Business

Marc Jacobs Expands Greater China Presence With I.T Group Partnership

Business

Retailers in France and Italy Tally the Cost of Lost Business After Second Round of Protests

Business

Sam Archibald on Transitioning From Macy’s to Fanatics

Shop
Fashion

Blue Nile’s Anniversary Sale Is Back With 40%-Off Deals on Trendy Tennis Jewelry & Timeless Engagement Rings

She deserves the very best, and Blue Nile is here to deliver.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

August 12, 2025, 12:41pm

Add us as a Google Preferred Source

female model showcasing blue nile's tahitian pearl necklace; a blue nile bracelet made out of multihued gemstones, over a white background

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Top Editor-Approved Blue Nile Anniversary Sale Picks

View more +

It’s finally time for the shopping event we’ve been waiting for all year: Blue Nile’s Anniversary Sale. Consider this the ultimate savings event if you’re on the lookout for something shiny and new to add to your jewelry box, want to complete your trendy summer tennis outfits with glittering tennis bracelets, or are in pursuit of the perfect ring stack, as the brand’s bestsellers are currently up to 40 percent off. Getting ready to pop the big question? During the Blue Nile Anniversary Sale, you’ll additionally find no shortage of engagement ring settings for 25 percent off, which you can then customize with the diamond of her dreams. It’s also a great time to secure an early luxury Christmas present, birthday gift for your wife, romantic gift for your girlfriend, something special for your mom, or a treat for yourself (because the ultimate self-care gifts are measured in karats).

Fashion Features

How Peggy Guggenheim Shaped the Modern Arts Movement

Fashion Trends

Hit the Slopes With These Mountain-Ready, Après Ski Fashions

Also on offer during the Blue Nile Anniversary Sale are striking hoop earrings paved with diamonds, huggie earrings bedecked by delicate freshwater pearls, pendant necklaces, and eternity rings that signify a deep commitment while looking utterly stunning, courtesy of gemstones like amethyst. The Blue Nile Anniversary Sale lasts until September 15th, but we recommend you waste no time in purchasing the most coveted jewelry styles of 2025 from a top jeweler that’s lauded for its ethical sourcing methods and digital-forward business model.

The best part? Blue Nile’s sale selections are fashion-forward, on-brand, and successfully tap into today’s biggest runway trends. Pearls specifically took center stage in the fall 2025 collections of Chanel and Schiaparelli. The former channeled the gem’s old-world allure via long, looped necklaces, adding playfulness into the mix with exaggerated proportions, and the latter blew up the petite pearl in size by pairing earlobe-tugging pearl studs with a velvet jacket that featured oversized shoulders. Blue Nile’s pearl-powered finds are even more wearable, whether it be the Pink Freshwater Cultured Pearl Bracelet in 14K Rose Gold, a modern yet ultra-feminine twist on classic pearl jewelry, or the Akoya Cultured Pearl and Diamond Halo Stud Earrings in 14K Yellow Gold that are much more subtle than Schiaparelli’s larger-than-life interpretation of the trend. The main takeaway here is that you can’t go wrong by accessorizing with some pretty pearls — which will look especially magnificent when matched with the top fashion trends of autumn, like sumptuous furs and vibrant, primary-colored outerwear à la Saint Laurent.

Blue Nile’s top-quality, elegant jewelry selections are the kind you’d want to pass on to future generations. Shop them for up to 40 percent off today during the brand’s much-anticipated Anniversary Sale. Courtesy Blue Nile

Beyond Blue Nile’s elegant pearl styles on sale, don’t forget to add some drop earrings to cart: another trend spotlighted during Isabel Marant‘s fall 2025 presentation. Though the chainmail and metallic fringe pieces on display might’ve been too edgy for your taste, Blue Nile’s Emerald Cut Diamond Line Drop Earrings in 14K Yellow Gold provide a more glam alternative. Pendant necklaces are also continuing their popularity streak, spearheaded by designer brands like Chloé. The necklace style aligns with the fashion house’s boho-chic sensibilities and was repped during its fall runway show this year through gold chains bearing big, gilded, central hearts. Thanks to Blue Nile, you can steal her heart with everything from solitaire diamond pendant necklaces to charming and minimalist opal ones. Trends aside, every taste and style sensibility is catered to during Blue Nile’s Anniversary Sale, so you can be sure of finding just what you want… so long as you shop early.

