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Watches Are the Ultimate Kentucky Derby Status Symbol — Here’s How to Style Your Bulova One for the Event

The historic timepiece maker (whose watches have been on over 40 NASA space missions) is ready to make you the belle of the ball... or, more accurately, horse racetrack.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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April 28, 2026, 1:42pm

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woman holding a tea cup while wearing a gold bulova watch; derby styling edit, featuring bulova watch, nap dress, fascinator, straw bag, and thong wedges

Courtesy Bulova, Manufacturers

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Shop Bulova’s Super Seville Mini Watches for the Kentucky Derby

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If you’re anything like us, you’re counting down the days until Saturday, May 2 — which is when one of the most fashion-forward sporting events, the Kentucky Derby, is set to take place this year. WWD recently spoke with Zanna Roberts Rassi (a Today Show correspondent and guest editor of the official Kentucky Derby Style Guide who will be covering the Derby live for NBC) to gauge her opinions on exactly what’s hot and what’s not in the realm of womenswear at the annual happening.

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Though Rassi’s insights were nothing short of illuminating — try a quirky color combination! Put effort into your raincoat, as umbrellas aren’t allowed! Start with the hat! — there was one thing we failed to mention in that article, and it’s just how important a watch can be in tying together your look at large while exuding the kind of preppy, old-money energy that the Derby is known for.

This is where Bulova, a circa-1875, New York City–based watchmaker, comes in to bless last-minute shoppers with a carefully curated edit of the best luxury watches for women to wear to the Kentucky Derby. Of course, once you get your hands on the trend-aligned accessories, you’ll be taking them from Louisville to lunch dates in your own city, but the upcoming occasion is an especially apt time to play around with styling a Bulova watch in context of your clothing, jewelry, handbag, and other race day non-negotiables.

Courtesy Bulova

Buy best bulova watches for women

For a timepiece brand with such a rich, extensive history, Bulova sure knows how to stay attuned to the latest directives of the industry and the wants of the consumer, all while keeping innovation at the heart of its business. Case in point: Bulova’s new-for-2026 Super Seville Mini line, which directly references the vintage watch silhouettes of the 1970s (three-link bracelets; coin edge bezels; mother-of-pearl dials) and grants modern women seemingly endless opportunities to incorporate the watches’ various bracelet metals and dial colorways into their ensembles du jour.

With this collection in particular, Bulova prides itself on the chronometers’ “jewelry-like feel” and “effortless elegance.” These two descriptions are as vital as ever at a “see and be seen” function such as the Kentucky Derby, where an artful fascinator and what you choose to put on your wrist are some of the only ways to make a true statement amidst the sea of floral prints, bright hues, and frilly, maxi hemlines.

Courtesy Bulova

The newest arrival to Bulova’s Super Seville Mini family is a watch with a gold- and silver-tone stainless steel case — creating a natural contrast of the two materials and thereby easily complementing a wide range of sartorial color palettes. To help the piece shine brightest, we recommend teaming it up with a shorter gown in a single color and extending all that radiance with a purse that has gleaming, gilded hardware of its own.

For Bulova’s Super Seville Mini with a red mother-of-pearl dial, nothing could be a better match than a dark skirt set moment that comes to life by way of similarly red-hot heels. Rassi urges women to go with the most comfortable-yet-chic footwear choices for the Derby: being a proponent of wedges and mule heels specifically. Love either gold or silver, but never both at the same time? Bulova has options to suit those preferences, too, which you can put into direct conversation with a livelier dress pattern (think polka dots, stripes, paisley, or more unexpected prints) and metallic ballet flats if you so desire.

On a technical level, each of these Bulova watches boasts a push-button deployant clasp; a grooved bezel that contributes to its overall textural intricacy; as well as a flat, scratch-resistant, and highly protective sapphire crystal. Sans size adjustments, the Kentucky Derby style saviors can come to your door as early as April 30 — right before you fly off to Churchill Downs.

(Note that this speedy shipping will cost you an additional $30, but it’s a meager price to pay for all that soft-spoken glamour.)

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How to Style the Best Bulova Watches for Women at the Kentucky Derby

Bulova Super Seville Mini 97L189 Styled With: Reformation Zelena Two-Piece A-Line Minidress & Shawl ($208.50), Staud Tommy Beaded Bag in Garden Party ($350), August Hats Romantic Profile Crinoline Hat ($89.60), Alaïa Metallic Net Mary Jane Ballerina Flat ($1,050) Courtesy Manufacturers

Bulova Super Seville Mini 97L189 Watch

$431.25 $575 25% off

Buy Now at bulova

Price upon publish date of this article: $431.25

Bulova Super Seville Mini 96L354 Styled With: Donna Karan Tweed Top and Midi Skirt Set ($131.40), Asos Design Pillbox Hat ($47.99), Brilliant Earth Beatrice Lab Ruby and Lab Diamond Tennis Bracelet ($1,895), Awe Inspired Sapphire Horseshoe Earrings ($265), L’Agence Rosaline Wedge Espadrille ($345) Courtesy Manufacturers

Bulova Super Seville Mini 96L354 Watch

$371.25 $495 25% off

Buy Now at bulova

Price upon publish date of this article: $371.25

Bulova Super Seville Mini 96L353 Styled With: Hill House Home The Louisa Nap Dress ($218), Mark & Graham x Sanderson Ribbon Wrapped Straw Bag ($63.74), Lele Sadoughi Silver Blue Calla Lily Fascinator ($650), Tuckernuck Matisse White Murphy Wedge Sandal ($107)
Courtesy Manufacturers

Bulova Super Seville Mini 96L353 Watch

$371.25 $495 25% off

Buy Now at bulova

Price upon publish date of this article: $371.25

Bulova Super Seville Mini 98L335 Styled With: Amur Christine Tiered-Petal Strapless Minidress ($548), Marc Jacobs The Glam Small Clutch ($358), San Diego Hat Mesh Fascinator With Feathers ($22.97), On 34th Minniee Strappy Mary Jane Flat ($37.76) Courtesy Manufacturers

Bulova Super Seville Mini 98L335 Watch

$550

Buy Now at bulova

Price upon publish date of this article: $550

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on seasonal style trends — watches included — and how to shop them online.

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Watches Are the Ultimate Kentucky Derby Status Symbol — Here’s How to Style Your Bulova One for the Event

Recent Articles by Stacia Datskovska

Shop Bulova’s Super Seville Mini Watches for the Kentucky Derby

Bulova Super Seville Mini 97L189 Watch

Bulova Super Seville Mini 96L354 Watch

Bulova Super Seville Mini 96L353 Watch

Bulova Super Seville Mini 98L335 Watch

Related Articles

How to Style the Best Bulova Watches for Women at the Kentucky Derby

Bulova Super Seville Mini 97L189 Watch

Bulova Super Seville Mini 96L354 Watch

Bulova Super Seville Mini 96L353 Watch

Bulova Super Seville Mini 98L335 Watch

Why Trust WWD

Meet the Author

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