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La Mer’s Latest Innovation — The Lip Treatment — Will Keep Your Pout Looking Plump Even in Cold, Dry Weather

Bonus points: It's formulated with the brand's signature ingredient, Miracle Broth, which is a vitality-boosting elixir made from fermented sea kelp.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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October 6, 2025, 3:42pm

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three models showing off the new la mer lip treatment on their lips; four shades of la mer's the lip treatment shown in their glossy tubes while standing upright

Courtesy La Mer

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In the world of luxury beauty, La Mer is a go-to: beloved for its high-performance creams, serums, oils, and concentrates that have helped millions of people achieve brighter and more youthful complexions. Now, the cult-favorite brand that’s garnered millions of TikTok searches and seals of approval from leading dermatologists has blessed fans with its first-ever lipstick: The Lip Treatment, launched just last week and already promising to become a bestseller.

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Before this high achiever entered La Mer’s roster of offerings, its lip category consisted only of The Lip Balm, The Lip Polish, and The Lip Volumizer — all geared towards nourishing, restoring, and, in case of the latter, treating pouts to buildable color. The Lip Treatment effectively takes all of these effects and perfects them: helping replenish lips’ moisture barrier while keeping things looking plump and smooth. La Mer wasn’t playing games when it loaded its newest release with the most cutting-edge technology, including what it calls the “Continuous Melt” process: which is activated by your body’s natural temperature and gradually transfers ingredients to the lips, so that every contour and line ends up being filled with the product’s rich goodness.

Luckily for all those who love a ‘lil color, The Lip Treatment has four shades ripe for the picking, from the delicate, ultra-sheer Bare to the darker, sumptuous, ideal-for-fall Cocoa. Dynamic pigment technology is at play here, making sure the hues layer on in an even and harmonious way (thereby sparing you from having to do any blending yourself).

La Mer’s first-ever lipstick joins a trending roster of products loved by celebrities and everyday shoppers both. Courtesy La Mer

Buy Now AT NORDSTROM

As for the ingredient list responsible for The Lip Treatment’s powers? La Mer’s patented, fermented Miracle Broth plays a big role, powered by sea kelp, vitamins, and minerals that aid with cell renewal. The Restorative Ferment, a new La Mer innovation, also works to prevent moisture loss in the lips (in beauty-industry terms, it’s an emollient). Take an even deeper dive into The Lip Treatment’s makeup and you’ll spot a complex of soothing oils, aloe leaf extract, shea butter, and other heavy hitters. Also among the ranks is lime tea concentrate, which, according to the brand, “prevents future signs of aging by helping to protect lips from damage that can accelerate the breakdown of youth proteins.”

The Lip Treatment is on a mission to support your skin’s collagen production and help keep your smooch looking full — even as cold weather threatens to make it dry and unappealing. As for that range of shades, you’ll be surprised at how easily each one augments the beauty of your natural lip tone (intensity can also be adjusted at will based on the number of swipes you choose to apply in the morning before work or throughout the day for effortless touch-ups). Long-term, La Mer aims for the ironing out of lip lines with this fresh product, as well as for the restoration of lip definition: no filler required.

Will you go with the pinkish Rose, the peachy-beige Honey, or another one of The Lip Treatment’s attractive shades? Courtesy La Mer

Everyone from Kim Kardashian and Selena Gomez to Nicole Kidman have invested in La Mer’s hit beauty line and actively use its youth-boosting concoctions in their routines. While The Lip Treatment is too new to have already made it into celebrities’ makeup bags, we guarantee it’s only a matter of time before it does. Don’t miss the moment and shop the drop today. (Your lips will thank you.)

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La Mer The Lip Treatment in Bare

$80

Buy Now at la mer

$80

Buy Now at nordstrom

Price upon publish date of this article: $80

La Mer The Lip Treatment in Rose

$80

Buy Now at la mer

$80

Buy Now at nordstrom

Price upon publish date of this article: $80

La Mer The Lip Treatment in Honey

$80

Buy Now at la mer

$80

Buy Now at nordstrom

Price upon publish date of this article: $80

La Mer The Lip Treatment in Cocoa

$80

Buy Now at la mer

$80

Buy Now at nordstrom

Price upon publish date of this article: $80

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on new releases in the world of luxury beauty.

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La Mer’s Latest Innovation — The Lip Treatment — Will Keep Your Pout Looking Plump Even in Cold, Dry Weather

Recent Articles by Stacia Datskovska

Shop La Mer’s New The Lip Treatment Today

La Mer The Lip Treatment in Bare

La Mer The Lip Treatment in Rose

La Mer The Lip Treatment in Honey

La Mer The Lip Treatment in Cocoa

Related Articles

La Mer The Lip Treatment in Bare

La Mer The Lip Treatment in Rose

La Mer The Lip Treatment in Honey

La Mer The Lip Treatment in Cocoa

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