While fashion’s hottest collections are leaning towards maximalism these days — keen, as they are, on proportion play and texture layering — there’s something quintessentially timeless about Blue Nile’s bestselling offerings on sale now. Instead of overpowering your everyday outfit equations, these necklaces, bracelets, rings, and earrings dole out sophistication that comes from the interplay of restraint and luminosity. You (or the woman in your life) will absolutely dazzle in the new Blue Nile purchases, whatever the occasion. The age-old saying that diamonds are forever stands true here, too, as this is bijouterie you’ll not only be tempted to wear constantly but also pass on to the next generation.

Ready to shine? See our top picks from Blue Nile’s big sale today.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Blue Nile Faux Stacking Ring in 14K Yellow Gold

$2,330 $2,910 20% off

Buy Now at blue nile

Don’t have time to curate your ideal ring stack? This Blue Nile fan favorite takes care of the hard part for you, by creating the illusion of three stacked rings unified by sapphire, emerald, and diamond stones in varying hues and shapes. It’s a sculptural beauty through and through, with the warmth of the yellow gold complementing the clear and (literal) jewel tones of the gems remarkably well. Once you get your dream gel manicure, this Blue Nile ring’s luster will catch the light just as readily as your dolled-up fingernails — confirming to passerby and your weekend date that you are one radiant lady.

Price upon publish date of this article: $2,330

Blue Nile Twisted Hoop Earrings in 14K Yellow Gold

$501 $590 15% off

Buy Now at blue nile

It’s always a good time to upgrade your hoop stash. These 14-karat gold, medium-sized hoops are just the thing to wear in conjunction with the trending wet hair look, a turtleneck sweater once the leaves turn orange, and your go-to pair of jeans. So too can the hoop earrings suit more formal occasions because of their twisted intricacy: adding glimmer to a wedding guest dress and being so lightweight as to never feel like a burden when you end up on the dance floor.

Price upon publish date of this article: $501

Blue Nile Diamond Tennis Bracelet in 14K White Gold

$2,568 $4,280 40% off

Buy Now at blue nile

This shining Blue Nile bestseller is one of the brand’s best tennis bracelets, and though the wrist candy isn’t part of the its newest Mini Half Tennis Bracelet collection, those round-cut diamonds and two-prong settings contribute to a more traditional look — making the bracelet a fool-proof gift choice. The sparklers here are framed in 14-karat white gold: an attribute you must take advantage of while the chic accessory is 40 percent off its regular price.

Price upon publish date of this article: $2,568

Blue Nile Diamond Solitaire Pendant in 14K Yellow Gold

$984 $1,640 40% off

Buy Now at blue nile

This minimalist jewelry piece, with an undeniable touch of luxury, presents a more subtle spin on the heavy and swinging gold-link necklaces that walked Gucci‘s fall 2025 runway and made appearances across other brands’ collections this year. The Blue Nile necklace’s 14-karat yellow gold cable chain is thin enough to be worn with others you own but can go solo just as well (it’s a match made in heaven for starched button-ups or linen dresses with square necklines). Purchase the dainty treasure now, for 40 percent off, and don’t look back. The only thing to look at? That marquise-cut diamond solitaire pendant, in all of its light-refracting glory.

Price upon publish date of this article: $984

Blue Nile Pearl and Diamond Stud Earrings in 14K Yellow Gold

$432 $720 40% off

Buy Now at blue nile

Make a statement this month with pearl earrings that stand out from the crowd based on their cluster design interspersed with tiny, circular diamonds. It’s a twist on a timeless jewelry-box staple — one that will amplify the style of any modern woman. Diamonds might be a girl’s best friend, but pearls will help you remember the world is your oyster each time you gaze at your earlobes.

Price upon publish date of this article: $432

Blue Nile Cocktail Ring With Diamond Accents in 14K Rose Gold

$744 $1,240 40% off

Buy Now at blue nile

Notable labels who went “bold and gold” for fall 2025 include Saint Laurent with its dramatic gold earrings, Miu Miu with its shining, asymmetrical brooches, and more, so you’ll definitely be in good company when putting this eye-catching stunner on your finger. The ring introduces morganite and aquamarine gemstones into the mix as well, not to mention the yellow gold being swapped out for its pink version: making the whole thing simply unforgettable.

Price upon publish date of this article: $744

Blue Nile Tahitian Cultured Pearl Pendant in 14K White Gold

$1,143 $1,270 10% off

Buy Now at blue nile

Love the idea of pendant necklaces but can’t commit to an oversized stone at center? Go with this exquisite cultured pearl alternative, which fuses modern sleekness with vintage charm and is accented by a diamond teardrop for good measure. The 14-karat white gold setting and chain enhance the aesthetics of that Tahitian pearl, and we can already envision it resting above your cashmere sweaters in quiet-luxury shades once the weather gets cold.

Price upon publish date of this article: $1,143

Blue Nile Ruby Rose Stud Earrings in 14K Rose Gold

$1,768 $2,080 15% off

Buy Now at blue nile

During Valentino‘s fall 2025 runway show, all eyes were on the shell necklaces whose individual components formed distinct florals. If you appreciate this tribute to the natural world but would rather stick to more predictable materials in the jewelry realm (like gold, diamonds, and rubies) we’re here to introduce Blue Nile’s Ruby Rose Stud Earrings. Attractive to the max, these rose-shaped studs are detailed, layered, and saturated with colors from the white of the diamonds and the rosiness of the gold to the rich red of the main gems. Still, the earrings are small enough to let your outfit do most of the talking — a balance you’ll be grateful for.

Price upon publish date of this article: $1,768

Blue Nile Multicolor Gemstone Bracelet in Sterling Silver

$161 $190 15% off

Buy Now at blue nile

In case a little fun is long overdue for you in the color department, the Blue Nile Petite Multicolor Gemstone Bracelet stands at the ready to become an indispensable part of your daily ensembles as summer turns to fall. The gemstones present — blue topaz, citrine, amethyst, peridot, and garnet — are the best of the best and can pair with literally everything. Burgundy-red Mary Jane pumps? You got it. Baby-blue, pleated midi skirt? No problem. Purple-toned rain boots during the occasional September shower? That too, though be sure not to wet your newly acquired jewels too much! What’s more, the bracelet feels flexible on your wrist without constriction and the sterling silver base helps all the gems live up to their full potential.

Price upon publish date of this article: $161

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss sales hosted by buzzy jewelry brands like Blue Nile.

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Blue Nile’s Anniversary Sale Is Back With 40%-Off Deals on Trendy Tennis Jewelry & Timeless Engagement Rings

Recent Articles by Stacia Datskovska

Top Editor-Approved Blue Nile Anniversary Sale Picks

Blue Nile Faux Stacking Ring in 14K Yellow Gold

Blue Nile Twisted Hoop Earrings in 14K Yellow Gold

Blue Nile Diamond Tennis Bracelet in 14K White Gold

Blue Nile Diamond Solitaire Pendant in 14K Yellow Gold

Blue Nile Pearl and Diamond Stud Earrings in 14K Yellow Gold

Blue Nile Cocktail Ring With Diamond Accents in 14K Rose Gold

Blue Nile Tahitian Cultured Pearl Pendant in 14K White Gold

Blue Nile Ruby Rose Stud Earrings in 14K Rose Gold

Blue Nile Multicolor Gemstone Bracelet in Sterling Silver

Related Articles

Blue Nile Faux Stacking Ring in 14K Yellow Gold

Blue Nile Twisted Hoop Earrings in 14K Yellow Gold

Blue Nile Diamond Tennis Bracelet in 14K White Gold

Blue Nile Diamond Solitaire Pendant in 14K Yellow Gold

Blue Nile Pearl and Diamond Stud Earrings in 14K Yellow Gold

Blue Nile Cocktail Ring With Diamond Accents in 14K Rose Gold

Blue Nile Tahitian Cultured Pearl Pendant in 14K White Gold

Blue Nile Ruby Rose Stud Earrings in 14K Rose Gold

Blue Nile Multicolor Gemstone Bracelet in Sterling Silver

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular