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Blue Nile’s Anniversary Sale Is Back — Save 40% on Diamond Tennis Bracelets, Pearl Earrings, and More Luxe Jewelry

All that glitters isn't always gold. Sometimes, it's Blue Nile's viral (and now on-sale) diamond jewelry collection.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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September 16, 2026, 7:50pm

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model showing off a blue nile pearl bracelet; blue nile diamond tennis bracelet, blue nile diamond ring, blue nile sapphire ring over white background; shop best jewelry deals at blue nile anniversary sale 2026

Courtesy Blue Nile

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It’s beginning to look a lot like Christmas… is arriving a bit over three months from now. That being said, it’s never too early to start building out your dream jewelry stack before all those holiday parties or begin searching for presents that will please every stylish lady on your nice list.

Blue Nile, the original online jeweler that our own editors turn to for engagement rings, loose diamonds, and all manner of premium purchases, is currently running its much-anticipated Anniversary Sale: during which coveted styles, from tennis bracelets dripping in diamonds to precious gem–equipped rings, are witnessing price cuts as deep as 40 percent off.

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explore blue nile’s best jewelry deals

Per Blue Nile’s official terms and conditions, the offers expire at 11:59 p.m. EST on October 4, so you have absolutely no time to waste if you’re in pursuit of a luxurious style upgrade for autumn.

Best Jewelry to Shop (for Less) During Blue Nile’s Anniversary Sale

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Just like last year, we’re seriously impressed by how trend-aligned each marked-down piece is on Blue Nile’s shelves.

For fall 2026, we’re seeing maximalism reign supreme, in the form of exaggerated jewelry proportions and eye-catching, saturated colors. Blue Nile understood the assignment with bestsellers such as the Cushion London Blue Topaz and Aquamarine Trillion Ring (over $800 off as we speak) and the chunky Twisted Dome Huggies (going for 25 percent off during the Anniversary Sale).

As detailed in a Blue Nile blog post, vintage-coded accessorization is also making waves, manifesting in everything from Art Deco–inspired silhouettes to artfully engraved settings. We think Blue Nile selections like the Bezel Set Diamond Stud Earrings and the Marquise Diamond Signet Ring could totally pass for treasures found in your grandma’s jewelry box, but they manage to balance these throwback sensibilities with an undeniably modern and tasteful edge.

Buy blue nile’s trending jewelry on sale

Increasingly, shoppers are seeking out opportunities for customization, too: allowing their jewels of choice to take on a more personal flavor while elevating the meaning behind gifts for wives, moms, sisters, and other important women in their lives. Accordingly, Blue Nile’s inventory is well-stocked with one-of-a-kind favorites, from the Diamond Initial Charm to the Diamond Initial Pendant Necklace.

Love what you’re hearing? Shop Blue Nile’s not-to-miss, annual sale today.

Blue Nile Emerald-Cut Diamond Tennis Bracelet in 14K White Gold

$3,426 $5,710 40% off

Buy Now at blue nile

She’s timeless with a hint of individualism, which comes courtesy of those rectilinear, emerald-cut diamonds. Set in 14-karat white gold, the glittering bracelet strand can be modified at will based on desired carat weight and whether or not said diamonds come to you in a lab-grown or all-natural expression.

The style got its start after tennis legend Chris Evert stopped her match at the 1978 U.S. Open to fetch a broken diamond bracelet — quickly becoming a legend in its own right. Blue Nile’s take will be there for you during the quotidian and the unforgettable, catching the light and generating many a compliment along the way.

Blue Nile Bezel-Set Diamond Stud Earrings in 14K Yellow Gold

$828 $1,380 40% off

Buy Now at blue nile

Talk about an heirloom-quality buy. Blue Nile’s bezel-set studs, now selling for 40 percent off their original price, benefit from push-back closure and “near-colorless” diamonds at center — capable of facilitating your most glamorous ensembles to date. We like that with a total weight of 0.5 carats, these babies don’t look garish or make your earlobes sag. (Despite the tidy dimensions, they still exude outsized elegance.)

Wear your hair up to show them off, and pair with a larger earrings equation if you have multiple piercings.

Blue Nile Marquise Diamond Signet Ring in 14K Yellow Gold

$1,470 $2,100 30% off

Buy Now at blue nile

Signet rings are adored by everyone from Meghan Markle to Taylor Swift, and it’s about time you cosigned the design: entailing a ring with a flat face that’s typically marked by a crest, initials, or dear-to-you symbolism. This one skips the engraving in favor of a stunning, marquise-shaped gem that adds oomph to the ring’s glistening yellow gold.

Blue Nile recommends dolling up your pinky finger with the purchase, but you can also size up to expand the piece’s versatility.

Blue Nile East-West Blue Sapphire and Diamond Ring in 14K White Gold

$3,017 $4,310 30% off

Buy Now at blue nile

For pampering your digits with even more drama, say “yes” to Blue Nile’s sapphire and diamond ring option — a whopping $1,293 off, for a limited time only. It’s hard to turn away from those richly colored stones, bordered by two rows of diamonds that alternate between the marquise and the round (not a bad match). No matter if you stack this beaut with a wedding band or don it solo, it’s sure to pay dividends in classy, never-too-loud luxury.

All the better if your birthday happens in September or you’re intending to treat a loved one born in that month to one of the most gorgeous, high-end rings in Blue Nile’s lineup.

Blue Nile Diamond Initial Pendant Necklace in 14K White Gold

$765 $1,275 40% off

Buy Now at blue nile

“This year, people are seeking jewelry that’s unique and emotionally resonant rather than generic and mass-produced,” shares Blue Nile, and nothing fits this description as precisely as its Diamond Initial Pendant Necklace. Here, diamonds bedeck both the initial itself and the charm clasp, because more has always been more, while a cable chain made out of 14-karat white gold guarantees a secure fit (not to mention long-term durability).

Finished off with rhodium for that unmissable, brilliant shine, the necklace will do its best work alongside plunging or fully strapless necklines.

Blue Nile Freshwater Cultured Pearl Bracelet With Sterling Silver Heart Clasp

$126 $210 40% off

Buy Now at blue nile

Preferred by Audrey Hepburn and Harry Styles alike, pearls represent purity and wisdom, making them ideal for bridal gifting, anniversary surprises, and the commemoration of most other milestones. Cultured pearls, as opposed to natural ones, are created by implanting a shell bead into a mollusk. The outcome is just as resplendent as nature’s own work, and Blue Nile’s Freshwater Cultured Pearl Bracelet is proof of concept.

The bracelet’s spherical gemstones are swathed in various shades of pink, strung on a silk-blend cord, and completed by a heart clasp. Every last detail reads feminine and considered, and it doesn’t hurt that “quirky, misshapen” pearls are en vogue for 2026, according to Blue Nile’s report.

Blue Nile Diamond Tennis Bracelet in 14K Yellow Gold

$1,638 $2,730 40% off

Buy Now at blue nile

If your skin tone meshes best with yellow versus white gold, here’s another tennis bracelet selection for the taking — slashed in price by 40 percent, which is the Blue Nile Anniversary Sale maximum. The round diamond–blessed hot commodity is thin enough to play nice with whatever else you elect to put on your wrist, be it a hand chain or a biomorphic cuff.

It will arrive to your door in packaging that’s deserving of what it holds inside, and should the bracelet end up being too long or too short, Blue Nile’s resizing services (for an extra, non-refundable fee) are at your beck and call.

Blue Nile Twisted Dome Huggies in 14K Yellow Gold

$1,950 $2,600 25% off

Buy Now at blue nile

At last, the huggies we raved about earlier… and for good reason. Resembling freshly baked croissants, this earrings pair aces 2026’s sculptural jewelry trend while cooking up a visual feast for your lobes. The statement set is thick but still neatly wraps around the ears instead of weighing them down, and it’s just begging to be put into conversation with your sharp-shouldered blazers, date-night LBDs, and other contrasting threads that will let the huggies pop.

Complimentary, overnight shipping, hassle-free returns, and a $650-off deal turn this customer favorite into even more of a must.

Blue Nile East-West Ruby and Diamond Necklace in 18K White Gold

$1,440 $1,920 25% off

Buy Now at blue nile

July birthdays, commence! Blue Nile’s ruby-meets-diamonds necklace features a modish east-west setting, a dazzling halo framing that central, bright-red sparkler, and a handcrafted, 18-karat white gold chain to tie it all together. You’ll be tempted to put it on before work presentations, fancy dinners, and even long-haul flights — given the fact that the object levels up casual and formal ‘fits in equal measure.

Ask you r beau to fasten it behind your neck; rubies, after all, are oh-so-romantic.

Blue Nile Diamond Drop Tahitian Cultured Pearl Earrings in 14K White Gold

$3,594 $5,135 30% off

Buy Now at blue nile

Clearly, we saved the best for last. These earrings trace their origins back to the lagoons of French Polynesia, where the moody pearls you see above were grown inside black-lipped oysters native to the region. Considering this impressive genesis story, it’s no wonder the product clocks in at over $3,000 (with that rare discount already applied).

The grayish-black orbs hang off of trumpet-evoking support pillars encrusted in round diamonds. Nothing is safe from this diamond touch, since even the earrings’ hooks look as scintillating as shooting stars.

The elongated silhouette, you’ll be happy to know, has also made quite the comeback — endorsed by A-listers from Hailey Bieber to Kendall Jenner and beyond.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on must-shop sales events in the jewelry space.

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Blue Nile’s Anniversary Sale Is Back — Save 40% on Diamond Tennis Bracelets, Pearl Earrings, and More Luxe Jewelry

Recent Articles by Stacia Datskovska

Related Articles

Best Jewelry to Shop (for Less) During Blue Nile’s Anniversary Sale

Blue Nile Emerald-Cut Diamond Tennis Bracelet in 14K White Gold

Blue Nile Bezel-Set Diamond Stud Earrings in 14K Yellow Gold

Blue Nile Marquise Diamond Signet Ring in 14K Yellow Gold

Blue Nile East-West Blue Sapphire and Diamond Ring in 14K White Gold

Blue Nile Diamond Initial Pendant Necklace in 14K White Gold

Blue Nile Freshwater Cultured Pearl Bracelet With Sterling Silver Heart Clasp

Blue Nile Diamond Tennis Bracelet in 14K Yellow Gold

Blue Nile Twisted Dome Huggies in 14K Yellow Gold

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Blue Nile Diamond Drop Tahitian Cultured Pearl Earrings in 14K White Gold

Blue Nile Emerald-Cut Diamond Tennis Bracelet in 14K White Gold

Blue Nile Bezel-Set Diamond Stud Earrings in 14K Yellow Gold

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Blue Nile East-West Blue Sapphire and Diamond Ring in 14K White Gold

Blue Nile Diamond Initial Pendant Necklace in 14K White Gold

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Blue Nile Diamond Tennis Bracelet in 14K Yellow Gold

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