The 8 Best Barbie Pink Dresses to Get All Dolled Up in This Halloween

Come on, Barbie, let's go to a Halloween party!

By Nikki Chwatt Plus Icon

Nikki Chwatt

Style Commerce Editor for Footwear News and WWD

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September 25, 2023, 12:05pm

five women in Barbie pink dresses

Courtesy of Edward Berthelot, Christian Vierig, Edward Berthelot, Christian Vierig, and Christian Vierig

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Updated September 25, 2023: This article on the best Barbie pink dresses was updated with new product picks, plus additional information on the most stylish ways to wear pink dresses as part of a Barbie Halloween costume.

Does it come in Barbie pink? These days, the answer is always yes. Barbie pink, an actual color known as Pantone shade PMS 219C, is everywhere you look — its hold on society is truly a force to be reckoned with. Greta Gerwig’s “Barbie” film (and over 100 Barbie-branded collaborations) have propelled the pink movement, dubbed ‘Barbiecore,’ into mainstream popularity, eclipsing the typical lifespan of a fleeting micro-trend or brief internet fad. Now, there are more pink beauty, home, and fashion items than ever before, including sweet pink dresses that are begging to be a part of your Barbie Halloween costume.

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Since the official “Barbie” trailer was released in April, Barbie pink dresses have retained a ubiquitous presence — and the internet is going crazy about how these pretty-in-pink frocks reference the nostalgic elements of the hue while echoing Barbie’s own “You can be anything” philosophy. Case in point: In the past four months, Google searches for “Barbie dresses for women” have increased 400 percent. On TikTok, #barbiepinkdress has garnered over 740 million views of users showing and trying on the best Barbie pink dresses, noting that they “feel like Barbie.”

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Even offline, celebrities have been donning Barbie pink dresses. Aside from the numerous Barbie events during the press tour, we’ve seen an influx of stars wholeheartedly embrace the maximalist feminine theme on the streets and the red carpets. Hailey Bieber is one fashion tastemaker who recently channeled her inner Barbie, wearing a pink Anna October slip dress with ballet flats and a slouchy shoulder bag. Dua Lipa donned a pink Bottega Veneta velvet dress, while Leonie Hanne took Barbie out to play, wearing a Magda Butrym midi dress with a Chanel crossbody handbag. Even Princess Beatrice thought pink with a chic, collared shirt dress at Wimbledon this year.

Whether it be the hype of the film or the vibrancy of pink that makes Barbie pink dresses highly covetable and wearable, there are plenty of reasons to invest in a pink dress and live out your Barbie dreams this Halloween. To start, pink comes in many variations, like coral, peach, fuschia, and flamingo pink, that flatter different skin tones. And there are pink dresses in just about every silhouette and neckline you can imagine. From one-shoulder gowns and fluid slip dresses to bodycon cocktail dresses and prairie-like frocks, there’s a style fit for any type of Halloween party.

To save you the time of rummaging through Amazon and other retailers, we’ve rounded up a handful of the best Barbie Halloween dresses so you can have the best ensemble this spooky season — and beyond. And because no Barbiecore costume is complete without matching shoes and glam, check out our roundup of celeb-loved pink shoes and pink lipsticks.

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Top Barbie Pink Halloween Dresses of 2023

Prettygarden Satin Dress

If you’re looking for a last-minute costume idea or a pink dress for a simple Barbie look, Prettygarden’s Satin Dress is for you. This cowl neck slip dress is effortlessly cool and extremely comfy. It’s a form-fitting dress with adjustable spaghetti straps, an asymmetrical vertiginous hem that floats happily below the knee, and a chic draped neckline, which lends itself perfectly to a layered mess of gold necklaces. To achieve the Barbie look on October 31st, style it with pink sunglasses, a pink minimalist bag, and a name tag to let everyone know who you are.

Price upon publish date of this article: $25.99

Amazon pink dress

Courtesy of Amazon

Prettygarden Satin Dress $25.99 Buy Now at amazon

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Cugoao Tennis Dress

If you’re on the hunt for a work-appropriate Halloween dress or a costume you can feel comfortable and confident in, dress up as a sporty Barbie, but skip the rollerblades and knee pads. Instead, opt for an activewear dress like this Amazon tennis frock. It’s made of a breathable, soft material and features built-in shorts, two side pockets, and a collar, giving it a preppy feel. Complete the costume with neon yellow wrist sweatbands, a ’90s retro visor cap, and colorful hoop earrings.

