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Anthropologie’s It-Girl Brand Maeve Masters Fall’s Preppy-Chic Fashion Trend

We don't know which piece of news we love more: the fact that Anthropologie is launching Maeve as a stand-alone brand or that its preppy fall collection is out now.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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August 5, 2025, 12:45pm

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two models shown wearing fall outfits with dogs in tow, smiling at the camera

Courtesy Anthropologie

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Can’t get enough of the preppy outfit equations you’re seeing all over social media ahead of fall (think ruffled socks, barn jackets styled over chic sweaters, and cropped trousers)? Anthropologie is here to make shopping this aesthetic easy with the launch of its bestselling label’s fall 2025 collection. Even better news: Maeve, Anthropologie’s most-searched label that has been shopped by nearly two million people in the past year, is becoming a stand-alone brand with a dedicated storefront opening later this year.

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The reason behind Maeve’s viral success, in the form of thousands of on-site hearts and over 10 million TikTok views, is just how well its selections nail the kind of look every style-savvy woman wants these days: something that straddles the line between preppy and warm, accessible and elevated. Most styles are ones you can wear in the office and then repurpose for your weekend pursuits, like the famous Colette Pants that are by far Maeve’s most popular (and are sold in over 219 unique colors and prints, providing endless versatility).

“The brand’s aesthetic blends bold prints, rich color palettes, and exclusive fabrics with timeless silhouettes and modern touches,” Richa Srivastava, Anthropologie’s chief creative director, says. “Maeve is also committed to inclusive design, offering extensive Petite, Plus, Tall, and Adaptive collections to ensure every customer feels seen and celebrated.”

In the business of creating clothing “that’s as vibrant and dynamic as the women who wear it,” per Srivastava, Maeve has extended this ethos to its brand-new fall styles, which range from cropped denim button-downs for styling with tennis skirts to trendy, tassel-bedecked loafers to wide-leg trousers that can match with both white sneakers and your favorite slingback heels. The canine theme is strong in this collection and so is the kind of modern refinement that’s echoed across Maeve’s hero products (case in point: the Bennet Button-Down, which Srivastava describes as “a go-to elevated staple, transitioning effortlessly from day to night,” whose elegance earned it over 39,000 hearts).

Maeve’s just-launched fall collection takes inspiration from our canine companions, while rooting itself in the kind of charming, confidence-boosting heritage styles the label has always been known for. Courtesy Anthropologie

Need a new beaded bag to go with all your new Maeve acquisitions? The Printed Beaded Canvas Tote Bag is at your service and caters to all interests, whether you’re into stamp collecting, have a soft spot for ducks, or can’t wait for football season to begin again. Want to honor Fido through something that pairs exceptionally well with corp-core maxi skirts and culottes? It’s time to get acquainted with Maeve’s newest crewneck, boxy-sleeved sweater crafted out of cloud-like cashmere and featuring darling dachshund illustrations.

On TikTok, videos showing off Maeve’s top hits constantly go viral, especially those clips in which content creators talk about — and demonstrate — just how size inclusive its items are, without ever compromising on trendiness. And with the recent endorsement of Maeve’s new era by actress and comedian Chloe Fineman, plus the overall buzz amidst the fashion set that this news sparked, it’s safe to say the label venturing off on its own will all the more firmly secure its place in the zeitgeist. Maeve, after all, masters the balance between contemporaneity and timelessness, meaning the incessant trend cycle will never jeopardize the perennial appeal of its apparel, footwear, and accessories.

Want to go back to the Maeve basics? Shop the label’s most-loved piece: the Colette Pant, available in over 219 colors and prints. Talk about versatility! Courtesy Anthropologie

Ready to start building out your transitional-weather wardrobe this month? Look no further than these editor-approved steals from Maeve: a must-know brand in its own right.

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Shop Maeve’s New Fall Collection

Maeve The Shrunken Bennet Button-Down Shirt

$118

Buy Now at anthropologie

Price upon publish date of this article: $118

Maeve Sporty Crewneck Pull-Over Sweater

$118

Buy Now at anthropologie

Price upon publish date of this article: $118

Maeve Kiltie Tassel Loafer Mules

$158

Buy Now at anthropologie

Price upon publish date of this article: $158

Maeve The Avery Linen Pleated Wide-Leg Trousers

$148

Buy Now at anthropologie

Price upon publish date of this article: $148

Maeve The Goldie Crew-Neck Cashmere Sweater

$178

Buy Now at anthropologie

Price upon publish date of this article: $178

Maeve Stripe Pleated Mini Skirt

$98

Buy Now at anthropologie

Price upon publish date of this article: $98

Maeve Printed Beaded Canvas Tote Bag

$68

Buy Now at anthropologie

Price upon publish date of this article: $68

More About WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers style trends and new fashion collections to put on your radar.

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Anthropologie’s It-Girl Brand Maeve Masters Fall’s Preppy-Chic Fashion Trend

Recent Articles by Stacia Datskovska

Shop Maeve’s Newest Fall Collection Today

Maeve The Shrunken Bennet Button-Down Shirt

Maeve Sporty Crewneck Pull-Over Sweater

Maeve Kiltie Tassel Loafer Mules

Maeve The Avery Linen Pleated Wide-Leg Trousers

Maeve The Goldie Crew-Neck Cashmere Sweater

Maeve Stripe Pleated Mini Skirt

Maeve Printed Beaded Canvas Tote Bag

Related Articles

Shop Maeve’s New Fall Collection

Maeve The Shrunken Bennet Button-Down Shirt

Maeve Sporty Crewneck Pull-Over Sweater

Maeve Kiltie Tassel Loafer Mules

Maeve The Avery Linen Pleated Wide-Leg Trousers

Maeve The Goldie Crew-Neck Cashmere Sweater

Maeve Stripe Pleated Mini Skirt

Maeve Printed Beaded Canvas Tote Bag

More About WWD

Meet the Author

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