From Clare Waight Keller‘s Uniqlo C collection of refined, everyday essentials, the Uniqlo Drawstring Bag is the most versatile everyday bag you’ll find this year. Carry this as a top handle bag, wear it as a shoulder bag, or hold it like a tote. Pull on the drawstring to create the desired look or shape you’re going for. You can gather the drawstrings together with the handle up top, or let the strings hang from the side of the bag for a more casual, unfussy look A snap button seals the top shut. This bag can be a dressy purse or daily commuter depending on how you carry it.

Fashion

The Best Suede Bags for Upgrading Your Fall Wardrobe This Year

Fashion

These Collaborations Between High-End Hotels and Luxury Designers Are Worth Adding to Cart -- No Plane Ticket Required

Waight Keller dressed celebrities like Nicole Kidman, Emma Stone and Rihanna during her time at Givenchy, Gucci and Chloé among others (the British artistic director also famously designed Meghan Markle’s wedding dress) and she’s applying her same eye for trends today as creative director at Uniqlo. This bag is an great example of Waight Keller’s signature aesthetic, at once elegant and breezy.

Uniqlo

NEW BESTSELLER

Uniqlo C Drawstring Bag

$39.90

Buy Now AT UNIQLO

The Uniqlo bag is available in four colors: beige, black, green and navy.

At just under 10 x 20 inches in size, it’s the ideal carry all for your wallet, keys, cell phone and makeup, with an interior pocket for your valuables and a roomy outer pocket for things you want within reach — say your charger or gum. The material is lightweight yet durable and Uniqlo says the bag is treated with a special water-repellent finish (though we don’t recommend dunking it in the rain).

The unstructured silhouette gives off big boho vibes while the minimalist design and earthy colors call to mind modern Scandinavian style. In short: this is a bag that works for multiple personality and wardrobe styles.

It’s not just for women either – we could totally picture Harry Styles or Jacob Elordi carrying this bag too (I personally just bought one in beige and one in black for myself). I like that this Uniqlo bag looks way more expensive than its under-$40 price point and it’s a piece I can see myself using for all four seasons — and for years to come. In fact, I’m already thinking of packing this in my suitcase for my upcoming summer travels.

This Uniqlo bag is already a bestseller online and is expected to sell through quickly so we recommend adding to cart while your desired colorway is still available. Worth noting: this was a Japanese exclusive until the retailer launched it on its U.S. website just a few weeks ago. Shop the $39 Uniqlo Drawstring Bag and see more details here.

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

This Former Givenchy and Gucci Designer Just Dropped a $39 Bag at Uniqlo

Recent Articles by Tim Chan

Related Articles