This winter, tastemakers are jingling all the way with purses bedecked in handbag charms. Not far off from the ornaments we use to dress our Christmas trees, accessorizing your favorite purses with charms and baubles adds dimensions of style and personality to match. Consider Coach as your one-stop shop to achieve the trend with its slew of charms, chain straps, and scarves that encourage mild-to-wild bag styling — plus some of the most coveted handbags of the year.

The Coach Quilted Tabby Bag, for instance, is a beloved designer shoulder bag that ranks high on Google’s recently unveiled Holiday 100 list (searches for it have peaked in 2024). Naturally, this has inspired influencers to film popular videos on how to style the item with bag charms, whether it be through retro cherry charms (very much in tune with the “cherry coded” trend pointed out in this year’s Pinterest Predicts 2025 Annual Trend Report) or triple chain straps for a heavy metal moment.

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https://www.tiktok.com/@datcxss/video/7393390995208981790?q=Coach%20brooklyn%20bag%20styling&t=1733773827323

The Coach Brooklyn Shoulder Bag, with its hobo-style silhouette, has also lent itself well to quirky styling ideas on and off the runway, like strategically placed claw clips or resin chains that deliver instant, colorful playfulness. Another Coach “it” bag on the market right now — the Times Square Tabby — is similarly generating no shortage of accessory ideas. Some fashion-forward folks are layering it with the larger Coach Empire Carryall for a double-bagging trend, but investing in two purses is entirely optional when you have Coach’s line of New York–themed bag charms (yes, a teeny yellow cab is involved) at your fingertips.

Want to level up your newest Coach acquisition, right in time for the holidays? Look no further than these subtle-to-bold Coach bag styling ideas, which are bound to get you out the door and into the spotlight in no time.

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Simply Add a Scarf

Coach Brooklyn Shoulder Bag 28

$295

Buy Now at coach

TikTokers the world over are currently obsessed with “Jane Birkin-ifying” their Coach bags, particularly when it comes to the Coach Brooklyn Shoulder Bag… and you have to join the party. The beauty of this bag is that it’s slouchy yet streamlined (we awarded it high honors in our list of 2024’s best slouchy bags), giving off an undeniable kind of model-off-duty vibe. Its wide shoulder strap and roomy interior make it bulkier than the aforementioned Tabby, so it’s wise to go the restrained route when it comes to accessorizing. For the ultimate Bella Hadid–approved moment, go with a darker shade of bag (the Brass/Black is a year-round winner) and spice it up vis-a-vis an eye-catching scarf, the likes of the Signature Rose Meadow Print Silk Square Scarf in Ruby Red.

Shown with: Coach Signature Rose Meadow Print Silk Square Scarf ($95)

Choose Your Own Adventure

Coach Tabby Shoulder Bag 20 With Quilting

$395

Buy Now at coach

The Coach Quilted Tabby Bag is the definition of a choose-your-own-adventure accessory in the luxury space. After all, it can be worn in both crossbody and shoulder variations, comes in two different sizes, and has a wide range of colorways to suit every preference under the sun (daisy prints or tie dye, anyone?). Given its chain strap and smaller profile as compared to other Coach bags, like the capacious Empire Carryall Bag, style it with an assortment of interchangeable charms or chain straps that won’t add much extra weight. We recommend playing around with accessory sizing, by way of bedecking your Tabby with both the chunky Triple Chain Strap and the small-and-playful Cherry Bag Charm for an unforgettable pop of color. Maximalism is back, baby.

Shown with: Coach Cherry Bag Charm ($95); Coach Triple Chain Strap ($150)

Jingle All the Way

Coach Times Square Tabby Shoulder Bag With Quilting

$495

Buy Now at coach

The Times Square Tabby is the ideal solution for anyone seeking something a bit more compact than Coach’s traditional Tabby with similar style appeal. It, too, allows conversions between a shoulder bag and a crossbody situation while being quite visually interesting, given its inverted versus puffed-out Nappa leather finish. While you might want to invest in a darker-hued Times Square Tabby for winter, that doesn’t have to be equated with the word boring. In fact, we urge sticking to the whole fashionista-in-the-Big-Apple theme and layering on all the Coach city-inspired accessories: like the Pretzel Bag Charm, Motif Chain Bag Charm, or the three-in-one New York Cluster Bag Charm (hint: It features an iconic NYC monument!).

Shown with: Coach Motif Chain Bag Charm ($95); Coach New York Cluster Bag Charm ($195)

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations.

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