Business

Ralph Lauren and Tapestry Led the Way, Capri and Under Armour Are Trying to Follow

Fashion

Martine Rose Named Creative Director of Balenciaga

Eye

Jane Fonda, Pamela Abdy Address Gender Inequality at Women in Film Honors

The TikTok-Loved Shark FlexStyle Hair Tool Is Officially at Sephora — Shop Now.

It's the ultimate one-and-done hair tool.

By Brittany Loggins Plus Icon

Brittany Loggins

Recent Articles by Brittany Loggins

View All

April 4, 2023, 8:11pm

Add us as a Google Preferred Source

Shark hair dryer and styling attachments placed on marble counter

Courtesy of Shark

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Get ready to take your hair styling abilities to the next level, because Shark’s do-it-all FlexStyle hair tool is officially available at Sephora.

Those who follow beauty trends on TikTok are likely well-aware of the wide-ranging capabilities of this hair styling tool — the Shark Flexstyle has racked up 321 million views on TikTok to date. The tool has also made waves because of its price point. At $299.99, it’s almost half the price of the Dyson AirWrap, which has similar styling attachments.

Related Articles

Justin Boxford

Beauty Features

Justin Boxford Exits The Estée Lauder Cos. to Pursue New Opportunity

2026 Women in Film Honors

Celebrity News

Salma Hayek Pinault and Adria Arjona Led the Cause for Warm-Toned Glam at the 2026 Women in Film Honors

The hype for the FlexStyle is well-earned, as it allows you to choose between two attachment bundles that are uniquely-tailored to your hair type. The two main configurations to choose from include one for curly and coily hair, and another for straight and wavy hair. Each of these sets comes with five attachments that will allow you to dry and style your hair in any way you want. The attachments include two 1.25-inch barrel curlers (which create curls like the best curling irons), a hair dryer brush attachment, a paddle brush, and a concentrator or hair diffuser, depending on which configuration you choose.

As if all of the specifications don’t do enough to set it apart from most hair tools, the FlexStyle is also the only option in this category actually bend into the shape of a traditional hair dryer so that you can save your energy. This also allows it to truly replace your best hair dryer with one space-saving tool.

Shark FlexStyle’s availability at Sephora comes with some major perks. The beauty retailer is known for its epic sales, one of which will start on April 14 — the FlexStyle is a tool to keep tabs on for potential markdowns. Sephora shoppers also earn points from every single purchase that are redeemable for further discounts and gifts throughout the year. 

Make sure you scoop one of the tools up now; they’re sure to go fast.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Shark FlexStyle Hair Blow Dryer & Multi-Styler for Straight & Wavy Hair

Courtesy of Sephora

Shark FlexStyle Hair Blow Dryer & Multi-Styler for Straight & Wavy Hair $299 Buy Now at Sephora

Shark FlexStyle™ Hair Blow Dryer & Multi-Styler for Curly & Coily Hair

Courtesy of Sephora

Shark FlexStyle Hair Blow Dryer & Multi-Styler for Curly & Coily Hair $299 Buy Now at SEphora

Related:
How to Blow Dry Your Hair at Home
The Best Dyson Airwrap Alternatives

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

Ferran Torres

Ferran Torres Talks World Cup and That Hat

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Character Study: Classic Men’s Looks with Modern Updates

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Thom Browne and Teyana Taylor: Designer and Muse

Gucci Westman and David Neville

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Under Armour HeatGear compression T-shirts (layered); Armedangels denim jeans; Thom Browne shoes.

Icebreakers with François Arnaud

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

diane lane at the premiere of feud capote vs the swans, red carpet interview

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Getting Ready with Kerry Washington & Michael Kors

WWD style director Alex Badia and FN style director Shannon Adducci discuss the versatility of outerwear.

Head to Toe: How to Style Outerwear for Everywhere

Hermès is making a major statement about the future of brick-and-mortar retail with the long-awaited opening of its massive new Madison Avenue flagship.

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

WWD's fashion director Alex Badia and FN's fashion director Shannon Adducci talk about transitioning your wardrobe in an episode of "Head to Toe."

Head To Toe: Transitioning Your Wardrobe

Designer Details: A closer look at LaQuan Smith's new collection and designing for Beyonce

A closer look at LaQuan Smith's new collection and designing for Beyonce

Beyoncé, Renaissance, Beyonce picture, Beyonce photos, Beyonce style

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023, fashion trend, menswear,

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race,' beauty, collaboration, launch,  Kim Chi, Trixie Mattel

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch, Met Gala, Zoey Deutch style

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

Serena Williams, on-court tennis style, celebrity style, sports, fashion,

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox, Megan Fox fashion, Megan Fox style

Megan Fox’s Best Fashion Moments Over the Years

Selena Gomez, Selena Gomez pictures, Selena Gomez photos, Selena Gomez style

WWD Report Card: Selena Gomez’s Fashion Evolution

fashion collaborations, fashion, 2022

The Biggest Fashion Collaborations of 2022 — So Far

Louis Vuitton, Virgil Abloh, designer, Nike, Air Force 1, sneaker, collection, footwear

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

J. Crew, fashion, collection, creative director, Brendon Babenzien

LAUNCH PAD: First Look at the New J. Crew

Brad Pitt, Ryan Gosling, Brad Pitt photos, Ryan Gosling photos

WWD Report Card: Brad Pitt vs Ryan Gosling

Paris Couture Week, fashion, style, Kim Kardashian, Nicole Kidman, Zoey Deutch

Report Card: Rating the Looks from Paris Couture Week

paris fashion week mens, spring 2023, Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

First Impressions: Milan Men's Spring 2023 | Day 1

Milan fashion week, day 3, spring 2023 collections, first impressions, Etro, Prada, JW Anderson

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

summer bags, handbags, Chanel, Telfar, Loewe, WWD

Hot Summer Bags

WWD, Beauty Inc, Cosmoprof, 2022

WWD + Beauty Inc. at Cosmoprof 2022

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

On the Red Carpet at the 2022 Met Gala: All the Looks

Cynthia Nixon, Sarah Jessica Parker, Kristin Davis, "And Just Like That,  costumes, Max, series

'And Just Like That' Costume Designers Talk Process for New HBO Show

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: The Origins of French Girl Style à la Chanel

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: WWD Presents 'Creating Queer'

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

Shop the TikTok-Loved Shark FlexStyle Hair Tool at Sephora

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.