You’ve heard of “mob wife winter” and “tomato girl summer,” but this year, Makeup Eraser is taking us to the Amalfi coast, with a summer-chic collection inspired by Italian ceramics and refreshing Limoncello. The TikTok-famous makeup removing towelettes arrive in a travel-ready kit that’s perfect to pack for that European vacay you’ve got on the roster — or for manifesting your very own dolce vita lifestyle at home.

If you’re not yet familiar with the original Makeup Eraser, consider this your cue to hop on the bandwagon. The innovative, cult-favorite towelette has earned over 34 million TikTok views and searches, along with 11,000 five-star reviews on Amazon that deem it a game-changer. The Makeup Eraser is essentially a reusable and ultra-soft microfiber towel that instantly wipes off every layer of makeup — yes, even waterproof mascara — with just the activation of water. It comes in a large size for weekly use as well as adorable kits stocked with themed mini cloths.

EXCLUSIVE: The Center and Dr. Mamina Turegano Acquire Boscia Skin Care Brand

Lifestyle

The Erewhon Effect: Inside the New Wave of Grocery Stores

The Limoncello collection is the newest installment to the seven-day sets, with each cloth adorned with summery patterns and prints. It also comes equipped with an exclusive lemon-shaped makeup bag that’s perfect for tossing in your beach bag to stash sunscreen, plus a laundry bag to refresh your wipes in the wash. Each of the cloths also comes dual-sided, where one side effortlessly removes makeup, and the other buffs and exfoliates the skin.

WWD Shop editor Olivia Cigliano has sworn by the Makeup Eraser for years. “It’s a holy grail in my beauty routine,” she says. “It actually works like literal magic. The Makeup Eraser is the easiest method I’ve found to remove makeup, which is great because this critical step never feels like a chore. It’s the first step of my evening skin care routine, before following up with a face wash or micellar water for a super thorough cleanse. I find it gentler and more effective than a typical makeup remover wipe (and garners way less waste), and my skin always feels smooth and properly exfoliated afterwards. I toss it in the washing machine with the rest of my bath towels and it comes out fresh and fluffy for another week’s worth of glam. This Limoncello seven-day set is already packed away for my Italian getaway this summer — bellissimo!”

View this post on Instagram

A post shared by The Original MakeUp Eraser® (@makeuperaser)

Shop the new Makeup Eraser set below to get into the sunshine-y summer mood, plus more playful seven-day sets to collect for your next getaway.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Makeup Eraser Limoncello 7-Day Set

$25

Buy Now at makeup eraser

Price upon publish date of this article: $25

Shop More Makeup Eraser 7-Day Sets

Makeup Eraser Strawberry Fields 7-Day Set

Amazon Top-Quality Store Badge on Google: 4.5/5 stars

$25

Buy Now at amazon

$25

Buy Now at makeup eraser

Price upon publish date of this article: $25

Makeup Eraser Coastal Cowgirl 7-Day Set

Amazon Top-Quality Store Badge on Google: 4.5/5 stars

$25

Buy Now at amazon

$25

Buy Now at makeup eraser

Price upon publish date of this article: $25

Makeup Eraser Coconut 7-Day Set

Amazon Top-Quality Store Badge on Google: 4.5/5 stars

$25

Buy Now at amazon

$25

Buy Now at makeup eraser

Price upon publish date of this article: $25

Before you go, check out our list of the best TikTok beauty products:

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She regularly reports on viral TikTok beauty and exciting releases from top brands.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

The Makeup Erasers I Swear By to Remove a Full Face of Foundation Just Dropped in the Cutest Set to Channel Your ‘Dolce Vita’ Lifestyle This Summer

Recent Articles by Olivia Cigliano

You May Also Like

Related Articles

Makeup Eraser Limoncello 7-Day Set

Shop More Makeup Eraser 7-Day Sets

Makeup Eraser Strawberry Fields 7-Day Set

Makeup Eraser Coastal Cowgirl 7-Day Set

Makeup Eraser Coconut 7-Day Set

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular