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The Last Day of October Prime Unveils Dozens of New Deals on Luxury Fashion & Beauty — Here’s What to Grab

These Prime Big Deal Days markdowns are actually worth your time, spanning luxury LED masks, designer handbags, and more gems found at Amazon.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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October 7, 2026, 11:05am

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Remember, Prime Big Deal Days is exclusive to Amazon Prime members. If you’re not part of this club yet, the mega retailer is offering everyone a 30-day free Prime trial. Furthermore, all 18- to 24-year-olds can take advantage of something called Prime for Young Adults, unlocking not only the fast, free delivery Prime is lauded for but also perks such as cash back on certain purchases, unlimited streaming with Prime Video, and savings at the pump.

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Like its more publicized counterpart that usually happens in June or July, 2026’s October Prime Day overflows with markdowns — some more awe-inspiring than others. That being said, if you don’t shop for a living, it can be tough to separate the faux deals (read: inflated original prices) from the legitimate ones.

Good thing our editors at WWD do shop like our life (or, more accurately, our wage) depends on it and keep tabs on the price fluctuations of Amazon’s fashion and beauty bestsellers all year long. It’s safe to say the on-sale items below are impressive enough to whip out your credit card for.

October Prime Day’s Best Fashion & Beauty Deals

BEST MEN’S DRESS PANTS DEAL

Amazon Essentials Men’s Classic-Fit Pleated Dress Pants

Buy Now at amazon $18.53 Jump to Details

BEST LEGGINGS DEAL

Beyond Yoga Women’s The Midi High-Waisted Leggings

Buy Now at amazon $54.45 Jump to Details

BEST HAIR TOOL DEAL

Conair Curling Iron

Buy Now at amazon $15.19 Jump to Details

BEST LUXURY SERUM DEAL

D’Alba Piedmont White Truffle Double Serum & Cream

Buy Now at amazon $23.19 Jump to Details

BEST WOMEN’S SHIRT DEAL

Everlane Women’s The Luxe Rib Scoop-Neck Tee

Buy Now at amazon $12.80 Jump to Details

BEST LUGGAGE DEAL

Florence by Mills Chill Out Weekender Duffle Bag

Buy Now at amazon $79.78 Jump to Details

BEST ATHLEISURE DEAL

Gap Women’s Logo Hoodie Hooded Full Zip Sweatshirt

Buy Now at amazon $23.25 Jump to Details

BEST SUNSCREEN DEAL

Hero Cosmetics Force Shield Superlight Sunscreen SPF 30, Pack of 2

Buy Now at amazon $31.48 Jump to Details

BEST LED MASK DEAL

iRestore Red Light Therapy for Face

Buy Now at amazon $349 Jump to Details

BEST MEN’S DENIM DEAL

Joe’s Jeans Men’s Brixton Straight and Narrow Jeans

Buy Now at amazon $84 Jump to Details

BEST LUXURY HANDBAG DEAL

Kate Spade Deco Crossbody Tote Bag

Buy Now at amazon $180.60 Jump to Details

BEST WOMEN’S DENIM DEAL

Levi’s Women’s 318 Shaping Wide-Leg Jeans

Buy Now at amazon $40.46 Jump to Details

BEST LUXURY TOTE BAG DEAL

Marc Jacobs Women’s The Large Tote Bag

Buy Now at amazon $185.99 Jump to Details

BEST RETINOL DEAL

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer

Buy Now at amazon $20.04 Jump to Details

BEST MEN’S SUNGLASSES DEAL

Oakley OO9101 Batwolf Men’s Sunglasses

Buy Now at amazon $78.50 Jump to Details

BEST HAIRCARE DEAL

Pantene Shampoo & Conditioner Set

Buy Now at amazon $15.39 Jump to Details

BEST WOMEN’S SUNGLASSES DEAL

Quay Could Never Women’s Sunglasses

Buy Now at amazon $41.95 Jump to Details

BEST LIPSTICK DEAL

Revlon Super Lustrous Ultra Lipstick

Buy Now at amazon $11.19 Jump to Details

BEST FACIAL TOOL DEAL

Shark DePuffi Instant Contrast Therapy Tool

Buy Now at amazon $119.99 Jump to Details

BEST MEN’S POLO DEAL

Tommy Hilfiger Men’s Short Sleeve Cotton Pique Polo Shirt

Buy Now at amazon $32.99 Jump to Details

BEST MEN’S SHIRT DEAL

Under Armour Men’s Tech 2.0 Short-Sleeve T-Shirt

Buy Now at amazon $18.75 Jump to Details

BEST SUPPLEMENTS DEAL

Vital Proteins Collagen Peptides Powder

Buy Now at amazon $18.37 Jump to Details

BEST LIP OIL DEAL

Wonderskin Lip Oil Rehab Serum

Buy Now at amazon $14.40 Jump to Details

BEST WOMEN’S PERFUME DEAL

Xerjoff Erba Pura Eau de Parfum

Buy Now at amazon $124 Jump to Details

BEST MEN’S PERFUME DEAL

Yves Saint Laurent YSL Myslf Eau de Parfum Spray for Men

Buy Now at amazon $110.49 Jump to Details

BEST FALL DRESS DEAL

Z Supply Women’s New Day Denim Dress

Buy Now at amazon $61.40 Jump to Details

View more +

Your closet craves a seasonal refresh and those dried-out tubes (or almost-empty bottles) in your makeup bag could use an autumnal upgrade, too. Dear shopper, you’re looking right at it.

Newest Fashion & Beauty Deals We Spotted

Brahmin Fallon Bag

$162.50 $325 50% off

Buy Now at amazon

Family-owned, American brand Brahmin knows its way around handcrafted leather. Needless to say, this hobo-style slinger’s main draw is a croc-embossed leather finish — wrapped in a shade of blue we can’t quite get over. Turnlock closure, a jewelry pocket, and a key ring only add to the appeal.

Goop Beauty Eye Masks for Puffy Eyes

$87.50 $125 30% off

Buy Now at amazon

Gwyneth Paltrow can do no wrong, and neither can her Goop under-eye patches. Thoroughly soaked in a serum infused with niacinamide, olive leaf stem cells, and honey locust seed extract, the eye masks will help you look more rested — even (erm, especially) if you don’t feel this way.

Seen Restore Scalp Serum

$38.40 $48 20% off

Buy Now at aMazon

Founded by Harvard-trained dermatologist Dr. Iris Rubin, Seen’s haircare is pure results, no B.S. I’ve been devoted to its shampoo for a while, but this serum specifically targets the scalp: cutting back on flaking, hydrating the region, and being color-safe all the while.

L’Oréal Paris 12 Day Ultimate Holiday Beauty Advent Calendar 2026

$99.99 $124.99 20% off

Buy Now at amazon

Advent calendar season is right around the corner, and you’d be wise to snag yours a few months in advance (preferably with a hearty portion of savings on the side). L’Oréal’s 12-day set is replete with full-size faves like the Telescopic Mascara, Lumi Le Glass Stick, and Infallible Blurfection Powder. It’s the ideal opportunity to restock your go-tos while discovering your next obsession.

Salt & Stone Aluminum-Free Deodorant, Pack of 4

$32 $40 20% off

Buy Now at amazon

Salt & Stone is the coolest kid on the deodorant block, regularly coming out with scents that give expensive eau de parfums a run for their money. Not sure if you’ll enjoy Santal & Vetiver more than the summertime-evoking Neroli & Basil? With this quartet of minis, you don’t have to choose.

Calvin Klein Women’s Sleeveless Mixed Media Shift Mini Dress

$64.31 $134 52% off

Buy Now at amazon

Prime Day markdowns on Calvin Klein apparel are rare occurrences. Don’t miss out, promptly falling head over heels for this shift dress’ mixed-media composition, coffee-inspired hue, and compatibility with all manner of fall outerwear.

Alice + Olivia Women’s Carter Stitch Pleat Mini Skirt

$199.90 $250 20% off

Buy Now at amazon

And, of course, you also shouldn’t say no to a new miniskirt if it looks as chic as Alice + Olivia’s — all lustrous faux leather, swishy pleats, and curve-gracing excellence.

Norma Kamali Women’s Sleeveless Low Back Drape Gown

$237.90 $340 30% off

Buy Now at amazon

Got a gala on the books? This Norma Kamali gown, 30 percent off for less than 24 hours, will dress you up to the nines. It’s graceful, fluid, feminine, and revealing without giving away too much. (Accessorizing with fine gold jewelry is advised.)

Nautica Men’s Quarter-Zip Sweater

$22.12 $41.01 46% off

Buy Now at amazon

Finance bros, rappers, dads, entrepreneurs, and all other kinds of men can’t stop wearing the timeless quarter-zip. While this universally flattering sweater is trending, you might as well shop it for a little under 50 percent off. Nautica’s selection tops Amazon’s “Men’s Pullover Sweaters” assortment and will reacquaint him with the words “soft” and “suave.”

Citizen Ladies’ Eco-Drive Classic Dress Corso Watch

$241.45 $450 46% off

Buy Now at amazon

We’re suckers for Citizen’s watches, which stand out from the crowd by doing away with batteries (their Eco-Drive innovation converts any light source into electrical energy). This slim, gilded style’s Prime Day deal will put exactly $208.55 back into your pocket; your wrist, meanwhile, will be iced out with the rectilinear timepiece’s vintage references.

Bogg Bag Original Large Tote

$80 $100 20% off

Buy Now at amazon

Beaches and Bogg bags go together like milk and cookies, so if you have a tropical vacation in the works, make sure you’re not jetsetting without this washable, waterproof, stable, and apparently “indestructible” tote.

Shiseido Ultimune Power Infusing Serum

$56 $80 30% off

Buy Now at amazon

According to Japanese cosmetics leader Shiseido, Blackpink’s Lisa “uses [the] Ultimune Power Infusing Serum for all of her red carpet moments to prep her skin, maintain its health, and provide added glow.” This noncomedogenic skin care salve also remedies dryness and eradicates the dead giveaways of aging, courtesy of its camellia leaf and flower extracts.

Elemis Pro-Collagen Cleansing Balm

$45 $75 40% off

Buy Now at amazon

Celeb-vetted spa and skin care brand Elemis is going all out for October Prime Day, and this deal is case in point. Thousands of glowing reviews and a TikTok-viral status make one thing clear: This balm-oil-milk hybrid is a pro at removing makeup, reintroducing moisture, and swiftly dealing with impurities.

Victoria’s Secret Short Satin Piped Robe for Women

$63.96 $79.95 20% off

Buy Now at amazon

Victoria’s secret is that she marked down her pretty-in-pink, satin robe by 20 percent. It’s polished, it’s seductive, and it pays homage to the upcoming Victoria’s Secret Fashion Show (tune in on Sunday, October 18).

Viviscal Men’s Hair Growth Supplements

$71.25 $95 25% off

Buy Now at amazon

Legions of men have said “yes” to Viviscal’s 100-percent drug-free tablets that promote hair growth, stop shedding in its tracks, and restore hair density. Now, you can grab a three-month supply for close to $70 — proceeding to relish the visible improvements to your mane over time.

“Viviscal Man has genuinely surprised me with noticeable results. Around the three-month mark, I started seeing tiny vellus hairs sprouting in areas that had been thinning for years, which I hadn’t experienced with other supplements. My hair feels fuller and looks healthier,” a buyer reports.

BaubleBar Novelty Food & Drink-Themed Statement Earrings

$12 $44 73% off

Buy Now at amazon

This deal from the Gen Z–worn accessory brand BaubleBar doesn’t care for Prime Day’s typical “up to 50 percent off” guardrails. For only $12, you can savor the dainty earrings’ festive theme and considered details (peep those gem-adorned martini glasses and adorable olive garnishes).

Symbiome The Luminary Replenishing Eye Cream

$80 $100 20% off

Buy Now at amazon

The clean, plant-fueled skin care label Symbiome prides itself on using a minimal amount of ingredients per product. Its eye cream is made up of merely four, including a botanical oil blend and fermented green coffee. The airy wonder will become your dark circles’ mightiest opponent — just you wait.

Laneige Lip Sleeping Mask Set

$25.60 $32 20% off

Buy Now at amazon

You already know and adore Laneige’s internet-breaking Lip Sleeping Mask, so why not get it at a discount — with two of the brand’s buzzy Lip Glowy Balms tacked onto the purchase? Psst: This set makes for a fool-proof Christmas gift, in case you’re shopping early (respectable).

Kitsch Body Brush for Lymphatic Drainage

$9.99 $19.99 50% off

Buy Now at amazon

Lymphatic drainage changes lives (at the very least, it changed mine). Get with the program by scoring this über-affordable Kitsch dry brush, which sloughs off dead skin cells, stimulates the flow of lymph, and manages cellulite.

Hanes Women’s Pajamas Set

$15.98 $28.99 45% off

Buy Now at amazon

Sometimes, all you need is a set of PJs you won’t be too precious about — subjecting it to the occasional popcorn spill, coffee stain, and dozens of subsequent washes. Hanes’ on-sale pajamas will stay faithful for years on end, earning bonus points with their cotton-and-viscose makeup that prioritizes forgiving stretch and all-night thermoregulation.

Anua Collagen Retinol Refining Gua Sha Cream

$21 $35 40% off

Buy Now at amazon

K-beauty behemoths Anua and Medicube recently unveiled their respective takes on the face cream–dispensing gua sha. We like that this one features retinol and collagen: addressing lines and sagginess by swapping them out with bounce and youthfulness.

Best October Prime Day Fashion & Beauty Deals, From A-Z

BEST MEN’S DRESS PANTS DEAL

Amazon Essentials Men’s Classic-Fit Pleated Dress Pants

$18.53 $30.80 40% off

Buy Now at amazon

Available in an inclusive spectrum of sizes, these Amazon Essentials dress pants flaunt crisp pleating, a subtle sheen, an accommodating waistband that remains comfy even after lunch, and an overarching put-togetherness that makes their under-$20 cost all the more baffling.

BEST LEGGINGS DEAL

Beyond Yoga Women’s The Midi High-Waisted Leggings

$54.45 $99 45% off

Buy Now at amazon

Beyond Yoga is a sensation on Amazon for a reason: Its athletic styles have the underhand feel of butter, support all the ways in which you stay active, and can be seamlessly transitioned from the workout to the city walk.

These high-waisted, flattering leggings guarantee chafe-free wearability, a “second skin” sensation, and compression in all the right places. Over three million pairs have been bought so far; what are you waiting for?

BEST HAIR TOOL DEAL

Conair Curling Iron

$15.19 $21.99 31% off

Buy Now at amazon

An absolute O.G. in the space, Conair can be trusted with giving you salon-quality ‘dos from home sweet home. This $15 curling iron is proof of concept: delivering frizzless definition and making the styling journey more intuitive with its simple controls over 30 (yes, 30) heat settings.

BEST LUXURY SERUM DEAL

D’Alba Piedmont White Truffle Double Serum & Cream

$23.19 $42 45% off

Buy Now at amazon

Contrary to its name, d’Alba Piedmont is a premium skin care brand from Korea — specializing in vegan formulas that harness the power of Italian white truffles. Try out the difference for yourself with this bifurcated serum-and-cream offering that calms, hydrates, and firms thanks to said truffles, sure, but also hyaluronic acid, panthenol, ceramides, and other good-for-skin ingredients.

BEST WOMEN’S SHIRT DEAL

Everlane Women’s The Luxe Rib Scoop-Neck Tee

$12.80 $48 73% off

Buy Now at amazon

73 percent off a sumptuously crafted shirt from an It-girl–approved label? No, you’re not dreaming. Stretchy, breathable cotton with a micro-rib texture takes center stage here, and the washing machine–friendly top further benefits from sartorial versatility (layer it under blazers, leather jackets, and your most polished button-ups to see what we mean).

BEST LUGGAGE DEAL

Florence by Mills Chill Out Weekender Duffle Bag

$79.78 $119.99 34% off

Buy Now at amazon

Millie Bobby Brown’s company, Florence by Mills, has come out with the chicest travel solution around — the Chill Out Weekender Duffle Bag, which is at a 90-day low price right now. The capacious, lavender-hued customer fave was made in collaboration with luggage giant Delsey, and the quality speaks for itself. A plethora of pockets, a trolley pass-through, and a bottom compartment for shoes or dirty laundry come together to make this a smart investment indeed. (At 34 percent off, it becomes even smarter.)

BEST ATHLEISURE DEAL

Gap Women’s Logo Hoodie Hooded Full Zip Sweatshirt

$23.25 $34.99 34% off

Buy Now at amazon

Nothing’s more iconic than those three blocky letters overlaid on a sweatshirt, and now Gap’s hero design can be yours for less. Composed of top-of-the-line cotton and swathed in a rich Ruby Red for fall, the zip-up also comes with a drawstring hood and channels an inherently nostalgic, Americana kind of energy. What’s not to love?

BEST SUNSCREEN DEAL

Hero Cosmetics Force Shield Superlight Sunscreen SPF 30, Pack of 2

$31.48 $41.98 25% off

Buy Now at amazon

Sunscreen usage is crucial year-round and not just in the heat of summer. Hero Cosmetics’ SPF is something your skin will be begging for this winter, in fact — so weightless, fast-absorbing, and non-irritating it is. Additionally, the formulation won’t clog pores, leave behind a dreaded white cast, or upset sensitive, acne-prone skin. The ultimate pièce de résistance, however, is its green, redness-correcting tint.

BEST LED MASK DEAL

iRestore Red Light Therapy for Face

$349 $799 56% off

Buy Now at amazon

Warning: It seems like iRestore bumped up the listing price on its top-selling LED mask, since we witnessed it resting at a steady $499 for all of 2026. Translation: While this might not be a true 56-percent-off price slash, rest assured that you’re still saving at least $150 on the gadget in honor of Prime Day.

More to look forward to? Its triple-wavelength emission that can help speed up skin’s collagen production, reduce the visible signs of aging, and minimize pesky redness with consistent use.

BEST MEN’S DENIM DEAL

Joe’s Jeans Men’s Brixton Straight and Narrow Jeans

$84 $168 50% off

Buy Now at amazon

Los Angeles–based, circa-2001 denim destination Joe’s Jeans is having a renaissance. Hop on the bandwagon with this 50-percent-off style for men: boasting an intentionally lived-in look, a stylish slimness from hem to thigh, and a dark indigo wash that will complement his entire wardrobe.

BEST LUXURY HANDBAG DEAL

Kate Spade Deco Crossbody Tote Bag

$180.60 $378 52% off

Buy Now at amazon

“This bag is exquisite. Soft, subtle, and gorgeous in coloring,” says one satisfied reviewer, referring to the pictured, semi-slouchy Kate Spade handbag that will serve you well in context of date nights, weekend getaways, and beyond. After all, the flower-bedecked stunner can be styled up or down at will (think slinky LBDs, jewel-toned knits, and even post-Pilates activewear).

BEST WOMEN’S DENIM DEAL

Levi’s Women’s 318 Shaping Wide-Leg Jeans

$40.46 $74.95 46% off

Buy Now at amazon

Featuring enhanced comfort and targeted shaping tech, these wide-legged winners from Levi’s will treat your curves the way they’ve always deserved to be treated, and it doesn’t hurt that the jeans do their finest work in the fall (we don’t make the rules).

BEST LUXURY TOTE BAG DEAL

Marc Jacobs Women’s The Large Tote Bag

$185.99 $228 18% off

Buy Now at amazon

$185.99 is one of the lowest prices Marc Jacobs’ quintessential tote bag has experienced in the past year, so take this as your sign to stop, drop, and shop. Equipped with a resilient canvas exterior, the viral hit can hold a laptop, has zipper closure, and will appear dashing alongside your trench coat lineup.

BEST RETINOL DEAL

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer

$20.04 $37.39 46% off

Buy Now at amazon

A drugstore holy grail, Neutrogena’s anti-wrinkle face cream renews skin marvelously — due in no small part to the actions of its retinol complex, vitamin C, hyaluronic acid, and other overachieving components. Dullness? Dark spots? Crow’s feet? These skin care maladies won’t know what hit them after the highly rated topical arrives to your door.

BEST MEN’S SUNGLASSES DEAL

Oakley OO9101 Batwolf Men’s Sunglasses

$78.50 $109.95 29% off

Buy Now at amazon

Meet Oakley’s Batwolf sunglasses for men — backed by Prizm, a lens technology that makes your view more vivid and detailed, no matter if you’re summiting Rainier or walking back from work. Lightweight, durable, and resistant to impact, the wraparound shades are also completely and utterly cool. Cooler still is that sub-$80 price tag: here today and likely gone tomorrow.

BEST HAIRCARE DEAL

Pantene Shampoo & Conditioner Set

$15.39 $21.99 30% off

Buy Now at amazon

Stars from Alix Earle to Kelsea Ballerini swear by Pantene’s haircare line, and so do we. Check out what all the hype’s about while saving 30 percent on this shampoo and conditioner duo that promises up to 72 hours of moisture and silk-like smoothness. Spoiler alert: The shower saviors more than live up to these claims.

BEST WOMEN’S SUNGLASSES DEAL

Quay Could Never Women’s Sunglasses

$41.95 $75 44% off

Buy Now at amazon

Quay’s Could Never silhouette checks all the boxes: nodding to Carolyn Bessette-Kennedy‘s frames of choice while blessing each of your fall ‘fits with ’90s-coded sophistication. This + a faux-fur coat + beloved leather pants + a 44-percent-off deal = your most head-turning (and wallet-sparing) ensemble to date.

BEST LIPSTICK DEAL

Revlon Super Lustrous Ultra Lipstick

$11.19 $15.99 30% off

Buy Now at amazon

As nourishing as a lip balm, as glamorous as a lipstick. Revlon’s Super Lustrous release, currently 30 percent off, requires only a single swipe to attain the coverage you’re after. Fading- and smudging-averse, with a slight blurring effect for good measure, the lippie will soon turn into a daily nonnegotiable for you (who can stay away from that glittery case?).

BEST FACIAL TOOL DEAL

Shark DePuffi Instant Contrast Therapy Tool

$119.99 $199.99 40% off

Buy Now at amazon

Launched just this year, Shark’s DePuffi has quickly become a must-have for beauty gurus looking to sculpt, depuff, and soothe their faces in minutes. The lymphatic drainage–promoting gizmo switches between six temperatures — hot and cold alike — to tighten, boost radiance, and fake nine blissful hours of sleep.

Also blissful? Being able to purchase the trending rollout for $80 off (don’t forget to apply Amazon’s limited-time-only coupon to receive an added price reduction of $29.01).

BEST MEN’S POLO DEAL

Tommy Hilfiger Men’s Short Sleeve Cotton Pique Polo Shirt

$32.99 $69.50 53% off

Buy Now at amazon

This 100-percent cotton pique polo will position him as the firm’s best-dressed employee. Its sexiness lies in the details — from the two-button placket to the “IYKYK” embroidered logo at the chest. Whether he’s hitting the links or sitting down to write an email, the shirt is meant to elevate all of life’s little moments.

BEST MEN’S SHIRT DEAL

Under Armour Men’s Tech 2.0 Short-Sleeve T-Shirt

$18.75 $28 33% off

Buy Now at amazon

He’s long overdue for a new, basic tee that whisks away sweat, fits in a classic way, and can carry him from the gym to the errand run without an outfit change needed. This is it, and the #1 seller in Amazon’s “Men’s Activewear T-Shirts” category is going for over 30 percent off as we speak. (Previously, it has dropped to $12, so watch this space if you’re on the hunt for an even juicier discount.)

BEST SUPPLEMENTS DEAL

Vital Proteins Collagen Peptides Powder

$18.37 $27 32% off

Buy Now at amazon

Fact: Jennifer Aniston, Vital Proteins’ Chief Creative Officer, uses its Collagen Peptides religiously by mixing the dietary supplement into her morning beverages. Another fact: Now’s an optimal time to get your hands on the leading collagen powder for women, as it’s selling for more than 30 percent off during Amazon’s 48-hour October Prime Day extravaganza.

Here, an indulgent, chocolatey taste combines with a menagerie of wellness benefits — from stronger joints, nails, and hair follicles to glowier skin. Ingesting the #1 “Collagen Supplements” bestseller will feel like a fun treat; the results, though, are nothing if not serious.

BEST LIP OIL DEAL

Wonderskin Lip Oil Rehab Serum

$14.40 $20 28% off

Buy Now at amazon

“Amazon’s Choice” brand Wonderskin is behind our editors’ favorite peel-and-reveal lip stain, and its Lip Oil Rehab Serum is no less extraordinary — pampering the pout with non-sticky glossiness plus deep-seated hydration. The best part? Like magic, it reacts to your skin’s pH levels, starting off clear and then transforming into a beautiful, kissable pink. The miracle makeup, more than 400 units of which were sold in the past month, almost always sits at full price. You know what to do.

BEST WOMEN’S PERFUME DEAL

Xerjoff Erba Pura Eau de Parfum

$124 $190 35% off

Buy Now at amazon

Luxury Italian fragrance house Xerjoff has a loyal, elite following, with A-listers like Megan Thee Stallion particularly gravitating towards the Erba Pura perfume — marked by an intense, long-lasting, and unisex aroma that secures olfactory joy vis-à-vis its fusion of invigorating citrus notes, bold bergamot, and sweet fruits. Word to the wise: This one’s not for sensitive noses, but if you wish to make unforgettable first impressions, Erba Pura is the only answer.

BEST MEN’S PERFUME DEAL

Yves Saint Laurent YSL Myslf Eau de Parfum Spray for Men

$110.49 $170 35% off

Buy Now at amazon

Fresh, musky, and woodsy, with a barely there hint of florals, this men’s eau de parfum will earn him many a compliment. “Projection is solid for the first couple of hours: You can definitely smell it on yourself, and people around you notice. After that, it settles into a nice, close-to-the-skin scent,” shares an Amazon shopper.

Give your man the privilege of owning a high-end, masculine perfume… for a refreshingly reasonable price, but he doesn’t have to be made aware of that part.

BEST FALL DRESS DEAL

Z Supply Women’s New Day Denim Dress

$61.40 $110 44% off

Buy Now at amazon

Female-led, Cali-cool brand Z Supply created the perfect — and we don’t like carelessly throwing that word around — transitional-weather frock. The New Day Denim Dress is rigid, hits well above the knee, has buttons all down its front, and exudes preppiness via that angular collar. No notes, just applause.

Amazon Prime Big Deal Days 2026: Date, Time

Amazon’s Big Deal Days sale is taking place October 6-7 this year. It kicked off at 3:01 a.m. EST and will end at 2:59 a.m. EST (on the 8th).

Fashion & Beauty Brands to Shop During October Prime Day

According to an official press release, the “48-hour member-exclusive event features discounts across more than 35 categories, including tech, home goods, fashion, and beauty.” Within those buckets, you’ll naturally encounter a myriad of brands: both premium and accessible.

We made sure to organize the most worthy fashion and beauty selects alphabetically, prioritizing labels and products with the steepest (or rarest) markdowns. Above, you’ll discover dress pants from Amazon Essentials, denim dresses from Z Supply, contrast therapy facial tools from Shark, and everything in between.

A promise: These must-shop deals aren’t scams. They’ve been carefully chosen by our eagle-eyed team, and every last item will improve your life in some key way — be it by moisturizing your skin in the drier months or taking all your date-night getups to greater heights from here on out.

How to Shop Amazon Prime Big Deal Days

You’ll only be able to view and shop Amazon’s Prime Big Deal Days sale if you’re a Prime member. Luckily, signing up takes seconds and comes with a free, month-long trial attached.

Under 25? You can access a special tier of Amazon Prime, fittingly named Prime for Young Adults. Offered with a six-month (you heard that right) complimentary trial period, the membership makes extra savings possible courtesy of its cash-back bonuses on eligible buys.

get prime for young adults

After you’re set up with Prime, the prices we have pointed out in our roundup will begin populating your own Amazon page. We recommend promptly filling your cart with all the discounted crowd pleasers, putting in your CVV, and patiently waiting for the products’ arrival.

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Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on buzzy fashion and beauty sales worth shopping online.

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The Last Day of October Prime Unveils Dozens of New Deals on Luxury Fashion & Beauty — Here’s What to Grab

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