Target’s extensive selection of TikTok-loved products and drugstore beauty goodies may have you feeling like a kid in a candy store — and the retailer’s beauty aisles just got a whole lot sweeter. The editor-loved SPF brand Vacation just launched its top products at the red bullseye, including the viral whipped cream sunscreen that’s a beachside staple and pool party trick in one. The cherry on top? One WWD Shop beauty editor has tested the lot, and is coming in hot with her top recommendation to shop ASAP before your summer vacay.

Whether you prefer to smear, squirt, or spray SPF, it’s important to have a winning rotation on lock before stepping into the bright rays — especially now that that Memorial Day weekend is ushering in the unofficial start to summer. Vacation’s unique body and face sunscreen products are best recognized by their playful, retro packaging and editorial campaign imagery, but true fans know the magic in the brand’s ultra-hydrating and acne-safe sunscreen formulas that leave a weightless skin feel, along with their deliciously nostalgic scents that flash you back to sandy beach days from childhood.

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Vacation SPF products have been available to shop at Ulta for some time, so considering Target’s special in-store section in partnership with the beloved retailer, it comes as no surprise that the two beauty meccas would share in the brand’s bestselling selections. Speaking of, the launch has arrived with Vacation’s core stars, like the kitschy Classic Whip sunscreen, top-rated Classic Sunscreen Lotion, beach bag-ready Super Spritz Face Mist, and two SPF oils that bring a glow-boosting spin to sun protection. If you don’t know where to begin, or you’re on the market for a travel-sized SPF kit you can take along on vacay, Target also offers the Vacation Sun Belt Sampler set, complete with the brand’s greatest hits, including After Sun Gel that’s yet to be available in full-size.

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Below, view WWD Shop beauty editor Claire Sullivan‘s testing reviews on the entire Target selection from Vacation. We recommend securing these new drops before the sunny weekend ahead — or at least before they sell out.

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Vacation Classic Whip

$21.99

Buy Now at Target

Editor testing and review notes: “I’m loyal to my SPF when I’m in my routine at home, but when I’m on the road traveling, I’m less likely to stick to strict reapplication. Vacation’s whipped sunscreen comes in clutch because I look forward to using it — the retro packaging and lightweight feel have me reaching for it on the regular when I’m on a beach trip. I love that it’s not greasy and melts into a buttery texture that sinks into my skin without clogging pores, and unlike actual whipped cream, it won’t make you sticky. A word to the wise: Buy two, because anyone who sees you using it will want to give it a try.”

What testers say: “I bought it for the packaging, and I stayed for the fragrance, the texture, the sun protection, and the immaculate vibes. It smells indescribably good, looks like actual food, one lil’ cupcake swirl is enough for both arms so it lasted forever. I will never feel satisfied by another sunscreen again.”

Price upon publish date of this article: $21.99

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Vaction Classic Sunscreen Lotion

$17.99

Buy Now at Target

Editor testing and review notes: “A classic body sunscreen doesn’t have to be boring — just look to Vacation’s Classic Sunscreen Lotion. This lightweight SPF stands out in my rotation for its delicious scent, featuring notes of coconut and banana that feel right at home when I’m sipping a piña colada with my toes in the sand. Unlike other options, it’s easy to rinse off when I’m back from a beach day, leaving behind zero residue.”

What testers say: “Awesome formula! It is hydrating and not greasy, and yet it still leaves a beautiful glow. I LOVE the price, such a large size is really hard to come by in nicer SPF formulas. The scent is okay, not overwhelmingly sweet but nicer than normal sunscreen smells. Will repurchase!”

Price upon publish date of this article: $17.99

Vacation Classic Sunscreen Spray

$18.99

Buy Now at Target

Editor testing and review notes: “This spray sunscreen is a great choice for reapplication or getting hard-to-reach areas like the backs of legs. It has continuous spray technology that allows you to cover yourself head to toe quickly, and the clear finish means you don’t have to rub it in. Similar to the brand’s Classic Lotion, this one is lightly scented with notes of aloe, banana, and coconut.”

What testers say: “Smells INCREDIBLE. It’s not greasy or oily on the skin and sprays just the right amount of product. Did I mention it smells incredible? The coconut and banana drives me bananas! LOVE.”

Price upon publish date of this article: $18.99

Vacation Chardonnay Oil Sunscreen

$21.99

Buy Now at Target

Editor testing and review notes: “I’m obsessed with this modern, skin-safe take on tanning oil. It has a watery texture that makes it simple to massage onto my limbs for a glowing, glistening — but not greasy! — look. As for the fragrance, it’s warm and slightly sweet, but not overpowering for sensitive noses. Whether you have dry skin like me or want to shine in the sun, this is the SPF for you.”

What testers say: “I’m a very pasty person and need to be diligent about my sunscreen or I turn into a lobster. The problem is, I hate the way most sunscreens feel, and feel like I need to wash them off as soon as I get inside. I don’t feel this way at all with Vacation’s Chardonnay Oil! It only takes a small amount to cover a large area and goes on so nicely. It absorbs fairly quickly and once it does, I don’t even notice I’m wearing sunscreen other than a light scent that lingers for a few hours. It leaves my skin so soft and moisturized. I actually look forward to using this sunscreen! It’s definitely worth the price, especially since a small bottle goes a long way.”

Price upon publish date of this article: $21.99

Vacation Super Spritz Face Mist

$23.99

Buy Now at Target

Editor testing and review notes: “My go-to reapplication technique for mid-day sun protection? This handy little spray bottle of SPF. I’ve tried a slew of similar options, but this one stands out for its non-sticky texture and super-fine mist, which gives it the same feel of a great setting spray. While I mostly use it for reinforcement on my face, it’s also a great option for getting exposed shoulders when I’m out and about wearing a tank or strappy dress.”

What testers say: “I’ve been searching for the perfect SPF face mist for years. This one by Vacation checks all my boxes: it’s got a strong SPF of 50, does not get greasy (even when applied multiple times daily!), does not ruin my makeup, AND smells divine. I will never be without this now!”

Price upon publish date of this article: $23.99

Vacation Baby Oil

$22.49

Buy Now at Target

Editor testing and review notes: “Another amazing oil sunscreen from Vacation, the Baby Oil SPF has a nostalgic scent that’s powdery and fresh. It melts into skin when you apply it, drying down quickly to a light, flattering sheen. The packaging makes this SPF easy to find and amazingly, it didn’t leak when I checked it in a bag on my way to a tropical getaway. Aces all around!”

What testers say: “I was very skeptical about using a baby oil as sunscreen oil, as I’ve never seen that before and I’m very big on sunscreen. But this Vacation Spf 30 Baby Oil Sunscreen Oil is amazing. I love the application process — it’s so easy to apply liberally all over, and you only have to use a little bit. While I was wearing this, my skin was so shiny and smooth that I kept getting compliments about how good my skin looked. But not only did it look good, but it felt good too. I also love the fact that this sunscreen oil actually smells like baby oil. So, I was able to pair this oil with other fragrances.”

Price upon publish date of this article: $22.49

Vacation Sun Belt Sampler

$34.49

Buy Now at Target

What testers say: “Vacation makes my absolute favourite sunblock this side of the ocean. The scent is so nostalgic, creamy and delicious. I’ve been wanting to try their other products for a while but never got around to it. That is, until I spied this bad boy out by the registers yesterday at my local Target. Instant buy! I love the Spritz- it’s perfect for daily use and doesn’t feel clogging or sticky. The after sun gel and baby oil have amazing textures and I can’t wait to try them on my first beach trip of the year. Of course, their classic lotion is the GOAT. All packaged in a suitably clear fanny pack for festival and beach adventures. Now if Target would get their daily mineral watery sunscreen in, I’ll do a flip for joy.”

Price upon publish date of this article: $34.49

Before you go, check out our list of the best sunscreens for every skin type:

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She regularly reviews beauty products and reports on exciting releases from top retailers like Target.

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You Can Now Shop Vacation’s TikTok-Famous Sunscreens at Target

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