Fashion

Coperni Founders Announce Brand Closure

Beauty

John Frieda Dies at 75

Business

Pandora Sales Rises 6 Percent in Q3

Wonderskin Lip Stain Review: Here’s Why This TikTok-Viral Lip Color Is Worth the Hype

This peel-and-reveal lipstick is on sale during Amazon Prime Day, too.

By Claire Sullivan Plus Icon

Claire Sullivan

Recent Articles by Claire Sullivan

View All

July 16, 2024, 6:27am

Add us as a Google Preferred Source

WWD Shop editor tests Wonderskin's lip stain masque

WWD/ Adam Mansuroglu; Courtesy

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Updated July 16, 2024: This Wonderskin Lip Stain Review was updated with another editor review after a two-month testing period, as well as new shades to shop and more lip stain recommendations.

A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other products in its category. The Wonderskin Lip Stain ticks all the boxes — but do the results at home match what you see when you scroll through videos that have earned this lip product 300 million of views on the app? With a fresh restock over at Amazon and sweaty summer days on the horizon, WWD Shop editors put the Wonderskin Wonder Blading Lip Stain Masque to the test to find out.

Related Articles

Andrew Fitzsimons

Hair

Andrew Fitzsimons Shutters Namesake Hair Care Line

Kathy Hilton and Meridith Rojas

Skin Care

EXCLUSIVE: Kathy Hilton Gets Hands-on With New Beauty Brand Touché

Anyone on the beauty side of TikTok has likely come across Wonderskin’s Wonder Blading Lip Stain Masque, with creators swiping on what appears to be a shimmery indigo lipstick that peels away to reveal a gorgeous lip stain that doesn’t transfer when touched. Each of the 16 shades go on in an alarmingly blue tone, but in under a minute, you simply slough or peel away that blue film to reveal a natural or vibrant tint, depending on the shade and number of coats you applied.

@gracie.meredith

No bc im obsessed w this!!! The wonderskin lip stain i have the shade romance 🍒

♬ pound town goth remix – boyband

With stark competition from big-name brands, Wonderskin’s lip stain has managed to rise to the top after nearly five years on the market — on Amazon, it’s the number one bestselling lip stain with over 7,000 five-star reviews. Many of the specific shades have become TikTok-famous in their own right: First, the burgundy red Divine shade, and now the soft rose tone Whimsical is taking off on the app with 8 million searches for the shade.

Two WWD Shop editors tested a slew of popular shades and with both the ‘Stain & Go’ and ‘Peel & Reveal’ techniques (more on those later). If you’re ready to take the plunge, there’s never been a better time to shop these lip stains: During Amazon Prime Day beauty deals, you can save about 20 percent off gorgeous shades.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

How We Tested and Reviewed the Wonderskin Lip Stain

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Divine

$18 $22 18% off

Buy Now at Amazon

Price upon publish date of this article: $18

Wonderskin Lip Stain Review — Editor Testing Notes

Like many, my first introduction to Wonderskin’s Lip Stain was on TikTok many moons ago: There’s something about watching someone peel off dark, sparkly blue lipstick like a sheet mask to reveal a perfect pink lipstick color that stops your thumb you mid-scroll. After months of this lip tint living in my head rent-free, I decided it was time to put it to the test.

For starters, you don’t actually have to shed the pigment like a snake to try it out. Upon my first trial with the lip product, I followed Wonderskin’s lip stain instructions for the ‘Stain & Go’ technique, simply swiping the mask on bare lips, waiting about 20 seconds, then using a damp wash cloth to remove the blue pigment. Much to my surprise, this fast, easy process left me with a gorgeous swath of pink pigment (I first tested the shade Beautiful). I was concerned that it’d look messy when I slipped up and didn’t fully ‘color inside the lines’ of my lips with the first try, but that minor mess up didn’t result in a sloppy stain. That’s because these pigments come out soft and blurred, rather than starkly intense, for foolproof application. You can repeat this process as much as you’d like for more intensity, but I was pleased with the color payoff from my 20-second session.

WWD editor tests and reviews the Wonderskin lip stain in our New York City office

WWD Shop editor Claire Sullivan tests the Wonderskin Lip Stain in shade Divine in our New York City office. Captured with the Leica Q3 Camera. WWD/ Adam Mansuroglu

The “Peel & Reveal” technique is what make Wonderskin’s lip stain go viral, so for the next trial, I followed a two-step routine, applying the lip mask then topping it off with the brand’s Wonder Blading Activator Mist that turns the blue pigment into a film you can peel off to reveal richer color payoff than the ‘Stain & Go’ method. With this technique, I found it more important to apply the lip stain with a steady hand, as it creates more intense color with sharper lines. Beyond the satisfaction of peeling off the pigment, the benefit here is a longer wear time — I got about two extra hours with this technique compared to the shortcut.

Wonderskin’s Wonder Blading Lip Stain Masque’s shades stayed put on my lips for double the time I’ve experienced from similar stains that fade almost instantly when eating, drinking, or swiping lip balm or lip gloss on top. And the shade range delivers so many options for lasting lip looks all year long. — WWD Shop Senior Beauty and Lifestyle Commerce Editor Claire Sullivan

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Divine

$18 $22 18% off

Buy Now at Amazon

Price upon publish date of this article: $18

Wonderskin Lip Stain Review — Updated Editor Testing Reviews for 2024

I’ve been seeing this mysterious purple lip stain all over my TikTok FYP for months, but like a lot of gimmicky viral products, I was skeptical at first. I first tested the ‘Whimsical’ shade on a Saturday morning when I knew I needed a no-makeup makeup look that could last from morning and well into the night. My lips were already exfoliated, so I prepped them with my usual lip balm before going in with the stain. I followed the lead of countless tutorials I’d seen on my FYP: I applied the stain before any other makeup product so it would have ample time to deposit pigment into my lips.

The soft applicator smoothly glided across my lips, though the pigment was a bit more sheer and thin than I expected. I continued to layer on a few more coats until the purple color appeared opaque, and pushed the pigment slightly outside of my lip line as I would with my lipliner. Stain aside, I was actually feeling myself in the purple lip (my teeth looked super white). But, before I could finish the rest of my face, the product set to a dry film, so it was time for the reveal. I used a wet paper towel to gently buff the product away, and I quickly discovered what all the hype was about. My lips had turned a vivid, rosy hue that looked natural and felt like nothing.

After weeks of testing, I am happy to report that this stain lasts through an entire work day and layers well with my favorite lip oils and hydrating lip glosses. I only ever notice it fading slightly after a meal, but you may be surprised to still see color on your lips the next morning. My only warning is to make sure you exfoliate and hydrate your lips before application, as it can stain very patchy on flaky skin.

Ever since this stain became a staple in my lip product rotation, I’ve been experimenting. I’m a nude lipstick lover, so tend to lean natural lip liners and sheer glosses, and rarely crave the bold, vibrant lip this magical stain achieves. I went back to the source and discovered a TikTok hack for how to use the Wonderskin lip stain as a lip liner — a term that’s amassed up over 21 million views and searches on the app. It just requires using a steady hand to outline or over line the lips with the stain, with the same removal process you’d use for a full-lip. This is my favorite way to use this product. My lips look naturally more defined and the pigment fades far less that it does when I stain my entire lips. Bonus points for its two-in-one function — and that doesn’t even scratch the surface of creative ways TikTok beauty lovers are using it as a nose contour or blush stain. — WWD Shop Commerce Writer & Producer — Olivia Cigliano

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Whimsical

$22

BUY NOW AT Amazon

Price upon publish date of this article: $22

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Beautiful

$18 $22 18% off

BUY NOW AT Amazon

Price upon publish date of this article: $18

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Crush

$18 $22 18% off

BUY NOW AT amazon

Price upon publish date of this article: $18

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Charming

$18 $22 18% off

Buy Now at amazon

Price upon publish date of this article: $18

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Wonderskin Wonder Blading Lip Stain Masque in Glamorous

$18 $22 18% off

Buy Now at amazon

Price upon publish date of this article: $18

Shop More Editor-Tested Lip Stains We Love

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Courtesy

Benefit Benetint Liquid Lip Blush & Cheek Tint

$26

Buy Now at Target

$26

Buy Now at ulta

$26

Buy Now at Sephora

Price upon publish date of this article: $26

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

E.l.f. Glossy Lip Stain

$6

Buy Now at Amazon

$6

Buy Now at Target

$6

Buy Now at Ulta

Price upon publish date of this article: $6

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

$24 $35.84 33% off

Buy Now at Amazon

$24

Buy Now at sephora

Price upon publish date of this article: $24

Before you go, check out our list of the best red lipsticks:

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Testers

Two WWD Shop editors tested the Wonderskin’s Lip Stain for periods ranging from three weeks to two months. Our testers include Claire Sullivan, the Senior Beauty and Lifestyle Commerce Editor for WWD and the author of this story, and Olivia Cigliano, the Commerce Writer & Producer at Footwear News and WWD. Both editors represent different skin tones, glam preferences, and skin types, and they each tested the product using different application and removal techniques.

Meet the Author

WWD editor testing Wonderskin's lip stain

WWD Shop editor Claire Sullivan tests Wonderskin’s Lip Stain in our New York City office. Captured with the Leica Q3 Camera. WWD/ Adam Mansuroglu

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends, including TikTok-famous lip stains like Wonderskin’s.

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

Ferran Torres

Ferran Torres Talks World Cup and That Hat

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Character Study: Classic Men’s Looks with Modern Updates

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Thom Browne and Teyana Taylor: Designer and Muse

Gucci Westman and David Neville

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Under Armour HeatGear compression T-shirts (layered); Armedangels denim jeans; Thom Browne shoes.

Icebreakers with François Arnaud

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

diane lane at the premiere of feud capote vs the swans, red carpet interview

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Getting Ready with Kerry Washington & Michael Kors

WWD style director Alex Badia and FN style director Shannon Adducci discuss the versatility of outerwear.

Head to Toe: How to Style Outerwear for Everywhere

Hermès is making a major statement about the future of brick-and-mortar retail with the long-awaited opening of its massive new Madison Avenue flagship.

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

WWD's fashion director Alex Badia and FN's fashion director Shannon Adducci talk about transitioning your wardrobe in an episode of "Head to Toe."

Head To Toe: Transitioning Your Wardrobe

Designer Details: A closer look at LaQuan Smith's new collection and designing for Beyonce

A closer look at LaQuan Smith's new collection and designing for Beyonce

Beyoncé, Renaissance, Beyonce picture, Beyonce photos, Beyonce style

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023, fashion trend, menswear,

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race,' beauty, collaboration, launch,  Kim Chi, Trixie Mattel

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch, Met Gala, Zoey Deutch style

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

Serena Williams, on-court tennis style, celebrity style, sports, fashion,

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox, Megan Fox fashion, Megan Fox style

Megan Fox’s Best Fashion Moments Over the Years

Selena Gomez, Selena Gomez pictures, Selena Gomez photos, Selena Gomez style

WWD Report Card: Selena Gomez’s Fashion Evolution

fashion collaborations, fashion, 2022

The Biggest Fashion Collaborations of 2022 — So Far

Louis Vuitton, Virgil Abloh, designer, Nike, Air Force 1, sneaker, collection, footwear

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

J. Crew, fashion, collection, creative director, Brendon Babenzien

LAUNCH PAD: First Look at the New J. Crew

Brad Pitt, Ryan Gosling, Brad Pitt photos, Ryan Gosling photos

WWD Report Card: Brad Pitt vs Ryan Gosling

Paris Couture Week, fashion, style, Kim Kardashian, Nicole Kidman, Zoey Deutch

Report Card: Rating the Looks from Paris Couture Week

paris fashion week mens, spring 2023, Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

First Impressions: Milan Men's Spring 2023 | Day 1

Milan fashion week, day 3, spring 2023 collections, first impressions, Etro, Prada, JW Anderson

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

summer bags, handbags, Chanel, Telfar, Loewe, WWD

Hot Summer Bags

WWD, Beauty Inc, Cosmoprof, 2022

WWD + Beauty Inc. at Cosmoprof 2022

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

On the Red Carpet at the 2022 Met Gala: All the Looks

Cynthia Nixon, Sarah Jessica Parker, Kristin Davis, "And Just Like That,  costumes, Max, series

'And Just Like That' Costume Designers Talk Process for New HBO Show

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: The Origins of French Girl Style à la Chanel

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: WWD Presents 'Creating Queer'

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

Wonderskin Lip Stain Review: We Tested the TikTok-Famous Lip Mask

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.