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Baggu Nails East-West Trend With Under-$50 Bowler Bag at Urban Outfitters
The washable and compact shoulder bag has landed in a slew of attractive shades and prints, from plum to houndstooth.
By Stacia Datskovska Plus Icon
Senior Commerce Writer for WWD
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July 21, 2026, 10:43am
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Courtesy Baggu, Urban Outfitters
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Shop the Best of Baggu at Urban Outfitters
Baggu Small Nylon Bowler Bag in Wild Plum
Buy Now at urban outfitters $46 Jump to Details
Baggu Small Nylon Bowler Bag in Caper
Buy Now at urban outfitters $46 Jump to Details
Baggu Small Nylon Bowler Bag in Black
Buy Now at urban outfitters $46 Jump to Details
Baggu Small Nylon Bowler Bag in Tan Houndstooth
Buy Now at urban outfitters $46 Jump to Details
Baggu Patterned Baby Baggu Reusable Tote Bag
Buy Now at urban outfitters $14 Jump to Details
Baggu x Disney Puffy Glasses Sleeve
Buy Now at urban outfitters $20 Jump to Details
Baggu Puffy Printed Lunch Bag
Buy Now at urban outfitters $40 Jump to Details
Baggu Medium Nylon Crescent Bag
Buy Now at urban outfitters $56 Jump to Details
View more +
If there’s a bag trend that can outlive all the rest, it’s the “east-west” silhouette: a signpost of quiet luxury that entails the accessory’s width being greater than its height. Whether you’ve subscribed to this sartorial obsession with a baguette bag or a celebrity-endorsed woven catchall, we can all agree that its staying power is not only impressive but worth hopping on the bandwagon for — years after the east-west bag’s modern-day revival.
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And Baggu’s new Small Nylon Bowler Bag lineup is the best way to do just that, without spending more than $46. Characterized by a retro-inspired shape and elongated top handles that turn the typical east-west proportions on their head, the item is wrapped in recycled heavyweight nylon: a signature for the brand that doles out structure and a matte finish while being easy to rid of stains or spills of any kind.
Baggu Small Nylon Bowler Bag in Wild Plum
$46
Price upon publish date of this article: $46
Baggu Small Nylon Bowler Bag in Caper
$46
Price upon publish date of this article: $46
The bag’s straps clock in at 13 inches to be exact, which puts it right at that sweet spot: easily fitting under your arm, even if you have outerwear on. Zipper closure promises peace of mind, meanwhile, and the Small Nylon Bowler Bag‘s interior can house your “phone, wallet, keys, and glasses case,” per the product description.
Other elements we like: that snap-closure strap keeper, which prevents the handles from sliding off your shoulder after coming into contact with whatever you’re wearing, not to mention an interior pocket for organizing your beauty go-tos (think emergency tube of mascara or lipstick) and four charm loops that can also help keep your apartment keys close at hand.
Make no mistake — Baggu’s Small Nylon Bowler Bag and Nylon Bowler Bag are two separate entities, with the former being roughly twice as compact and thus a better fit for casual city strolls and date nights rather than work commutes.
We found the petite hauler at Urban Outfitters, where it’s selling for less than $50 and comes in four shade options to suit every style sensibility under the sun. No matter if you choose to cosign one of 2026’s most unexpected color crazes, purple; go for the more versatile and stain-hiding black; celebrate your favorite topping with Baggu’s Caper; or say “yes” to houndstooth, once a utilitarian workwear staple, the Small Nylon Bowler Bag just might become your smartest pre-fall investment to date.
Baggu Small Nylon Bowler Bag in Black
$46
Price upon publish date of this article: $46
Baggu Small Nylon Bowler Bag in Tan Houndstooth
$46
Price upon publish date of this article: $46
Over 300 UO shoppers have already added this style hero to their wishlists, so act quick if you wish to score your most desired colorway or print.
Based on the retailer’s “free shipping over $50” policy, we also recommend completing your cart with some charms (did we mention those four loops meant for holding your bag baubles?). Our editors have our eyes on the Baggu x Hello Kitty And Friends Bag Charm, the Touchland x Crocs Hand Sanitizer Mist Case Keychain (because proper hygiene should be cute), as well as the Faux Leather Flower Bouquet Bag Charm at Urban Outfitters, which looks way more expensive than $20.
Can’t get enough of Baggu, the Brooklyn-based reusable bag company known for its whimsical, color-happy designs, as spotted on everyone from Emma Chamberlain to Katie Holmes? Its storefront is 70-products strong at Urban Outfitters, replete with Baggu’s famous grocery totes, lunch bags, Disney collaboration pieces, and beyond.
Clear space in your closet for these trend-aware releases; then, watch as your seasonal ensembles take on a new life.
Shop More Bestselling Baggu Accessories at Urban Outfitters
Baggu Patterned Baby Baggu Reusable Tote Bag
$14
Price upon publish date of this article: $14
Baggu x Disney Puffy Glasses Sleeve
$20
Price upon publish date of this article: $20
Baggu Puffy Printed Lunch Bag
$40
Price upon publish date of this article: $40
Baggu Medium Nylon Crescent Bag
$56
Price upon publish date of this article: $56
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on buzzy new accessory releases worth shopping online.
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