Business

WWD Honors Industry’s Top-Performing Companies, Designers and Executives

Footwear News

Adidas Confirms Record-Breaking Q3 Results

Fashion

Cate Blanchett and Uniqlo Launch “Stories She Tells”

Say ‘Bonjour’ to ‘Emily in Paris’ Season 5 With Assouline’s New Coffee Table Book, Chronicling the Show’s Most Unforgettable Outfits

Penned by none other than the viral series' costume designer, Marylin Fitoussi.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

December 15, 2025, 5:34pm

Add us as a Google Preferred Source

lily collins standing next to two men at an event, with one of them holding a copy of the new 'emily in paris' book; 'emily in paris' book over white background

Courtesy Dasha Brooks, Assouline

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Assouline has done it again, releasing a coffee table book timed to a major pop culture moment that’s already making waves (and inspiring no shortage of orders) as we speak. We’re talking about “Emily in Paris” Season 5 landing at Netflix on December 18, of course, and there’s no better way to celebrate the comeback of everyone’s favorite American abroad than by shopping — and promptly reading — Assouline’s just-unveiled “Emily in Paris: The Fashion Guide” title from its Classics Collection.

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

‘Emily in Paris: The Fashion Guide’ by Marylin Fitoussi

$120

Buy Now at assouline

Price upon publish date of this article: $120

If you’re someone who’s spent time obsessing over Emily Cooper’s outfits over the years (all those Valentino capes and vibrant Chanel topcoats and Christian Siriano gowns), you’ll be happy to know that the new book finally takes fans behind the scenes of the costume design on what Assouline calls “one of television’s most aesthetically influential shows.” As it happens, both said costume design and the book’s writing can be credited to the Emmy-nominated Marylin Fitoussi, who is known to cause a stir every season with her maximalist tendencies, impeccable pairings, and natural ability to channel a given character’s personality-slash-values through how they’re dressed on the big screen.

Related Articles

 Marrakshi Life

Interior Design

EXCLUSIVE: Marrakshi Life's First Retail Space to Open in Moroccan Botanical Splendor With Gabriella Khalil

photo of clare v work bag for women, with demellier and coach bags overlaid on top; best work bags to buy online 2026

Fashion

The Best Work Bags for Women to Wear This Fall

lily collins holding up new coffee table book by assouline at launch event, dressed in strapless gown

Lily Collins holding up the first official “Emily in Paris” book at an Assouline launch event on December 9. Courtesy Dasha Brooks

The coffee table book gets a foreword by the TV series’ creator, Darren Star, who was just now honored by Emmanuel Macron for aptly championing France’s soft power. The release spotlights Fitoussi’s 25 top sartorial creations and is bound to take you on a journey of how each look was sourced, the concepts that did or did not come to life, and how she kept a “refusal to follow rules” at the heart of all her efforts.

Expect to see big names like the aforementioned Chanel here, interspersed by smaller labels like Paul & Joe (behind the multihued suit jacket worn by Ashley Park’s character Mindy Chen) and Inès de La Fressange, a Parisian-based brand responsible for the startling-blue trousers Lily Collins’ character dons in an episode. Indeed, the book makes clear that one of Fitoussi’s biggest goals, given her present-day platform, is to make fashion more democratic by propping up emerging creators whose popularity explodes — à la the “Taylor Swift effect” — after a product placement or two. She is also no stranger to a good collaboration, with one of Emily’s best looks to date being a Giambattista Valli x H&M gown made out of chiffon (you know the one).

two emily in paris tv show looks on actress lily collins — she's wearing a heart-printed gown in the left-side image and a green-colored one, complete with a valentino cape, in the right one

Some of the outfits that get a mention in “Emily in Paris: The Fashion Guide”: featuring a red, bespoke coat designed by Fatoussi herself and, in the right-hand image, an embroidered Valentino cape. Courtesy Netflix

“More than just a costume archive, this book is a love letter to Marylin’s daring and colorful imagination,” Collins herself says of the 304-page work, replete with 250-plus top-quality illustrations.

As for the immediate backlash Fitoussi and her team got from the French community after the show initially went live? The author addresses that as well.

“If you’re going to break the codes and tell Parisians that there’s a way to present yourself to the world other than their way, with its muted colors and sharp silhouettes, you need to be prepared to ruffle some feathers,” she says in the introduction. “We became fearless. We didn’t just want to upset the French — we wanted to make them cry.”

“Emily in Paris: The Fashion Guide” can now be purchased online at assouline.com for $120. Want to send it to your mom, wife, or younger sister in time for the holidays? Take advantage of the publisher’s virtual gifting service, which delivers its bestsellers instantly via text while granting the recipient an option to switch out your chosen book for another… though they’re unlikely to do so in this case.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

‘Emily in Paris: The Fashion Guide’ by Marylin Fitoussi

$120

Buy Now at assouline

Price upon publish date of this article: $120

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on new book releases relevant to the intersection of fashion and pop culture.

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

Ferran Torres

Ferran Torres Talks World Cup and That Hat

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Character Study: Classic Men’s Looks with Modern Updates

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Thom Browne and Teyana Taylor: Designer and Muse

Gucci Westman and David Neville

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Under Armour HeatGear compression T-shirts (layered); Armedangels denim jeans; Thom Browne shoes.

Icebreakers with François Arnaud

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

diane lane at the premiere of feud capote vs the swans, red carpet interview

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Getting Ready with Kerry Washington & Michael Kors

WWD style director Alex Badia and FN style director Shannon Adducci discuss the versatility of outerwear.

Head to Toe: How to Style Outerwear for Everywhere

Hermès is making a major statement about the future of brick-and-mortar retail with the long-awaited opening of its massive new Madison Avenue flagship.

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

WWD's fashion director Alex Badia and FN's fashion director Shannon Adducci talk about transitioning your wardrobe in an episode of "Head to Toe."

Head To Toe: Transitioning Your Wardrobe

Designer Details: A closer look at LaQuan Smith's new collection and designing for Beyonce

A closer look at LaQuan Smith's new collection and designing for Beyonce

Beyoncé, Renaissance, Beyonce picture, Beyonce photos, Beyonce style

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023, fashion trend, menswear,

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race,' beauty, collaboration, launch,  Kim Chi, Trixie Mattel

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch, Met Gala, Zoey Deutch style

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

Serena Williams, on-court tennis style, celebrity style, sports, fashion,

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox, Megan Fox fashion, Megan Fox style

Megan Fox’s Best Fashion Moments Over the Years

Selena Gomez, Selena Gomez pictures, Selena Gomez photos, Selena Gomez style

WWD Report Card: Selena Gomez’s Fashion Evolution

fashion collaborations, fashion, 2022

The Biggest Fashion Collaborations of 2022 — So Far

Louis Vuitton, Virgil Abloh, designer, Nike, Air Force 1, sneaker, collection, footwear

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

J. Crew, fashion, collection, creative director, Brendon Babenzien

LAUNCH PAD: First Look at the New J. Crew

Brad Pitt, Ryan Gosling, Brad Pitt photos, Ryan Gosling photos

WWD Report Card: Brad Pitt vs Ryan Gosling

Paris Couture Week, fashion, style, Kim Kardashian, Nicole Kidman, Zoey Deutch

Report Card: Rating the Looks from Paris Couture Week

paris fashion week mens, spring 2023, Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

First Impressions: Milan Men's Spring 2023 | Day 1

Milan fashion week, day 3, spring 2023 collections, first impressions, Etro, Prada, JW Anderson

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

summer bags, handbags, Chanel, Telfar, Loewe, WWD

Hot Summer Bags

WWD, Beauty Inc, Cosmoprof, 2022

WWD + Beauty Inc. at Cosmoprof 2022

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

On the Red Carpet at the 2022 Met Gala: All the Looks

Cynthia Nixon, Sarah Jessica Parker, Kristin Davis, "And Just Like That,  costumes, Max, series

'And Just Like That' Costume Designers Talk Process for New HBO Show

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: The Origins of French Girl Style à la Chanel

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: WWD Presents 'Creating Queer'

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

Assouline 'Emily in Paris: The Fashion Guide' Book Release: Shop Here

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.