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You don't have to wait 'til after the turkey's been cut to score your favorite beauty products for less.
By Stacia Datskovska Plus Icon
Senior Commerce Writer for WWD
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15 Best Beauty Deals at Ulta’s Early Black Friday Sale
T3 Aire IQ Intelligent Hair Dryer
Buy Now at ulta $299.99 Jump to Details
Foreo Bear Smart Microcurrent Facial Toning Device
Buy Now at ulta $246.75 Jump to Details
BeautyBio Firm and Glow GloPro Set
Buy Now at ulta $134.25 Jump to Details
Patchology Serve Chilled Rosé Hydrating Eye Gels
Buy Now at ulta $11.90 Jump to Details
Tartan + Twine Basics Black Weekender
Buy Now at ulta $26.60 Jump to Details
Cosrx Advanced Snail 96 Mucin Power Essence
Buy Now at ulta $17.50 Jump to Details
It’s a 10 Miracle Hair Mask Conditioning Treatment
Buy Now at ulta $21.60 Jump to Details
Conair Berry Blush Wavy Lighted Mirror
Buy Now at ulta $27.74 Jump to Details
Elizabeth Arden Eight Hour Hydraplay Gift Set
Buy Now at ulta $36.75 Jump to Details
Elizabeth Arden Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum
Buy Now at ulta $74.25 Jump to Details
Clinique Repairwear Anti-Gravity Eye Cream
Buy Now at ulta $48.75 Jump to Details
T3 AireBrush One-Step Smoothing and Volumizing Hair Dryer Brush
Buy Now at ulta $119.99 Jump to Details
Tarte Maneater After Dark Volume II Eyeshadow Palette
Buy Now at ulta $41.25 Jump to Details
Wet Brush Pro Paddle Detangler
Buy Now at ulta $11.99 Jump to Details
Clinique Quickliner for Eyes Eyeliner
Buy Now at ulta $21 Jump to Details
View more +
Think of Black Friday, and you’ll probably get flashbacks of the last time you were reposing on your parents’ couch post-Thanksgiving — scrolling online for the best Black Friday beauty deals while dealing with the repercussions of a food coma. This year, though, you can get a headstart on shopping the most worth-it savings when it comes to skin care gift sets, top-of-the-line hair tools, stocking stuffers like under-eye masks, hydrating creams, and even makeup bags for all your wintertime getaways. Where is such a wondrous thing possible? Why, at Ulta, of course: which has just kickstarted its Early Black Friday Sale, running until November 22 and promising up to 40 percent off on all the viral, bestselling beauty buys you can’t live without.
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The best thing about this sale (besides it being the ideal opportunity to grab gifts for your mom, wife, girlfriend, sister, friend, you yourself, and any other beauty-obsessed person in your life) is that new deals drop weekly. To make sure you’re abreast of the latest and greatest Ulta markdowns this month and well into the next one, we’ll be updating this roundup regularly. Craving a sneak peek at what’s to come? A 25-percent-off discount on all Mario Badescu products awaits — so that you can stock up on this celebrity-loved brand without damaging your wallet. So, too, will a wide range of bestselling eye treatments be bumped down in price to a flat $25, giving you an excuse to finally get your hands on high-achieving topicals from the likes of Kiehl’s, Peter Thomas Roth, StriVectin, and beyond.
If the person on your list has complained about makeup brushes that feel like they’re coming apart at the seems, Morphe’s are soon going to be 40 percent off during Ulta’s Early Black Friday Sale. And if it’s a lighted makeup mirror they’ve been after, making their day with Conair’s Berry Blush Wavy Lighted Mirror, for 25 percent off, has never been easier (psst: The purchase also comes with a free selfie ring for embarking on the journey to TikTok virality).
Shopping at Ulta is a smart decision even when it’s not treating customers to a much-anticipated sales extravaganza. For instance, shipping is always free for purchases over $35, and if you join Ulta Beauty Rewards, you’ll earn points on every purchase, get a complementary birthday gift, and unlock even more juicy benefits as you rise in membership tiers based on your yearly spend total.
Ready to become the most proactive person in your friend group or family by starting the Black Friday festivities early (no food coma in sight… yet)? Here are the top 15 deals we’ve spotted at the Ulta Black Friday Sale, which are well worth your time, money, and countertop space.
Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
T3 Aire IQ Intelligent Hair Dryer
$299.99 $399.99 25% off
Take everything you once thought about hair dryers and throw it out the window, because this innovation from T3 is nothing if not advanced. What you’ll be getting here? Automatic speed and heat adjustments, custom settings memory, special tech that protects hair’s natural moisture, and a volume boost function for greater body at the roots.
Price upon publish date of this article: $299.99
Foreo Bear Smart Microcurrent Facial Toning Device
$246.75 $329 25% off
Alexa Chung, Miranda Kerr, Victoria Beckham, and many more A-listers have all used a Foreo device at some point, and it’s not hard to see why the brand holds such celebrity appeal — its smart beauty devices, after all, deliver real results with consistent use, and this Bear Smart Microcurrent Facial Toning Device is no exception. Running on microcurrent and pulsations, it helps tone your facial muscles, reduce the appearance of sagging skin, and cut back on fine lines.
Price upon publish date of this article: $246.75
BeautyBio Firm and Glow GloPro Set
$134.25 $179 25% off
Meet BeautyBio’s GloPro microneedling tool, which aids in the evening out of skin tone, the tightening of pores, and overall facial firmness. This particular on-sale Ulta favorite also takes things up a notch: coming with a sparkly case perfect for traveling and skin clarifying pads for amplifying the effects of the treatment.
Price upon publish date of this article: $134.25
Patchology Serve Chilled Rosé Hydrating Eye Gels
$11.90 $17 30% off
Patchology’s under-eye patches are an editor favorite over here at WWD Shop. Not only do we adore their rosé-powered scent and hue, but they’re also rich in antioxidants, hyaluronic acid, and extracts that shield the face from various environmental stressors. Get ready for a hydrated glow all winter long. (PS: These babies also make amazing stocking stuffers!)
Price upon publish date of this article: $11.90
Tartan + Twine Basics Black Weekender
$26.60 $38 30% off
Planning an extended vacay in the next few months? This makeup bag-slash-weekender bag is a must for making sure all your ducks are in a row (read: your toiletry collection stays organized throughout the whole trip). The best part is that it comes with five travel bottles already included.
Price upon publish date of this article: $26.60
Cosrx Advanced Snail 96 Mucin Power Essence
$17.50 $25 30% off
TikTok is obsessed with Cosrx’s Advanced Snail 96 Mucin Power Essence, and so are we. “After six weeks of consistent, twice-a-day use, I noticed a drastic decrease in redness, and a subtle smoothing of the fine lines on my forehead,” WWD Shop’s past beauty editor reported in a review. “After six months of testing, my complexion is clearer and brighter than before.” Enough said!
Price upon publish date of this article: $17.50
It’s a 10 Miracle Hair Mask Conditioning Treatment
$21.60 $36 40% off
If your locks are in need of some TLC amidst the dryness of the season, don’t overlook this high-achieving hair treatment from It’s a 10. Acting as a leave-in conditioner of sorts, it taps the powers of keratin amino acids, collagen, and an oil complex to boost your ‘do’s elasticity, shine, softness, and color vibrancy.
Price upon publish date of this article: $21.60
Conair Berry Blush Wavy Lighted Mirror
$27.74 $36.99 25% off
Every woman deserves to own a lighted mirror that will make sure her daily makeup application is flawless — each and every time. This top-selling Conair one comes with the added benefit of LED halo illumination and a built-in, tilting stand for sneaking looks at your good side (hint: You have no bad side).
Price upon publish date of this article: $27.74
Elizabeth Arden Eight Hour Hydraplay Gift Set
$36.75 $49 25% off
This Elizabeth Arden buy already comes in the form of a gift set, which makes it a top-notch steal for Christmas gifting, but there’s also no rule against keeping it for yourself. And when you do, you’ll be blessed with three brand bestsellers: the Eight Hour Cream Skin Protectant for head-to-toe hydration, Eight Hour Nourishing Lip Balm that also offers UV protection, and Eight Hour HydraPlay Skin Perfecting Daily Moisturizer for attaining your dewiest complexion to date.
Price upon publish date of this article: $36.75
Elizabeth Arden Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum
$74.25 $99 25% off
While we’re on the topic of Elizabeth Arden’s beauty solutions — used and loved throughout the years by everyone from Marilyn Monroe to Reese Witherspoon — it’s important to note that another one of its cult-favorite products is on sale at Ulta right now. It’s this face serum that comes in capsule form and harnesses the magic of hyaluronic acid: drawing in moisture from the outside, granting covetable bounce, and restoring glow even in the dead of winter.
Price upon publish date of this article: $74.25
Clinique Repairwear Anti-Gravity Eye Cream
$48.75 $65 25% off
Whether you own Clinique’s viral Almost Lipstick in the Black Honey shade or are a fan of its hydrating skin care line, one thing’s for certain: The brand belongs in your beauty rituals. This particular highly reviewed, thick eye cream has “anti-gravity” in its name for a reason — working to lift up the skin around your eyes, create definition, and minimize signs of aging. (It’s a need not a want.)
Price upon publish date of this article: $48.75
T3 AireBrush One-Step Smoothing and Volumizing Hair Dryer Brush
$119.99 $159.99 25% off
A version of this T3 product clinched a spot on WWD’s roundup of the best hair dryer brushes, which should tell you something about the efficacy of the one-step hair gadget. The results you’re bound to see after using it? Frizz-free shine, as well as salon-level volume and smoothness courtesy of six distinct styling combinations.
Price upon publish date of this article: $119.99
Tarte Maneater After Dark Volume II Eyeshadow Palette
$41.25 $55 25% off
If it’s a makeup gift you’re after, there’s no better thing to invest in from Ulta than this Tarte eyeshadow palette, which boasts incredible color payoff with easily blendable pigments and an included mirror. The popular Tarte offering stands out from the crowd because its shades — from the shimmery Hot in Here to the rosy Wild at Heart — are formulated with Amazonian clay, helping increase their wear to 12 whole hours.
Price upon publish date of this article: $41.25
Wet Brush Pro Paddle Detangler
$11.99 $19.99 40% off
If you’re frustrated by all the twists and tangles that end up in your hair after a good night’s sleep and are practically impossible to remedy with a regular hair brush, we’d like to introduce you to Wet Brush’s Pro Paddle Detangler. Coming from the brand that’s synonymous with pain-free brushing, it has flexible bristles that bypass breakage and work marvelously on all hair types (as well as dry and wet strands both).
Price upon publish date of this article: $11.99
Clinique Quickliner for Eyes Eyeliner
$21 $28 25% off
Brown-colored everything is trending right now in the world of beauty, from mascara to eyeliner. Hop on the bandwagon with Clinique’s Quickliner for Eyes Eyeliner in the Smoky Brown shade. You’ll be getting a silky-smooth sensation here, all-day wear, a smudge tip on the opposite side for acing a diffused finish, and peace of mind from the fact that it’s water-resistant. The boxes? All checked.
Price upon publish date of this article: $21
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss beauty sales.
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