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Taylor Swift’s Lipstick Wardrobe Expands With Her New “The Life of A Showgirl” Era

We've researched the singer's go-to lipstick shades, from her signature blue-reds to newer favorites like berry and terracotta.

By Claire Sullivan Plus Icon

Claire Sullivan

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August 14, 2025, 2:38pm

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Nars Velvet Matte Lipstick in Dragon Girl

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On the August 13 episode of New Heights with boyfriend Travis Kelce, Taylor Swift dropped more than just casual football banter — she announced her upcoming album, “The Life of a Showgirl.” Between breaking down the cover artwork and combing through the inevitable Easter eggs, we locked in on something else: Taylor Swift’s lipstick color.

Some beauty sleuths are convinced the 14-time Grammy winner was wearing Rare Beauty’s Soft Pinch Tinted Lip Oil in the shade Joy during her appearance on the podcast. But given Swift’s track record (and the noticeably matte finish seen on the singer), we’re betting on a familiar favorite — Nars Lipstick in Morocco. 

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The warm, terracotta hue is a notable shift from her Eras Tour glam go-to — Pat McGrath’s blue-red Elson 4 — but it’s not uncharted territory. Swift’s worn Morocco for Kansas City Chiefs games and beyond, a fact confirmed last year when her longtime makeup artist, Lorrie Turk, shared on Instagram Stories that the shade has been in rotation “for years.” With its rich terracotta base and warm undertones, Morocco flatters Swift’s fair skin and dirty blonde hair while steering clear of the intensity of a true red, or the hard-to-pull-off tone of a true “The Life of a Showgirl” orange. 

It does make us wonder if this peachy, earthy neutral is more than just a one-off moment. Could Swift be putting her signature red lipstick shade in the vault — at least for now — as she favors softer hues off stage in this Showgirl era? If the past is any indication, her lipstick choices tend to be as intentional as her album aesthetics, and Nars’ Morocco feels like a deliberate, mood-shifting move.

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A post shared by Taylor Swift (@taylorswift)

That said, Swift hasn’t completely left her crimson staples in the rearview. In some of “The Life of a Showgirl” promo imagery, Swift is very much in her classic red lip, proof that shades like Pat McGrath Labs’ Elson 4, MAC’s Ruby Woo, Nars’ Dragon Girl, and Chanel’s Pirate will always remain a defining part of her signature look. “The Life of a Showgirl” cover artwork also shows Swift expanding into new lip color territory, with the singer seemingly coming up for air with a berry-toned, high-gloss smile (try Pat McGrath Labs’ Lip Fetish Divine Lip Shine in Belle Amour for a similar effect).

Nars’ Morocco lipstick, though, plays in a different lane, one that taps into the duality between Swift’s personas on and off the stage. With peachy undertones that echo the colorways splashed across “The Life of a Showgirl” artwork, it channels retro glamour in a softer, more wearable way. 

From berry to blue-red to terracotta, Swifties now have a full range of shades to try to emulate the icon. Below, step into your Showgirl era with Nars’ Morocco lipstick, plus more Swift-approved lipstick shades.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Nars Lipstick in Morocco

Nars Lipstick in Morocco

$26

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Price upon publish date of this article: $26

Top Taylor Swift-Approved Red Lipsticks to Buy Now

Taylor Swift's Lipstick Range Expands for 'The Life of a Showgirl' Era

PAT McGRATH Labs Lip Fetish Balm Divinyl Lip Shine in Belle Amour

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Price upon publish date of this article: $39

Taylor Swift's Lipstick Range Expands for 'The Life of a Showgirl' Era

Pat McGrath Labs Liquilust Legendary Wear Lipstick in Elson 4

$34

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Price upon publish date of this article: $34

Mac Macximal Silky Matte Lipstick in Ruby Woo

Mac Macximal Silky Matte Lipstick in Ruby Woo

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Price upon publish date of this article: $25

Chanel Rouge Allure Luminous Intense Lipstick in Pirate

Chanel Rouge Allure Luminous Intense Lipstick in Pirate

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Price upon publish date of this article: $48

Nars Velvet Matte Lipstick in Dragon Girl

Nars Velvet Matte Lipstick in Dragon Girl

$18.90 $27 30% off

Buy Now at nars

Price upon publish date of this article: $18.90

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Meet the Author

Claire Sullivan is a contributing commerce editor for WWD and Footwear News, where she writes and edits beauty, fashion, and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as an editor, so she’s well-versed in selecting the products that make a meaningful difference in your skin and hair.

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