Jonathan Anderson, the creative director for JW Anderson and Loewe, has a knack for surrealist, mind-bending fashion design. The Loewe Anthurium dress that Zendaya sported last fall nearly broke the internet, and let’s not forget the label’s stilettos with a cracked egg at the base of the heel. What’s next for the boundary-pushing designer’s JW Anderson line? A hint may have dropped today on Instagram.

This morning, the JW Anderson Instagram account was completely scrubbed, save two posts: One of a spinning loading sign, and another of a bare chested man scooping up Vaseline Original Petroleum Jelly. (We’re scratching our heads, too.) Commenters are in two camps, with some brushing it off as a hack and others eager for a new — potentially slippery — new launch. Brands commonly scrub their accounts before groundbreaking launches, so we’re with the non-hacker hopefuls in the comment section.

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Vaseline is on the rise thanks to the viral slugging trend — the brand’s market size is predicted to transcend $651 million by 2027 — so could this be a collaboration between two veritable icons, JW Anderson and Vaseline? Jonathan Anderson has a fragrance line and a candle line, but petroleum jelly might be pushing it.

Vaseline Petroleum Jelly Original

Courtesy of Amazon

Vaseline Petroleum Jelly Original $7 Buy Now AT AMAZON

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Is Vaseline in Fashion? JW Anderson’s Instagram Account Teases Potential Collab

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