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Yes, You Can Actually Get a Birkin Bag on Amazon During Prime Day This Year — Here’s How

Designer handbags from Hermès, Prada, Chanel, Gucci, and more for up to 20 percent off? Count us in.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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October 7, 2025, 2:50pm

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three varieties of hermes birkin handbags, in ivory, blue, and coral, over a velvety blue background

Courtesy Hermès, Gimmerton/Getty Images

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Birkins and Other Viral Handbags to Shop on Sale for Prime Day

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Hermès Pre-Loved Birkin Handbag 30 in Bleu Paon

Buy Now at amazon $17,080.75 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Hermès Pre-Loved Birkin Sellier Bag 25 in Craie

Buy Now at amazon $23,723.50 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Hermès Pre-Loved Birkin Handbag 30 in Bougainvillier

Buy Now at amazon $21,976.75 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Chanel Pre-Loved Classic Double Flap Bag in Black

Buy Now at amazon $7,582 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Louis Vuitton Pre-Loved Artsy Handbag in Brown

Buy Now at amazon $1,976.25 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Prada Pre-Loved Chain Flap Bag in Red

Buy Now at amazon $841.50 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Gucci Pre-Loved Nymphaea Tote in Pink

Buy Now at gucci $582.25 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Gucci Pre-Loved GG Marmont Flap Bag in Neutral

Buy Now at amazon $1,551.25 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Gucci Pre-Loved Convertible Soft Open Tote in Brown

Buy Now at amazon $1,062.50 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Dior Pre-Loved Navy Oblique Jacquard Saddle Bag in Navy

Buy Now at amazon $2,600 Jump to Details

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Louis Vuitton Pre-Loved Takashi Murakami Milla Pochette in White

Buy Now at amazon $2,360 Jump to Details

View more +

Ever wanted to get a Birkin bag for more than $4,000 off? There’s no better time to make that seemingly unattainable dream a reality than during Amazon’s Prime Big Deal Days this year, running from October 7-8. Amidst the millions of deals across fashion, beauty, home goods, electronics, and more, our editors have reserved a special place in our hearts for the on-sale selections from the What Goes Around Comes Around luxury handbag storefront with dozens of pre-loved, rare, and vintage styles in top condition, as well as the offerings that come courtesy of Rebag, a luxury resale platform that’s put up many of its bestsellers on Amazon.

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Whether you’re looking to add to your luxury purse collection or have finally saved enough money for your very first splurge in the handbag department, these deals of up to 20 percent off on luxury bags from brands like Hermès, Prada, Chanel, and Gucci come as the perfect excuse for channeling “The Devil Wears Prada 2” energy in your daily life. And as if these just-dropped sales weren’t incentivizing enough, Amazon is also granting an extra 10 percent off your order when you sign up for its Luxury Stores emails or texts (that’s up to $200 off in addition to the juicy markdowns you’re already privy to).

The Rebag section at Amazon is where shoppers can also score actual Birkin bags for 15 percent off — no appointment or previous shopping history required. While they are in used condition, Rebag is in the business of providing shoppers with best-in-class, heirloom-quality items, so they guarantee you won’t be disappointed with what comes to your door in a week or so (with free shipping and free returns, for added peace of mind).

So that you waste the least possible amount of time scouring the luxe bag picks — time better used clicking that “add to cart” button — we’re here to be a handy resource for the exact silhouettes that are worth your time, besides the Jane Birkin–inspired Hermès icon.

Top-handle styles were all the rage on fall 2025 runways of labels from Khaite to Valentino, which is where the Hermès Pre-Loved Kelly Handbag comes in — trend-aware as can be, with gilded hardware, a chic padlock, a pebbled leather exterior, and a timeless, go-with-everything black colorway. Flap crossbodies also had their moment in the fall collections of brands like Gabriela Hearst, so the marked-down Chanel Pre-Loved Classic Double Flap Bag, Prada Pre-Loved Chain Flap Bag, and Gucci Pre-Loved GG Marmont Flap Bag all pay homage to this functional style while adding their own touches of refinement to the equation (whether this manifests in glossy chain straps, textural quilting, or artful stitching).

If you’re looking for a roomier tote along the lines of those spotlighted during Louis Vuitton‘s fall 2025 showcase — to take with you on everything from overnight trips to stops at the farmers market (your bell peppers are about to be pampered) — go with the Gucci Pre-Loved Convertible Soft Open Tote, whose Bengal tiger print also honors the current obsession with wild cats among fashion insiders.

And for smaller carryalls you can sling over your shoulder as the cherry on top of a glam going-out ‘fit, there’s nothing better than Dior’s Pre-Loved Navy Oblique Jacquard Saddle Bag — a veritable TikTok sensation — and the Louis Vuitton x Takashi Murakami Pre-Loved White Monogram Milla Pochette, which adds a fun-loving pop of color to the classy carrier.

Ready to shop? We thought so. Here are all the designer bag styles to invest in for Amazon’s October Prime Day celebrations.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Hermès Pre-Loved Birkin Handbag 30 in Bleu Paon

$17,080.75 $20,095 15% off

Buy Now at amazon

Price upon publish date of this article: $17,080.75

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Hermès Pre-Loved Birkin Sellier Bag 25 in Craie

$23,723.50 $27,910 15% off

Buy Now at amazon

Price upon publish date of this article: $23,723.50

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Hermès Pre-Loved Birkin Handbag 30 in Bougainvillier

$21,976.75 $25,855 15% off

Buy Now at amazon

Price upon publish date of this article: $21,976.75

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Courtesy

Chanel Pre-Loved Classic Double Flap Bag in Black

$7,582 $8,920 15% off

Buy Now at amazon

Price upon publish date of this article: $7,582

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Louis Vuitton Pre-Loved Artsy Handbag in Brown

$1,976.25 $2,325 15% off

Buy Now at amazon

Price upon publish date of this article: $1,976.25

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Prada Pre-Loved Chain Flap Bag in Red

$841.50 $990 15% off

Buy Now at amazon

Price upon publish date of this article: $841.50

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Gucci Pre-Loved Nymphaea Tote in Pink

$582.25 $685 15% off

Buy Now at gucci

Price upon publish date of this article: $582.25

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Gucci Pre-Loved GG Marmont Flap Bag in Neutral

$1,551.25 $1,825 15% off

Buy Now at amazon

Price upon publish date of this article: $1,551.25

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Gucci Pre-Loved Convertible Soft Open Tote in Brown

$1,062.50 $1,250 15% off

Buy Now at amazon

Price upon publish date of this article: $1,062.50

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Dior Pre-Loved Navy Oblique Jacquard Saddle Bag in Navy

$2,600 $3,250 20% off

Buy Now at amazon

Price upon publish date of this article: $2,600

Buy Real Hermès Birkin Bag on Amazon: Prime Day Price, How to Shop

Louis Vuitton Pre-Loved Takashi Murakami Milla Pochette in White

$2,360 $2,950 20% off

Buy Now at amazon

Price upon publish date of this article: $2,360

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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxury handbags worth your time and money.

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