When it comes to affordable luxury bag brands, Freja remains a favorite amongst fashion insiders — from editors to influencers to A-list celebrities like Jennifer Lawrence, Katie Holmes, and Sarah Jessica Parker. Loved for its buttery-soft, minimalist bags that are crafted from vegan leather, the brand’s sleek silhouettes can often be spotted on the arms and Instagram grids of every style setter you know, whether it’s via the bestselling Paloma Tote or the beloved Chrystie Bag recently carried by SJP (and reviewed by our WWD Shop editors). And now, there’s a new Freja bag in town that’s next in line to take over: The Jane Bag.

Fashion Features

REI Co-op Archive Inspires Beams Expedition Parka Collaboration

Home

The Newest Christmas Villages Are Here, and Macy's Herald Square Is Getting Its Very Own Holiday Collectible

Shop the Freja Jane Bag

View more +

Launching today, Freja’s new Jane Bag is a mini handheld style crafted from the brand’s signature vegan leather for that luxuriously buttery soft look and feel. The structured design features top handles with diamond-shape attachments for a modern, sculptural look to balance the vintage-inspired silhouette. Available in four colors — this season’s trending butter yellow, black, oat, and a rich espresso brown — the bag retails for $268, making it on par with Freja’s other attainably-priced styles.

Freja’s new The Jane Bag in Butter Yellow, which retails for $268.

Much like many of Freja’s other mini bags, this new launch has all the makings of a modern It bag. The sleek, minimal silhouette lends for endless styling versatility — and it looks way more luxe than its $268 price tag, delivering a runway-inspired look. Whether you’re looking for a day bag, a compact vacation bag, or something to carry on a night out, this mini design’s pared-back style can do it all while upgrading your ‘fit in the process. It’s only a matter of time before you see it popping up all over your Instagram feed in the stylish grid posts of all your favorite fashion insiders, from city-clad OOTDs to the fashion week street style scene and beyond.

Whether you’re looking for a bag refresh or a transitional piece to take you from summer into fall, get one step ahead of the fashion curve and be the first to shop Freja’s Jane Bag in all of its colors below.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Shop The Freja Jane Bag

Freja Jane Bag in Black

$268

Buy Now at freja

Freja Jane Bag in Oat

$268

Buy Now at freja

Freja Jane Bag in Butter

$268

Buy Now at freja

Freja Jane Bag in Espresso

$268

Buy Now at freja

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Lauren Alexis Fisher is the Senior Style Commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as Senior Editor at Cosmopolitan and Market Editor at Harper’s BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she’s an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Celebrity-Loved Brand Freja Just Dropped the New Bag Every Fashion Insider Is About to Be Carrying

Recent Articles by Lauren Alexis Fisher

Related Articles

Shop the Freja Jane Bag

Freja Jane Bag in Black

Freja Jane Bag in Oat

Freja Jane Bag in Butter

Freja Jane Bag in Espresso

Shop The Freja Jane Bag

Freja Jane Bag in Black

Freja Jane Bag in Oat

Freja Jane Bag in Butter

Freja Jane Bag in Espresso

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular