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Amazon Is Having a Secret Sale on Bras by Wacoal, Spanx, Natori and More Right Now

Save up to 80% off these wardrobe essentials.

By Nikki Chwatt Plus Icon

Nikki Chwatt

Style Commerce Editor for Footwear News and WWD

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March 2, 2023, 12:38pm

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Amazon secret bra sale

Courtesy of Amazon

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Is your bra collection in need of a winter refresh? We got good news for you: Today, Amazon is having a secret sale on designer bras from Cosabella, Natori, Wacoal, Spanx, and more. Whether youre looking for a bra with support, versatility, or the perfect lace bra to peek out from under your blazer, the retailer’s sale includes top-rated options to suit all needs.

Amazon’s bra selection, celebrated for its wide range of types, sizes, and price points, delivers on all year-round day and night needs. Plus, with cup sizes ranging from petite to plus sizes, you can find deep discounts on T-shirt bras, strapless bras, wireless bras, bralettes, nursing bras, push-up bras, bras for small busts, and bras for large busts.

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While Amazon is known to have great sales on leggings and beauty products, this sale tops the two because of its clearance-like prices. You can snag a simple tried-and-true bra for less than $10, or finally, score that more high-end one you’ve been eyeing for 80% off — depending on your size. Designer, affordable, somewhere in between — they’re now on sale on Amazon and feature thousands of Amazon five-star reviews and Amazon’s Choice badges. 

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The best part? Purchasing through Amazon means you can try the bras on from the comfort of your home. It also means Prime members can get their newfound wardrobe staple in a minimal amount of time with Prime’s two-day shipping.

Keep scrolling to check out some of our favorite deals from this secret designer bra sale on Amazon.

Sign up for WWD’S Shop newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

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Natori Women’s Elusive Full Fit Contour Underwire Bra

Consider the Elusive Full Fit Contour Underwire Bra an evening essential. It has lightweight, four-way stretch foam cups and a power mesh band that support and contour your shape. It’s also offered in many colors and sizes, with band sizes up to 42 and cup sizes up to H. 

What reviewers say: “Natori is the only brand that I can purchase online and be 100% sure it’s going to fit comfortably and meet my needs. When you are blessed with the breasts (or cursed depending on your perspective), it’s a challenge to find a well fitting bra. Natori is definitely the answer.”

Natori Women’s Elusive Full Fit Contour Underwire Bra $74.00  $13.28 Buy Now at amazon

Cosabella Women’s Never Say Never Racer Back Bra

Cosabella’s minimalist lace bralette is a great option for women who don’t require the support of a more structured style. It has a simple pull-on design, deep round cut, and mesh-lined cups. Wear it for a night out, perhaps layered with a simple white tank, leather jacket, and baggy jeans.  

What reviewers say: “As you could expect, it doesn’t provide the same amount of lift as a normal underwire bra, but that said, it does provide enough support for me to feel comfortable going out of my house in. I love these for the summer months as they are nice and light and look great with my large collection of racerback tanks. They have the bonus of being gorgeous, so I don’t mind when the lace hangs out from under my shirt.”

Cosabella Women’s Never Say Never Racer Back Bra $65.00  $41.24 Buy Now at amazon

Cosabella Women’s Say Never Curvy Racie Racerback Bralette

If you’re on the hunt for the best bralette for larger chests, try this option from Cosabella. Its wide band and racerback allow for flexibility and support. Even better? The bralette is lined with power mesh, ensuring everything stays in place and feels breathable.

What reviewers say: “I was looking for comfort for wearing around the house, on errands, etc. (I wear full support to work and this is not smooth under clothing). This bra is excellent. Good coverage, straps are wide, racer back and overall just what I was looking for. I’ve purchased 2.”

Cosabella Women’s Say Never Curvy Racie Racerback Bralette $75.00  $42.95 Buy Now at amazon

Wacoal Women’s Embrace Lace Plunge Contour Bra

This lace plunge bra is both confidence-boosting and functional, whether you wear it on special occasions or every day. It’s made of nylon, polyester, and spandex and has a delicate floral lace trim that’s soft and adds a touch of elegance.

What reviewers say: “Love this bra! 32DDD is difficult to find, and usually fit is off! This is snug around band, actually laying flat in my skin (something other bras never do but are supposed to do!). I don’t bubble out of it and it’s smooth around sides. Bought it in two different colors!”

Wacoal Women’s Embrace Lace Plunge Contour Bra $65.00  $37.05 Buy Now at amazon

Wacoal Women’s Inside Edit Contour Bra

Wacoal’s Inside Edit Contour Bra is a classic, no-frills option. The cups are made with a blend of nylon and spandex for support and coverage that feels soft to the touch. The band and straps are flexible and sit comfortably under both T-shirts and sweaters. The band around the bottom is also seamless for maximum comfort.

What reviewers say: “My search is over! I’m about 135lb and a 34DDD, I ordered 10+ different bras and this is the only one that fit me perfectly. Keeps me all in place and is so comfortable! No bra lines under my shirts and I don’t have to worry about falling out. The price is a bit high, but I’ve had them about 8 months, and they still fix like new. Highly recommend!”

Wacoal Women’s Inside Edit Contour Bra $68.00  $50.95 Buy Now at amazon

Natori Women’s Jacquard Contour Underwire Bra

Natori’s Jacquard Contour Underwire Bra is a go-to option for those looking for strong, all-day support. It comes in an inclusive size range with all the best neutral color options you can think of. Most importantly, it has an extremely soft fabric that will make you not care to take it off after a long day.

What reviewers say: “This bra is reasonably priced for the reputable brand, fits true to size for my measurements, and is truly so comfortable! The cafe color is a great option for daily wear, especially as an undetectable yet effective option under white t shirts. Both the cups and the bands are smooth and light-weight.”

Natori Women’s Jacquard Contour Underwire Bra $64.00  $27.97 Buy Now at amazon

Hanes Women’s Wireless Bra

Hanes’ Wireless Bra is exactly the kind of bra to get if you love wearing sports bras but want an elevated version to wear for occasions outside the gym. It features unlined cups and Hanes’ patented SmoothTec band, two cooling bras, and a ComfortFlex Fit 4-way stretch fabric for a flexible fit that adapts to your shape.

What reviewers say: “I LOVE this bra. I now have 3 of them–they’re so comfortable! I even sleep in them sometimes. They don’t show any lines under clothing. I had a breast augmentation and definitely didn’t want anything padded on top of that. I’ve even tried numerous “lightly lined/padded” options, but this is by far my favorite. It’s supportive enough without all of that extra junk! My only complaint is that you cannot adjust the straps, but I can live with that.”

Hanes Women’s Wireless Bra $15.00  $9.00 Buy Now at amazon

SPANX Bra-Llelujah! Mama Nursing Bra

If there’s one brand to do a nursing bra right, it’s Spanx. Its Bra-Llelujah! Mama Nursing Bra gets all of its comfort and flexibility from the seamless construction. It has a wrap-over detail to keep the opposite cup in place while nursing and a padded pocket so a nursing pad stays in place.

What reviewers say: “Just had baby #2 and only wish I knew about this nursing bra from the start! Not only is it extremely soft and comfortable to wear all day (..and night, ifykyk) it’s extremely practical! The front clips make it super easy to breast feed while the racer back make it very versatile to wear with different tops! Having a seamless closure provides additional comfort, not having any hooks digging into you anywhere! SPANX, yet again, did not disappoint with this amazing nursing bra!”

SPANX Bra-Llelujah! Mama Nursing Bra $58.00  $48.00 Buy Now at amazon

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