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Gap’s Surprising New Collaborator? Hollywood’s Favorite Sushi Chef.

Nobu Matsuhisa's latest dish: an apparel collection of all-black, elevated basics.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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February 10, 2026, 4:01pm

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nobu and business partner chris stamp sitting on two chairs while wearing sunglasses and pieces from new gap x sushi club collab

Courtesy Sushi Club, Gap

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The era of loud-luxury logomania is, for the most part, over, meaning you don’t need flashy brand names or maximalist designs to signal your expensive tastes. Sometimes, all it takes is sitting down to some black cod with miso, A5 wagyu, and sea salt–sprinkled shishito peppers while wearing nothing more than a pitch-black fleece hoodie, minimalist trucker hat, and your favorite pair of sweats. We’re talking about Gap’s newest collaboration, of course, which centers none other than Chef Nobu Matsuhisa and his exclusive Sushi Club community — just one more piece of the Nobu empire that’s replete with hotels in locations from Los Cabos to Las Vegas and Marrakech to Marbella; close to 60 restaurants worldwide; multiple cookbooks; and, as of February 9, a merch collection.

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Dining at Nobu and knowing what the chef’s miso cod really tastes like (hint: heavenly) has been considered an urban status symbol since the first restaurant, co-founded by Robert De Niro, debuted in New York’s Tribeca neighborhood circa 1994. It’s not such a surprise, then, that Gap decided to reimagine some of its most iconic staples by subjecting them to the Nobu treatment — seeing as how Zac Posen, since taking the label’s creative reigns in 2024, has been working hard to elevate its image from that of a nostalgia-inducing mall brand. Staying true to this modus operandi (as well as Posen’s efforts to cement Gap in the larger cultural conversations), Gap has also tapped the likes of Dôen, Sandy Liang, Malbon, and Cult Gaia for recent years’ collaborations.

Gap × Sushi Club Heavyweight Graphic T-Shirt

$70

Buy Now at gap

A cotton jersey tee with a relaxed fit, attractive crewneck silhouette, and Gap x Sushi Club co-branding at front. Pair with bulky denim jackets or retro-coded bombers for best results.

Price upon publish date of this article: $70

Gap × Sushi Club Heavyweight Logo Hoodie

$175

Buy Now at gap

As Gap × Sushi Club’s heaviest layer, this hoodie will get you through the winter season — and beyond — in warmth, with a healthy portion of good looks. Its central pocket is good for hauling your Amex Gold card, soy sauce packets (never on the rice, always on the fish), and everything in between.

Price upon publish date of this article: $175

Gap × Sushi Club Logo Trucker Hat

$95

Buy Now at gap

Nobu Matsuhisa knows hats, from toques to casual trucker hats. This one features careful stitching, a secure fit, and less-is-more embroidery.

Price upon publish date of this article: $95

Something to know about Sushi Club: It’s the brainchild of Matsuhisa and designer Chris Stamp, merging hospitality, cuisine, and style through high-end streetwear. In the past, Sushi Club added cool-cat finishing touches to a Nike Air Force 1 sneaker; now, it’s taking over Gap’s e-shelves with a line of refined basics that will take you from the red-eye flight to the last-minute Opentable reservation in soft-spoken luxury.

What to expect when shopping Gap x Sushi Club? Delightful and unexpected design details like a never-before-seen Gap logo with chopsticks subbing in for that capital “A”; top-tier materials used throughout (think heavyweight cotton and breathable mesh panels); and a nod to San Francisco, which happens to be Gap’s city of origin.

@gap

Full circle. The Gap × Sushi Club partnership isn’t the first time our worlds have come together. It’s the 30th anniversary of Chef Nobu starring in our 1996 Individuals of Style campaign. And we’re partnering with designer Chris Stamp for the third time in Gap history. That natural connection helped shape a new @sushi_club collection. Available 2.9 at 11 a.m. ET / 8 a.m. PT. Online in the U.S. + on the Gap app. #gapxsushiclub

♬ original sound – Gap

Those on intimate terms with Gap are likely to remember Chef Nobu from one of its campaigns in the ’90s: specifically, the black-and-white “Individuals of Style” shoot lensed by renowned photographer Herb Ritts. Decades later, the man, now 76, is back — having established the kind of cultural dominance that makes us believe this launch will sell out all too quick for comfort. (The oversized denim jacket’s inventory has already been fully claimed, but more styles will drop soon on sushi-club.com.)

Grabbing all three in-stock selects will cost you less than the $420 Valentine’s Day omakase dinner at Nobu Downtown this year, which is to say it’s a small price to pay for a collection that brings together two powerhouses in their respective industries. As for the A-listers already on board with all things Gap x Sushi Club? The list includes standout names like Central Cee, Charlie Puth, Ciara, Shay Mitchell, and Saweetie, judging by the talent that helped ring in Gap’s latest with a seven-course dinner personally curated by Matsuhisa on February 7.

Whether you’re an MVG (Most Valuable Guest, obviously) at Nobu Hotel Ibiza Bay or someone with a deep respect for Matsuhisa’s mastery of Nikkei cuisine (and accompanying, well-earned fame), one thing can be agreed upon: A Gap hoodie looks better with chopsticks on it.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on limited-edition fashion releases — often made in collaboration with the world’s most influential people.

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Gap’s Surprising New Collaborator? Hollywood’s Favorite Sushi Chef.

Recent Articles by Stacia Datskovska

Shop Gap x Sushi Club

Gap × Sushi Club Heavyweight Graphic T-Shirt

Gap × Sushi Club Heavyweight Logo Hoodie

Gap × Sushi Club Logo Trucker Hat

Related Articles

Gap × Sushi Club Heavyweight Graphic T-Shirt

Gap × Sushi Club Heavyweight Logo Hoodie

Gap × Sushi Club Logo Trucker Hat

Why Trust WWD

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Ferran Torres Talks World Cup and That Hat

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