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This Faithfull the Brand Dress Is the Hottest Dress of Summer 2025, According to Lyst’s Latest Report

Here's why the affordable drop-waist dress is one of the most popular fashion products of Q2 2025 that you can still buy now.

By Lauren Alexis Fisher Plus Icon

Lauren Alexis Fisher

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July 30, 2025, 12:26pm

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woman standing on coastal cliff side in Faithfull the Brand Hedy Dress with tropical water background

Courtesy Faithfull the Brand

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Lyst just dropped its Q2 2025 Index, highlighting the hottest fashion brands and products of the last quarter, which offers a snapshot of what trends and fashions are defining this summer. While the search engine’s list ranking the top brands of the quarter may garner the most buzz (spoiler alert: Miu Miu took the top spot this time), the real shopping insight lies in Lyst’s unveiling of the 10 most-searched-for items. Unsurprisingly, The Row’s trending Dune Flip-Flops, which retail for $690, were ranked the number one item for the quarter. But coming in at a more affordable price point — from a label that might not be the biggest household name — is the hottest dress of summer: an on-trend drop-waist maxi style from Faithfull the Brand.

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A fashion insider favorite and an editor-loved Nordstrom dress brand to shop, Faithfull the Brand is a go-to for effortless, throw-on-and-go dresses. During a summer when the drop-waist dress trend reigned supreme, Faithfull the Brand’s Hedy Strapless Drop Waist Maxi Dress, retailing at $290, is the most coveted dresses of them all. As the only dress to land a spot on Lyst’s Q2 Index, it’s available in two standout shades: trending butter yellow and timeless black. Offering a streamlined silhouette with a fitted drop waist bodice flaring into a slight A-line skirt, the breezy linen dress evokes the ultimate Euro Summer energy, which is on par with how fashion lovers and celebrities have been dressing this season.

Faithfull the Brand Hedy Dress

$290

Buy Now at nordstrom

Founded in 2014, Faithfull the Brand is based in Bali and Sydney, known for its travel-friendly dresses that capture the spirit of summer – making them not only great everyday styles, but also the ultimate vacation packing essentials. Its signature linen pieces, like the top-ranking Hedy Dress, along with vintage-inspired prints and feminine silhouettes, have become hallmarks of the brand’s warm-weather aesthetic.

Along with the Hedy Dress straight off Lyst’s Q2 Index, you can still shop the brand’s standout styles of summer at Nordstrom now — it’s not too late to pair them with the hottest sandal trends and end the season on a high note.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Shop More Faithfull the Brand Dresses

Faithfull the Brand Hedy Dress

$290

Buy Now at nordstrom

Faithfull the Brand Eudora Gingham Sundress

$250

Buy Now at nordstrom

Faithfull the Brand Eloise Linen Dress

$149.50 $230 35% off

Buy Now at nordstrom

Faithfull the Brand Luisa Geo Print Dress

$121 $220 45% off

Buy Now at nordstrom

Faithfull the Brand Suis Asymmetric Neck Midi Dress

$360

Buy Now at nordstrom

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Meet the Author

Lauren Alexis Fisher is the Senior Style Commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as Senior Editor at Cosmopolitan and Market Editor at Harper’s BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she’s an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop.

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This Faithfull the Brand Dress Is the Hottest Dress of Summer 2025, According to Lyst’s Latest Report

Recent Articles by Lauren Alexis Fisher

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