Fashion
Coperni Founders Announce Brand Closure
Beauty
John Frieda Dies at 75
Business
Pandora Sales Rises 6 Percent in Q3
Wonderskin Lip Stain Review: Here’s Why This TikTok-Viral Lip Color Is Worth the Hype
This peel-and-reveal lipstick is on sale during Amazon Prime Day, too.
By Claire Sullivan Plus Icon
Recent Articles by Claire Sullivan
- The Better Sleep Shopping List: Top Products for Maximizing Your ZZZs, From Supplements to Weighted Blankets
- The Best Tinted SPF Lip Balms to Apply, and Reapply, All Summer Long
- The 5 Best Floral Delivery Services to Use This Mother’s Day (Last-Minute Shoppers Welcome)
July 16, 2024, 6:27am
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
Add us as a Google Preferred Source

WWD/ Adam Mansuroglu; Courtesy
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Updated July 16, 2024: This Wonderskin Lip Stain Review was updated with another editor review after a two-month testing period, as well as new shades to shop and more lip stain recommendations.
A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other products in its category. The Wonderskin Lip Stain ticks all the boxes — but do the results at home match what you see when you scroll through videos that have earned this lip product 300 million of views on the app? With a fresh restock over at Amazon and sweaty summer days on the horizon, WWD Shop editors put the Wonderskin Wonder Blading Lip Stain Masque to the test to find out.
Related Articles

Andrew Fitzsimons Shutters Namesake Hair Care Line

EXCLUSIVE: Kathy Hilton Gets Hands-on With New Beauty Brand Touché
Anyone on the beauty side of TikTok has likely come across Wonderskin’s Wonder Blading Lip Stain Masque, with creators swiping on what appears to be a shimmery indigo lipstick that peels away to reveal a gorgeous lip stain that doesn’t transfer when touched. Each of the 16 shades go on in an alarmingly blue tone, but in under a minute, you simply slough or peel away that blue film to reveal a natural or vibrant tint, depending on the shade and number of coats you applied.
No bc im obsessed w this!!! The wonderskin lip stain i have the shade romance 🍒
With stark competition from big-name brands, Wonderskin’s lip stain has managed to rise to the top after nearly five years on the market — on Amazon, it’s the number one bestselling lip stain with over 7,000 five-star reviews. Many of the specific shades have become TikTok-famous in their own right: First, the burgundy red Divine shade, and now the soft rose tone Whimsical is taking off on the app with 8 million searches for the shade.
Two WWD Shop editors tested a slew of popular shades and with both the ‘Stain & Go’ and ‘Peel & Reveal’ techniques (more on those later). If you’re ready to take the plunge, there’s never been a better time to shop these lip stains: During Amazon Prime Day beauty deals, you can save about 20 percent off gorgeous shades.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
How We Tested and Reviewed the Wonderskin Lip Stain
-
Product tested: Wonderskin Wonder Blading Lip Stain Masque
-
Period of testing: Three weeks
-
Number of testers: Two
-
Key ingredients: Plant-derived squalane, sugar, purified seaweed, and lactic acid
-
Shades available: 16
-
Pros:
- Delivered up to 11 hours of wear time for our testers
- Creates a lasting lip stain in under one minute
- Can be layered over lip liner or under lip balms or lip glosses
-
Cons:
- One of our testers experienced slightly dry lips after use
- Stain slightly lifts after eating or drinking
- Stain can appear patchy on dry lips
Wonderskin Wonder Blading Lip Stain Masque in Divine
$18 $22 18% off
Price upon publish date of this article: $18
Wonderskin Lip Stain Review — Editor Testing Notes
Like many, my first introduction to Wonderskin’s Lip Stain was on TikTok many moons ago: There’s something about watching someone peel off dark, sparkly blue lipstick like a sheet mask to reveal a perfect pink lipstick color that stops your thumb you mid-scroll. After months of this lip tint living in my head rent-free, I decided it was time to put it to the test.
For starters, you don’t actually have to shed the pigment like a snake to try it out. Upon my first trial with the lip product, I followed Wonderskin’s lip stain instructions for the ‘Stain & Go’ technique, simply swiping the mask on bare lips, waiting about 20 seconds, then using a damp wash cloth to remove the blue pigment. Much to my surprise, this fast, easy process left me with a gorgeous swath of pink pigment (I first tested the shade Beautiful). I was concerned that it’d look messy when I slipped up and didn’t fully ‘color inside the lines’ of my lips with the first try, but that minor mess up didn’t result in a sloppy stain. That’s because these pigments come out soft and blurred, rather than starkly intense, for foolproof application. You can repeat this process as much as you’d like for more intensity, but I was pleased with the color payoff from my 20-second session.

