Business

Gucci Debuts New Store Concept on Avenue Montaigne

Fashion

Boss Reboots Womenswear

Business

Capri Shoots Up as Michael Kors Turnaround Gains Traction

Shop
Fashion

The Best Swimwear Brands That Fashion Insiders Always Pack for Summer Vacation

Plus, save big on top styles with exclusive WWD discount codes this weekend.

Lauren Alexis Fisher, Adam Mansuroglu

Plus Icon

July 3, 2025, 5:04pm

Add us as a Google Preferred Source

two models in bathing suits on the beach

Courtesy Monday Swimwear

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Summer fashion may be inherently more fun to shop for — straw bags for beach days, linen dresses for effortless, breezy style, travel accessories for vacation — but fun doesn’t always mean easy. Case in point? Swimsuit shopping. If you’ve ever been on the hunt for a new swimsuit, whether you’re team one-piece, team bikini, or somewhere in-between, you know just how harrowing the struggle to find the perfect fit and style can be. And once your out-of-office is set, the last thing you want to worry about is an uncomfortable bathing suit that you don’t feel good in — especially not when poolside cocktails are calling.

Fashion

The Art of Gifting Well: 21 Luxury Gifts for Men Who Appreciate the Finer Things

Interior Design

EXCLUSIVE: Marrakshi Life's First Retail Space to Open in Moroccan Botanical Splendor With Gabriella Khalil

The key to finding your perfect swim look? Tapping into the best swimsuit brands. From tried-and-true classics to buzzy emerging labels, there’s an endless sea of swimwear options to choose from, but once you hone in on the standout brands, your search becomes much easier. To help you fast-forward to your summer vacation, WWD’s Shop Team has curated an editor-approved list of the best swimsuit brands to know and shop now. These are the go-to labels that fashion insiders rely on for flattering fits, trend-forward designs, and pieces that perform just as beautifully in the water as they do on your Instagram feed. Whether you’re eyeing a minimalist, ‘90s-inspired one-piece or versatile bikinis built for mixing and matching, these bathing suit brands check every box — with supportive fabrics, thoughtful design, and statement-making prints and colorways.

From the crinkled cool-girl favorite Hunza G to the performance-driven Left On Friday that’s been worn by both Olympians and Gwyneth Paltrow alike (we love range), these are the hottest swimsuit brands to put on your radar in 2025. Keep scrolling to shop all the fashion insider and editor-approved picks making waves this summer and beyond. Plus, we highlight how to wear the trending swim styles off the beach, based on spring and summer 2025 designer runway trends.

How to Wear the Best Swimwear Brands for Summer 2025

WWD Weekend June 2025 issue Shop section page featuring how to wear top swimwear brands for summer 2025.

Solid & Striped Swimwear Look:
Solid & Striped Anne-Marie Luxe Ribbed One Piece ($138); Simkhai Emerson Bustier ($295); Cinq à Sept Dionne Short ($325); Staud Tommy Beaded Staudines Bag ($295); Morjas The Boat Shoe ($380); Gucci Round Frame Sunglasses ($640); Verafied Silver Comb Charm ($38); John Hardy Essential Pearl Hoop Earring, Sterling Silver ($495); Refy Brow Sculpt ($24); Prada Beauty Light Glowing Lip Oil Stick ($50)

Eres Swimwear Look:
Eres Chrome Bikini Top ($335) and Gredin High Waisted Bikini Briefs ($300); Frame The Harrington Jacket ($798); St. Agni Transparent Skirt in Black Olive ($455); Larroudé Gaia Sandal in Ivory Leather ($315); Savette Symmetry Pochette in Black Mesh With Leather Trim ($1,290); Cult Gaia Fiore Belt in Espresso ($258); Heaven Mayhem Nency Earrings in Red ($90); Rōz Santa Lucia Styling Oil ($45); Lisa Eldridge Desert Gleam Eyeshadow Palette ($62); Lines by Dr. Marnie Lip Serum ($45)

Dive right into the new ways to wear the best swimwear brands that make the most of your summer swimsuit investment, inspired by several top 2025 designer runway collections from Miu Miu to Hermès.

Miu Miu spring summer 2025 runway collection. Getty

Rock the boat of summer dressing norms by letting your sporty swim straps show under a feminine, featherweight poplin corset or strapless frock to create a refreshing style juxtaposition. Freshwater pearls and nautical nods by way of accessories complete the look that’s simply divine off the dock.

Hermès spring summer 2025 runway collection. Getty

Dip your toes into the season’s sensual fashion trends that give a glimpse of your minimalist bikini bralette and briefs. A structured, utilitarian top layer provides a delightful contrast to the fluidity of a sheer slip skirt that makes a splash off the beach with slivers of glistening, sun-kissed skin.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Monday Swimwear

Though it was co-founded by influencers-turned-entrepreneurs Tash Oakley and Devin Brugman, Monday Swimwear hasn’t just become a favorite for its Instagram appeal (though that doesn’t hurt, either). The swimsuit brand offers a size-inclusive range of swimwear that puts fit at the forefront of its design process — the on-trend silhouettes, colors, and prints are just the cherry on top. Inspired by Brugman’s own struggle to find bathing suit options for her E/F cup size, Monday Swimwear accommodates cup sizes AA through G, making it a standout pick for those with larger busts.

You’ve likely spotted the brand’s swimwear on your feed, whether on jet-setting influencers sailing through Santorini or styled by fashion editors, and for good reason. From sleek, Brazilian-cut bikinis evoking ‘90s supermodel energy to plunging one-pieces in vibrant, destination-inspired prints (like the latest Corfu Collection), Monday Swimwear delivers a wide range of vacation-ready swimsuits with matching cover-ups and resortwear, making it a one-stop shop for all your warm-weather escapes.

Monday Swimwear Montego One-Piece

$185

Buy Now at monday swimwear

Monday Swimwear Sorrento Bikini Top

$98

Buy Now at monday swimwear

LSPACE

With its laid-back California roots, LSPACE has earned its place as a go-to swimwear brand for those who want the perfect mix of effortless and on trend. From minimalist string bikinis to classic one-pieces and cover-ups that double as daywear, LSPACE offers a range of swim aesthetics to choose from, whether you’re drawn to mermaid-core details, sporty-meets-sexy design, or classic nautical style at its best. The brand’s bikini pieces are sold separately for mixing and matching, and its range of bottoms is offered in five coverage options — bitsy, tanga, classic, full, and high-waist — so you can customize your fit. Along with its own collections of swimwear that span from bathing suits to hats and ready-to-wear, LSPACE also frequently offers swim collaborations with other brands, like its latest with Rails and Aloha.

WWD Shop Bonus: WWD readers can save 10% of full-price LSPACE items through July 7, 2025 using the code WWD10 at lspace.com.

L*Space Nadia One-Piece Swimsuit

$176

Buy Now at lspace

L*Space Sunrise Shell Bikini Top

$130

Buy Now at LSpace

Hunza G

You’ve likely seen Hunza G’s cult-favorite crinkle bathing suits all over your feed, from every cool girl’s vacation dumps to paparazzi shots of A-listers like Hailey Bieber and Dua Lipa. The brand has become synonymous with the stretchy, cinching swim fabric that it originally launched back in 1984. It wasn’t until its relaunch in 2015 under Georgiana Huddart that the brand made a triumphant return, quickly climbing the ranks as one of the buzziest swimwear labels of today. Thanks to its retro appeal, the crinkle swimsuit remains Hunza G’s signature, with its original classic one-piece design now spanning into an array of bikini and one-piece styles. Although the fabric is designed to stretch and mold to the body, it’s worth noting that its current “one-size fits all” system only accommodates US sizes 2-12.

Hunza G Square Neck Swim

$240

Buy Now at hunza g

Hunza G Loretta Bikini in Gingham

$270

Buy Now at hunza g

Vitamin A

With its California-born roots and commitment to sustainability, Vitamin A is a trailblazer when it comes to eco-conscious swimwear. The brand has pioneered the use of recycled swimsuit fabrics, most notably with its signature EcoLux line, the first luxury swim fabric to be made from recycled fibers. It also offers swimwear crafted from regenerated materials, like 100% recycled fabric made from ghost fishing nets and recycled spandex. Beyond its sustainability-driven efforts, Vitamin A focuses on fit when it comes to its swimsuits, which range from cheeky thongs to full-coverage bottoms and string bralettes to underwire-supported options. Whether a one-piece or bikini, the brand’s designs are known for their clean, minimal lines that offer just the right amount of trendy appeal to add to your swim rotation.

Vitamin A Upcycled Bandeau One Piece

Buy Now at vitamin a $130

Vitamin A Summer Crop Swim Top

$120

Buy Now at vitamin a

Left on Friday

Founded by two former Lululemon executives, Left on Friday specializes in performance-driven swimwear. Since its 2018 launch, the Canadian-based brand has become a favorite of Olympic athletes for its supportive, functional design that performs just as well as it fits. But it’s not just for gold medalists, Left on Friday has also become an A-lister favorite worn by celebs from Ciara to Jessica Alba, with its bestselling Sunday Suit most recently being spotted on Gwyneth Paltrow. And while the supportive fabrics and active-friendly silhouettes are a huge draw when it comes to function, the brand’s clean lines and design also deliver a minimalist style that masters the art of less is more.

Left on Friday Sunday Suit

$180

Buy Now at left on friday

Left on Friday Twisted Plunge Top D

$95

Buy Now at left on friday

Jade Swim

As an editor who has tested countless swimsuit brands, Jade Swim is always one I return to for a flawless fitting one-piece. The brand’s modern, minimalist approach to swim is a huge draw, but it’s the luxe-feeling fabrics that offer a smoothing, sculpting fit that keep me coming back for more. And it’s not just an editor favorite; celebrities and models alike flock to Jade’s coveted swimsuits, from Bella Hadid to Kaia Gerber, Kendall Jenner, and Gabrielle Union. Standouts include the brand’s bestselling Evolve One-Shoulder Swimsuit, as well as the scrunched Yara One-Piece that offers a ruching effect; elsewhere, its swim skirts make chic cover-ups that can also be worn beyond the beach and poolside.

WWD Shop Bonus: Save 50% off all sale swimwear this Fourth of July weekend using the code JULY4 at jadeswim.com.

Jade Swim Evolve One-Shoulder Swimsuit

$220

Buy Now at mytheresa

Jade Swim Ruched Jersey Bandeau Top

$88

Buy Now at mytheresa

Eres

When it comes to truly luxurious swimwear, Eres is an iconic staple for a reason. Since its founding in 1968, the French label has remained an elevated swimsuit option for those looking for luxe fabrics, innovative silhouettes, and timeless style. Whether it’s the brand’s little black swimsuits that prove less is more or its more trend-driven silhouettes that offer beading details and metallic fabrics, you can be sure to spot this luxe swimsuit brand everywhere from the coast of the French Rivera to celebrities like Alexa Chung and Sofia Richie (who quite literally just wore an Eres bikini while vacationing in Antibes).

Eres Polaris Halterneck Beaded Bikini Top

$395

Buy Now at mytheresa

Eres Cassiopée Bandeau Swimsuit

$615

Buy Now at mytheresa

Saint Somebody

Born out of Sydney, Australia, Saint Somebody was founded by Sophie Henderson-Smart with a mission to offer more size-inclusive swimsuit options catering to a range of body types. Available in US sizes 4-24, the brand’s swimwear includes high-waisted bikinis, sporty one-pieces, and supportive bikini tops that accommodate an extensive range of cup sizes. Taking a sustainable approach to design, the swimsuits are made in small batches and finished by hand utilizing water-based inks and some recycled fabrics. As for style, Saint Somebody does minimal, Bond girl-worthy design best with its sporty details and clean line silhouettes.

Saint Somebody Mystery of Love Bikini Top

$148

Buy Now at saint somebody

Saint Somebody Sunday Girl One-Piece

$243

Buy Now at saint somebody

Mikoh

Think the most elevated, streamlined swimwear basics — triangle string bikinis, strapless bandeaus, spaghetti strap one-pieces — and you have Mikoh. The brand’s pared back swimsuits are a favorite of fashion insides for the minimal, simplistic design and high-quality fabrics. Inspired by the founders’ Southern California roots, the swimsuit brand delivers relaxed beach style that offers clean lines, statement colors, and effortlessly cool design. You can mix and match tops and bottoms and choose from a range of coverage options spanning ultra cheeky to full coverage.

Mikoh Catalina Top

$124

Buy Now at mikoh

Mikoh Malta One-Piece Swimsuit

$234

Buy Now at mikoh

Agua by Agua Bendita

This Colombian-founded swimsuit brand is all about lush tropical prints, maximal color, and retro-inspired silhouettes. Inspired by the heritage of its founders Mariana Hinestroza and Catalina Álvarez, Agua by Ague Benita’s designs celebrate the vibrant, nature-infused culture of South America. Its swimsuits have become go-to favorites for the style set when it comes to bathing suits for those who favor bold prints rather than neutral colors and a minimalist approach. From ruffle trim details to ultra-feminine florals, these are the swimsuits you reach for when you want to make a statement.

Agua by Agua Bendita Kiwi Printed Bikini Top

$175

Buy Now at mytheresa

Agua by Agua Bendita Ebano Printed Swimsuit

$315

Buy Now at mytheresa

Lido

Named after an island in the Venetian lagoon, this Italian brand’s swimwear is all made by local artisans in Northern Italy. Since its launch in 2017, Lido has quietly climbed the ranks as a fashion industry favorite, beloved for its minimalist swimwear that features classic silhouettes like scooped necklines, criss-cross straps, and triangle bikinis. The swimsuits are made from a sculpting, stretch fabric with quick-drying capabilities, so they’re ideal for beach and pool days spent bouncing between sunbathing and quick dips in the water.

Lido Undici Bikini

$169

Buy Now at net-a-porter

Lido Uno Striped Ribbed Swimsuit

$186

Buy Now at net-a-porter

Skims

Since its launch of swimsuits in 2022, it’s no surprise that Skims has remained a buzzy staple on the swimwear scene. Much like Skims’ bestselling loungewear and underwear, its swimwear has become a favorite for its smoothing and sculpting fabrics. Of course, the Kim K-signature of neutral colorways, streamlined cuts, and curve-hugging silhouettes shine brightest when it comes to Skims’ swimwear — the deep plunge one-piece and classic triangle string bikini are bestsellers for a reason. But the brand has also been experimenting with new styles, like a convertible bandeau bikini that can be worn four ways.

Skims Deep Plunge One Piece

$136

Buy Now at skims

Skims Plunge Bikini Top

$44

Buy Now at skims

Solid & Striped

You’ve definitely scrolled past countless Solid & Striped swimsuits on your Instagram feed over the years. Following its launch in 2012, the swim brand quickly became a favorite of fashion insiders everywhere for its eye-catching swimsuits in — you guessed it — solid and stripe designs. Putting a fresh, fashion-forward spin on classic nautical stripes, Solid & Striped’s chic suits gained a cult following for their minimal cuts that lent a ’90s-inspired feel. Today, the brand has expanded its swim range beyond its original solids and stripes to an array of prints and colorways along with ready-to-wear clothing, cover-ups, and accessories — but it remains a fixture in the swim rotation of fashion insiders.

Solid & Striped Iris Bikini Bottom

$98

Buy Now at solid & striped

Solid & Striped Anne-Marie Luxe Ribbed One Piece

$138

Buy Now at solid & Striped

Fleur du Mal

Fleur du Mal has long been a favorite for its ultra-sexy lingerie and underwear staples, and this summer, the brand launched its foray into swimwear. Featuring the signature sculpting and lifting design elements of its cult-favorite bras, the brand’s debut swimsuit, the Seduce U-Plunge, delivers the dramatic plunge neckline and silhouette of its bestselling bodysuit of the same name. Offered in both a one-piece and bikini style, the suit is the ultimate hybrid of lingerie meets swimwear and features molded cups, adjustable straps with an o-ring detail, and a flattering high-leg cut for a cheeky fit. It sets the tone for what’s sure to become a new favorite for sexy swimwear amongst style insiders.

Fleur du Mal Seduce U-Plunge One-Piece

$275

Buy Now at fleur du mal

Fleur du Mal Grommet Triangle Bikini Top

$98

Buy Now at fleur du mal

Stylest

If you’ve ever wished your swimwear could double as shapewear, it’s time to put Stylest on your radar. Founded by three fashion industry veterans, the brand’s range of swimwear is designed to offer top-tier support, whether in the form of its smoothing DreamSculpt fabric or its DreamLift swim bras that can be layered under a swimsuit or worn on their own. Accommodating cup sizes A to G, Stylest’s swim bras are designed to give some extra lift and support. Along with its signature square-neck one-piece swimsuit that captures that 80s and ‘90s throwback appeal, the brand also offers long-sleeve suits for extra sun coverage. For a complete poolside moment, look to the brand’s sculpting sets — think matching sarongs and waist-cinching belts — that bring a polished, pulled-together edge to your swim wardrobe.

Stylest Dreamsculpt Square Neck Swimsuit

$198

Buy Now at stylest

Stylest Dreamsculpt Puff Sleeve Zip

$278

Buy Now at stylest

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Authors

Lauren Alexis Fisher is the senior style commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as senior editor at Cosmopolitan and market editor at Harper’s BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she’s an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop.

Fisher wrote curated the list of the best swimwear brands based on years of product testing, market research, and current designer fashion trends.

Adam Mansuroglu is the editorial director of commerce for WWD and Footwear News, overseeing shopping content and strategy for both brands, along with writing and editing shopping guides, product reviews, and trend stories across fashion, beauty, home and lifestyle product categories for men and women. Prior to his current role, Mansuroglu was a fashion editor and stylist at Cosmopolitan Magazine, style editor at BestProducts.com, and senior style and gear editor at Men’s Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire and other publications.

Mansuroglu wrote about the new way to wear the best swimwear brands for 2025 on and off the beach, inspired by the latest runway trends. His original styling picks were highlighted in the June 2025 issue of WWD Weekend Magazine.

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

The Best Swimwear Brands That Fashion Insiders Always Pack for Summer Vacation

In this article

View More

The Best Swimsuit Styles From Top Swimwear Brands

Monday Swimwear Montego One-Piece

Monday Swimwear Sorrento Bikini Top

L*Space Nadia One-Piece Swimsuit

L*Space Sunrise Shell Bikini Top

Hunza G Square Neck Swim

Hunza G Loretta Bikini in Gingham

Vitamin A Upcycled Bandeau One Piece

Vitamin A Summer Crop Swim Top

Left on Friday Sunday Suit

Left on Friday Twisted Plunge Top D

Jade Swim Evolve One-Shoulder Swimsuit

Jade Swim Ruched Jersey Bandeau Top

Eres Polaris Halterneck Beaded Bikini Top

Eres Cassiopée Bandeau Swimsuit

Saint Somebody Mystery of Love Bikini Top

Saint Somebody Sunday Girl One-Piece

Mikoh Catalina Top

Mikoh Malta One-Piece Swimsuit

Agua by Agua Bendita Kiwi Printed Bikini Top

Agua by Agua Bendita Ebano Printed Swimsuit

Lido Undici Bikini

Lido Uno Striped Ribbed Swimsuit

Skims Deep Plunge One Piece

Skims Plunge Bikini Top

Solid & Striped Iris Bikini Bottom

Solid & Striped Anne-Marie Luxe Ribbed One Piece

Fleur du Mal Seduce U-Plunge One-Piece

Fleur du Mal Grommet Triangle Bikini Top

Stylest Dreamsculpt Square Neck Swimsuit

Stylest Dreamsculpt Puff Sleeve Zip

Related Articles

How to Wear the Best Swimwear Brands for Summer 2025

Monday Swimwear

Monday Swimwear Montego One-Piece

Monday Swimwear Sorrento Bikini Top

LSPACE

L*Space Nadia One-Piece Swimsuit

L*Space Sunrise Shell Bikini Top

Hunza G

Hunza G Square Neck Swim

Hunza G Loretta Bikini in Gingham

Vitamin A

Vitamin A Upcycled Bandeau One Piece

Vitamin A Summer Crop Swim Top

Left on Friday

Left on Friday Sunday Suit

Left on Friday Twisted Plunge Top D

Jade Swim

Jade Swim Evolve One-Shoulder Swimsuit

Jade Swim Ruched Jersey Bandeau Top

Eres

Eres Polaris Halterneck Beaded Bikini Top

Eres Cassiopée Bandeau Swimsuit

Saint Somebody

Saint Somebody Mystery of Love Bikini Top

Saint Somebody Sunday Girl One-Piece

Mikoh

Mikoh Catalina Top

Mikoh Malta One-Piece Swimsuit

Agua by Agua Bendita

Agua by Agua Bendita Kiwi Printed Bikini Top

Agua by Agua Bendita Ebano Printed Swimsuit

Lido

Lido Undici Bikini

Lido Uno Striped Ribbed Swimsuit

Skims

Skims Deep Plunge One Piece

Skims Plunge Bikini Top

Solid & Striped

Solid & Striped Iris Bikini Bottom

Solid & Striped Anne-Marie Luxe Ribbed One Piece

Fleur du Mal

Fleur du Mal Seduce U-Plunge One-Piece

Fleur du Mal Grommet Triangle Bikini Top

Stylest

Stylest Dreamsculpt Square Neck Swimsuit