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This Secret Bulova Mother’s Day Sale Has ‘Quiet Luxury’ Watch Styles That Will Sell Out Fast

Time is ticking to secure these rare timepiece deals.

By Olivia Cigliano Plus Icon

Olivia Cigliano

Commerce Writer and Producer for Footwear News and WWD

Recent Articles by Olivia Cigliano

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May 2, 2024, 12:20pm

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silver watch with burgundy face

Courtesy of Bulova

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It’s a good time to give some extra thought to the best Mother’s Day gifts you plan to give this year. Sure, fresh floral bouquets are great, but why not surprise the special mom in your life with a timeless watch, a top trending accessory she will treasure for years to come? That’s where Bulova comes in.

Bulova’s luxurious watch offerings showcase the brand’s commitment to craftsmanship and innovation since 1875 with a wide variety of contemporary timepieces that effortlessly elevate any ensemble. Made of durable stainless steel, you can find the ideal timepiece made of durable stainless steel with eye-catching details, from crystal embellishment to colorful dials. The trusted brand for refined timepieces has been a leader in the industry with game-changing achievements from creating the first fully electronic with unprecedented accuracy to inventing curved chronograph movement designs that ergonomically contours to the wrist.

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If you haven’t purchased a Mother’s Day gift yet, today’s your lucky day, because you can shop Bulova’s most lust-worthy watches on sale for up to 25 percent off now through May 8.

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As women look to invest in quality purchases, a timepiece has become increasingly more important for a woman’s wardrobe than ever before. We’ve seen trendsetters like Jennifer Lawrence, Sofia Richie, and Sarah Jessica Parker opt for classic, streamlined timepieces, but with the menswear-inspired, minimalist fashion trends dominating the spring 2024 runway collections, power watches are still in high demand. Whether she prefers a wristwatch that’s slim for her slender wrist or prefers a more hefty piece for a statement-making look, Bulova’s selection of watches on sale for Mother’s Day include something for everyone’s style.

To help you navigate the best Bulova watch styles with major discounts, we highlighted some of the top watch trends you can find during Bulova’s Mother’s Day special, along with styling tips to envision these timekeeping beauties on the wrist of the special recipient.

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 A model walks the runway at the Versace fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024;  two-tone watch

Versace Spring 2024, Bulova Two-Tone Surveyor Watch Courtesy of Getty Images, Bulova

No timepiece collection is complete without a dress watch that can be worn to special occasions, like a summer wedding, graduation ceremony, or even Mother’s Day brunch. Also known as cocktail watches, these top-trending statement pieces are designed to dazzle the eye and compliment minimalist jewelry for formal outings. Bulova’s dress styles offer a stellar value for their price with versatile finishes and detailing that maximize their cost-per-wear value. Consider the all-out rose gold iteration of the Sutton watch for easy-pairing with mixed metals, or opt for one with a beautiful sky blue dial, which will compliment her new spring 2024 pastel accessories.

rose gold watch

Bulova Rose Gold Sutton Classic Watch

Dial details: Three diamonds, rose gold hands, 3 diamond accents, domed mineral crystal
Case width: 28mm
Lug width: 12 mm
Case material: Rose gold-tone stainless steel
Strap material: Stainless steel
Clasp: Fold over clasp with push buttons
Special features: 3 hands, crystal is impact and shatter resistant

$281.25 $375 25% off

Buy Now at Bulova

What testers say: “Great gift for my wife! She really enjoys it. This is a very elegant and stylish time piece. I only regret is not purchasing one for myself.”

Price upon publish date of this article: $281.25

two-tone watch

Bulova Two-Tone Surveyor Watch

Dial details: White mother of pearl face with rose gold and 11 diamond accents
Case width: 31 mm
Lug width: 16 mm
Case material: Two-tone stainless steel
Strap material: Stainless steel
Clasp: Deployant clasp with push buttons
Special features: 3 hands, crystal is impact and shatter resistant

$318.75 $425 25% off

Buy Now at Bulova

What testers say: “Beautiful dial! The diamonds shine even brighter in person. I’ve been getting a lot of compliments on this watch. The rose gold and silver bracelet goes with so much in my closet! I love this watch!”

Price upon publish date of this article: $318.75

silver watch with blue face

Bulova Blue Sutton Watch

Dial details: Pastel blue sunray face, 11 diamond hour marker accents, domed saphire crystal
Case width: 28 mm
Lug width: 12 mm
Case material: Silver-tone stainless steel
Strap material: Stainless steel
Clasp: Fold over clasp with push buttons
Special features: 3 hands, water-resistant

$281.24 $375 25% off

Buy Now at Bulova

What testers say: “This Sutton watch is stunning in person. I received this watch for my birthday and I couldn’t be happier. Its crystal details and beautiful blue dial are so elegant. I can wear it from a workout to a dinner out! This would make the perfect gift for Mother’s Day or graduation gift, and even for a bride for the ‘something blue’ tradition.”

Price upon publish date of this article: $281.24

A model walks the runway at the Bottega Veneta fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024; gold square watch with leather strap

Bottega Veneta Spring 2024, Bulova Gold Sutton Watch Courtesy of Getty Images, Bulova

Slim, square, and distinctly minimalistic watch shapes are trending across men’s and womenswear effortlessly chic everyday wear. These timeless styles compliment the trending ‘Old Money’ aesthetic that pairs perfectly with a crisp button-down blouse, wide-leg trousers, and sleek envelope clutch. Whether the mom in your life takes style inspiration from Katharine Hepburn or Carolyn Bessette-Kennedy, her wardrobe isn’t complete without one of this finishing touch of subdued elegance.

gold square watch with leather strap

Bulova Gold Sutton Watch

Dial details: White mother of pearl face, 3 diamond accents
Case width: 21 mm
Lug width: 14 mm
Case material: Gold-tone stainless steel
Strap material: Leather
Clasp: 3pm wire strap buckle
Special features: 2 hands, water-resistant

$262.50 $350 25% off

Buy Now at Bulova

What testers say: “This Sutton is the newest addition to my collection and my favorite! I have a small wrist, so it’s challenging for me to find a watch that fits well and looks stylish. Its classic design with the subtle diamond markers make it easy to pair with all my outfits.”

Price upon publish date of this article: $262.50

rose gold watch with square face

Bulova Rose Gold Classic Watch

Dial details: White mother of pearl face, 3 diamond accents
Case width: 18 mm
Lug width: 10 mm
Case material: Rose-gold tone stainless steel
Strap material: Stainless steel bangle
Clasp: Jewelry clasp
Special features: 2 hands, water-resistant

$262.50 $350 25% off

Buy Now at Bulova

What testers say: “I absolutely love this watch! I’ve always been a fan of the square or rectangular watch faces and was thrilled when Bulova came out with this — I have been wanting a Bulova for a while. We purchased it in rose gold since a lot of my jewelry is set in 14K rose gold and this compliments my skin tone beautifully. This watch is simple, elegant, classy, and perfect for my tiny wrists.”

Price upon publish date of this article: $262.50

watch with two tone band and blue face

Bulova Quandra Modern Watch

Dial details: Blue with gold tones, metalized mineral crystal, 3 diamond accents
Case width: 20.5 mm
Case material: Two-tone stainless steel
Strap material: Stainless steel
Clasp: Deployant clasp with push buttons
Special features: 3 hands, water-resistant

$318.75 $425 25% off

Buy Now at Bulova

What testers say: “This watch is very comfortable to wear, and I hardly notice it on my wrist. It’s a nice weight, and it’s slender, not bulky. The size of the band is perfect to me, as is the pretty facets in the diamonds on the face. It catches the light nicely. I really like the two tone band, and can wear with almost anything — casual or dressy. It’s a perfect classic.”

Price upon publish date of this article: $318.75

two-tone watch with square face

Bulova Classic Watch

Dial details: White mother of pearl face, 3 diamond accents
Case width: 18 mm
Lug width: 10 mm
Case material: Silver-tone stainless steel
Strap material: Stainless steel bangle
Clasp: Jewelry clasp
Special features: 2 hands, water-resistant

$262.50 $350 25% off

Buy Now at Bulova

What testers say: “Very pretty watch. The gold-tone contrast and diamonds are subtle, but make an elegant statement. I have a fairly petite wrist and had it adjusted to fit. Love it!”

Price upon publish date of this article: $262.50

A model walks the runway at the Prada fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024; silver watch with burgundy face

Prada Spring 2024, Bulova Burgundy Surveyor Watch Courtesy of Getty Images; Bulova

For stylish moms that understand proportion play, look to menswear-inspired dials that add a touch of swaggering attitude to any outfit. These robust timepieces are gilded in gold and rose gold or feature rich-hued dials that are meant to command attention with sophisticated style. The Bulova Burgundy Surveyor Watch especially stands out among this season’s abounding deep red color trend, while the Pistachio Surveyor offers a fresh pastel pop of color that’s very on-trend for 2024. Style it to contrast a feminine slip dress or puff-sleeve blouse, or lean into masculine sensibilities with a strong-shouldered blazer and patent leather loafers.

gold watch

Bulova Gold Surveyor Watch

Dial details: Champagne face, gold-tone accents, luminescent hands, 21-jewel movement behind mineral crystal exhibition window
Case width: 39 mm
Lug width: 20 mm
Case material: Gold-tone stainless steel
Strap material: Stainless steel
Clasp: Deployant clasp with push buttons
Special features: 3 hands, automatic, water-resistant, anti-reflective

$393.75 $525 25% off

Buy Now at Bulova

What testers say: “I love how sophisticated this watch is with the open back of the case. Seeing the inner working of the watch is fascinating and the simple gold palette really elevates the style. One of my favorites.”

Price upon publish date of this article: $393.75

silver watch with green face and leather strap

Bulova Pistachio Surveyor Watch

Dial details: Pistachio face, silver-tone accents, luminescent hands, minute markers, date display
Case width: 39 mm
Lug width: 20 mm
Case material: Silver-tone stainless steel
Strap material: Leather
Clasp: Buckle
Special features: 3 hands, automatic, date display, water-resistant, anti-reflective

$425

Buy Now at Bulova

What testers say: “While I have only owned this piece for a very short time, I am enamored with it. To me, it takes only two words to describe: Simple elegance. I own a number of timepieces but since I got this one, it has been on my wrist every day. Bulova, you’ve hit the jackpot with this one. Again, quintessential simplicity!”

Price upon publish date of this article: $425

silver watch with burgundy face

Bulova Burgundy Surveyor Watch

Dial details: Burgundy face with sunburst finish, rose gold-tone accents, luminescent hands, minute markers, date display
Case width: 39 mm
Lug width: 20
Case material: Silver-tone stainless steel
Strap material: Stainless steel
Clasp: Deployant clasp with push buttons
Special features: 3 hands, automatic, date display, water-resistant, anti-reflective

$356.25 $475 25% off

Buy Now at Bulova

What testers say: “The burgundy color on the dial is subtle and very rich. Great fit for women’s wrist. It being an automatic watch is definitely another plus for me.”

Price upon publish date of this article: $356.25

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. At WWD, she regularly reports on current luxury trends and exciting deals from contemporary brands like Bulova.

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