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Started in 2009 as an apparel line, LC Lauren Conrad for Kohl's has expanded to include accessories, footwear and home decor

By Tim Chan Plus Icon

Tim Chan

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March 29, 2026, 10:23pm

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Nostalgia is in the air, as Lauren Conrad and the cast of Laguna Beach: The Real Orange County get set to celebrate 20 years of their hit MTV reality show with a new reunion special next month.

The Reunion: Laguna Beach airs April 10 on The Roku Channel and brings Conrad, Kristin Cavallari and the entire original cast of the high school series back together for a look back at the seminal show. Laguna Beach was an instant hit on MTV when it premiered in 2004, and became a launching pad for many of the cast members in entertainment and fashion.

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Conrad, in particular, has had success in fast fashion, launching a private women’s brand for Kohl’s dubbed “LC Lauren Conrad.” Started in 2009 as an apparel line, LC Lauren Conrad expanded to include accessories, footwear, home decor and beauty. The reality star-turned-designer launched Little Co. by Lauren Conrad in 2020 to introduce childrenswear to her Kohl’s partnership.

Lauren Conrad attends the Los Angeles Special Event for Roku Original's "The Reunion: Laguna Beach" at Shutters On The Beach on March 26, 2026 in Santa Monica, California

Lauren Conrad attends the Los Angeles Special Event for Roku Original’s “The Reunion: Laguna Beach” at Shutters On The Beach on March 26, 2026 FilmMagic

Of course, Conrad hasn’t forgotten about her TV roots, and her latest LC Lauren Conrad collection includes a couple of nods to her famous hometown. Just in time for the Laguna Beach reunion, fans can pick up an LC-designed T-shirt and sweatshirt that pays homage to her sunny SoCal roots.

LC Lauren Conrad Boyfriend laguna beach Tee

LC Lauren Conrad Boyfriend Graphic Tee

$16.99 $19.99 15% off

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This cotton T-shirt captures the laidback vibes of Laguna Beach with a retro-inspired graphic and slub jersey construction for a broken-in look and feel. The tee features a subtle scoop neck and slightly cropped sleeves for a modern fit, while retaining its vintage appeal. Choose from sizes XS to XXL.

LC Lauren Conrad Laguna Beach Surf Club Graphic Sweatshirt

LC Lauren Conrad Laguna Beach Surf Club Graphic Sweatshirt

$25.49 $29.99 15% off

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Conrad’s latest Kohl’s collection also includes this cozy sweatshirt, which the department store says is a “go-to for both relaxed hangouts and spontaneous beach trips” alike. The sweatshirt is made from a super soft French terry material and features a “Laguna Beach Surf Club” logo on the left chest. The logo bears a 2004 date — a nod to the year Laguna Beach debuted on TV. This sweatshirt is available in an oatmeal colorway (seen above) or a “Lake Geneva” light blue.

LC Lauren Conrad Shirred Bodice Ruffle Sleeve Midi Dress

LC Lauren Conrad Shirred Bodice Ruffle Sleeve Midi Dress

$59.49 $69.99 15% off

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Conrad has always been known for her feminine style that combines her California boho roots with what Kohl’s describes as a “Parisian” twist. This dress captures the best of both worlds, with a chic floral print, shirred bodice and ruffled sleeves. The hemline hits just below the knee for a flattering and all occasions-appropriate look. This is a 100% cotton dress we could totally picture Conrad wearing herself; it’s available in sizes XS to XXL.

LC Lauren Conrad Faux Suede Collared Jacket

LC Lauren Conrad Faux Suede Collared Jacket

$50.99 $59.99 15% off

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The latest LC Lauren Conrad collection at Kohl’s also includes this faux suede jacket, which features a four-button closure, oversized front pockets and slightly cropped fit. The microfiber-like material is super soft and smooth, and features a touch of spandex for easy movement. Kohl’s has this women’s jacket available in three colors, including the khaki shade above, along with “Dusty Pink” and a denim blue.

LC Lauren Conrad Hourglass Ponte Blazer

LC Lauren Conrad Hourglass Ponte Blazer

$50.99 $59.99 15% off

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Conrad also designed this versatile blazer, which ups the fashion ante with its hourglass silhouette, slim lapel and two-button closure. Take your regular size for a slim and tailored fit, or size up for a trendy oversized look. The classic black blazer is made from a polyester, rayon and spandex blend, and is an easy wardrobe staple to wear — and pick up online.

LC Lauren Conrad V-Yoke Button Front Midi Skirt

LC Lauren Conrad V-Yoke Button Front Midi Skirt

$42.49 $49.99 15% off

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This linen blend skirt is ideal for the warmer months, with its lightweight construction, easy pull-on waistband and charming button-front detail. Choose from white, navy or a blue gingham print that’s ready for backyard brunches and jet-setting getaways alike.

LC Lauren Conrad Collared Button-Front Shirt With Ruffle

LC Lauren Conrad Collared Button-Front Shirt With Ruffle

$38.24 $44.99 15% off

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You can also find the gingham print on this button-up shirt, which features a flattering ruffle design, asymmetrical hem and slightly cropped sleeves. The shirt is from a viscose and cotton blend that is lightweight and breathable, making this a great pickup for summer. Kohl’s says this is one of the best-selling items from Conrad’s latest collection, with more than 1,000 shoppers having purchased this in the last few weeks alone.

You can see more new releases from the LC Lauren Conrad collection at Kohls.com. The size-inclusive line also includes petite sizes and plus sizes up to 3X.

Conrad, meantime, can be seen on The Reunion: Laguna Beach, which premieres April 10 on The Roku Channel. You can watch the reunion special free through the Roku Channel, which is available on your Roku TV or any Roku device.

Roku Streaming Stick 4K

Roku Streaming Stick 4K

$35.98 $49.99 28% off

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This Roku Streaming Stick puts all your favorite streaming apps in one place, with the ability to navigate between all your show and movies using the include remote control or via voice commands. The streaming stick also includes access to thousands of hours of free content on The Roku Channel, including the Laguna Beach anniversary special.

Laguna Beach premiered in 2004 on MTV and ran for two seasons with the original cast before introducing a new cast in season three (stream the show here on Paramount+). The show was canceled in 2006 but it famously spawned the spinoff series, The Hills, which starred Conrad, Heidi Montag, Audrina Patridge and Spencer Pratt, before Cavallari took over when Conrad departed after season five.

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Meet the Author

Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety, and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D, and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism.

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