Updated July 24, 2024: This article on the Timex x Jacquie Aiche collaboration was updated with information on the new watch collection, plus more about Jacquie Aiche’s design perspective and celebrity following.

Fine jewelry designer Jacquie Aiche is beloved by celebrities for her ethereal amulets that bring spiritual meaning to a daily wrist stack, so it’s only natural for her to collaborate with stylish watch authority Timex. The two have joined forced eight times over, with each new drop achieving blockbusting success. The latest Jacquie Aiche x Timex collaboration reimagines women’s watch design for modern goddesses, with shimmering mother-of-pearl dials, light-catching gems, and intricate mosaic masterpieces.

Fashion Scoops

From the Archive: Fashion, Politics and Satire

Mergers and Acquisitions

Style Capital Takes Control of Alessandro Dell'Acqua's No. 21

Over the last decade, Aiche has created custom pieces for A-listers like Rihanna, Kendall Jenner, Emily Ratajkowski, and Alessandra Ambrosio, to name a few, and continues to shine throughout celebrity street style. Just this month alone, Aiche’s sparkly Pave Diamond “T” Letter Mini Hoop earring has become a new signature of Taylor Swift’s throughout the European leg of the Eras Tour, while her trendsetting best friends Gigi Hadid and Selena Gomez continue to flash the designer’s charm necklaces and custom diamond rings in their off-duty summer ensembles. Aiche’s elegant and celestial pieces have never been more coveted, so it’s no wonder why her Midas touch with Timex results in sold out collections.

Swift is seen wearing the Jacquie Aiche Pave Diamond Letter Mini Hoop earring while performing onstage during “Taylor Swift | The Eras Tour” at Veltins Arena on July 17, 2024 in Gelsenkirchen, Germany. Getty Images for TAS Rights Management

The Timex x Jacquie Aiche selection for summer 2024 offers five new designs rooted in spiritual intention for daily life, comprised of the Golden Eye Collection, Musings Collection, and the now-sold-out Sunrise Watch, which featured an image of a rising sun to celebrate “bliss and beauty found in new beginnings.” You can still shop two different jewel-toned color options in each of the remaining collections, both of which front Aiche’s signature motifs of starburst tribe eyes and muse figures.

The Golden Eye 36mm Stainless Steel Bracelet Watch comes cased in gleaming gold-tone stainless-steel, which is water-resistant for light swims up to 50 meters — perfect for summer vacation or impromptu dips in the pool. But the magic is in the details; faceted Austrian crystal hour markers add an opulent touch, while days of the week and date markers bring everyday convenience. The all-knowing tribal eye featured on the dial is also secretly engraved on the case back, offering “endless protection and divine guidance” through any adventure life throws your way.

Jacquie Aiche x Timex Golden Eye collection (left) and Musings collection (right). Courtesy of Timex

Timex x Jacquie Aiche’s Musings collection of two 36mm Stainless Steel Bracelet Watches feature a siren-like silhouette on mosiac mother-of-pearl dials. Available in pink and blue-green, the faces feature the same faceted Austrian crystal hour markers and case back tribe eye engravings, but come cased in mixed metals — gold-tone and silver-tone stainless-steel — which serves as an exceptionally versatile pairing with your cherished jewelry pieces. Both collections feature adjustable bands and are easy to stack with other bangles, minimalist jewelry, or wear alone as a striking accessory.

Below, view the latest timepieces from the ongoing Timex x Jacquie Aiche collaboration that are sure to star in your summer jewelry rotation.

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch in Gold-Tone

$400

Buy Now at timex

Price upon publish date of this article: $400

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch in Gold-Tone

$400

Buy Now at timex

Price upon publish date of this article: $400

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch

$375

Buy Now at timex

Price upon publish date of this article: $375

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch

$375

Buy Now at timex

Price upon publish date of this article: $375

More About Jacquie Aiche

Courtesy of Timex

Los Angeles-based designer Jacquie Aiche launched her brand in 2008 with bohemian-inspired offerings of necklaces, rings, body chains, bracelets, earrings, and beyond. She considers her customer base a “tribe” of empowered women who embody confidence, positive energy, and divine femininity. Aiche’s jewelry and watch designs are rooted in aphroditic themes of love and natural beauty, defined by stones, minerals, and crystals that bring spiritual significance to the everyday accessories.

Aiche’s design perspective, which she describes as equal parts ethereal and rebellious, is largely influenced by her Egyptian and American heritage. She enjoys incorporating Native American and Middle Eastern materials into her creations, from turquoise to precious gems, along with motifs of celestial beings. Her signature body chains and thin bracelets are designed to be worn as an extension of the self, allowing fine jewelry to play more casual for the effortlessly opulent real-life goddess.

Aiche previously collaborated with Topic of C in 2022, Candice Swanepoel’s eco-conscious swimwear brand, to create nine body jewelry styles that featured 14-karat gold, plated brass, and cubic zirconia adornments. She’s also stamped her signature starburst eye and cannabis “sweetleaf” motifs across apparel collaborations collections, namely with NSF clothing, which offered cashmere loungewear and utility silhouettes, and with Mother Denim, featuring denim shirts decorated in diamonds and protective symbol patches.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. At WWD, she regularly reports on exciting fashion collaborations and new releases.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

You Can Still Shop the New Timex x Jacquie Aiche Evil Eye and Musings Watch Collections

Recent Articles by Olivia Cigliano

Related Articles

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch in Gold-Tone

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch in Gold-Tone

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch

Timex x Jacquie Aiche 36mm Stainless Steel Bracelet Watch

More About Jacquie Aiche

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular