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Today’s Your Chance to Shop the TikTok-Famous Coachtopia Ergo Bow Handbags That Are Almost Sold Out
It's the perfect everyday shoulder bag, all tied in a bow.
By Olivia Cigliano Plus Icon
Commerce Writer and Producer for Footwear News and WWD
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May 15, 2024, 2:06pm
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Behold, the most adorable shoulder bags you’ve ever seen: The Coachtopia Ergo Bag, an editor-tested and loved design from Coach’s ultra-sustainable and delightfully playful sister brand, is coming for coquette-core style trends with delicate bow adornments on upcycled leather bags. These head-turning designer handbag designs are surprisingly spacious and won’t cut into your vacay budget — but you’ll want to snatch your’s up ASAP, because they’re selling out fast.
That is no exaggeration. This editor, who keeps her Checkerboard Ergo Bag at the forefront of her handbag rotation, attempted to snatch one of these charming ribbon styles upon their debut at the beginning of the year, but was left empty-handed after shoppers swiped up all the stock. Today alone, two re-stocked, bow-topped styles have already sold out, while over 3,000 shoppers currently have their eyes locked on the remaining bags in dwindling stock. You can blame that on over 2 million searches and views on TikTok for the top-coveted handbags.
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Why the fashion frenzy? The endearing bow details, of course! It’s the ultimate dose of feminine flair that still feels understated for everyday, and exemplifies the girlish balletcore aesthetic popularized by Sandy Liang and Simone Rocha that continues to trend from head-to-toe. The ’90s-inspired Ergo silhouette is also timelessly chic and versatile for any occasion — I’ve been carrying mine for over four months and can attest that, despite it’s “small” label, it offers shockingly ample storage that’s just right for a day’s-worth of essentials. I can fit a wallet, keychain, sunglasses, earbuds, a pack of gum, a large setting powder compact, two lip glosses, and my iPhone 13 inside.
Back and bow-tiful. 🎀 More Ergo bags with ribbons are here—but not for long. 😘 Run to the link in bio to shop. (If they sell out, sign up for texts or follow Coachtopia to be notified when they restock.) #Coachtopia coachtopia.com #CoquetteAesthetic #ShopSustainable #CircularFashion
Coachtopia’s remaining bow bags range in stunning iterations of recycled, zero-waste leather, including an on-trend glossy patent finish and luxurious pebbled leather in perennial colorways. The different styles allow you to pick between minimalist bow accents that sit sweetly at the base of the handle, or a maximalist “all over” adorned Ergo with big bows on full display. The best part is that each of these styles ring up under $300, offering an easy, instantly inspiring affordable handbag that’s sure to refresh your warm weather capsule wardrobe.
Keep scrolling to secure your new handbag bestie before it’s gone for the season.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Coachtopia Ergo Bag In Crinkle Patent With Bows All Over
Coach Top-Quality Store Badge on Google: 4.6/5 stars
$295
Price upon publish date of this article: $295
Coachtopia Ergo Bag In Leather With Bows
Coach Top-Quality Store Badge on Google: 4.6/5 stars
$275
Price upon publish date of this article: $275
Coachtopia Ergo Bag In Crinkle Patent Leather With Bows
Coach Top-Quality Store Badge on Google: 4.6/5 stars
$275
Price upon publish date of this article: $275
Coachtopia Ergo Bag In Crinkle Patent Coachtopia Leather With Bows
Coach Top-Quality Store Badge on Google: 4.6/5 stars
$275
Price upon publish date of this article: $275
Coachtopia Ergo Bag In Leather With Bows
Coach Top-Quality Store Badge on Google: 4.6/5 stars
$275
Price upon publish date of this article: $275
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Meet the Author

Photo taken with the Leica Q3 Camera. WWD/Adam Mansuroglu
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. A self-proclaimed handbag addict, as well as a sustainability-focused fashionista, she’s constantly on the hunt for a new holy grail handbag that adds playful flair to her every-growing rotation. At WWD, she regularly covers and reviews trending handbags from top brands like Coach.
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