Fashion
Julie Kegels Wins the 2026 LVMH Prize for Young Designers
Fashion
Dries Van Noten, The Venetian
Eye
Diane von Furstenberg Honors Jane Fonda
Kendra Scott Introduces Earrings to Dallas Cowboys Cheerleaders’ Uniform (and You Can Shop the Exact Pair Online)
The leading jewelry destination couldn't stay away from America's Sweethearts for too long. This time around, it's breaking the mold by unveiling the team's first official earring.
By Stacia Datskovska Plus Icon
Senior Commerce Writer for WWD
Recent Articles by Stacia Datskovska
- Jimin Brings the Heat to Dior’s Early-morning Show
- Miu Miu, New Balance and Coco Gauff Serve Up a New Collection in London
- Flos Names Pablo Illueca CEO Amid Ongoing Changes at Flos B&B Italia
July 29, 2026, 12:57pm
- Share this article on Facebook
- Share this article on X
- Share this article on Google Preferred
- Share this article on Pin It
- Share this article on Flipboard
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Google Preferred
- Share this article on Pin It
- Share this article on Flipboard
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
Courtesy Kendra Scott
- Share this article on Facebook
- Share this article on X
- Share this article on Google Preferred
- Share this article on Pin It
- Share this article on Flipboard
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Google Preferred
- Share this article on Pin It
- Share this article on Flipboard
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Shop Kendra Scott x Dallas Cowboys Cheerleaders’ Newest Drop
Kendra Scott Bella Silver Stud Earrings
Buy Now at kendra scott $85 Jump to Details
Kendra Scott Cassidy Silver Enamel Statement Necklace
Buy Now at kendra scott $198 Jump to Details
Kendra Scott Elton Silver Star Cuff Bracelet
Buy Now at kendra scott $90 Jump to Details
Kendra Scott Elisa Silver Dallas Multi Strand Necklace
Buy Now at kendra scott $98 Jump to Details
Kendra Scott Cassidy Silver Enamel Double Star Hoop Earrings
Buy Now at kendra scott $98 Jump to Details
Kendra Scott Bella Silver Short Pendant Necklace
Buy Now at kendra scott $85 Jump to Details
Kendra Scott Cassidy Silver Enamel Huggie Earrings
Buy Now at kendra scott $85 Jump to Details
View more +
America’s Sweethearts are back in the spotlight (have they ever left?), courtesy of a partnership continuation with Kendra Scott. After debuting a Dallas Cowboys–inspired accessory collection with the NFL team’s renowned cheerleading squad last year, the billion-dollar jewelry empire is back at it again — rolling out new selections that will be worn by the 36 stars during their 2026–2027 season.
Related Articles
We're Calling It: Neon Jackets Will Be Fall's Hottest Outerwear (And Here Are 7 Styles to Score)
A Cheat Sheet to Help Navigate the Venice Film Festival
Courtesy Kendra Scott
explore the collection’s newest arrivals
Chief among them is the Bella Stud, marking the first time in history that an earring is introduced into the iconic, Western-themed ensembles of the most famous professional football cheer team in the U.S. As a rule, only tiny pearls or diamond studs are allowed while the Dallas Cowboys Cheerleaders perform, though until the Bella, they haven’t had a standardized pair of earrings to call their own.
“Uniforms tell a story before we ever dance. In the world of the Dallas Cowboys Cheerleaders, every line, every color, and every stitch has purpose. When you include a piece of jewelry, it isn’t about decoration, it’s about intention. The best accessories don’t distract from the uniform, they refine it. The Kendra Scott Bella Stud is like a final touch that makes the whole picture feel complete,” shares Kelli Finglass, director and business manager of the DCC.
Kendra Scott Bella Silver Stud Earrings
$85
As Kendra Scott puts it, the Bella Stud “reflects the precision, dedication, and legacy shared by both brands.” Featuring cubic zirconia accents circling a custom-cut crystal center, it will become the last thing you put on before running out the door — for date nights, dancing, and everything in between.
Price upon publish date of this article: $85
The sparkling, crystal-clad creation is joined by fresh arrivals like the Cassidy Silver Enamel Statement Necklace, Elton Silver Star Cuff Bracelet, and Elisa Silver Dallas Multi Strand Necklace. Per Kendra Scott, each design is rooted in symbolism like “Texas stars, stadium lights, and the energy of game day,” letting you take part in this magic outside of the stadium (no high-kick know-how required either).
Kendra Scott Cassidy Silver Enamel Statement Necklace
$198
A paperclip chain meets toggle closure and a bold star made of enamel plus mother-of-pearl in this striking necklace that won’t weigh you down or interfere with your routine.
Price upon publish date of this article: $198
Kendra Scott Elton Silver Star Cuff Bracelet
$90
Coming to you in a plush, co-branded pouch, the pictured bracelet flaunts a sprinkling of delicate stars and masterful etching — harking back to the overall capsule’s emphasis on precision.
Price upon publish date of this article: $90
Kendra Scott Elisa Silver Dallas Multi Strand Necklace
$98
One of our personal favorites, the Elisa benefits from not one but two separate strands, making your layering equations that much easier. Peep the scripted “Dallas” detail on its back, nodding to the Big D (AKA the headquarters of America’s Sweethearts).
Price upon publish date of this article: $98
The launch’s campaign stars cheerleaders Allison Khong, Camille Sturdivant, Jenna Waller, and Kylie Dickson. The ladies have cultivated quite a following recently, thanks to their appearances in the Netflix documentary series “America’s Sweethearts: Dallas Cowboys Cheerleaders,” whose third season aired this summer.
Courtesy Kendra Scott
On and off the screen, they can be seen in getups composed of skin-tight bootie shorts, instantly recognizable white cowboy boots, deep-blue cropped blouses, and high-shine pom poms. Kendra Scott’s latest adheres to, and amplifies, this aesthetic — treating it to even more dazzle and femininity.
In a formal statement, the label says this collaboration is “built on shared values: celebrating women, embracing individuality, and creating moments that become part of history.”
On September 20, the date of the Cowboys’ first home game of the season, you’ll witness the joint jewelry endeavor in action as the cheer team kicks things off with “Thunderstruck,” coordinates synchronized jump-splits, and executes virtually flawless field formations — with the Bella Stud remaining secure and radiant throughout it all.
The best way to show your support for the high-energy, high-talent performers? By shopping their country-chic look at kendrascott.com.
Shop More From Kendra Scott x Dallas Cowboys Cheerleaders
Kendra Scott Cassidy Silver Enamel Double Star Hoop Earrings
$98
Seeking even more visual impact in the earrings department? Round out your glam with Kendra Scott’s just-unveiled Cassidy hoops. We’ll let you in on a little secret: They’re convertible, meaning you can easily take off that blue enamel top layer and wear the silver stars solo, based on your OOTD.
Price upon publish date of this article: $98
Kendra Scott Bella Silver Short Pendant Necklace
$85
Match the exact earrings the girls of the DCC are going to be showing off in a few months on national television to this complementary pendant necklace, which looks way more expensive than $85. Not sure how it will suit you in real life? Leave all uncertainties behind with Kendra Scott’s innovative, virtual try-on tool.
Price upon publish date of this article: $85
Kendra Scott Cassidy Silver Enamel Huggie Earrings
$85
And if you’re long overdue for a gorgeous set of huggies, there’s nothing better than this Cassidy model: blessing each earlobe with the Dallas Cowboys’ color palette of choice.
Price upon publish date of this article: $85
Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on buzzy collaborations in the world of affordable-luxury accessories.
Tags
Sign up for WWD news straight to your inbox every day
WWD Recommends
-
Saks Faces Proposed Class Action Lawsuit For Unwanted Promo Texts
-
Michael Kors Collection Sets Up Shop at the Colony Hotel in Palm Beach
Ferran Torres Talks World Cup and That Hat
Most Popular
-
The ‘Practical Magic 2’ Women Cast a Style Spell at the Los Angeles Premiere
-
Crocs' Newest Shoe Is Designed to Feel Like a Sneaker With All-day…
-
Family and Friends Remember Mathilde Favier
-
Rosie Huntington-Whiteley and Jason Statham Step Out for Mémoire's…
-
Calvin Klein Taps Sadie Sink for Second Chapter of Fall 'Feel the…
WWD
Get all the top news stories and alerts straight to your inbox.
Enter your Email
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.