WWD Shop editor Claire Sullivan tests the Wonderskin Lip Stain in shade Divine in our New York City office. Captured with the Leica Q3 Camera. WWD/ Adam Mansuroglu
The “Peel & Reveal” technique is what make Wonderskin’s lip stain go viral, so for the next trial, I followed a two-step routine, applying the lip mask then topping it off with the brand’s Wonder Blading Activator Mist that turns the blue pigment into a film you can peel off to reveal richer color payoff than the ‘Stain & Go’ method. With this technique, I found it more important to apply the lip stain with a steady hand, as it creates more intense color with sharper lines. Beyond the satisfaction of peeling off the pigment, the benefit here is a longer wear time — I got about two extra hours with this technique compared to the shortcut.
Wonderskin’s Wonder Blading Lip Stain Masque’s shades stayed put on my lips for double the time I’ve experienced from similar stains that fade almost instantly when eating, drinking, or swiping lip balm or lip gloss on top. And the shade range delivers so many options for lasting lip looks all year long. — WWD Shop Senior Beauty and Lifestyle Commerce Editor Claire Sullivan
Wonderskin Wonder Blading Lip Stain Masque in Divine
$18 $22 18% off
Price upon publish date of this article: $18
Wonderskin Lip Stain Review — Updated Editor Testing Reviews for 2024
I’ve been seeing this mysterious purple lip stain all over my TikTok FYP for months, but like a lot of gimmicky viral products, I was skeptical at first. I first tested the ‘Whimsical’ shade on a Saturday morning when I knew I needed a no-makeup makeup look that could last from morning and well into the night. My lips were already exfoliated, so I prepped them with my usual lip balm before going in with the stain. I followed the lead of countless tutorials I’d seen on my FYP: I applied the stain before any other makeup product so it would have ample time to deposit pigment into my lips.
The soft applicator smoothly glided across my lips, though the pigment was a bit more sheer and thin than I expected. I continued to layer on a few more coats until the purple color appeared opaque, and pushed the pigment slightly outside of my lip line as I would with my lipliner. Stain aside, I was actually feeling myself in the purple lip (my teeth looked super white). But, before I could finish the rest of my face, the product set to a dry film, so it was time for the reveal. I used a wet paper towel to gently buff the product away, and I quickly discovered what all the hype was about. My lips had turned a vivid, rosy hue that looked natural and felt like nothing.
After weeks of testing, I am happy to report that this stain lasts through an entire work day and layers well with my favorite lip oils and hydrating lip glosses. I only ever notice it fading slightly after a meal, but you may be surprised to still see color on your lips the next morning. My only warning is to make sure you exfoliate and hydrate your lips before application, as it can stain very patchy on flaky skin.
Ever since this stain became a staple in my lip product rotation, I’ve been experimenting. I’m a nude lipstick lover, so tend to lean natural lip liners and sheer glosses, and rarely crave the bold, vibrant lip this magical stain achieves. I went back to the source and discovered a TikTok hack for how to use the Wonderskin lip stain as a lip liner — a term that’s amassed up over 21 million views and searches on the app. It just requires using a steady hand to outline or over line the lips with the stain, with the same removal process you’d use for a full-lip. This is my favorite way to use this product. My lips look naturally more defined and the pigment fades far less that it does when I stain my entire lips. Bonus points for its two-in-one function — and that doesn’t even scratch the surface of creative ways TikTok beauty lovers are using it as a nose contour or blush stain. — WWD Shop Commerce Writer & Producer — Olivia Cigliano
Wonderskin Wonder Blading Lip Stain Masque in Whimsical
$22
Price upon publish date of this article: $22
Wonderskin Wonder Blading Lip Stain Masque in Beautiful
$18 $22 18% off
Price upon publish date of this article: $18
Wonderskin Wonder Blading Lip Stain Masque in Crush
$18 $22 18% off
Price upon publish date of this article: $18
Wonderskin Wonder Blading Lip Stain Masque in Charming
$18 $22 18% off
Price upon publish date of this article: $18
Wonderskin Wonder Blading Lip Stain Masque in Glamorous
$18 $22 18% off
Price upon publish date of this article: $18
Shop More Editor-Tested Lip Stains We Love
Courtesy
Benefit Benetint Liquid Lip Blush & Cheek Tint
$26
$26
$26
Price upon publish date of this article: $26
E.l.f. Glossy Lip Stain
$6
$6
$6
Price upon publish date of this article: $6
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain
$24 $35.84 33% off
$24
Price upon publish date of this article: $24
Before you go, check out our list of the best red lipsticks:
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Testers
Two WWD Shop editors tested the Wonderskin’s Lip Stain for periods ranging from three weeks to two months. Our testers include Claire Sullivan, the Senior Beauty and Lifestyle Commerce Editor for WWD and the author of this story, and Olivia Cigliano, the Commerce Writer & Producer at Footwear News and WWD. Both editors represent different skin tones, glam preferences, and skin types, and they each tested the product using different application and removal techniques.
Meet the Author

WWD Shop editor Claire Sullivan tests Wonderskin’s Lip Stain in our New York City office. Captured with the Leica Q3 Camera. WWD/ Adam Mansuroglu
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends, including TikTok-famous lip stains like Wonderskin’s.
Tags
Sign up for WWD news straight to your inbox every day
WWD Recommends
-
Unilever Makes 35 Million-Euro Investment in Indian R&D Centers to Develop ‘Next Generation’ Products
-
Hugo Boss’ Bruising Q3: What Will New Owners, Frasers Group, Do Now?
-
Frasers Group Takes Control of Hugo Boss, With More Than 50% of Shares
Ferran Torres Talks World Cup and That Hat
Character Study: Classic Men’s Looks with Modern Updates
Thom Browne and Teyana Taylor: Designer and Muse
CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages
Icebreakers with François Arnaud
Getting Ready for Marc Jacobs 2026 with Nicky Hilton
'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society
Getting Ready with Kerry Washington & Michael Kors
Head to Toe: How to Style Outerwear for Everywhere
A Tour of the New Hermès Madison Avenue Flagship
Adidas Terminates Yeezy Partnership With Ye With Immediate Effect
Louis Vuitton Launches New Exhibition in NYC
Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime
Head To Toe: Transitioning Your Wardrobe
A closer look at LaQuan Smith's new collection and designing for Beyonce
WWD Report Card: Beyoncé’s Fashion ‘Renaissance’
Men’s Spring 2023 Trend: Skin Show
‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration
Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala
A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years
Megan Fox’s Best Fashion Moments Over the Years
WWD Report Card: Selena Gomez’s Fashion Evolution
The Biggest Fashion Collaborations of 2022 — So Far
5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection
LAUNCH PAD: First Look at the New J. Crew
WWD Report Card: Brad Pitt vs Ryan Gosling
Report Card: Rating the Looks from Paris Couture Week
First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne
First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale
First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri
First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper
First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab
First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM
First Impressions: Milan Men's Spring 2023 | Day 1
First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson
Hot Summer Bags
WWD + Beauty Inc. at Cosmoprof 2022
On the Red Carpet at the 2022 Met Gala: All the Looks
'And Just Like That' Costume Designers Talk Process for New HBO Show
Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor
Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker
Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors
Video: Do These Outrageous Celebrity Fashion Looks Hold Up?
Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More
Video: Bob the Drag Queen Grades Legendary Fashion Looks
Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars
Video: The Origins of French Girl Style à la Chanel
Video: WWD Presents 'Creating Queer'
Video: Model Shaun Ross Talks Diversity in the Fashion Industry
Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign
These Inclusive Face Masks Provide Functional PPE to All Frontline Workers
Most Popular
-
Michael Jordan's New 'Black Pack' Air Jordans Get an Official Detailed Look Ahead of Their Release
-
Stella McCartney Taps Kylie Jenner, Gia Coppola for Short Film, 'Wild…
-
Michael Jordan's Newest 'Black Pack' Air Jordans Will Be Released…
-
Skechers Celebrates Harry Kane's Ballon d'Or With A Limited Run of 73…
WWD
Get all the top news stories and alerts straight to your inbox.
Enter your Email
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.