Fashion

LVMH Kicks Off Sixth Edition of Global Open-Doors Event

Fashion

Phoebe Philo Spring 2027: Easy Does It

Fashion

Samuel Gui Yang, Oude Waag Lead a Quieter Shanghai Fashion Week

Shop
Fashion

Gap’s First Handbag Collection Turned Your Favorite Logo Hoodie Into a Chic Tote — Shop Here

The much talked-about debut, priced at $29.95 to $148, honors the label's heritage apparel while having a little fun.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

September 8, 2026, 12:24pm

Add us as a Google Preferred Source

model holding gap logo hoodie handbag; gap denim bag; shop gap bag collection online 2026

Courtesy Gap

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Can’t seem to part with your circa-1990s Gap Arch Logo Hoodie or those five-pocket jeans from the brand that are probably well past their prime by now? Newsflash: You don’t have to. In fact, Gap is encouraging customers to recommit to these quintessential apparel releases with its first-ever handbag collection.

Dubbed GapBag, it takes Gap’s instantly recognizable finishes, silhouettes, and signature touches and reimagines them as a line of bags — ironic and elevated in equal measure.

Fashion Features

Yui Chen Wins 41st Edition of Hyères Fashion Festival, the First Under New Leadership

Fashion

The Best Suede Bags for Upgrading Your Fall Wardrobe This Year

Buy new gapbag collection

Out as of Tuesday, September 8, the GapBag Collection is already running out of new arrivals, having generated impressive pre-launch buzz amidst armchair fashion insiders and industry heads alike. The denim patchwork catchalls are some of the capsule’s hottest commodities available online — having depleted in inventory all too quick for comfort — but they’re joined by numerous other styles across materials like cotton, fleece, faux suede, and canvas that you’d be wise to grab before they succumb to the same fate.

Editors Recommend: Pieces Worth Shopping From GapBag

almost gone

Gap Large Denim Five Pocket Tote

Buy Now at gap $79.95 Jump to Details

bright + maximalist

Gap Large Canvas Five Pocket Tote

Buy Now at gap $148 Jump to Details

your new fall staple

Gap Canvas Pocket Crossbody

Buy Now at gap $59.95 Jump to Details

most elevated look

Gap Vegan Suede Five Pocket Satchel

Buy Now at gap $108 Jump to Details

bear necessity

Gap Patchwork Denim Brannan Bear Bag Charm

Buy Now at gap $19.95 Jump to Details

tech savior

Gap Denim Headphone Case Bag Charm

Buy Now at gap $19.95 Jump to Details

your coziest bag yet

Gap Large Hoodie Tote

Buy Now at gap $99.95 Jump to Details

handy organizer

Gap NY Apple Hoodie Pouch

Buy Now at gap $34.95 Jump to Details

trending print

Gap Canvas Favorite Tote

Buy Now at gap $64.95 Jump to Details

coquettish carrier

Gap Canvas Favorite Tote

Buy Now at gap $64.95 Jump to Details

cutesy buy

Gap Brannan Bear Canvas Favorite Tote

Buy Now at gap $69.95 Jump to Details

trending silhouette

Gap Small Vegan Suede Crescent Crossbody

Buy Now at gap $79.95 Jump to Details

belt detailing

Gap Denim Shoulder Bag

Buy Now at gap $89.95 Jump to Details

View more +

Courtesy Gap

Particularly worth your investment is Gap’s Five-Pocket Tote assortment, which injects standout details of the label’s heritage denim (five-pocket stitching; belt loops; gold-tone hardware) into tote b ags of three sizes, crossbodies, and satchels. No matter if you’re a dark-wash or medium-wash fan, every preference gets fair representation in this slew of carryalls. Gap even takes things up a notch by swathing certain Five-Pocket selections in vegan suede and multiple shades of canvas — effectively nodding to its other beloved bottoms options.

almost gone

Gap Large Denim Five Pocket Tote

$79.95

Buy Now at gap

$79.95

Buy in medium wash at gap

Already out of stock in the Standard and Large iterations, this petite purse is outfitted in soft denim and, true to its name, boasts a myriad of pockets for schlepping all your tchotchkes around town. A removable shoulder strap grants the possibility of crossbody wear.

bright + maximalist

Gap Large Canvas Five Pocket Tote

$148

Buy Now at gap

$148

Buy in green at gap

Two slip pockets outside, two slip pockets inside, a laptop-friendly capacity, and a 100-percent cotton canvas composition. We’ll take three, stat.

your new fall staple

Gap Canvas Pocket Crossbody

$59.95

Buy Now at gap

This utilitarian-chic crossbody features two zippers for maximum peace of mind.

most elevated look

Gap Vegan Suede Five Pocket Satchel

$108

Buy Now at gap

Lined in vegan leather and wrapped in vegan suede, this eco-conscious buy is as soft as it is structured. Peep that key-holder tag on the handle — just begging to be dolled up with a fuzzy charm or two.

Speaking of charms, Gap thought of that, too — dropping never-before-seen offerings in the category that span patchwork denim bears (if you weren’t fast enough in snagging that $498 patchwork bag), headphone cases shaped like self-referencing Denim Five Pocket Totes, and color-happy braided lanyards that Gap suggests pairing with its canvas-bedecked bags.

bear necessity

Gap Patchwork Denim Brannan Bear Bag Charm

$19.95

Buy Now at gap

This guy’s too cute to say “no” to, but he also keeps things cool with those raw hems and contrasting washes.

tech savior

Gap Denim Headphone Case Bag Charm

$19.95

Buy Now at gap

Your precious AirPods deserve their very own Gap denim tote.

View this post on Instagram

We’re burying the lede though, with the lede being Gap’s Hoodie Tote lineup of totes, pouches, and even backpacks: unified by unmistakable lettering, familiar colorways from past hoodie rollouts, and a more relaxed sensibility than that of their denim counterparts. These back-to-school heroes are crafted out of jersey, and many have kanga pockets at the front (a further allusion to the generation-defining closet staple).

your coziest bag yet

Gap Large Hoodie Tote

$99.95

Buy Now at gap

$99.95

Buy in blue at gap

$99.95

Buy in black at gap

Wear your Gap logo and carry it, too. Benefitting from a water-resistant neoprene lining, this bag closes via cords that resemble a hoodie’s drawstrings and has what its maker calls “just-right slouch.” See for yourself.

handy organizer

Gap NY Apple Hoodie Pouch

$34.95

Buy Now at gap

Paying homage to the place where it all started, Gap created an affordable pouch that overlays a Big Apple graphic on top of those three iconic letters. Because what is G.A.P. without some N.Y.C.?

The GapBag Collection continues its creativity streak with items like the Canvas Favorite Tote — which it uses as a blank canvas, literally, for patterns such as leopard print, polka dot, and bandana print. Proportion play is also part of the equation, as Gap experiments with Mi n i sizes meant to be clutched in the palm of your hand or slung over your torso.

trending print

Gap Canvas Favorite Tote

$64.95

Buy Now at gap

Lightweight cotton canvas meets sexy leopard spots.

coquettish carrier

Gap Canvas Favorite Tote

$64.95

Buy Now at gap

Four pockets and a roomy interior for your busiest days on the go.

cutesy buy

Gap Brannan Bear Canvas Favorite Tote

$69.95

Buy Now at gap

If Paddington was born in downtown Manhattan, he’d look a little like Gap’s charming Brannan Bear — now gracing its Canvas Favorite Tote in patch form.

We’re similarly enchanted by GapBag’s fresh, wide range of crescent bags and cinched-in-the-middle shoulder bags (with the latter being sold in a shearling-clad style for the upcoming chill or a dark-wash denim one with belted detailing, to mimic the accessory strung around your waist).

trending silhouette

Gap Small Vegan Suede Crescent Crossbody

$79.95

Buy Now at gap

Yes, crescent-shaped bags are still en vogue — especially when they’re pampered with a jewel-toned hue as striking and runway-approved as this cobalt.

belt detailing

Gap Denim Shoulder Bag

$89.95

Buy Now at gap

Your jeans don’t get to have all the fun. (Practical note: The bag’s shoulder strap can be taken off should you wish to carry it, provocatively, like an oversized clutch.)

Absolutely every last piece in this curation feels considered and targeted towards a younger, more trend-aware, and more demanding audience — aligning with the overall “renaissance” the company has been witnessing since Zac Posen stepped in as its executive vice president and creative director.

Courtesy Gap

Ideated by Gap Inc.’s executive director of accessories (and former creative director), Reed Krakoff, the rooted-in-the-archives bags carry a distinctly “IYKYK” energy. You just had to be there when the Arch Logo Hoodie first landed on Gap’s shelves in 1995. And you just had to live through buying your first pair of Gap jeans at the mall, mom in tow.

But in case you weren’t and you didn’t, Gap offers another way to experience its most pivotal brand moments and launches — one city schlep at a time.

“For more than five decades, Gap’s design language has shaped the way the world dresses. The GapBag Collection draws on that legacy: iconic American style, simple, never plain, built on the idea that form follows function and that luxury is the coming together of style, utility, and design,” Krakoff shares in a press release. “The Five-Pocket Tote series is emblematic of that unmistakable Gap style, in its broken-in washed denim, jean-stitch detailing, and signature metal shanks. It is made for everyone, every day, every occasion.”

What are you waiting around for?

More About WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers must-shop accessory releases from heritage brands like Gap.

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Gap’s First Handbag Collection Turned Your Favorite Logo Hoodie Into a Chic Tote — Shop Here

Recent Articles by Stacia Datskovska

Related Articles

Editors Recommend: Pieces Worth Shopping From GapBag

Gap Large Denim Five Pocket Tote

Gap Large Canvas Five Pocket Tote

Gap Canvas Pocket Crossbody

Gap Vegan Suede Five Pocket Satchel

Gap Patchwork Denim Brannan Bear Bag Charm

Gap Denim Headphone Case Bag Charm

Gap Large Hoodie Tote

Gap NY Apple Hoodie Pouch

Gap Canvas Favorite Tote

Gap Canvas Favorite Tote

Gap Brannan Bear Canvas Favorite Tote

Gap Small Vegan Suede Crescent Crossbody

Gap Denim Shoulder Bag

Gap Large Denim Five Pocket Tote

Gap Large Canvas Five Pocket Tote

Gap Canvas Pocket Crossbody

Gap Vegan Suede Five Pocket Satchel

Gap Patchwork Denim Brannan Bear Bag Charm

Gap Denim Headphone Case Bag Charm

Gap Large Hoodie Tote

Gap NY Apple Hoodie Pouch

Gap Canvas Favorite Tote

Gap Canvas Favorite Tote

Gap Brannan Bear Canvas Favorite Tote

Gap Small Vegan Suede Crescent Crossbody

Gap Denim Shoulder Bag

More About WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular