The Apple Watch Series 7 is without a doubt the device of the moment. And right now, it’s marked down to its lowest price ever. With its health and technological advances outweighing those of any other smartwatch, there’s no better time to take the plunge and join the Apple Watch gang. Today, it’s marked down from $399 to $313.

The Apple Watch Series 7 performs better, faster and brighter than older models when tracking your workouts, taking calls and syncing your favorite tunes. Plus, the upgraded comfort level and easy closure feature are other major bonuses when you level up. Aside from the regular upgrades, the Series 7 is far more durable — featuring IP6X dust-resistance and water-resistance for up to 50 meters — has a 20% larger screen, faster charging feature and, according to user reviews, is easier to navigate. It includes a new QWERTY keyboard for texting straight from the watch.

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Smart watches with extensive capabilities can feel intimidating, but the Apple Watch Series 7 presents the latest and greatest tech with a user interface that is easy to understand and operate. It makes the perfect Mother’s Day gift for the most important woman in your life. Like the Series 6, it has a GPS function and an ECG and blood oxygen level tracker, along with a laundry list of simple-to-use features when it comes to counting your steps, tracking your activities and syncing with your phone. For under $400, this watch is a lifesaver. If you or a loved one has never owned a smart watch before, now’s the time to invest in one to help you commit to a more active, healthy and technologically-advanced lifestyle.

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