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EXCLUSIVE: Disney Debuts First Apparel Collection to Match Each NFL Team With an Iconic Character

The unexpected initiative spans sweatshirts, T-shirts, and hoodies that were just revealed for all 32 NFL teams and are officially shoppable online.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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August 26, 2026, 5:49pm

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Courtesy Disney, Champion, NFL

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The new frontier (erm, Frontierland) Disney has been making inroads into as of late? Sports, in an effort to reach even more fans across generations. And its latest athletic courting ritual comes in the form of the Disney x Champion NFL Collection, announced last month and now available to shop online at fanatics.com, nflshop.com, and disneystore.com.

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A landmark partnership seeking to “fuse two of the world’s most powerful fan ecosystems — sport and storytelling,” per a press release, the collection matches all 32 NFL teams with beloved Disney, “Star Wars,” Marvel, and Pixar characters as part of a line of sweatshirts, T-shirts, and hoodies that debuted at Fanatics Fest NYC on July 16.

Only eight team pairings were initially unveiled — the Buffalo Bills and the Beast; the Dallas Cowboys and Woody; the Las Vegas Raiders and Darth Vader; the New England Patriots and Captain America; the New York Giants and Wreck-It Ralph; the New York Jets and Buzz Lightyear; the Tampa Bay Buccaneers and Captain Hook; as well as the Washington Commanders and Hamm. These were revealed on-stage at Fanatics Fest in an inventive Disney Fan Draft format, “reimagining the NFL Draft through an unmistakable Disney lens,” according to Disney.

Courtesy Disney, Champion, NFL

Now, shoppers have access to 32, with Cleveland Browns x Pluto, Houston Texans x Jessie, and Seattle Seahawks x “Mine, Mine, Mine” Seagulls (of “Finding Nemo” fame) having already become instant, quick-to-sell-out favorites.

Disney x Champion Cleveland Browns Pluto Sweatshirt

$119.99

Buy Now at fanatics

$119.99

Buy Now at nfl shop

Sizes S to 3XL.

Disney x Champion Houston Texans Jessie T-Shirt

$39.99

Buy Now at fanatics

$39.99

Buy Now at nfl shop

Going fast.

Disney x Champion Seattle Seahawks Seagulls Youth T-Shirt

$29.99

Buy Now at fanatics

$29.99

Buy Now at nfl shop

Because both the fictional sea birds and the Seahawks are “loud, relentless, and always in a pack.”

If you think the mashups are incongruous, think again. Disney and Champion worked from a place of intention for the entirety of this project’s extensive research and development phase. They’ve pointed out distinct team-character links like Hamm’s connection to the Commanders’ legendary offensive line “The Hogs”; Captain America’s inherent representation of leadership and patriotism, akin to what the Patriots stand for; the fact that the Cowboys and Woody are “rooted in classic cowboy iconography”; and the aviation-related parallels between the Jets and Buzz Lightyear.

“Great collaborations are built on shared cultural relevance, and that’s what made these pairings so compelling from a design perspective,” Marcus Rosie, Disney Consumer Product’s Global Creative SVP, shared exclusively with WWD. “By merging Disney’s character storytelling with the visual language of NFL fandom, we created a collection that feels equally at home in sports culture and everyday style.”

Buy the disney merch for your team

The monumental endeavor was teased earlier via a co-branded social media trailer starring NFL Commissioner Roger Goodell. In the clip, the 67-year-old takes professional tips from Mickey Mouse over FaceTime, alluding to the close bond the two now have vis-à-vis their respective affiliations: both steeped in strong identity, rich legacy, and passionate fandom.

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Buy Now at fanatics

$49.99

Buy Now at nfl shop

Soft and retro.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on viral fashion releases that touch the worlds of pop culture and sports.

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EXCLUSIVE: Disney Debuts First Apparel Collection to Match Each NFL Team With an Iconic Character

Recent Articles by Stacia Datskovska

Shop Disney x Champion’s NFL Release

Disney x Champion Cleveland Browns Pluto Sweatshirt

Disney x Champion Houston Texans Jessie T-Shirt

Disney x Champion Seattle Seahawks Seagulls Youth T-Shirt

Disney x Champion Buffalo Bills Beast Full-Zip Hoodie

Disney x Champion Dallas Cowboys Woody T-Shirt

Disney x Champion Las Vegas Raiders Darth Vader Sweatshirt

Disney x Champion New England Patriots Captain America Youth T-Shirt

Disney x Champion New York Giants Wreck-It Ralph T-Shirt

Disney x Champion New York Jets Buzz Lightyear Sweatshirt

Disney x Champion Tampa Bay Buccaneers Captain Hook Full-Zip Hoodie

Disney x Champion Washington Commanders Hamm T-Shirt

Related Articles

Disney x Champion Cleveland Browns Pluto Sweatshirt

Disney x Champion Houston Texans Jessie T-Shirt

Disney x Champion Seattle Seahawks Seagulls Youth T-Shirt

Shop More From the Disney x Champion NFL Collection

Disney x Champion Buffalo Bills Beast Full-Zip Hoodie

Disney x Champion Dallas Cowboys Woody T-Shirt

Disney x Champion Las Vegas Raiders Darth Vader Sweatshirt

Disney x Champion New England Patriots Captain America Youth T-Shirt

Disney x Champion New York Giants Wreck-It Ralph T-Shirt

Disney x Champion New York Jets Buzz Lightyear Sweatshirt

Disney x Champion Tampa Bay Buccaneers Captain Hook Full-Zip Hoodie

Disney x Champion Washington Commanders Hamm T-Shirt

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