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Got a Trendsetter for a Mom? Give Her the Gift of a ’70s-Inspired, Feminine Watch From Bulova

The circa-1875 heritage watch label has been tuned to the rhythm of exactly what women want these days: accessories that are slim, elegant, and functional.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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April 14, 2026, 10:58am

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three bulova watches for women stacked one on top of the other; woman wearing a bulova watch with a red dial; best bulova watches for women to buy online

Courtesy Bulova

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Editor’s Note: Until April 31, you can get an extra 10 percent off your Bulova order with the code WWD10 at checkout.

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Mom’s big day is coming up quicker than you want to admit (May 10, please make plans accordingly). What this means? Your Mother’s Day gift shopping should commence promptly, and if Mom is the type to go head over heels for a new statement accessory while being reluctant to spend money on one herself, a chic solution presents itself: in the form of Bulova’s standout watches for women, which blend function with sophistication and are worthy of wear by the classiest woman you know.

This year is all about so-called “power watches,” after all, which everyone from Fashion Week attendees to your favorite A-lister are using as a status symbol instead of a luxury handbag, say, or a necklace strand dripping with diamonds. That’s not to imply a women’s watch needs to be flashy or über-expensive to signal her elevated style sensibilities. Indeed, throngs of the most fashion-forward ladies are turning to slim-banded, bracelet-inspired watch silhouettes; those with miniaturized dials; watches that swap predictable dial colors for sumptuous emeralds or reds; and ones that take it back a few decades in terms of design codes.

Courtesy Bulova

Bulova, an all-American watch brand that got its start in 1875 and has already found itself on over 45 NASA space missions, delivers all of the above in spades. Specifically, we think your mom will be enamored by one of Bulova’s latest women’s releases: the Super Seville Mini line, which scales down the popular Super Seville collection to tidier proportions and “takes a page from the bold archives of the 1970s,” according to a press release. Moms, and women in general, perpetually find themselves in periods of transition — always reaching for new-and-improved states of self — and the same can be said for Bulova’s Super Seville Minis, which can gracefully transition her look from “board meeting” to “BYOB dinner” in no time at all.

explore the super seville mini watch line

With an emphasis on comfort and wearability, a Super Seville Mini watch’s case clocks in at 25 millimeters, complemented by a three-link bracelet that lays flush with the wrist and eliminates tugging or unnecessary weight. The brand’s characteristic excellence in watchmaking is furthered through the capsule’s more minute details, like texture-rich, coin-edge bezels; mother of pearl finishes; scratch- and reflection-averse sapphire crystals; as well as low-profile, push-button clasps.

Bulova Super Seville Mini Watch 96L353

$396 $495 20% off

Buy Now at bulova

When an iridescent mother of pearl dial meets polished, silver-tone watch hands, magic happens (and your mom deserves nothing less this May).

Price upon publish date of this article: $396

Bulova Super Seville Mini Watch 96L354

$396 $495 20% off

Buy Now at bulova

If she loves turning heads when entering rooms, consider treating her to this statement-making and suave Bulova addition. Its bright-red face? Simply stunning, just like the gift recipient.

Price upon publish date of this article: $396

Bulova Super Seville Mini Watch 98L335

$550

Buy Now at bulova

As the Super Seville Mini line’s most recent arrival, this beaut attracts the eye with its dual-tone stainless steel case and bracelet, not to mention those glimmering, gilded, and always-exact hands.

Price upon publish date of this article: $550

For something even more evocative of jewelry, turn your gaze towards Bulova’s Goddess of Time assortment. Having launched last summer, it features some of the buzziest and most in-demand watches the label currently sells, with multiple iterations (we see you, malachite dial!) already facing dreaded “notify me when available” messaging. The best way to describe Goddess of Time is “retro-chic,” given that each watch here fuses petite dials crafted out of precious stones with mesh bracelets.

Courtesy Bulova, Zales

explore the goddess of time watch line

This latter aspect was a 20th-century obsession in the world of watches, with women and men showing favor to the band type because of its fabric-like softness, ability to bypass hair or shirt sleeve snags, innate visual appeal, and exclusivity factor (once cut, mesh bracelets couldn’t be extended). Goddess of Time, then, taps the glamour of the era while infusing the watches with signature Bulova touches: brightly polished bezels, artful etching, accurate quartz movement, and dependable clasp closure included.

Bulova Goddess of Time Watch Tiger’s Eye

$371.25 $495 25% off

Buy Now at bulova

This watch is a jewelry box non-negotiable, boasting a barrel-shaped case, a tiger’s eye gemstone dial with natural striations, and a rose gold–dominant appearance that will soon become her go-to for spring.

Price upon publish date of this article: $371.25

Bulova Goddess of Time Watch Sodalite

$337.50 $450 25% off

Buy Now at bulova

And should your mother prefer silver accessories, she’ll be grateful for this sodalite-powered chronometer — marrying the gray and the blue while making sure no detail is unaccounted for.

As a bonus, the watch’s clasp adjusts from six to 7.75 inches.

Price upon publish date of this article: $337.50

Running out of time? Whenever you order by 2 p.m. EST on Bulova’s site, you get same-day shipping. Warranty-wise, all watches come with a three-year limited one attached, and should your purchase not match Mom’s aesthetic, you can easily return it for a full refund within a month: so long as the item is in new, unworn condition. Yet another perk of shopping at Bulova? Its “Try in 3D” feature, which lets you virtually place the timepiece on your wrist (or hers) before committing.

You’ll also notice that many of Bulova’s Mother’s Day–ready watch styles are on sale for up to 25 percent off right now — no special discount code needed, though entering WWD10 at checkout will unlock an additional 10-percent-off deal, valid until the end of the month.

Let this convince you to waste not a single hour in making her day unforgettable. Then, leave it up to Bulova to keep Mom at the top of her (sartorial) game.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxury, gift-worthy accessories worth your time and how to acquire them online.

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Got a Trendsetter for a Mom? Give Her the Gift of a ’70s-Inspired, Feminine Watch From Bulova

Recent Articles by Stacia Datskovska

Shop Bulova’s Best Watches for Mother’s Day

Bulova Super Seville Mini Watch 96L353

Bulova Super Seville Mini Watch 96L354

Bulova Super Seville Mini Watch 98L335

Bulova Goddess of Time Watch Tiger’s Eye

Bulova Goddess of Time Watch Sodalite

Related Articles

Bulova Super Seville Mini Watch 96L353

Bulova Super Seville Mini Watch 96L354

Bulova Super Seville Mini Watch 98L335

Bulova Goddess of Time Watch Tiger’s Eye

Bulova Goddess of Time Watch Sodalite

Why Trust WWD

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