12

Price upon publish date of this article: $12

e.l.f. Hydrating Camo Concealer