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Old Copies of JFK Jr.’s Magazine ‘George’ Are Going Viral (and Selling for as Much as $900) — Here’s How to Get Yours

Co-founded by the Kennedy heir, who's getting renewed attention thanks to the hit TV series "Love Story," the periodical has become one of the most in-demand collectibles on eBay and Amazon alike.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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March 27, 2026, 11:10am

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John F. Kennedy Jr., editor of George, posing by a blown-up cover of one of his magazine's issues; two George covers, including a farewell issue published after JFK Jr.'s death

Courtesy Richard Corkery/Getty Images, George Magazine

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It inspired women to flock to C.O. Bigelow, a founded-in-1838 pharmacy, for one item and one item only: a tortoise-shell headband. It made the search term “Carolyn Bessette style outfits” surge by 12,600 percent on Pinterest (from March 2025 to March 2026, according to the platform’s internal data). And it sparked an impromptu JFK Jr. lookalike contest in New York City’s Washington Square Park, where seven men competed for the title of “Biggest Hunk” — only to be later featured in a Macy’s photoshoot for labels like Hugo Boss, Tommy Hilfiger, and Brooks Brothers.

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We’re talking about one of 2026’s hottest TV shows, of course: “Love Story,” which concluded its run on March 26 but is still keeping audiences enthralled, reflected in everything from what clothes they’re now shopping to the restaurants they’re deciding to frequent. Another unlikely outcome of “Love Story’s” instant virality (it became the FX’s most-watched limited series ever on Hulu and Disney+)? Hordes of shoppers are rushing to snag rare copies of the magazine “George,” which was co-founded by the man of the hour, John F. Kennedy Jr., and first hit shelves in 1995 — ultimately folding in 2001, a few years after the Kennedy heir’s tragic death.

‘George’ Farewell Issue, 2001

$338.12

Buy Now at amazon

Price upon publish date of this article: $338.12

The mag starts being mentioned in Episode 2 of “Love Story,” during which viewers get a sense of the hurdles JFK Jr. had to overcome to get his vision (politics but make it sexy, basically) off the ground. We also soon meet the title’s other founder, Michael J. Berman: a businessman who attended Brown University with Kennedy and would end up selling his stake in “George” after sustained, heated disagreements (power imbalances; diverging editorial visions). The first issue — where Cindy Crawford appears dressed up as, true to the magazine’s name, George Washington — was a runaway hit, boosted by more ads than the business partners knew what to do with. On-screen, multiple original “George” covers are flaunted, like the one on which Drew Barrymore cosplays as Marilyn Monroe, alongside the caption “Happy Birthday, Mr. President.”

‘George’ Drew Barrymore Issue, 1996

$398.17

Buy Now at ebay

Price upon publish date of this article: $398.17

John F. Kennedy, Jr. standing by copies of his magazine at Grand Central Station. Courtesy Lawrence Schwartzwald/Getty Images

It’s no surprise then that “George,” more than three decades after its initial release, is once again doing numbers while reaching a completely new audience (who’s treating it as covetable “Love Story” merch). Per the Wall Street Journal, the status-symbol memorabilia recently fetched a $5,000 eBay bid, placed by someone who was looking to purchase a bundle of copies. And on Amazon, too, third-party sellers are jacking up the keepsakes’ prices to over $800 in many cases.

If you want to get your hands on a piece of history and catch up on some JFK Jr.–themed required reading (“George” issues oftentimes included Kennedy’s interviews with heavy hitters like former U.S. senator Elizabeth Dole, former governor of Alabama George Wallace, and Marion Hammer, the first female president of the National Rifle Association), there’s absolutely no time to waste, as the magazine’s online supply is currently very limited, which partially explains its steep price points.

The buzz surrounding “Love Story” might fade, but the “Not Just Politics as Usual” magazine will be forever.

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‘George’ Inaugural Issue, 1995

$857.98

Buy Now at amazon

Price upon publish date of this article: $857.98

‘George’ Charles Barkley Issue, 1996

$121.99

Buy Now at amazon

Price upon publish date of this article: $121.99

‘George’ Demi Moore Issue, 1996

$118.75 $125 5% off

Buy Now at etsy

Price upon publish date of this article: $118.75

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on shopping trends inspired by key moments in pop culture.

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Old Copies of JFK Jr.’s Magazine ‘George’ Are Going Viral (and Selling for as Much as $900) — Here’s How to Get Yours

Recent Articles by Stacia Datskovska

Shop the Most Popular ‘George’ Issues Ever Released

‘George’ Farewell Issue, 2001

‘George’ Drew Barrymore Issue, 1996

‘George’ Inaugural Issue, 1995

‘George’ Charles Barkley Issue, 1996

‘George’ Demi Moore Issue, 1996

Related Articles

‘George’ Farewell Issue, 2001

‘George’ Drew Barrymore Issue, 1996

‘George’ Inaugural Issue, 1995

‘George’ Charles Barkley Issue, 1996

‘George’ Demi Moore Issue, 1996

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