Price upon publish date of this article: $37.95

Amazon tennis dress

Courtesy of Amazon

Cugoao Tennis Dress $37.95 Buy Now at amazon

Ibtom Castle Vintage 1950s Retro Dress

Remember the iconic pink gingham dress Margot Robbie wore in the Barbie movie? Well, now you can get the look for Halloween with this gown from Amazon. The dress features a pink-and-white gingham pattern, adjustable straps that tie into a bow, and a cinched waist with a matching belt. If you’re a perfectionist aiming to recreate the look exactly as Robbie did, add a white underskirt to get the full ruffle effect and a checkered bow in your hair.

Price upon publish date of this article: $34.96

Amazon checkered pink dress

Courtesy of Amazon

Ibtom Castle Vintage 1950s Retro Dress $34.96 Buy Now at amazon

BP Night Out Sequin Dress

Want to be the life of the Halloween party? Dress up as disco Barbie with this pink sequin dress. The statement number has a double lining for comfort, adjustable straps to get the perfect fit, and a bodycon design that hits the top of the thigh. Keep the look simple by accessorizing it with sky-high pink platforms, loose curls, rosy blush, and hot pink lip gloss.

Price upon publish date of this article: $59

BP dress

Courtesy of Nordstrom

BP Night Out Sequin Dress $59 Buy Now at nordstrom

Skims Deep Plunge Long Dress

Yes, lace dresses are back. But don’t worry, they’re much more flattering and well-constructed than their predecessors. Take Skims’ Deep Plunge Long Dress, for instance. This super lightweight and stretchy piece is made of a semi-sheer mesh material that makes you feel supported and look sexy. For Halloween, take it out on the town with pink satin gloves and a bleach-blonde wig. Then, wear it on your next vacation over a bathing suit for a beach-to-bar look.

Price upon publish date of this article: $98

Skims lace dress

Courtesy of Skims

Skims Shine Jersey Dress $98 Buy Now at skims

Camila Coelho Payton Maxi Dress

Camila Coelho can do no wrong in our eyes. This bold dress samples a few major ready-to-wear trends — fringe and Barbie pink, but most importantly, mermaidcore. So, if you want to channel mermaid Barbie à la Dua Lipa this Halloween, grab this dress and add pearl or shell earrings and sparkly eyeshadow. The best part? You can wear the dress well beyond Halloween — it’d look swimmingly good for a destination wedding in a tropical locale.

Price upon publish date of this article: $278

Revolve barbie dress

Courtesy of Revolve

Camila Coelho Payton Maxi Dress $278 Buy Now at revolve

Mango Denim Dress

The cowgirl Barbie Halloween costume has been a popular idea for many years because it lets you get as creative as you want. Plus, many of the items needed may already be in your closet. However, if not, grab this pink dress, which blends the cowgirl essence of a denim dress with a playful Barbie pink hue. Then, add cowboy boots, a pink bandana, and a cowboy hat.

Price upon publish date of this article: $39.99

Mango dress

Courtesy of Mango

Mango Denim Dress $59.99  $39.99 Buy Now at mango

Reformation Joana Dress

Replicate Margot Robbie’s glamour Barbie look from the London Barbie premiere with this flirty strapless number from Reformation. It has a simple shape that lends itself to immense versatility and is woven with a silk charmeuse fabric that’s lightweight and stretchy for added comfort. We’d style it with a chunky pearl choker necklace, satin gloves, a faux fur shawl, and hair pulled back in a slick bun.

Price upon publish date of this article: $278

Reformation dress

Courtesy of Reformation

Reformation Joana Dress $278 Buy Now at reformation

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Meet the Author

Nikki Chwatt is the Style Commerce Editor for WWD and Footwear News, where she both writes and edits stories on the latest clothing, accessory, and shoe trends for women and men. Chwatt’s writing has appeared in publications, such as Editorialist. She is currently based in New York City and keeps her finger on the pulse of all things related to fashion, while donning her favorite pink dress. Chwatt updated this story on September 22, 2023 with new Barbie pink dresses and expert styling advice on how to wear these pieces as a Barbie costume for Halloween. Learn more about us here.

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