Fashion

The Institut Français de la Mode Is Marking Its 40th Birthday

Men's

Kiton Opens Menswear-only Store in Milan

Business

Lacoste Opens Seoul Flagship

Shop
Fashion

This TikTok-famous, Y2K-inspired Marc Jacobs x Stephen Sprouse Tote Bag Is Back in Stock Today

Last year, the 40th anniversary bag flew off online shelves as soon as it was released. Don't make the mistake of not snagging it this time around.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

March 19, 2025, 9:32am

Add us as a Google Preferred Source

woman holding a graffiti-clad marc jacobs bag while wearing flats and white socks; two such bags overlaid on a black background

Courtesy Marc Jacobs

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Just in time for a spring style reset, today marks the re-release of the Stephen Sprouse x Marc Jacobs Medium Tote Bag — a graffiti-clad marvel that originally dropped last year to celebrate the Marc Jacobs label’s 40th anniversary. After selling out in a flash the first time, fashionistas are given another chance to acquire what might become this season’s hottest designer bag.

View this post on Instagram

A post shared by Marc Jacobs (@marcjacobs)

Stephen Sprouse x Marc Jacobs Medium Tote Bag

$550

Buy Now at marc jacobs

Price upon publish date of this article: $550

The re-release of this Medium Tote Bag comes dressed in a limited-edition, hot-pink graffiti print that spells out the phrase “grant me the serenity to chill”: originally written by fashion designer and artist Stephen Sprouse on a scrap of Louis Vuitton monogram canvas, as a gift to Marc Jacobs and an updated take on the Serenity Prayer. Why Louis Vuitton? In 2000, Jacobs (at that time Louis Vuitton’s creative director) first collabed with Sprouse on graffiti-powered versions of the fashion house’s trademark trunks. The artist — who Jacobs met in 1984 while the former was a student at Parsons School of Design, later becoming known for blending uptown sophistication with downtown grunge in his work — used his own handwriting to give the luxury designer bag a punk sensibility. The rest, as they say, is history: a highlight of it being Jacobs’ revival of the Sprouse graffiti treatment circa 2009, in neon, for a limited-edition capsule of handbags and beyond. Stars like Kim Kardashian were all for it at the time: flaunting the roomy and eye-catching carryalls like the early-aughts status symbols that they were.

Marketing and Promotion

Communication Firm FSB Group Opens Dubai Outpost

Shop Shoes

Where to Watch the 2026 New York City Marathon Online Without Cable

Kim Kardashian at the Miami International Airport on May 16, 2009, hauling a capacious, Stephen Sprouse–designed Louis Vuitton bag. Courtesy Gustavo Caballero/Getty Images

Last year, which marked the aforementioned 40th anniversary of Jacobs’ own brand, we were first introduced to the Stephen Sprouse x Marc Jacobs Medium Tote Bag — featuring Sprouse’s version of the Serenity Prayer, too, but in the neon green. This $550 piece sold out within hours, but, as of today, handbag hopefuls have one more chance to grab it in pink.

Marc Jacobs’ The Tote Bag, first unveiled in 2019, is an industry legend in its own right. At first glance simple (when not turbocharged by Sprouse’s bold style, that is), it benefits from a boxy silhouette that’s meant to look more worn-in as time goes by and a removable strap for crossbody wearing. Take a deeper look, though, and the bag’s uniqueness will reveal itself. After all, The Tote Bag is now offered in multiple materials like jacquard, cotton canvas, and full-grain leather, while also allowing for no shortage of color play — whether you’re in a red-hot style era, want to go with a bright yellow for spring, or favor the classy-and-luxe brown shade called Argan Oil. Jacobs has always been eager to embrace collaborations, so his brand’s signature bag has also, at certain points, been available in unique designs by Tremaine Emory of Denim Tears, abstract artist Futura, and more.

All things considered, it’s both a cult-favorite bag on TikTok and in the glamorous world of A-listers. The social media platform is flooded with “The Tote Bag tour” videos, in which users show off all the ways in which they “Jane Birkin-ified” their purchase via charms and chains. It’s also carried by celebs like Lucy Hale and was endorsed in campaigns by the likes of Kim Kardashian, Kendall Jenner, and Emily Ratajkowski.

@estyxmarcjacobs

The Sticker Collectors edition #newlaunch #charms #contentcreator #handbag #marcjacobs #thetotebag #marcthemedia #marcatmillenia #fyp #bagcharm #mallmillenia #shopping #fyppppppppppppppppppppppp

♬ Vape Girl! – Girly Girl Productions

As for the newest The Tote Bag version you can shop right now, it perfectly feeds into today’s more-is-more aesthetic which, in turn, makes room for personalizing higher-end purchases and manifests specifically in the push for edgy graffiti finishes (like what was seen on handbags hauled down Coach’s spring 2025 runway last year). This is to say that the pink-powered Stephen Sprouse x Marc Jacobs Tote Bag taps into a true design legacy while remaining deeply in touch with the obsessions and needs of the modern-day fashion lover. Snagging the must-have before time runs out will grant you the serenity to chill.

Stephen Sprouse x Marc Jacobs Medium Tote Bag

$550

Buy Now at marc jacobs

Price upon publish date of this article: $550

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending, limited-edition product releases, including those in the handbags universe.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

This TikTok-famous, Y2K-inspired Marc Jacobs x Stephen Sprouse Tote Bag Is Back in Stock Today

Recent Articles by Stacia Datskovska

Stephen Sprouse x Marc Jacobs Medium Tote Bag

Related Articles

Stephen Sprouse x Marc Jacobs Medium Tote Bag

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular