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TikTok Is Obsessed With the Sleek and Spacious Coach Lana Bag That’s on Sale for $100 Off Today

It's available in six gorgeous colorways for spring and summer styling.

By

Fernando Snellings, Olivia Cigliano

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May 2, 2024, 11:24am

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Coach Lana Shoulder Bag on white background

Courtest of Coach

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It’s no secret that Coach is a fashion force to be reckoned with in 2024, from trending Tabby Shoulder Bags to designer denim accessories that sell out in minutes — but there’s one particular style that’s quickly becoming a cult favorite. Lana is her name, and chic, everyday styling is her game. For a limited time, Coach is offering 25 percent off a slew of full-priced, high-style pieces, including the Coach Lana Shoulder Bag that’s up for grabs with over $100 in savings. To access the secret sale, all you have to do is sign up for a free account at Coach.com, then watch the money melt away as you add to your cart.

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The Lana Shoulder Bag is a viral hit on TikTok with nearly 13 million views and searches for in-depth reviews, unboxing hauls, and styling inspiration. The spacious leather tote is beloved for its soft-structured shape and functional interior pockets, with a large center compartment that’s spacious enough to fit a 13-inch laptop. While the standard silhouette is a commuter’s dream work bag, the smaller Lana 23 Shoulder Bag, which boasts a strap to convert it to a crossbody bag, poses as an ideal day-to-night mini bag to carry you from daytime errands and activities through long summer evenings out on the town.

The pastel palette we saw painted across Coach’s spring Quilted Tabby Bags carries on through the line of on-sale Lana bags, from muted sky blues to soft stone shades, along with versatile neutrals like rich amber and cream. We especially love the Lana Shoulder Bag 23 in lilac, a sweet color that will pop against crisp classics and pair perfectly with spring florals.

@gisellehuasipoma

Replying to @Karina obsessed is an understatement! @Coach #coachbag #lanashoulderbag

♬ original sound – gisellehuasipoma

One Coach Lana Bag lover said, “I’ve had this bag on my wishlist since October, and finally got it last month — I’ve been obsessed! It’s the perfect work bag and truly fits all my essentials.” Another raved, “This Lana Bag was a must-purchase. I saw it on TikTok and YouTube for months before buckling down to buy it. The price was right. It’s huge inside and, as a mom, fits everything I need. I can fit my iPad, baby diapers, wipes, clothes — literally everything!”

Coach’s limited-time sale is almost over, so hurry to snag your favorite colorway before it spikes back up in price.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Coach Lana Shoulder Bag on white background

Coach Lana Shoulder Bag

Coach Top-Quality Store Badge on Google: 4.5/5 stars

$371.25 $495 25% off

Buy Now at coach

Price upon publish date of this article: $371.25

Coach Lana Shoulder Bag on white background

Coach Lana Shoulder Bag

Coach Top-Quality Store Badge on Google: 4.5/5 stars

$371.25 $495 25% off

Buy Now at coach

Price upon publish date of this article: $371.25

Coach Lana Shoulder Bag on white background

Coach Lana Shoulder Bag

Coach Top-Quality Store Badge on Google: 4.5/5 stars

$371.25 $495 25% off

Buy Now at coach

Price upon publish date of this article: $371.25

Coach Lana Shoulder Bag on white background

Coach Lana Shoulder Bag

Coach Top-Quality Store Badge on Google: 4.5/5 stars

$371.25 $495 25% off

Buy Now at coach

Price upon publish date of this article: $371.25

Coach Lana Shoulder Bag on white background

Coach Lana Shoulder Bag 23

Coach Top-Quality Store Badge on Google: 4.5/5 stars

$395

Buy Now at coach

Price upon publish date of this article: $395

Coach Lana Shoulder Bag on white background

Coach Lana Shoulder Bag 23

Coach Top-Quality Store Badge on Google: 4.5/5 stars

$395

Buy Now at coach

Price upon publish date of this article: $395

Before you go, don’t forget to check out our round up of best Coach Tabby bags:

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Meet the Authors

Fernando Snellings is a contributing beauty and fashion writer for WWD. An alumni of the School of Visual Arts, Snellings has worked in various roles in the fashion industry for several years. As a freelance writer, he actively keeps his finger on the pulse on the latest fashion and beauty trends, including secret sales from popular brands like Coach.

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City, where she regularly reports on and writes about Coach handbags.

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