Business

Capri CEO John Idol Talks Successor and Highs, Lows of His Run

Eye

Amanda Seyfried Lights Up Tiffany & Co. Party

Eye

Inde Navarrette, Tyriq Withers and More Toast David Yurman

Shop
Fashion

From Japanese-Inspired Frames to Designer Specs, These Are the 7 Best Places to Order Prescription Glasses Online

From endless fits to virtual try-on opportunities, these sites deliver the best online eyewear shopping experience.

By Alison Abbey Hudak Plus Icon

Alison Abbey Hudak

Contributor

Recent Articles by Alison Abbey Hudak

View All

November 11, 2026, 1:48am

Add us as a Google Preferred Source

Pair Eyewear

Customers browsing various eyeglasses displayed in a modern optical shop Getty Images

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Did you know that more than half of American adults need prescription eyewear? And that nearly all of those people hate shopping for new glasses? Ok, we made that second statistic up, but let’s be honest, taking the time to go to the store, trying on a ton of different frames, leaving because you can’t make a decision, then going to another store to do it all over again, only to keep wearing the same pair you already had just because you can’t commit to a new pair or another round at another store is… not exactly efficient.

TOP PICK

Warby Parker

FIND FRAMES ONLINE Jump to Details

EDITOR’S CHOICE

JINS

FIND FRAMES ONLINE Jump to Details

BEST DEALS

GlassesUSA.com

FIND FRAMES ONLINE Jump to Details

MOST AFFORDABLE

Zenni Optical

FIND FRAMES ONLINE Jump to Details

TRIED & TRUSTED

Lenscrafters

FIND FRAMES ONLINE Jump to Details

CUSTOMER FAVORITE

EyeBuyDirect

FIND FRAMES ONLINE Jump to Details

UNIQUE DESIGNS

Pair Eyewear

FIND FRAMES ONLINE Jump to Details

View more +

But glasses are part of your aesthetic. Whether you need them all day every day, rely on them for reading, suffer from blue light-induced migraines, or just feel cuter while wearing a great pair, glasses are literally a must-have accessory. You can’t procrastinate buying a new pair for too long, lest you’ll be ready for a new prescription by the time you make a decision. You’ll also want to spend your FSA and HSA dollars on prescription frames before the end of the year deadlines.

Beauty

These 2026 Advent Calendars Are Worth Your Money (And Offer More Than Hair Ties)

Parties

Joaquin Phoenix, Alex Consani and Anok Yai Enter Gentle Monster's Surreal World

Luckily, there are plenty of websites that make ordering a new pair of prescription specs quick and easy. The seven that we’ve rounded up have a wide selection of fashionable brands you know and love, make uploading your prescription quick and easy, and, maybe most importantly, take insurance. And don’t worry—all of them offer virtual try-ons, so you won’t be surprised by what shows up in the mail.

TOP PICK

Warby Parker

The vibe: eyewear with soul

FIND FRAMES ONLINE

Founded on a mission to “inspire and impact the world with vision, purpose, and style,” Warby Parker offers fashionable frames (eyeglasses and sunglasses) that are easy to order online.

By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, the founders say they have been able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.

Worried about finding the right frames online? Don’t be. Warby Parker‘s AI-powered app feature, Advisor, helps you find your perfect frames by scanning your face, capturing your style preferences and measurements, and recommending glasses to buy (or try)—and it’s all at your fingertips. And they’re not stopping at making glasses more accessible for shoppers. With one billion people around the world in need of glasses but unable to afford them, they believe in the power of giving back and do so through their Buy A Pair, Give a Pair program. Over the years, they’ve been able to donate 20 million pairs of glasses through charitable partners around the world. See the latest Warby Parker collections online here.

JINS

EDITOR’S CHOICE

JINS

The vibe: avant-garde yet accessible

FIND FRAMES ONLINE

JINS was founded in Japan 20 years ago with a goal to provide functional, innovative, and lightweight eyewear for everyone at an accessible price.

Today, every JINS frame is designed in Tokyo and carefully assembled with the spirit and passion of Japanese craftsmanship, but now available in the U.S. With hundreds of frames and styles to choose from, all starting at just $90, JINS remains a go-to for online eyewear shoppers looking for minimalist and fashion-forward frames without breaking the bank.

Their online try-on feature is easy and accurate, and shoppers even have 30 days to return their pair if they don’t work out. As a bonus, if you live near a JINS store, the company offers in-store eye exams. JINS hired a former creative director for Apple to lead its design program a few years ago, so you know the brand is serious about stepping it up.

GlassesUSA

BEST DEALS

GlassesUSA.com

The vibe: outlet mall for designer frames

FIND FRAMES ONLINE

GlassesUSA is a one-stop destination for shoppers who want a broad selection of eyewear brands all in one place.

Prescription frames, sunglasses, and well-known designer brands like Ray-Ban, Burberry, Coach and Michael Kors sit alongside more budget-conscious options. GlassesUSA not only offers an AI assistant and virtual try-on feature, but the site also has handy drop-down Q&As about eyewear trends, face and lens shape, how to read your prescription, and insurance quandaries. They’ve even leaned into collaborations this year with everyone from Y2K-inspired accessories brand, BonBonWhims, to WNBA star, Olivia Miles.

GlassesUSA.com also offers frequent promo codes and discounts so you can always score a deal and rarely have to pay full price. Loading your prescription is fast and easy too — no in-person visit required.

Zenni Optical

MOST AFFORDABLE

Zenni Optical

The vibe: cool and contemporary

FIND FRAMES ONLINE

Founded in 2003, Zenni is one of the very first, online-only eyewear companies.

More than 23 years later, Zenni is known for making eyewear accessible at budget-friendly prices, with a wide assortment of prescription glasses, sunglasses, and specialty options. They even have links to glasses under $10, $20, and $30, and their high-style, low-price $6.95 frames. Beyond making glasses accessible to shoppers (and offering an online try-on feature to aid in the mission), Zenni gives back through multiple initiatives, including disaster relief and community engagement.

TRIED & TRUSTED

Lenscrafters

The vibe: mall brand gets elevated

FIND FRAMES ONLINE

For shoppers who prefer the familiarity of an established optical retailer, LensCrafters offers a combination of designer eyewear and everyday frames (it’s even an official retailer for the popular Ray-Ban Meta smart glasses).

Not only does the LensCrafters website offer virtual try-ons, there’s also an option to scan your face and find the perfect lens shape to fit it. Just allow camera access, scan your face, and select what style frames you prefer (ie: clean and classic vs sporty). Then, click through the suggested pairs and see them projected onto your own face in real time. It’s an easy way to help narrow down seemingly endless options and find a pair that makes you look and feel your best. (Editor’s note: this tool was so effective I found a pair of Tiffany & Co. frames I simply cannot live without).

Prefer to do everything in person? You can book an eye exam online and then meet with a licensed optometrist and get fitted for frames by licensed opticians in dozens of physical Lenscrafters location around the country.

CUSTOMER FAVORITE

EyeBuyDirect

The vibe: easy to wear frames for specs-conscious folks

FIND FRAMES ONLINE

EyeBuyDirect offers a wide selection of prescription glasses and sunglasses, with styles ranging from timeless basics to trend-driven frames. And it’s a hit with shoppers.

Over the past 20 years, EyeBuyDirect has served eight million customers, sold 30 million pairs of glasses, and donated nearly two million, according to the brand. With styles from $6, it’s a great way to find an affordable pair, and their virtual try-on software ensures a great fit for your face. Plus, EyeBuyDirect offers a loyalty program, so every pair purchased unlocks benefits like free cases, frames, and more.

Pair Eyewear

UNIQUE DESIGNS

Pair Eyewear

The vibe: vibrant and statement-making

FIND FRAMES ONLINE

Pair Eyewear takes a customizable approach to glasses with its interchangeable top-frame system. Customers can start with a base pair and switch out decorative Top Frames to change the look, from classic colors to playful patterns and licensed designs.

It’s not only a great way for shoppers to show their personality, it’s also a smart way for Pair to keep them coming back time and again. The vibe here is fun and and whimsical, with eyewear seen not just as a vision device but as an accessory to dress up a look (just as it’s intended to be).

Pair Eyewear offers a host of lens options too, from blue light lenses to anti-fatigue fits, progressives, readers and more.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Alison Abbey Hudak is a fashion, lifestyle, and trends writer living in Nashville, Tennessee. She spent five years as Editor-in-Chief of Nashville Lifestyles magazine, chronicling the city’s transformation into a world-class destination for entertainment, food, and shopping. In addition to her time leading the magazine, she, as Editor-in-Chief, guided Modern Luxury’s entry into the Nashville marketplace with their first four issues and VIP launch party. Prior to that, Abbey Hudak was the product editor at Parade, where she wrote and curated the publication’s Parade Picks column, a weekly pop culture-themed product roundup. A regular contributor to Billboard, Rolling Stone, Bustle, and Cowboys & Indians, Abbey Hudak is an avid online shopper who loves nothing more than tracking down the perfect purchase… except sharing it with readers.

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

From Japanese-Inspired Frames to Designer Specs, These Are the 7 Best Places to Order Prescription Glasses Online

Recent Articles by Alison Abbey Hudak

Warby Parker

JINS

GlassesUSA.com

Zenni Optical

Lenscrafters

EyeBuyDirect

Pair Eyewear

Related Articles

JINS

GlassesUSA.com

Zenni Optical

Lenscrafters

EyeBuyDirect

Pair Eyewear

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular